Best CRM for Nonprofits in 2026: 10 Donor CRMs, Pricing and Discounts

Quick answer: For most small and mid-sized nonprofits, Bloomerang or Little Green Light is the best CRM: both are built for donor management, publish their prices and include unlimited users. Salesforce Nonprofit Cloud suits organizations with technical staff, because eligible nonprofits get 10 licenses at no cost. Blackbaud Raiser’s Edge NXT and Virtuous fit larger fundraising teams, and Givebutter or Zeffy work for groups with no software budget. Pricing and discounts below are vendor-published, checked September 2026.

CRM	Best for	Published starting price	How price scales	Nonprofit discount or free option
Bloomerang	Small to mid-sized donor retention programs	CRM from $125/month, billed annually	Number of records; unlimited users	Built for nonprofits (no separate discount)
Little Green Light	Small nonprofits on a tight budget	$45/month for up to 2,500 records	Number of records; unlimited users	First 30 days free; 10% off annual
Salesforce Nonprofit Cloud	Nonprofits with admin or developer support	$70/user/month (Core), billed annually	Per user	10 Core licenses at no cost via Power of Us
Blackbaud Raiser’s Edge NXT	Mid-sized to large major-gifts teams	Quote only	Quote	Built for nonprofits
Neon CRM (Neon One)	Growing nonprofits that want CRM plus fundraising tools	Quote; Neon Launch from $49/month for new nonprofits	Organization revenue, not records	Built for nonprofits
DonorPerfect	Established development offices	From $99/month	Plan tier (Core, Plus, Pro)	Built for nonprofits
Virtuous	Mid-sized and large responsive fundraising programs	Quote only	Annual fundraising revenue (under or over $5M)	Built for nonprofits
Kindful	Existing Kindful users	Now sold as part of Bloomerang	See Bloomerang	See Bloomerang
HubSpot	Nonprofits that prioritize marketing and email	Free CRM for 2 users	Per seat on paid tiers	40% off new Professional and Enterprise products
Givebutter	Small nonprofits with no software budget	Free (donor tips); Plus from $29/month	Contact count on Plus only	Free core platform

Sources: each vendor’s pricing or nonprofit program page, vendor-published, checked September 2026. Quoted products do not publish a price, so ask for a written quote that includes implementation and payment processing fees.

What Is the Best CRM for Nonprofits?

It depends on who will run it. A nonprofit CRM, often called donor management software, stores supporters, gifts, pledges, campaigns and communications in one place so you can thank donors, report on giving and plan the next appeal. The right choice comes down to three things:

• Staff capacity. Purpose-built donor CRMs like Bloomerang and Little Green Light work out of the box. Salesforce can do more but usually needs an admin or consultant to set up.
• How pricing scales. Some vendors charge by records, some by users and some by revenue. A nonprofit with 40,000 past donors and 3 staff will pay very differently under each model.
• Fundraising mix. Major gifts, events, peer-to-peer campaigns and recurring online giving each favor different tools.

For small teams we lean toward Little Green Light on price and Bloomerang on donor retention features. For organizations with technical help, Salesforce Nonprofit Cloud offers the most flexibility per dollar thanks to its donated licenses.

The Best Nonprofit CRMs in 2026, Reviewed

1. Bloomerang: best for donor retention

Bloomerang is donor management software for nonprofits, with add-ons for online fundraising and volunteer management. Its CRM starts at $125 per month, billed annually, with unlimited users and customizable permissions. Pricing is based on the number of records in your database. Bloomerang also sells an all-in-one Giving Platform at $242 per month (annual), which adds fundraising, volunteer management and AI prospecting; Bloomerang Fundraising ($40 per month) must be bundled with the CRM, and Volunteer is $119 per month.

Good to know: Kindful is now a Bloomerang product, so organizations evaluating Kindful are directed to Bloomerang. See the Bloomerang listing.

2. Little Green Light: best value for small nonprofits

Little Green Light (LGL) charges only by the number of constituent records, with unlimited users and every feature on every plan. Monthly prices when we checked:

Constituent records	Monthly price
Up to 2,500	$45
Up to 5,000	$60
Up to 10,000	$75
Up to 20,000	$90
Up to 50,000	$135

Annual billing takes 10% off, the first 30 days are free, and LGL says there are no setup, cancellation or contract fees. It is the easiest recommendation for a nonprofit with one or two development staff and a few thousand donors. See the Little Green Light listing.

3. Salesforce Nonprofit Cloud: best for customization

Through its Power of Us program, Salesforce gives any eligible nonprofit 10 Nonprofit Cloud Core licenses at no cost. Additional licenses are discounted for eligible nonprofits. List prices for Nonprofit Cloud are:

• Sales and Service Core: $70 per user per month, billed annually.
• Sales and Service Advanced: $125 per user per month, billed annually.

Salesforce says nonprofits get the same functionality as other customers at a lower cost, and every staff member who uses it needs a license. The software may be free for your first 10 users, but implementation often is not: most nonprofits use a consultant or a trained admin to configure gift entry, reports and integrations. See the Salesforce listing.

4. Blackbaud Raiser’s Edge NXT: best for major-gifts programs

Raiser’s Edge NXT is Blackbaud’s cloud fundraising and donor management system. Blackbaud positions it for mid-sized to large nonprofits that rely on relationship fundraising, with dedicated development teams managing individual giving and major gifts. Features include AI-assisted prospect identification, integrated gift processing, workflow automation and real-time dashboards. Pricing is quote only; you request a demo and speak with sales.

5. Neon CRM: best for all-in-one growth

Neon One prices Neon CRM by organization revenue, not by records, so adding contacts does not raise your bill. The platform covers donor management (profiles, reporting, workflows, grant management), fundraising (campaigns, peer-to-peer, recurring gifts and DAF, payment processing) and communications (email, text, a donor portal). CRM pricing is by quote. For brand-new nonprofits, Neon Launch bundles a website, fundraising tools and setup support for $49 per month plus transaction fees. See the Neon CRM listing.

6. DonorPerfect: best for established development offices

DonorPerfect offers three plans, Core, Plus and Pro, with pricing starting at $99 per month. Detailed plan pricing requires a custom quote. Every DonorPerfect system includes Constant Contact for email, and the company describes itself as employee-owned. See the DonorPerfect listing.

7. Virtuous: best for responsive fundraising at scale

Virtuous CRM+ comes in two tiers set by annual fundraising revenue: Platform for nonprofits raising up to $5 million a year and Enterprise for those above $5 million. Add-ons include online giving (Raise), a major-gifts tool (Momentum), wealth and demographic data (Insights), analytics and volunteer management. No prices are published; you request pricing or a demo.

8. Kindful: now part of Bloomerang

Kindful’s website now describes it as “a Bloomerang Product” and routes new demos to Bloomerang. If you are an existing Kindful customer, ask Bloomerang about your migration timeline and pricing. If you are choosing today, evaluate Bloomerang directly.

9. HubSpot for Nonprofits: best for marketing-led organizations

HubSpot’s free CRM works for small nonprofits (up to 2 users and 1,000 contacts). For paid tiers, HubSpot offers a 40% discount off list prices on net-new Professional or Enterprise products. To qualify, you must be registered as a nonprofit in North America, Australia or New Zealand, be a new HubSpot customer and sign an annual contract. Starter products are excluded, and the discount cannot be combined with other offers. HubSpot is strongest for email, landing pages and supporter journeys; as a general-purpose CRM, gift entry and pledge tracking need custom setup or integrations. See the HubSpot CRM listing.

10. Givebutter: best free donor CRM

Givebutter’s core platform, including its donor CRM, is free with unlimited users and contacts, funded by optional donor tips. If you disable tips, a small platform fee applies. Givebutter Plus adds advanced features on contact-based pricing, with tiers at $29, $79 and $129 per month. Read our Givebutter guide or see the Givebutter listing.

Also consider Zeffy, which describes itself as 100% free for nonprofits and relies on optional contributions from donors at checkout. Our Zeffy review covers what it includes.

Is Salesforce for Nonprofits Really Free?

The first 10 licenses are. Salesforce’s Power of Us program gives eligible nonprofits 10 Nonprofit Cloud Core licenses at no cost, and Salesforce says Premier Success is activated when the nonprofit makes its first paid purchase. Beyond 10 users you pay discounted per-user prices. The larger hidden cost is setup: budget for an implementation partner or staff time, plus any paid apps for online donations, email or events.

What Is the Best Free CRM for Nonprofits?

• Givebutter or Zeffy if you want donor management tied to online fundraising at no cost.
• Salesforce Nonprofit Cloud if you have 10 or fewer users and technical help.
• HubSpot Free CRM if you mainly need contact management and email for 2 people.
• Agile CRM, which offers a free plan for 10 users and says nonprofits with limited resources can use it.

General-purpose free plans are compared in our guide to the best free CRM.

How Should a Nonprofit Choose a CRM?

1. Model your price three years out. Under record-based pricing (LGL, Bloomerang), growing your list raises the bill. Under revenue-based pricing (Neon, Virtuous), growing donations does. Under per-user pricing (Salesforce, HubSpot), hiring does.
2. List your must-have gift types. Pledges, recurring gifts, in-kind gifts, soft credits, tributes and donor-advised fund gifts are handled differently across tools.
3. Check payment processing. Many donor CRMs include online giving, but processing fees vary. LGL, for example, lists online donation processing starting at 2.2% plus $0.30 per transaction.
4. Ask about migration. Moving years of gift history is the hardest part of switching. Ask each vendor what data they will import for you.
5. Involve whoever does gift entry. The person entering donations every week will decide whether the CRM gets used.

For more on sustaining revenue, see our piece on recurring revenue lessons nonprofits can learn from SaaS, and browse more tools in our fundraising software category.

Frequently Asked Questions