Lead-Scoring Model
A point-based scoring framework that separates ready-to-buy leads from tire-kickers — combining demographic and firmographic fit with behavioral engagement signals into a single score, plus the MQL threshold and routing rules that decide when a lead goes to sales.
- ✓ Fit scoring (demographic & firmographic)
- ✓ Engagement scoring by behavior
- ✓ MQL threshold & decay rules
- ✓ Score-to-routing handoff logic
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Every Spotsaas resource draws on the Spotsaas Score — a blend of verified review ratings, review volume, and feature depth across 428 CRM software tools. Refreshed regularly; data as of June 2026.
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