Buyer's Guide · United States
Best CRM Software in the United States (2026)
By Rajat Gupta, Founder & Lead Reviewer
This guide ranks the 10 best CRM Software options available in the United States as of 2026, ordered by SpotScore — a composite of ratings, verified reviews, and feature coverage. All tools listed support US compliance requirements and are evaluated for suitability in the US market.
Top CRM Software in the United States: Quick Comparison
Ranked by SpotScore — a composite of ratings, reviews, and feature coverage
| # | Product | SpotScore | Rating | Pricing model |
|---|---|---|---|---|
| 1 | SalesRabbit | 9.8 | 4.6/5 (267) | Free Trial, Subscription |
| 2 | Agentforce Sales (formerly Salesforce Sales Cloud) | 9.8 | 4.5/5 (646) | Free Trial, Subscription |
| 3 | Zoho CRM | 9.8 | 4.1/5 (2,181) | Free Trial, Freemium, Subscription |
| 4 | ClickUp | 9.8 | 4.9/5 (2,716) | Free Trial, Freemium, Subscription, Quotation Based |
| 5 | Bitrix24 | 9.8 | 4.2/5 (400) | Free Trial, Freemium, One-time license, Subscription |
| 6 | Apollo.io | 9.6 | 5.0/5 (1,958) | Free Trial, Freemium, Subscription, Quotation Based |
| 7 | Keap | 9.6 | 4.2/5 (198) | Free Trial, Subscription, Quotation Based |
| 8 | Creatio | 9.6 | 4.7/5 (61) | Free Trial, Subscription, Quotation Based |
| 9 | Pipedrive | 9.6 | 4.7/5 (3,106) | Free Trial, Freemium, Subscription |
| 10 | Common Room | 9.4 | 4.7/5 (106) | Subscription, Contact Sales |
1. SalesRabbit
Boost your sales with streamlined contact management.
- SpotScore
- 9.8/10
- User rating
- Pricing model
- Free Trial, Subscription
- Availability
- Available in the United States
SalesRabbit is a contact management software that helps sales teams organize and sell more effectively. The contact info of a prospect is one of the most important elements while selling to them. SalesRabbit acts as the middleman to manage sales process and streamline workflow, making it easy to export contact information from various sources, store prospects' information in a central location, duplicate contacts without the need to duplicate work and much more.
2. Agentforce Sales (formerly Salesforce Sales Cloud)
AI agents for sales — Salesforce CRM with Agentforce autonomous selling, pipeline & forecasting
- SpotScore
- 9.8/10
- User rating
- Pricing model
- Free Trial, Subscription
- Availability
- Available in the United States
Agentforce Sales (formerly Salesforce Sales Cloud) is Salesforce's flagship AI-powered sales CRM. It combines core CRM — lead, contact, opportunity and pipeline management, forecasting and analytics — with Agentforce, Salesforce's suite of autonomous AI agents that prospect, answer rep questions, coach deals and act on data inside the flow of work. Built for sales teams from SMB to enterprise on the Salesforce platform, it unifies sales, data (Data Cloud) and AI (Einstein) to accelerate pipeline and close rates. Salesforce retired the "Sales Cloud" name in October 2025 as part of a portfolio-wide rebrand under the Agentforce banner — the underlying product and your contract are unchanged, only the name is new.
Agentforce Sales (formerly Salesforce Sales Cloud) overview · Agentforce Sales (formerly Salesforce Sales Cloud) reviews
3. Zoho CRM
Efficiency at your fingertips.
- SpotScore
- 9.8/10
- User rating
- Pricing model
- Free Trial, Freemium, Subscription
- Availability
- Available in the United States
Zoho CRM is an intuitive and powerful customer relationship management solution designed to enhance business workflows and improve collaboration. With its user-friendly interface and drag-and-drop functionality, it simplifies data sharing within organizations and with customers, ensuring seamless communication. The platform integrates a suite of business applications to streamline operations, boost productivity, and optimize sales processes. Zoho CRM enables teams to manage leads, track customer interactions, and automate tasks efficiently. Real-time analytics provide valuable insights for data-driven decision-making, while customizable dashboards ensure easy access to key metrics. The system’s automation tools reduce manual workload, improving efficiency and customer engagement. Seamless integration with third-party applications enhances flexibility, allowing businesses to adapt the platform to their specific needs. Secure cloud storage ensures data protection while maintaining accessibility across devices. Its scalability makes it suitable for startups, small businesses, and enterprises looking to optimize customer management. Advanced reporting capabilities help organizations track performance and improve sales strategies. A centralized database keeps customer records organized, ensuring a streamlined approach to client management. Built-in communication tools facilitate collaboration between teams, enhancing overall efficiency. With Zoho CRM’s adaptability and robust features, businesses can enhance customer relationships, drive growth, and maintain a competitive edge in the market.
4. ClickUp
Effortlessly streamline your projects with ClickUp
- SpotScore
- 9.8/10
- User rating
- Pricing model
- Free Trial, Freemium, Subscription, Quotation Based
- Availability
- Available in the United States
ClickUp is a versatile cloud-based project management platform designed to cater to both individual project needs and the complex demands of enterprise-level teams. Offering a customizable planning experience, it allows users to toggle between two distinct views, providing flexibility based on the depth of planning required. One of ClickUp’s standout features is its ability to import items from any external application, ensuring no crucial details or links are lost, regardless of their original source. This seamless integration simplifies workflow management and ensures everything stays connected. Additionally, ClickUp offers the ability to export projects to any other project management or planning tool, ensuring that all relevant information remains intact and easily transferable. With its combination of robust features and easy-to-use interface, ClickUp streamlines project tracking, communication, and collaboration, making it an essential tool for teams at every scale. Whether you're managing personal projects or enterprise-level initiatives, ClickUp ensures your workflow is smooth, connected, and efficient.
5. Bitrix24
Streamline your business with Bitrix24.
- SpotScore
- 9.8/10
- User rating
- Pricing model
- Free Trial, Freemium, One-time license, Subscription
- Availability
- Available in the United States
Bitrix24 is a business management software solution for small and medium sized businesses that allows users to communicate and collaborate effectively, centralize all important business processes and documents, build company's corporate intranet, manage customer relations and provide new levels of transparency to the management.
6. Apollo.io
Empower your sales team to exceed goals.
- SpotScore
- 9.6/10
- User rating
- Pricing model
- Free Trial, Freemium, Subscription, Quotation Based
- Availability
- Available in the United States
Apollo is sales engagement software designed for the sales team. When managers view their team through the lens of goal setting and progress tracking, motivation increases across the board. Apollo helps make targets easier to set and hit with the right dashboards that provide relevant intelligence from most important data. All this insight brings into a single, actionable mindset, so user can get back to doing what they love - selling.
7. Keap
Streamline your customer relationships for maximum success.
- SpotScore
- 9.6/10
- User rating
- Pricing model
- Free Trial, Subscription, Quotation Based
- Availability
- Available in the United States
Keap is the all-in-one customer relationship management (CRM) software solution you need to manage your contacts with ease. Its innovative features and intuitive interface make it a perfect fit for any business, from retail to restaurants. Its CRM tool helps businesses get more data about their customers, take customers' data into account for better sales decisions, and improve relationships with their customers.
8. Creatio
Maximize your workflow freedom with no-code automation.
- SpotScore
- 9.6/10
- User rating
- Pricing model
- Free Trial, Subscription, Quotation Based
- Availability
- Available in the United States
Creatio is a no-code platform for mid-market and enterprise teams that need to automate CRM workflows and broader enterprise processes without depending on developer resources. It covers marketing, sales, and service automation with industry-specific workflow templates across 20 verticals and a marketplace for additional add-ons. Pricing and implementation complexity make it best suited for companies with dedicated operations or IT staff rather than small businesses.
9. Pipedrive
Streamline your sales process and close more deals.
- SpotScore
- 9.6/10
- User rating
- Pricing model
- Free Trial, Freemium, Subscription
- Availability
- Available in the United States
Pipedrive is a user-friendly customer relationship management (CRM) software designed to help sales teams streamline their pipelines, manage leads efficiently, and close deals faster. Ideal for small to mid-sized businesses, agencies, and sales professionals, it offers intuitive tools for lead tracking, deal management, automated follow-ups, and sales forecasting. With AI-powered prompts, customizable pipelines, and real-time analytics, teams can focus on building relationships instead of manual tasks. Pipedrive supports seamless integrations with widely used apps like Google Workspace, Microsoft Teams, Slack, and marketing platforms, enabling businesses to centralize their workflow and gain actionable insights for smarter decision-making.
10. Common Room
GTM intelligence platform unifying community, product, and intent signals
- SpotScore
- 9.4/10
- User rating
- Pricing model
- Subscription, Contact Sales
- Availability
- Available in the United States
Common Room is a GTM intelligence and community-led growth platform that unifies signals from GitHub, Slack, Discord, LinkedIn, G2, Reddit, and product usage data into a single view of every buyer, user, and champion. Sales and DevRel teams use it to identify who is most likely to buy based on community activity, product adoption signals, and intent data — then run automated outreach plays. Common Room is particularly strong for developer-focused and PLG companies.
How to Choose CRM Software in the United States
In the United States, the adoption of Customer Relationship Management (CRM) software is increasingly influenced by regulatory requirements and compliance obligations. You must navigate a complex landscape that includes the Federal Trade Commission (FTC) regulations, the General Data Protection Regulation (GDPR) for businesses dealing with EU citizens, and state-specific privacy laws like the California Consumer Privacy Act (CCPA). These regulations mandate how you collect, store, and manage customer data, presenting both a challenge and an opportunity for your business. Failing to comply can lead to significant penalties, including fines that can reach up to $7,500 per violation under the CCPA. Understanding these regulations is crucial for selecting CRM software that not only meets your operational needs but also ensures compliance with federal and state laws.
NIST published Cybersecurity Framework 2.0 in February 2024 as a common taxonomy of security outcomes for organisations of any size or sector, which gives a security review of CRM software a shared vocabulary to work in.1 The implementation of the CCPA has accelerated the adoption of CRM systems that prioritize data privacy and customer consent management.
Key Regulations
California Consumer Privacy Act (CCPA)
The CCPA requires businesses to provide transparency regarding the collection and use of personal data. Your CRM software must include features that allow customers to access, delete, and opt-out of the sale of their personal information. Non-compliance can result in penalties of up to $7,500 per violation, which can accumulate quickly if multiple violations occur.
Federal Trade Commission Act (FTC Act)
The FTC Act prohibits deceptive practices in commerce, including how customer data is handled. Your CRM must ensure that all marketing practices are transparent and that customer consent is obtained for data usage. Failure to comply can lead to investigations and fines, with penalties varying based on the severity of the violation.
Health Insurance Portability and Accountability Act (HIPAA)
If your business deals with protected health information (PHI), HIPAA mandates that your CRM software must have robust security measures in place. This includes encryption and access controls to protect sensitive data. Non-compliance can lead to civil penalties ranging from $100 to $50,000 per violation, depending on the level of negligence.
General Data Protection Regulation (GDPR)
For U.S. businesses interacting with EU citizens, GDPR compliance is essential. Your CRM must facilitate data portability, consent management, and the right to be forgotten. Non-compliance can result in fines of up to €20 million or 4% of annual global turnover, whichever is higher.
Children's Online Privacy Protection Act (COPPA)
If your business collects data from children under 13, COPPA requires parental consent. Your CRM software must include features to verify age and obtain consent. Violations can result in fines of up to $43,280 per violation.
New York SHIELD Act
The SHIELD Act requires businesses to implement reasonable safeguards to protect personal data. Your CRM must include features for data encryption and breach notification. Non-compliance can lead to penalties of up to $5,000 per violation.
What to Look For
CCPA-compliant data access features
Your CRM must allow customers to easily access their personal data and request deletion. Verify that the software includes user-friendly interfaces for these requests, as failure to comply with CCPA can result in significant penalties. Ensure the vendor can demonstrate how their software meets these requirements.
GDPR consent management tools
If your business interacts with EU customers, your CRM must have built-in tools for managing consent. This includes tracking when and how consent was obtained and providing options for customers to withdraw consent. Ask vendors how their software handles these requirements to avoid GDPR fines.
HIPAA-compliant security measures
For businesses handling PHI, your CRM must include encryption and audit trails. Confirm that the vendor can provide documentation of their compliance with HIPAA regulations, as non-compliance can lead to severe financial penalties.
FTC-compliant marketing automation
Your CRM should support transparent marketing practices that comply with FTC guidelines. This includes features for obtaining explicit consent for marketing communications. Verify that the vendor has mechanisms in place to ensure compliance with these regulations.
Data breach notification capabilities
Your CRM must include features for notifying customers in the event of a data breach. This is crucial for compliance with laws like the New York SHIELD Act. Ensure the vendor can demonstrate their process for breach notifications to avoid potential penalties.
COPPA age verification tools
If your business collects data from children, your CRM must have age verification features. This is essential for compliance with COPPA regulations. Confirm with the vendor how their software handles age verification and parental consent.
Common mistake: A common mistake U.S. businesses make when purchasing CRM software is neglecting to verify compliance with the CCPA. Many vendors claim to support compliance but lack the necessary features for data access and deletion requests. This oversight can lead to fines of up to $7,500 per violation. Always ensure that the vendor can demonstrate their software's compliance with CCPA requirements before finalizing your purchase.
Compliance Checklist
Does the software provide features for customer data access and deletion requests?
This question is crucial for compliance with the CCPA. If the vendor answers no, you risk non-compliance and potential penalties.
Can the CRM manage consent for data processing in line with GDPR?
This is essential for businesses interacting with EU customers. A no answer indicates a significant compliance risk.
Does the software include encryption for sensitive data?
This is a requirement under HIPAA for businesses handling PHI. If the vendor cannot confirm this, you may face legal risks.
Does the CRM support FTC-compliant marketing practices?
This is important to avoid deceptive marketing practices. A negative response could expose your business to FTC investigations.
Can the software facilitate data breach notifications?
This is necessary for compliance with the New York SHIELD Act. If the vendor cannot confirm this capability, you may face penalties.
Does the CRM have age verification features for COPPA compliance?
This is essential if your business collects data from children. A no answer could lead to significant fines.
Questions to Ask Vendors
- Does your software support CCPA-compliant data access and deletion requests?
- How does your CRM manage consent for GDPR compliance?
- Can you provide documentation of HIPAA compliance for your software?
- What features do you have to ensure FTC-compliant marketing practices?
- How does your software handle data breach notifications as required by the New York SHIELD Act?
Frequently Asked Questions
In the United States, CRM software must comply with various regulations, including the California Consumer Privacy Act (CCPA) and the Federal Trade Commission Act (FTC Act). The CCPA requires features for customer data access and deletion, while the FTC Act mandates transparency in marketing practices. Non-compliance can result in severe penalties, including fines up to $7,500 per violation under the CCPA. It's essential to choose a CRM that meets these compliance requirements to avoid legal risks.
The CCPA significantly impacts CRM software selection by mandating that businesses provide customers with rights to access and delete their personal data. Your CRM must include features that facilitate these requests to ensure compliance. Failing to comply can lead to penalties of up to $7,500 per violation. Therefore, when selecting a CRM, ensure it has robust data management capabilities that align with CCPA requirements.
Businesses that fail to comply with HIPAA regulations can face civil penalties ranging from $100 to $50,000 per violation, depending on the level of negligence. If your CRM software does not include necessary security measures, such as encryption and access controls for protected health information (PHI), you risk significant financial and legal repercussions. It's crucial to ensure that your CRM vendor can demonstrate HIPAA compliance.
Yes, GDPR compliance is necessary for U.S. businesses that interact with EU citizens. Your CRM must include features for consent management and data portability to comply with GDPR. Non-compliance can result in fines of up to €20 million or 4% of annual global turnover, whichever is higher. Ensure that your CRM vendor can provide evidence of GDPR compliance to mitigate risks.
To comply with the New York SHIELD Act, your CRM software must include data security measures such as encryption and breach notification capabilities. Non-compliance can lead to penalties of up to $5,000 per violation. When evaluating CRM vendors, confirm that they have implemented these security features to protect personal data.
U.S. businesses should prioritize features such as customizable reporting, lead and opportunity tracking, integration with popular email platforms, and compliance with relevant regulations like CCPA and HIPAA. Additionally, user-friendly interfaces and mobile accessibility can enhance productivity.
CRM software can streamline communication and track customer interactions, enabling businesses to respond promptly to inquiries and issues. This leads to improved customer satisfaction and retention, as well as the ability to analyze customer feedback for service enhancements.
The average cost of CRM software for small businesses in the U.S. typically ranges from $12 to $150 per user per month, depending on the features and capabilities offered. Some providers also offer tiered pricing models, which can help small businesses find a plan that fits their budget.
Many popular CRM software options in the U.S. offer integration with commonly used tools such as marketing automation platforms, accounting software, and email services. This ensures seamless data flow and enhances overall business operations by consolidating information across systems.
The implementation process for CRM software in the U.S. usually involves several phases, including needs assessment, data migration, customization, and user training. Most vendors provide support during this process to ensure that the software aligns with the business's specific requirements.
Data security is crucial when selecting CRM software for U.S. companies, as they must comply with regulations like CCPA and HIPAA. Businesses should look for software that offers robust security measures, such as encryption, user access controls, and regular security audits.
Yes, CRM software can significantly improve ROI for U.S. businesses by automating sales processes, enhancing customer relationships, and providing valuable insights through analytics. By streamlining operations and improving customer engagement, businesses can increase sales and reduce costs.
Businesses in industries such as retail, real estate, and professional services benefit greatly from CRM software due to their need for effective customer management and relationship building. However, any business that relies on customer interactions can find value in CRM solutions.
Yes, industries such as healthcare and finance often require CRM solutions that are specifically designed for compliance with regulations like HIPAA and FINRA. These solutions typically include features focused on data protection and reporting capabilities to meet regulatory standards.
Cloud-based CRM software provides U.S. businesses with flexibility, scalability, and cost-efficiency. It allows for remote access, automatic updates, and lower upfront costs compared to traditional on-premise solutions, making it an attractive option for many organizations.
What Is the Most Famous CRM Software?
Measured across the 11 country editions of this ranking, OrangeCRM (8 of 11) has the broadest footprint. At the other end, Salesforce, Zoho CRM and ClickUp rank only in the United States — normally a sign of local specialisation.
- OrangeCRM — ranked in 8 of 11 country editions
- Salesforce — ranked in 1 of 11 country editions
- Zoho CRM — ranked in 1 of 11 country editions
- ClickUp — ranked in 1 of 11 country editions
- SalesRabbit — ranked in 1 of 11 country editions
- Pipedrive — ranked in 1 of 11 country editions
- Keap — ranked in 1 of 11 country editions
Who Is the No. 1 CRM Provider?
Between the 10 CRM software ranked here, verified review counts differ by a factor of 77, which says more about relative adoption than rank order does. Salesforce account for most of the reviewed usage in this set, with Salesforce alone on 31,400 against a median of 5,090. Ratings on Copper (ProsperWorks CRM), Creatio and SalesRabbit rest on much smaller samples, and move more with each new review.
View CRM Software by Country
Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].