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List of the Best CRM Software in 2026

Rajat Gupta
Researched and Edited by Rajat Gupta
Rajat Gupta

Researched and Edited by Rajat Gupta

Last updated: August 27, 2026 · How we review

CRM Software overview

Spotsaas tracks 516 products in CRM Software, ranked by SpotScore — a blend of feature coverage, verified review ratings, and value. 272 let you start on a free trial, and 96 keep a free plan you can stay on. Most buyers here are Sales managers leading sales automation initiatives in SaaS or Martech companies.

516
products listed
272
offer a free trial
96
have a free plan
356
priced per subscription
204
quote on request

Editor's Summary · CRM Software

Salesforce earns a 4.53/5 from 710 reviews and the top SpotScore of 9.8, remaining the default for enterprise revenue teams that need a deeply customizable platform with a large ecosystem of integrations and third-party apps. Pipedrive scores 4.67/5 from 3,347 reviews at a 9.6 SpotScore — the highest rating among tools with significant review volume — and is purpose-built for sales reps who want a fast deal-focused pipeline view with minimal admin overhead. Freshsales earns a 4.67/5 from 536 reviewers at a 9.3 SpotScore and includes a freemium tier, making it one of the most attractive entry points for SMB sales teams moving their pipeline off spreadsheets for the first time.

CRM software tracks contacts, deals, and customer interactions to help sales teams manage their pipeline and close revenue more consistently. The main buyers are sales managers, RevOps leads, and founders at B2B companies with active outbound or relationship-driven sales motions.

Quick picks for CRM Software

  • Best overall — Salesforce
  • Best for deal-focused sales teams — Pipedrive
  • Best for SMBs moving off spreadsheets — Freshsales
  • Best free option — Zoho CRM

Who gets the most from CRM Software

  • 1Sales managers leading sales automation initiatives in SaaS or Martech companies
  • 2Account executives in consulting firms managing client relationships and sales pipelines
  • 3Small business owners or marketing managers seeking integrated CRM and marketing automation
How to choose CRM Software

If you prioritize cost-effectiveness and ease of use, filter by Freemium or Free Trial options and sort by user rating; for enterprise-grade customization and reliable analytics, filter by Enterprise deployment and sort by highest rating.

Showing 1-20 out of 516

9.0

SpotScore

Bigin by Zoho CRM - CRM Software

Bigin by Zoho CRM

The Best Overall

Streamline your sales and build better relationships.

Best for: SMB teams

Add to compare

What is Bigin by Zoho CRM?

Bigin is Zoho's lightweight CRM designed for small teams under 50 people running straightforward sales cycles. Its drag-and-drop pipeline and email sync with Gmail and Outlook allow reps to get productive within a day without extensive onboarding. Direct integrations are largely limited to ...

Read more about Bigin by Zoho CRM
Free TrialTry Free →·

Starts from $7/User/Month when Billed Yearly, also offers free forever plan

Creatio

Creatio CRM

RECOMMENDED

AI-Native No-Code CRM & Workflow Automation Platform

Best for: Mid-market · Enterprise

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watch-demo

Watch Demo

What is Creatio CRM?

Creatio is an AI-native, no-code CRM and workflow automation platform designed to help organizations manage customer relationships and business processes on a single unified system. It brings together sales, marketing, customer service, and operational workflows with flexible process design ...

Read more about Creatio CRM

Starts from $40/user/month when Billed Yearly

9.8

SpotScore

SalesRabbit - Contact Management Software

SalesRabbit

Boost your sales with streamlined contact management.

Best for: SMB teams · Mid-market · Enterprise

Start Free Trial

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What is SalesRabbit?

SalesRabbit is a contact management software that helps sales teams organize and sell more effectively. The contact info of a prospect is one of the most important elements while selling to them. SalesRabbit acts as the middleman to manage sales process and streamline workflow, making it easy ...

Read more about SalesRabbit
Free TrialTry Free →·

Starts from $25/User/Month when Billed Yearly

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9.8

SpotScore

Salesforce - CRM Software

Agentforce Sales (formerly Salesforce Sales Cloud)

AI agents for sales — Salesforce CRM with Agentforce autonomous selling, pipeline & forecasting

Best for: SMB teams · Mid-market · Enterprise

Start Free Trial

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What is Agentforce Sales (formerly Salesforce Sales Cloud)?

Agentforce Sales (formerly Salesforce Sales Cloud) is Salesforce's flagship AI-powered sales CRM. It combines core CRM — lead, contact, opportunity and pipeline management, forecasting and analytics — with Agentforce, Salesforce's suite of autonomous AI agents that prospect, answer rep ...

Read more about Agentforce Sales (formerly Salesforce Sales Cloud)
Free TrialTry Free →·

Starts from $25/user/month when monthly

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Reach CRM buyersRank above rivals2M+ buyers a year

9.8

SpotScore

Zoho CRM - CRM Software

Zoho CRM

Efficiency at your fingertips.

Best for: SMB teams · Mid-market · Enterprise

Start Free Trial

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Watch Demo

What is Zoho CRM?

Zoho CRM is an intuitive and powerful customer relationship management solution designed to enhance business workflows and improve collaboration. With its user-friendly interface and drag-and-drop functionality, it simplifies data sharing within organizations and with customers, ensuring ...

Read more about Zoho CRM
Free TrialTry Free →·

Starts from $9/user/month when yearly, also offers free forever plan

9.8

SpotScore

ClickUp - Collaboration Software

ClickUp

Effortlessly streamline your projects with ClickUp

Best for: SMB teams · Mid-market · Enterprise

Start Free Trial

Add to compare

watch-demo

Watch Demo

What is ClickUp?

ClickUp is a versatile cloud-based project management platform designed to cater to both individual project needs and the complex demands of enterprise-level teams. Offering a customizable planning experience, it allows users to toggle between two distinct views, providing flexibility based on ...

Read more about ClickUp
Free TrialTry Free →·

Starts from $7/User/Month when yearly, also offers free forever plan

What buyers evaluate in CRM Software
Level of customization available for workflows, fields, and reporting tailored to specific industry needs
Integration capabilities with existing tools such as Google Workspace or marketing automation platforms
Balance between feature depth and usability, including onboarding support and scalability for team size

9.8

SpotScore

Bitrix24

Bitrix24

Streamline your business with Bitrix24.

Best for: SMB teams · Mid-market · Enterprise

Start Free Trial

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What is Bitrix24?

Bitrix24 is a business management software solution for small and medium sized businesses that allows users to communicate and collaborate effectively, centralize all important business processes and documents, build company's corporate intranet, manage customer relations and provide new levels ...

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Free TrialTry Free →

9.6

SpotScore

Apollo.io - Sales Engagement Software

Apollo.io

Empower your sales team to exceed goals.

Best for: SMB teams · Mid-market · Enterprise

Start Free Trial

Add to compare

watch-demo

Watch Demo

What is Apollo.io?

Apollo is sales engagement software designed for the sales team. When managers view their team through the lens of goal setting and progress tracking, motivation increases across the board. Apollo helps make targets easier to set and hit with the right dashboards that provide relevant ...

Read more about Apollo.io
Free TrialTry Free →·

Starts from $0/user/month when monthly, also offers free forever plan

9.6

SpotScore

Keap - CRM Software

Keap

Streamline your customer relationships for maximum success.

Best for: SMB teams · Mid-market · Enterprise

Start Free Trial

Add to compare

What is Keap?

Keap is the all-in-one customer relationship management (CRM) software solution you need to manage your contacts with ease. Its innovative features and intuitive interface make it a perfect fit for any business, from retail to restaurants. Its CRM tool helps businesses get more data about their ...

Read more about Keap
Free Trial·

Starts from $129/Month when Billed Yearly

9.6

SpotScore

Creatio - Low Code Development Platforms (LCDP) Software

Creatio

Maximize your workflow freedom with no-code automation.

Best for: SMB teams · Mid-market · Enterprise

Start Free Trial

Add to compare

What is Creatio?

Creatio is a no-code platform for mid-market and enterprise teams that need to automate CRM workflows and broader enterprise processes without depending on developer resources. It covers marketing, sales, and service automation with industry-specific workflow templates across 20 verticals and a ...

Read more about Creatio
Free TrialTry Free →·

Starts from $25/user/month when monthly

9.6

SpotScore

Pipedrive - CRM Software

Pipedrive

Streamline your sales process and close more deals.

Best for: SMB teams · Mid-market · Enterprise

Start Free Trial

Add to compare

watch-demo

Watch Demo

What is Pipedrive?

Pipedrive is a user-friendly customer relationship management (CRM) software designed to help sales teams streamline their pipelines, manage leads efficiently, and close deals faster. Ideal for small to mid-sized businesses, agencies, and sales professionals, it offers intuitive tools for lead ...

Read more about Pipedrive
Free TrialTry Free →·

Starts from $14/user/month when monthly, also offers free forever plan

9.4

SpotScore

Common Room logo

Common Room

GTM intelligence platform unifying community, product, and intent signals

See Plans & Pricing

4.7

Add to compare

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Watch Demo

What is Common Room?

Common Room is a GTM intelligence and community-led growth platform that unifies signals from GitHub, Slack, Discord, LinkedIn, G2, Reddit, and product usage data into a single view of every buyer, user, and champion. Sales and DevRel teams use it to identify who is most likely to buy based on ...

Read more about Common Room

Starts from $999paid when /month

9.4

SpotScore

Clay logo

Clay

GTM enrichment platform combining 100+ data providers with AI automation

Best for: SMB teams

Start Free Trial

4.7

Add to compare

watch-demo

Watch Demo

What is Clay?

Clay is a GTM data enrichment and automation platform that combines 100+ data providers into a single spreadsheet-like interface. Teams use Clay to build highly targeted prospect lists, enrich CRM records with real-time signals, and automate personalized outreach at scale. Its AI agent ...

Read more about Clay
Free TrialTry Free →·

Starts from Freefree, also offers free forever plan

9.4

SpotScore

Copper (ProsperWorks CRM) - CRM Software

Copper (ProsperWorks CRM)

Streamline your sales process and close more deals.

Best for: SMB teams · Mid-market · Enterprise

Start Free Trial

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What is Copper (ProsperWorks CRM)?

Copper is CRM software that helps you better manage your sales pipeline. With the right software, sales teams can collaborate and win more deals. It's easy to set up pipelines, provide real-time visibility into progress in stages of the sales process, send automatic and personalised ...

Read more about Copper (ProsperWorks CRM)
Free TrialTry Free →·

Starts from $23/User/Month when Billed Yearly

9.3

SpotScore

Nutshell - CRM Software

Nutshell

Your ultimate solution for customer relationship success.

Best for: SMB teams · Mid-market · Enterprise

Start Free Trial

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What is Nutshell?

Nutshell CRM is a comprehensive customer relationship platform that includes sales, marketing, and service functionality. It was built with the same care as our nuts and bolts, but features a sleek design that is easy to use. From quick set up to streamlined training and continued support, ...

Read more about Nutshell
Free TrialTry Free →·

Starts from $16/User/Month when Billed Yearly

9.3

SpotScore

Thryv - CRM Software

Thryv

Boost sales and build relationships with Thryv.

Best for: SMB teams · Mid-market

Get Pricing Details

Add to compare

What is Thryv?

Thryv is a web-based customer relationship management (CRM) software, which is the most effective tool for organizing your contacts, leads and marketing campaigns. This program allows to create users individually or create a team in real-time. It allows sales teams to connect with more clients ...

Read more about Thryv

Thryv offers custom pricing plan

9.3

SpotScore

Nimble - CRM Software

Nimble

Streamline your sales, service, and marketing.

Best for: SMB teams · Mid-market

Start Free Trial

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What is Nimble?

Nimble provides an easy to use platform for managing and supporting sales, service and marketing activities all within a single system. With Nimble, you can quickly close deal follow-ups that were initiated outside of your CRM and easily identify opportunities suitable for remarketing and follow

Read more about Nimble
Free Trial·

Starts from $24.90/User/Month when Billed Yearly

9.3

SpotScore

Vtiger - CRM Software

Vtiger

Empower your team to close more sales.

Best for: SMB teams · Mid-market · Enterprise

Start Free Trial

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What is Vtiger?

Vtiger CRM has been evaluated as one of the world's best new CRM products in CRM Magazine JUNO Awards 2006. Vtiger lets you centrally store your customer information, share it with your team, and collaborate efficiently to close more sales. It's simple and easy to use, yet truly extensible with ...

Read more about Vtiger
Free TrialTry Free →·

Starts from $12/user/month when yearly, also offers free forever plan

9.3

SpotScore

Insightly - CRM Software

Insightly

Streamline your sales and marketing efforts.

Best for: SMB teams · Mid-market · Enterprise

Start Free Trial

Add to compare

What is Insightly?

Insightly is CRM software for growing B2B sales and marketing teams that need pipeline tracking, contact management, and task automation without enterprise-level complexity. It integrates with Gmail and Outlook so reps can log and manage client records without leaving their inbox, and supports ...

Read more about Insightly
Free Trial·

Starts from $29/User/Month

9.3

SpotScore

Freshsales - CRM Software

Freshsales

Streamline your sales process with Freshsales.

Best for: SMB teams · Mid-market · Enterprise

Start Free Trial

Add to compare

What is Freshsales?

Freshsales is a complete Sales & CRM solution that will help you make your sales team much more productive by getting rid of their chronic information overload and improve hiring with an easy online application. The USP of Freshsales is it helps you find, qualify, manage and close leads ...

Read more about Freshsales
Free TrialTry Free →·

Starts from $9/user/month when yearly, also offers free forever plan

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Frequently Asked Questions About CRM Software

Stuck on something? We're here to help with all the questions and answers in one place.

The most important CRM Software features to evaluate are Billing and Invoicing, Cash Management, Expense Tracking, Multi-Currency, Purchasing, Spend Management. Most buyers prioritize ease of use, reporting, and integration capabilities when choosing a solution. Look for tools that cover your core workflow before comparing advanced features.

CRM Software pricing varies widely — from free plans to enterprise contracts. 15 products on Spotsaas offer a free plan or trial, including Bigin by Zoho CRM, Agentforce Sales (formerly Salesforce Sales Cloud), Zoho CRM. Paid plans typically start around $10–$50/month per user. Check individual product pages for current pricing.

The top rated CRM Software based on verified user reviews and SpotScore are HelloLeads, Zixflow, LionO360. These tools consistently score highest on ease of use, feature depth, and customer support quality. Ratings are updated monthly based on real buyer feedback.

To choose the right CRM Software, start by listing your must-have features — commonly Billing and Invoicing, Cash Management, Expense Tracking, Multi-Currency, Purchasing, Spend Management. Then filter by team size, budget, and integrations you already use. Compare at least 3 options and use free trials to test before committing. Spotsaas lets you compare side-by-side in minutes.

Yes — 15 CRM Software on Spotsaas offer a free plan or free trial. Popular free options include Bigin by Zoho CRM, Agentforce Sales (formerly Salesforce Sales Cloud), Zoho CRM. Free plans typically cover core features for small teams; paid upgrades unlock advanced reporting, integrations, and support.

The best CRM Software for small businesses are affordable, quick to set up, and scale without complexity. Top picks for small teams are Agentforce Sales (formerly Salesforce Sales Cloud), Zoho CRM, Keap. Look for tools with per-user pricing, no long-term contracts, and strong onboarding support to minimize ramp-up time.

Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].