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Creatio CRM Review: Is It The Right CRM Software For Your Team?

Best for Mid-market · Enterprise

SOC 2
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Starts from $40 / user / month when Billed Yearly

NasdaqNasdaq
Colgate-PalmoliveColgate-Palmolive
ENT Credit UnionENT Credit Union
OTP bankOTP bank
City of BostonCity of Boston

Trusted by teams including Nasdaq

Integrates with

Facebook AdsFacebook Ads
QuickbooksQuickbooks
Microsoft 365Microsoft 365
DocuSignDocuSign
See Plans & Pricing

What is Creatio CRM?

Creatio is an AI-native, no-code CRM and workflow automation platform designed to help organizations manage customer relationships and business processes on a single unified system. It brings together sales, marketing, customer service, and operational workflows with flexible process design tools that can be configured without great technical skills. The platform uses AI-powered assistants and analytics to support lead management, customer engagement, case handling, and performance tracking. Creatio’s no-code architecture allows teams to adapt workflows, data models, and user experiences as business needs change. This makes it suitable for companies that require process control, scalability, and customization while maintaining consistent customer data across departments. Its offerings include Creatio Studio, a no-code agentic platform to build applications and AI agents with natural language and visual designers, and a CRM suite with embedded AI agents across Creatio Marketing, Sales, and Service. The company provides a Financial Services CRM platform, plus industry workflows across 19 verticals and a range of marketplace add-ons. Creatio is recognized as a Leader and Strong Performer in Gartner and Forrester reports and earned outstanding peer-to-peer reviews. Creatio is headquartered in Boston, MA, with 850 employees in ten offices across 25 countries. It has long-lasting relationships with thousands of customers, including Colgate-Palmolive, City of Boston, Purple Bricks, BNP Paribas Group, Howdens, and over 500 partners worldwide.

Pricing

  • Starts from $40 / user / month when Billed Yearly

Best For

Designed for mid-market and enterprise teams

Security & Compliance

SOC 2
  • Data residency:🇺🇸🇬🇧🇦🇺European Union

Platform

  • Web + mobile app (iOS & Android)

  • Installed - Windows

  • Installed - Mac

  • Browser Based (Cloud)

  • Mobile - Windows

Creatio CRM Software Demo

Creatio CRM was reviewed internally using user feedback, in-house testing, and market research to assess its performance, reliability, and user experience. Learn how we review products and our evaluation process.

Who should consider Creatio CRM

Use cases
Banking & Financial Services, Insurance, Telecommunications
Team types
Sales Manager, CRM Manager
Company size
50–10,000+ employees

Why teams choose Creatio CRM

  • Handles large datasets, complex hierarchies, and multi-department workflows as organizations grow.

  • Supports complex process automation, triggers, and AI-driven insights for more controlled and efficient operations.

  • Combines sales, marketing, service, and operations in one system, reducing tool fragmentation across teams.

Is Creatio CRM right for you?

What buyers should know before shortlisting Creatio CRM

Creatio CRM stands out as a highly flexible platform built for organizations that value process control and customization. Its no-code architecture allows teams to design sales, marketing, and service workflows without heavy technical effort, making it appealing to both business users and IT teams.

Unlike rigid CRMs, Creatio adapts well to complex processes, industry-specific requirements, and evolving operational needs. The platform combines CRM functionality with workflow automation, AI-driven insights, and a strong integration ecosystem.

This makes it suitable for mid-sized to large organizations that want a unified system rather than multiple disconnected tools. While the interface is powerful, new users may face a learning curve during initial setup, especially for advanced process design.

Overall, Creatio CRM is a strong choice for organizations prioritizing customization, scalability, and process automation over quick, plug-and-play simplicity.

Pros and cons

Creatio CRM pros and cons

  • Creatio CRM pros
  • Handles large datasets, complex hierarchies, and multi-department workflows as organizations grow.

  • Supports complex process automation, triggers, and AI-driven insights for more controlled and efficient operations.

  • Combines sales, marketing, service, and operations in one system, reducing tool fragmentation across teams.

  • Creatio CRM cons
  • Initial implementation often needs careful planning to fully align processes with business requirements.

  • Advanced workflow design and configuration may require time and training for new users.

From $40

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Creatio CRM reviews and ratings

What buyers like

  • Handles large datasets, complex hierarchies, and multi-department workflows as organizations grow.
  • Supports complex process automation, triggers, and AI-driven insights for more controlled and efficient operations.
  • Combines sales, marketing, service, and operations in one system, reducing tool fragmentation across teams.

Common complaints

  • Initial implementation often needs careful planning to fully align processes with business requirements.
  • Advanced workflow design and configuration may require time and training for new users.

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What are the features of Creatio CRM?

80%

Feature coverage

78 of 98 tracked features

An AI assistant is a virtual digital assistant that is powered by artificial intelligence technology to understand and respond to user comma…

Creatio lets you organize companies, stakeholders, and related activities in a unified workspace. Teams can view account hierarchies, associ…

An app or software sends out alerts, which are actionable and content-rich push notifications. These alerts can be for various reasons, incl…

An appointment scheduling solution, often known as an appointment booking system or appointment management software, allows service provider…

Appointment scheduling is a vital feature of software that allows users to efficiently manage their appointments and schedule time slots for…

An invoice and a bill are documents that convey the same information about the amount owing for the sale of goods or services. Still, a comp…

Customer relationship management (CRM) is a tool that allows to keep track of all of the company's relationships and interactions with its c…

Creatio includes calendar management to schedule meetings, tasks, and follow-ups across teams. Users can track activities, sync schedules, a…

Call logging is the process of gathering, examination, and reporting technical and statistical data regarding phone calls. It excludes call…

The process of listening in on employee calls to improve communication and customer service is known as call monitoring. It's most typically…

Campaign management includes planning, execution, tracking, and analysis of direct marketing initiatives. These responsibilities include the…

An organization creates and controls marketing and sales processes, people, policies, and platforms to offer goods and services indirectly t…

People can collaborate more easily with the help of collaboration tools. The goal of a collaboration tool is to help a group of two or more…

A contact database allows a business to more efficiently manage and coordinate information about its clients, customers, and other contacts.…

Creatio CRM centralizes contact management by storing customer profiles, communication history, and relationship data in one system. Users c…

Material management is the end-to-end acquiring, designing, processing, and distributing of content. It is a set of methods and technologies…

The ability to link site engagements to metrics on who has interacted with your campaigns is conversion tracking. You can track conversions…

Custom workflows are a feature often found in various software applications, allowing users to automate and customize their work processes t…

Customer data refers to the information that a business collects from its customers through various interactions and transactions. It includ…

Customer Pipeline is a feature that is designed to facilitate the management of customer relationships for businesses. It refers to a struct…

Customer support is a term used to describe services that assist customers in making the most cost-effective and proper usage of a product.…

A personalized invoice, even one that is only semi-stylized, is an opportunity to improve your company's image. Customizing invoices adds a…

Customization is a powerful feature offered by various software solutions that allows users to tailor the software according to their specif…

Creatio dashboards provide real-time visibility into sales, marketing, and service performance. Users can customize dashboards with charts,…

Creatio CRM stores files, templates, and customer documents within records. Users can generate documents, manage versions, and link files to…

Creatio CRM supports email marketing through templates, bulk campaigns, and engagement tracking. Users can send targeted emails, monitor ope…

A database of employees comprises vital information such as each employee's personal information and company-related information such as the…

Employee management is a crucial aspect of any organization, as it involves the effective and efficient management of all the employees with…

Event management is a crucial aspect for any business or organization that aims to host a successful event. It encompasses a range of activi…

The practice of capturing data on a lead's behaviors when they land on your website, as well as a customer's interaction with your product,…

Keeping track of your expenses is a crucial component of building a budget for your small business. The financial health of your budget is i…

Financial management is a process of planning, organizing, regulating, and monitoring financial resources to meet the goals and objectives.…

The service desk, which is the single point of contact for all users dealing with IT, is usually tightly associated with incident management…

The process of procuring, maintaining, utilizing, and distributing a company's inventory is referred to as inventory management. This compri…

Invoice is time-stamped commercial document that itemizes and records a transaction between a buyer and a seller. If products or services we…

An invoice is a business document delivered by a seller to a buyer that refers to a sale transaction and identifies the items, quantities, a…

A knowledge base is a centralized documentation repository that includes frequently asked questions, how-to guides, and troubleshooting inst…

A knowledge database is a database that is used to share and manage knowledge. It encourages knowledge accumulation, organization, and retri…

The practice of increasing client interest in a company's goods or services is known as lead generation. List building, e-newsletter list ac…

Creatio CRM supports lead management from capture to qualification. Leads can be collected from forms, campaigns, or integrations, then scor…

lead nurturing creates and reinforces relationships with customers, at every point of the sales funnel. A good lead nurturing plan concentra…

Lead scoring is a sales and marketing tool for determining the sales readiness of leads. You score leads based on their level of interest in…

Publishing data cards and boosting sales through promotional efforts are part of list management. Processing orders, organizing approvals wi…

Live chat is a tool that allows employees to communicate with website users or with one another in real-time. It might be text, voice, or vi…

Creatio includes marketing automation features for campaign planning, audience segmentation, and customer journey orchestration. Teams can d…

Marketing management is a crucial aspect of any successful business strategy. It involves the planning, implementation, and control of vario…

Membership management is a crucial feature in software that is designed to help organizations effectively manage their members or customers.…

The most effective technique to manage the timeline factor is to track milestones. Effective project planning concentrates on the most criti…

Creatio’s mobile app allows users to access CRM data, manage tasks, update records, and track activities from anywhere. Sales and service te…

Multi-Channel Customer Service encompasses a variety of platforms such as phone, email, live chat, social media, and self-service channels s…

Creatio provides opportunity management tools to track deals through configurable sales stages. Users can manage deal values, probabilities,…

The process of keeping track of clients' orders and managing the actions required in completing them is known as order management. Accepting…

Performance Management is a comprehensive approach to managing the performance of individuals, teams, and organizations in order to achieve…

Portfolio management is means managing an individual's assets in order to optimize earnings over a specific period of time. Project portfoli…

Project management is used to supervise a team's efforts to meet all project objectives while staying within budget. The information is desc…

Project planning is a subset of project management, and it refers to the use of schedules such as Gantt charts to plan and track progress wi…

A quote, also known as a proposal, is a document that establishes a contractual connection between two parties. A quote is a supplier's resp…

Real-time data sync is a software feature that enables continuous and seamless synchronization of data between two or more devices or system…

Recurring task management entails ensuring that the project manager correctly manages recurring tasks (those that occur on a regular basis)…

Referral tracking entails gathering information throughout the entire referral process, from a customer registering to become a referrer to…

Reporting provides complete visibility of the project and a clear grasp of what has to be done to the on-site personnel. The reporting proce…

Reporting and analysis is an integral part of any software that aims to provide valuable insights and information to its users. It is a powe…

A requirement is a need or expectation from a stakeholder that a product, service, or solution must satisfy to be useful. Requirements are o…

Order placing, order scheduling, shipping, and billing are all implemented in the ERP Sales module. This module also aids in sales forecasti…

Scheduling is the job or activity of determining when specific tasks will be completed. Block scheduling, often known as blocking, is a meth…

Segmentation is dividing a market into separate consumer groups with comparable characteristics. It's an integral aspect of any customer str…

A self-service portal is a website or app that enables workers (or external clients for externally visible support providers) to help themse…

Social media integration is a marketing method that allows you to augment your current branding and marketing efforts using social media pla…

Spend management is the tried-and-true method of monitoring all supplier connections and company purchasing to identify and maximize every d…

The technique of managing a task throughout its life cycle is known as task management. Planning, testing, tracking, and reporting are all p…

Task Scheduling is a software feature that allows users to organize and manage various tasks in an efficient and structured manner. It is an…

The method involves identifying, monitoring, and progressing the work that has to be done during the day is known as task tracking or task m…

A tax is a governmental mandatory financial charge or levy imposed on a taxpayer to fund certain public expenses. The taxation system is cri…

Team Management is a crucial aspect of any organization, as it involves coordinating and organizing the efforts of a group of individuals to…

Territory management is the practice of determining geographic distribution regions for inside sales representatives based on market conditi…

The process of recording and tracking hours spent and expenses related to projects is known as time and expense. Multiple timesheet and expe…

A warehouse management system (WMS) is a set of tools and processes that enable businesses to manage and control warehouse operations from t…

Workflow is a collection of tasks that work together to process a batch of data. A workflow encompasses everything from creating assets to i…

Security & Compliance

Creatio CRM security and data handling

Key compliance certifications and security features for IT and security teams evaluating Creatio CRM.

Certifications

SOC 2✓ Certified
HIPAA✗ Not certified

Developer & data

Data residency
🇺🇸🇬🇧🇦🇺🌐

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Why buyers keep looking beyond Creatio CRM

  • While Creatio has integrations and a marketplace, users who require deep connectivity with certain niche tools or large ecosystems (e.g., extensive third-party apps) may choose alternatives with broader out-of-the-box integrations.

  • Creatio’s pricing and feature tiers are structured for mid-sized to larger businesses. Smaller teams or budget-constrained startups may opt for alternatives offering essential CRM capabilities at lower costs without advanced automation overhead.

  • Though no-code, Creatio’s workflow builder and extensive features can feel overwhelming without training. Teams with limited CRM experience might gravitate toward platforms with more intuitive interfaces or guided onboarding to reduce ramp-up time.

  • Organizations seeking basic CRM functionality may find Creatio’s process customization and automation capabilities more complex than necessary. Teams with straightforward pipelines or smaller sales operations may prefer simpler, plug-and-play tools with rapid onboarding and minimal configuration.

Creatio CRM Customers

Nasdaq-logo

Nasdaq

Colgate-Palmolive-logo

Colgate-Palmolive

ENT Credit Union-logo

ENT Credit Union

OTP bank-logo

OTP bank

City of Boston-logo

City of Boston

CoCa-Cola-logo

CoCa-Cola

Help & Contact

Creatio CRM Support Options

Customer ServiceOnline
LocationBoston, Massachusetts, USA

Frequently Asked Questions About Creatio CRM

Common questions buyers ask before choosing Creatio CRM.

Creatio CRM is a CRM Software. Creatio CRM offers Contact Management, Account Management, Lead Management, Opportunity Management, Marketing Automation and many more functionalities.

Buyers commonly note the following limitations of Creatio CRM: Initial implementation often needs careful planning to fully align processes with business requirements.; Advanced workflow design and configuration may require time and training for new users..

Some top alternatives to Creatio CRM includes Bigin by Zoho CRM, Initiative CRM, Kylas, Kapture CRM and ForceManager.

Creatio CRM offers pricing model

Yes, Creatio CRM can integrate with Facebook Ads, Quickbooks, Microsoft 365, DocuSign and many more.You can find more integration for Creatio CRM here

The starting price of Creatio CRM is $40/user/month when Billed Yearly

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About the reviewer

Rajat Gupta is the founder of Spotsaas. Over the past two years, he has reviewed 2,000+ tools across CRM, HR, AI, and finance — applying hands-on product research and a background in commerce and the CFA program to evaluate software through a business and ROI lens. His goal: help teams make software decisions they won't regret.

Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].