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9.1

SpotScore

HubSpot CRM - CRM Software

HubSpot CRM Review: Is It The Right CRM Software For Your Team?

Best for SMB teams · Mid-market · Enterprise

Free Trial & Free Plan Available

GDPRSOC 2HIPAAISO 27001
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Starts from $45 / Month when Billed Yearly, also offers free forever plan

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Spotsaas Analysis for HubSpot CRM

HubSpot CRM is a versatile tool widely used by Sales Managers and Account Executives in companies ranging from small businesses to larger enterprises. With a rating of 4.35/5 from 3,493 user reviews, it is broadly validated as a reliable choice for those seeking to enhance their sales and customer management processes.

The platform's free plan is particularly beneficial for small businesses, providing essential CRM functionalities without initial costs. Its comprehensive integration capabilities with tools like Google Suite significantly boost productivity and tracking efficiency. However, potential buyers should be aware of the expensive pricing structure, which includes hidden costs for essential add-ons, posing a challenge for budget-conscious small businesses.

Quick facts about HubSpot CRM

Rating4.35/5 (3,493 reviews) | SpotScore: 9.1/10Best forSales Managers, Account ExecutivesPricingFree tier, paid plans publicDeploymentBrowser Based, Mobile, InstalledTop strengthComprehensive integration with toolsWatch-outExpensive pricing structure with hidden costs

What is HubSpot CRM?

HubSpot CRM is our all-in-one sales, marketing, and customer communication software. Built from the ground up with a modern design inspired by our top-rated marketing and sales tools, HubSpot CRM provides everything you need to work with your leads, create powerful campaigns, convert quality prospects into leads and deals, automate email communications and pull it all together with measurable ROI metrics.

Pricing

  • Starts from $45 / Month when Billed Yearly

  • Free Trial available

Best For

Suited for small teams, SMBs, and enterprise

Security & Compliance

SOC 2
GDPR
HIPAA
ISO 27001
  • SSO & MFA supported

  • Data residency:🇺🇸

Platform

  • Web + mobile app (iOS & Android)

  • Installed - Windows

  • Installed - Mac

HubSpot CRM Software Demo

HubSpot CRM was reviewed internally using user feedback, in-house testing, and market research to assess its performance, reliability, and user experience. Learn how we review products and our evaluation process.

Who should consider HubSpot CRM

Use cases
Martech, SaaS, Consulting
Team types
Sales Managers, Account Executives
Company size
1-1,000 employees

Why teams choose HubSpot CRM

  • Free plan available for small businesses, offering essential CRM functionality and a good starting point for startups.

  • Comprehensive integration with tools like Google Suite and seamless APIs, improving productivity and tracking.

  • Intuitive and user-friendly interface for contact and task management, even for individuals with limited technical knowledge.

Is HubSpot CRM right for you?

What buyers should know before shortlisting HubSpot CRM

HubSpot offers a feature-rich platform that caters extensively to businesses looking to streamline their marketing, sales, and customer management processes. Its intuitive user interface, powerful integrations, and robust tools for lead generation, email marketing, and CRM make it a favorite among medium to large-scale businesses.

The platform’s ability to scale alongside growing businesses is a standout strength, as is its robust customization and deep integration with apps like Shopify and BigCommerce. Furthermore, its free-tier offering for small businesses provides great value, offering essential CRM functionality without an immediate financial commitment.

However, some users report concerns with pricing and customer support. While the platform is versatile, the reliance on premium upgrades for basic features—like transactional emails—can significantly inflate costs.

Small businesses, in particular, may find the steep annual contracts and tiered pricing challenging. Additionally, issues with certain integrations, accessibility for disabled users, and occasional technical glitches could frustrate those looking for seamless operations.

Despite these shortcomings, HubSpot’s innovation-driven roadmap, ease of use, and capabilities make it a compelling choice for organizations aiming to synchronize their marketing, sales, and customer service efforts on a single platform. It’s ideal for those willing to invest in a premium, long-term solution but may not suit every budget or business need.

Pros and cons

HubSpot CRM pros and cons

  • HubSpot CRM pros
  • Free plan available for small businesses, offering essential CRM functionality and a good starting point for startups.

  • Comprehensive integration with tools like Google Suite and seamless APIs, improving productivity and tracking.

  • Intuitive and user-friendly interface for contact and task management, even for individuals with limited technical knowledge.

  • HubSpot CRM cons
  • Expensive pricing structure with hidden costs for essential add-ons, making it a tough choice for small businesses.

  • Lack of flexibility in contracts, with annual commitments and limited trial periods causing dissatisfaction.

4.3/5 rating
3,172 verified reviews
Free trial available

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HubSpot CRM reviews and ratings

Buyer sentiment

Buyer sentiment is positive across 3172 reviews, with strong overall satisfaction.

What buyers like

  • Free plan available for small businesses, offering essential CRM functionality and a good starting point for startups.
  • Integrates with Google Suite and offers open APIs for tracking and productivity.
  • Contact and task management interface is accessible to non-technical users.

Common complaints

  • Expensive pricing structure with hidden costs for essential add-ons, making it a tough choice for small businesses.
  • Lack of flexibility in contracts, with annual commitments and limited trial periods causing dissatisfaction.
  • Poor accessibility for individuals with disabilities, leading to exclusion of certain user groups.

4.35

Very Good

Based on 3493 ratings & 3172 reviews

Are you using HubSpot CRM?

Rating Distribution

Excellent

(2130)

Very Good

(684)

Good

(84)

Poor

(40)

Terrible

(234)

What users are saying

VS

Vikram S.

06/29/26

4.5 out of 5

What do you like best about HubSpot Sales Hub?I like that it keeps everything related to sales in one place, making it easy to manage leads, deals, ...

Read more

FR

Fahad R.

06/25/26

5 out of 5

What do you like best about HubSpot Sales Hub?I like how detailed HubSpot Sales Hub is and how I can search and filter so fast. I also love that it ...

Read more

VU

Verified User in Professional Training & Coaching

06/24/26

0.5 out of 5

What do you like best about HubSpot Sales Hub?Sales Hub has Forecast and Sequence capabilities.Review collected by and hosted on G2.com.What do you ...

Read more

ES

Emily S.

06/22/26

5 out of 5

What do you like best about HubSpot Sales Hub?The option to create folders, so I can customize our business templates and easily have them ...

Read more

KC

Kyle C.

06/22/26

4.5 out of 5

What do you like best about HubSpot Sales Hub?The sales hub helps us organize our customers, segment this in as easy to use UI, easy integrations, ...

Read more

CC

Chase C.

06/16/26

4 out of 5

What do you like best about HubSpot Sales Hub?I like the deals tab in HubSpot Sales Hub. It allows me to easily change the deal stage and track what ...

Read more

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What are the features of HubSpot CRM?

66%

Feature coverage

38 of 58 tracked features

The access control structure is a crucial characteristic that distinguishes a digital asset management system from other storage systems. Yo…

An appointment scheduling solution, often known as an appointment booking system or appointment management software, allows service provider…

The Appointment Scheduling feature simplifies the process of booking meetings between teams and clients. Users can share their availability…

Customer relationship management (CRM) is a tool that allows to keep track of all of the company's relationships and interactions with its c…

Few people have mastered the ability to organize their calendars. It is the practice of optimizing your calendar by combining priority manag…

Call Logging tracks phone interactions with leads and customers directly in HubSpot CRM. Users can log calls made or received along with not…

Campaign management includes planning, execution, tracking, and analysis of direct marketing initiatives. These responsibilities include the…

Client management, also referred to as customer management, is a key aspect of business operations that involves managing and organizing cli…

People can collaborate more easily with the help of collaboration tools. The goal of a collaboration tool is to help a group of two or more…

A contact database allows a business to more efficiently manage and coordinate information about its clients, customers, and other contacts.…

The Contact Management feature lets users organize and maintain detailed profiles for every contact within HubSpot CRM. This includes essent…

Contract management is the process of overseeing agreements from their inception to their implementation by the designated party and the con…

Customer Database is a vital feature of any software that allows businesses to store, organize, and manage information related to their cust…

The Customer Support feature gives users access to a reliable helpdesk within HubSpot CRM. This tool lets teams manage customer inquiries, t…

Customizable templates allow you to customize the template structure and information to meet the demands of your project, allowing you to cr…

A system or process for capturing, tracking and storing electronic documents such as PDFs, word processing files, and digital photographs of…

Storing a document, usually, a digital document, in a document management system is known as document storage (DMS). We now employ electroni…

Drag and drop allows users to choose an object or a portion of text and move it to the desired location by dragging or "dropping" it. It can…

Email marketing is a type of marketing that informs your customers via email list of new products, discounts, and other services. It can als…

The process of saving lead data to convert the lead into a paying customer is termed "lead capture." A newsletter subscription or a quote re…

The practice of increasing client interest in a company's goods or services is known as lead generation. List building, e-newsletter list ac…

The lead management process is a series of activities in which businesses engage with leads and convert them into customers. It entails gath…

lead nurturing creates and reinforces relationships with customers, at every point of the sales funnel. A good lead nurturing plan concentra…

Lead Scoring is a feature that helps sales teams prioritize leads based on their likelihood to convert. By assigning scores based on behavio…

Lead segmentation is determining how a company's prospects and customers can be segmented into groups of leads based on numerous factors and…

List Management in HubSpot CRM lets users organize and segment their contacts effectively. This feature allows the creation of targeted list…

HubSpot CRM lets businesses automate repetitive marketing tasks like email campaigns, social media posting, and lead nurturing workflows. Th…

A product catalog is a marketing tool that contains vital product information to assist buyers in making a purchasing choice. Product charac…

HubSpot CRM's Project Management feature lets teams plan, execute, and monitor projects smoothly within the platform. This functionality inc…

Finding potential consumers for your company is what sales prospecting entails. Prospecting is always the starting step, regardless of the s…

A quote, also known as a proposal, is a document that establishes a contractual connection between two parties. A quote is a supplier's resp…

The Referral Tracking feature helps organizations monitor and manage referrals from existing customers or partners. This tool lets businesse…

Reminders are a valuable feature found in many software programs that serve as helpful tools for users to stay organized and on top of impor…

Segmentation is dividing a market into separate consumer groups with comparable characteristics. It's an integral aspect of any customer str…

The technique of managing a task throughout its life cycle is known as task management. Planning, testing, tracking, and reporting are all p…

Task Scheduling is a software feature that allows users to organize and manage various tasks in an efficient and structured manner. It is an…

A system of regulating a company's document ecosystem based on a variety of document templates is known as template management. It's commonl…

Workflow is a collection of tasks that work together to process a batch of data. A workflow encompasses everything from creating assets to i…

Security & Compliance

HubSpot CRM security and data handling

Key compliance certifications and security features for IT and security teams evaluating HubSpot CRM.

Certifications

SOC 2✓ Certified
GDPR✓ Certified
HIPAA✓ Certified
ISO 27001✓ Certified
CSA STAR✓ Certified

Security features

Single Sign-On (SSO)✓ Yes
Multi-Factor Authentication✓ Yes
Data Encryption✓ Yes
Audit Logs✓ Yes

Developer & data

Data residency
🇺🇸

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Why buyers keep looking beyond HubSpot CRM

  • Pricing scales quickly with advanced features — teams under 20 seats often switch to Pipedrive or Freshsales for lower per-user costs

  • Customization requires API work or third-party apps — businesses with non-standard sales processes add Salesforce or Microsoft Dynamics instead

  • Interface complexity deters small teams — companies under 10 people frequently choose Zoho CRM or Capsule for simpler workflows

  • Native integrations are limited — teams relying on specific accounting or support tools often layer in Zapier or switch to platforms with deeper API coverage

  • Seat-based pricing becomes expensive at scale — enterprises over 500 employees typically migrate to Salesforce or Oracle to negotiate volume discounts

HubSpot CRM Customers

Classpass-logo

Classpass

Avison Young-logo

Avison Young

Crunch Fitness-logo

Crunch Fitness

Handled-logo

Handled

Ceros-logo

Ceros

Momentive-logo

Momentive

Wyrestorm-logo

Wyrestorm

ving-logo

ving

RockContent-logo

RockContent

Help & Contact

HubSpot CRM Support Options

Customer Service24/7 (Live rep)Business HoursOnline
LocationCambridge, Massachusetts

Frequently Asked Questions About HubSpot CRM

Common questions buyers ask before choosing HubSpot CRM.

HubSpot CRM is a CRM Software. HubSpot CRM offers Quotes (Proposals), List Management, Customer Support, Marketing Automation, Referral Tracking and many more functionalities.

Buyers commonly note the following limitations of HubSpot CRM: Expensive pricing structure with hidden costs for essential add-ons, making it a tough choice for small businesses.; Lack of flexibility in contracts, with annual commitments and limited trial periods causing dissatisfaction.; Poor accessibility for individuals with disabilities, leading to exclusion of certain user groups..

Some top alternatives to HubSpot CRM includes Bigin by Zoho CRM, Hubspot Marketing Hub, ClickUp, Zoho CRM and monday sales CRM by monday.com.

HubSpot CRM offers Free Trial, Freemium, Subscription, Quotation Based pricing models

We don't have information regarding integrations of the HubSpot CRM as of now.

The starting price of HubSpot CRM is $45/Month when Billed Yearly

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About the reviewer

Rajat Gupta is the founder of Spotsaas. Over the past two years, he has reviewed 2,000+ tools across CRM, HR, AI, and finance — applying hands-on product research and a background in commerce and the CFA program to evaluate software through a business and ROI lens. His goal: help teams make software decisions they won't regret.

Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].