NEWJoin 1M+ SaaS Professionals|Get Weekly Insights, Trends & Expert PicksSubscribe Free →

Spotsaas logo

9.1

Spot Score

HubSpot CRM - CRM Software

HubSpot CRM Review: Is It The Right CRM Software For Your Team?

Best for SMB teams · Mid-market · Enterprise

Free Trial & Free Plan Available

GDPRSOC 2HIPAAISO 27001
Save to Favourites

Add to compare

Starts from $45 / Month when Billed Yearly, also offers free forever plan

ClasspassClasspass
Avison YoungAvison Young
Crunch FitnessCrunch Fitness
HandledHandled
CerosCeros

Trusted by many companies including Classpass

Start Free Trial

SpotSaaS Analysis for HubSpot CRM

HubSpot CRM is a versatile tool widely used by Sales Managers and Account Executives in companies ranging from small businesses to larger enterprises. With a rating of 4.2/5 from 10,374 user reviews, it is broadly validated as a reliable choice for those seeking to enhance their sales and customer management processes.

The platform's free plan is particularly beneficial for small businesses, providing essential CRM functionalities without initial costs. Its comprehensive integration capabilities with tools like Google Suite significantly boost productivity and tracking efficiency. However, potential buyers should be aware of the expensive pricing structure, which includes hidden costs for essential add-ons, posing a challenge for budget-conscious small businesses.

Quick facts about HubSpot CRM

Rating4.2/5 (10,374 reviews) | SpotScore: 9.1/10Best forSales Managers, Account ExecutivesPricingFree tier, paid plans publicDeploymentBrowser Based, Mobile, InstalledTop strengthComprehensive integration with toolsWatch-outExpensive pricing structure with hidden costs

What is HubSpot CRM?

HubSpot CRM is our all-in-one sales, marketing, and customer communication software. Built from the ground up with a modern design inspired by our top-rated marketing and sales tools, HubSpot CRM provides everything you need to work with your leads, create powerful campaigns, convert quality prospects into leads and deals, automate email communications and pull it all together with measurable ROI metrics.

Pricing

  • Starts from $45 / Month when Billed Yearly

  • Free Trial available

Best For

Suited for solo users, small teams, SMBs, and enterprise

Security & Compliance

SOC 2
GDPR
HIPAA
ISO 27001
  • SSO & MFA supported

  • Data residency:🇺🇸

Platform

  • Web + mobile app (iOS & Android)

  • Installed - Windows

  • Installed - Mac

HubSpot CRM Software Demo

HubSpot CRM was reviewed internally using user feedback, in-house testing, and market research to assess its performance, reliability, and user experience. Learn how we review products and our evaluation process.

Who should consider HubSpot CRM

Use cases
Martech, SaaS, Consulting
Team types
Sales Managers, Account Executives
Company size
1-1,000 employees

Why teams choose HubSpot CRM

  • Free plan available for small businesses, offering essential CRM functionality and a good starting point for startups.

  • Comprehensive integration with tools like Google Suite and seamless APIs, improving productivity and tracking.

  • Intuitive and user-friendly interface for contact and task management, even for individuals with limited technical knowledge.

Is HubSpot CRM right for you?

What buyers should know before shortlisting HubSpot CRM

HubSpot offers a feature-rich platform that caters extensively to businesses looking to streamline their marketing, sales, and customer management processes. Its intuitive user interface, powerful integrations, and robust tools for lead generation, email marketing, and CRM make it a favorite among medium to large-scale businesses.

The platform’s ability to scale alongside growing businesses is a standout strength, as is its robust customization and deep integration with apps like Shopify and BigCommerce. Furthermore, its free-tier offering for small businesses provides great value, offering essential CRM functionality without an immediate financial commitment.

However, some users report concerns with pricing and customer support. While the platform is versatile, the reliance on premium upgrades for basic features—like transactional emails—can significantly inflate costs.

Small businesses, in particular, may find the steep annual contracts and tiered pricing challenging. Additionally, issues with certain integrations, accessibility for disabled users, and occasional technical glitches could frustrate those looking for seamless operations.

Despite these shortcomings, HubSpot’s innovation-driven roadmap, ease of use, and capabilities make it a compelling choice for organizations aiming to synchronize their marketing, sales, and customer service efforts on a single platform. It’s ideal for those willing to invest in a premium, long-term solution but may not suit every budget or business need.

Pros and cons

HubSpot CRM pros and cons

  • HubSpot CRM pros
  • Free plan available for small businesses, offering essential CRM functionality and a good starting point for startups.

  • Comprehensive integration with tools like Google Suite and seamless APIs, improving productivity and tracking.

  • Intuitive and user-friendly interface for contact and task management, even for individuals with limited technical knowledge.

  • HubSpot CRM cons
  • Expensive pricing structure with hidden costs for essential add-ons, making it a tough choice for small businesses.

  • Lack of flexibility in contracts, with annual commitments and limited trial periods causing dissatisfaction.

4.3/5 rating
3,144 verified reviews
Free trial available

Ready to try it?

Get started with HubSpot CRM

Start your free trial — no credit card required.

Start Free Trial

Still comparing?

See how it stacks up

Compare HubSpot CRM side-by-side with top CRM Software alternatives.

Bigin by Zoho CRM
Hubspot Marketing Hub
ClickUp
+12 more
Compare CRM alternatives

HubSpot CRM reviews and ratings

Buyer sentiment

Buyer sentiment is positive across 3144 reviews, with strong overall satisfaction.

What buyers like

  • Free plan available for small businesses, offering essential CRM functionality and a good starting point for startups.
  • Comprehensive integration with tools like Google Suite and seamless APIs, improving productivity and tracking.
  • Intuitive and user-friendly interface for contact and task management, even for individuals with limited technical knowledge.

Common complaints

  • Expensive pricing structure with hidden costs for essential add-ons, making it a tough choice for small businesses.
  • Lack of flexibility in contracts, with annual commitments and limited trial periods causing dissatisfaction.
  • Poor accessibility for individuals with disabilities, leading to exclusion of certain user groups.

4.35

Very Good

Based on 3493 ratings & 3144 reviews

Rating Distribution

Excellent

(2108)

Very Good

(679)

Good

(84)

Poor

(40)

Poor

(233)

What users are saying

OC

Omay CH

10/31/25

5 out of 5

Extremely happy with their services

Extremely happy with their services. If you are a small business who are looking for a CRM system use Hubspot.

KD

Kellie Dane

10/23/25

5 out of 5

The gift that keeps giving

Wow! I continue to be incredibly impressed with HubSpot. It feels like they are always building, iterating, and adding meaningful value to their ...

Read more

MG

Mariel Grinstein

10/21/25

5 out of 5

I love Hubspot all they way

I love Hubspot all they way, intuitive, well connected, it’s just a great tool for marketing and sales integration.

AR

Anonymous Reviewer

02/13/25

5 out of 5

It provides excellent connection with Salesforce

PROS: I needed a solution to assist me better marketing techniques and integrate numerous areas of my job into a single, comprehensive platform. We've ...

Read more

JA

Jane Austin

06/15/24

1 out of 5

Don't be suckered by them if you are a small company

misspelling to small companies that don't need a tool like this, locking them into expensive contracts, zero support, they take the money and run. If ...

Read more

IB

Ivan B. - Senior Programmer

06/14/24

5 out of 5

Good Platform!

Hubspot really is a good platform, there's a lot you can do with third party integrations and custom API coding. Pricing is pretty fair overall with ...

Read more

Spotsaas advisor
Get a custom demo of HubSpot CRM
  • See if HubSpot CRM fits your business
  • Real pricing — no sales pressure
  • A demo or quick answers, your call

Step 1 of 4

How big is your team?

We tailor recommendations to companies your size.

Trusted by teams at

What are the features of HubSpot CRM?

66%

Feature coverage

38 of 58 tracked features

The access control structure is a crucial characteristic that distinguishes a digital asset management system from other storage systems. Yo…

An appointment scheduling solution, often known as an appointment booking system or appointment management software, allows service provider…

The Appointment Scheduling feature simplifies the process of booking meetings between teams and clients. Users can share their availability…

At its core, HubSpot CRM serves as a comprehensive Customer Relationship Management system that centralizes all customer interactions in one…

Few people have mastered the ability to organize their calendars. It is the practice of optimizing your calendar by combining priority manag…

Call Logging simplifies the process of tracking phone interactions with leads and customers directly in HubSpot CRM. Users can easily log ca…

Campaign management includes planning, execution, tracking, and analysis of direct marketing initiatives. These responsibilities include the…

Client management, also referred to as customer management, is a crucial aspect of business operations that involves the management and orga…

People can collaborate more easily with the help of collaboration tools. The goal of a collaboration tool is to help a group of two or more…

A contact database allows a business to more efficiently manage and coordinate information about its clients, customers, and other contacts.…

The Contact Management feature enables users to organize and maintain detailed profiles for every contact within HubSpot CRM. This includes…

Contract management is the process of overseeing agreements from their inception to their implementation by the designated party and the con…

Customer Database is a vital feature of any software that allows businesses to store, organize, and manage information related to their cust…

The Customer Support feature provides users with access to a robust helpdesk within HubSpot CRM. This tool enables teams to manage customer…

Customizable templates allow you to customize the template structure and information to meet the demands of your project, allowing you to cr…

A system or process for capturing, tracking and storing electronic documents such as PDFs, word processing files, and digital photographs of…

Storing a document, usually, a digital document, in a document management system is known as document storage (DMS). We now employ electroni…

Drag and drop allows users to choose an object or a portion of text and move it to the desired location by dragging or "dropping" it. It can…

Email marketing is a type of marketing that informs your customers via email list of new products, discounts, and other services. It can als…

The process of saving lead data to convert the lead into a paying customer is termed "lead capture." A newsletter subscription or a quote re…

The practice of increasing client interest in a company's goods or services is known as lead generation. List building, e-newsletter list ac…

The lead management process is a series of activities in which businesses engage with leads and convert them into customers. It entails gath…

lead nurturing creates and reinforces relationships with customers, at every point of the sales funnel. A good lead nurturing plan concentra…

Lead Scoring is a powerful feature that helps sales teams prioritize leads based on their likelihood to convert. By assigning scores based o…

Lead segmentation is determining how a company's prospects and customers can be segmented into groups of leads based on numerous factors and…

List Management in HubSpot CRM empowers users to organize and segment their contacts effectively. This feature allows for the creation of ta…

With Marketing Automation, HubSpot CRM allows businesses to automate repetitive marketing tasks such as email campaigns, social media postin…

The Product Catalog feature allows businesses to manage and showcase their offerings directly within HubSpot CRM. Users can create detailed…

HubSpot CRM's Project Management feature enables teams to plan, execute, and monitor projects seamlessly within the platform. This functiona…

Finding potential consumers for your company is what sales prospecting entails. Prospecting is always the starting step, regardless of the s…

The Quotes feature allows users to create professional proposals directly within HubSpot CRM. This tool streamlines the sales process by ena…

The Referral Tracking feature helps organizations monitor and manage referrals from existing customers or partners. This tool allows busines…

Reminders are a valuable feature found in many software programs that serve as helpful tools for users to stay organized and on top of impor…

Segmentation is dividing a market into separate consumer groups with comparable characteristics. It's an integral aspect of any customer str…

The technique of managing a task throughout its life cycle is known as task management. Planning, testing, tracking, and reporting are all p…

Task Scheduling is a software feature that allows users to organize and manage various tasks in an efficient and structured manner. It is an…

A system of regulating a company's document ecosystem based on a variety of document templates is known as template management. It's commonl…

Workflow is a collection of tasks that work together to process a batch of data. A workflow encompasses everything from creating assets to i…

Security & Compliance

HubSpot CRM security and data handling

Key compliance certifications and security features for IT and security teams evaluating HubSpot CRM.

Certifications

SOC 2✓ Certified
GDPR✓ Certified
HIPAA✓ Certified
ISO 27001✓ Certified
CSA STAR✓ Certified

Security features

Single Sign-On (SSO)✓ Yes
Multi-Factor Authentication✓ Yes
Data Encryption✓ Yes
Audit Logs✓ Yes

Developer & data

Data residency
🇺🇸

Alternatives to HubSpot CRM

Recommended

Streamline your sales and build ...

9.0

Excellent

Visit websiteCompare HubSpot CRM vs Bigin by Zoho CRM

Empower your marketing with ...

8.9

Excellent

Compare HubSpot CRM vs Hubspot Marketing Hub

Effortlessly streamline your ...

9.8

Very Good

Compare HubSpot CRM vs ClickUp

Efficiency at your fingertips.

9.8

Very Good

Compare HubSpot CRM vs Zoho CRM

Streamline your sales process with ...

9.3

Excellent

Compare HubSpot CRM vs Freshsales

Transform your business with ...

9.8

Excellent

Compare HubSpot CRM vs Salesforce

Efficiently manage your business ...

8.4

Excellent

Compare HubSpot CRM vs CompanyHub CRM

Boost sales and build relationships ...

9.3

Excellent

Compare HubSpot CRM vs Thryv

Streamline your sales with ...

8.3

Compare HubSpot CRM vs Onpipeline

Your ultimate solution for customer ...

9.3

Very Good

Compare HubSpot CRM vs Nutshell

Streamline your customer ...

9.6

Very Good

Compare HubSpot CRM vs Keap

Boost sales and streamline ...

8.0

Very Good

Compare HubSpot CRM vs SalesCRM

Elevate your customer management game.

8.1

Compare HubSpot CRM vs FreeCRM

Maximize sales, minimize effort ...

9.1

Very Good

Compare HubSpot CRM vs Pipeline CRM

Why buyers keep looking beyond HubSpot CRM

  • Users might consider alternatives to HubSpot CRM due to budget constraints, as some businesses find it expensive, especially with advanced features.

  • Customization limitations can lead users to seek alternatives that offer more tailored solutions to fit unique business processes.

  • Some users may prefer a simpler interface or fewer features, prompting them to look for more user-friendly and straightforward CRM options.

  • Integrations with existing tools can be a concern; users might find alternative CRMs that better align with their tech stack and workflow requirements.

  • Scalability is another factor, where growing businesses may require a CRM that can evolve with their needs without incurring high costs or complexity.

HubSpot CRM Customers

Classpass-logo

Classpass

Avison Young-logo

Avison Young

Crunch Fitness-logo

Crunch Fitness

Handled-logo

Handled

Ceros-logo

Ceros

Momentive-logo

Momentive

Wyrestorm-logo

Wyrestorm

ving-logo

ving

RockContent-logo

RockContent

Help & Contact

HubSpot CRM Support Options

Customer Service24/7 (Live rep)Business HoursOnline
LocationCambridge, Massachusetts

Frequently Asked Questions About HubSpot CRM

Common questions buyers ask before choosing HubSpot CRM.

HubSpot CRM is a CRM Software. HubSpot CRM offers Quotes (Proposals), List Management, Customer Support, Marketing Automation, Referral Tracking and many more functionalities.

Buyers commonly note the following limitations of HubSpot CRM: Expensive pricing structure with hidden costs for essential add-ons, making it a tough choice for small businesses.; Lack of flexibility in contracts, with annual commitments and limited trial periods causing dissatisfaction.; Poor accessibility for individuals with disabilities, leading to exclusion of certain user groups..

Some top alternatives to HubSpot CRM includes Bigin by Zoho CRM, Hubspot Marketing Hub, ClickUp, Zoho CRM and monday sales CRM by monday.com.

HubSpot CRM offers Free Trial, Freemium, Subscription, Quotation Based pricing models

We don't have information regarding integrations of the HubSpot CRM as of now.

The starting price of HubSpot CRM is $45/Month when Billed Yearly

Free buyer scorecard

Evaluate HubSpot CRM with the CRM software buyer scorecard

A weighted CRM software scorecard to assess HubSpot CRM objectively and compare it against the alternatives.

  • Weighted criteria you can edit
  • Score vendors side-by-side
  • Shareable with your buying committee

No file downloads on screen — we email it to you. One-click unsubscribe anytime.

Ready to try it?

Get started with HubSpot CRM

Start your free trial — no credit card required.

Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].

Grow your pipeline with buyers who are already looking for you

254,000+ buyers use Spotsaas every month to evaluate and shortlist software. Get in front of them — for free, or with a managed growth plan built around your category.