Is there a free alternative to Salesforce?

Yes, 3 free alternatives exist to Salesforce: Bigin by Zoho CRM, Hubspot Marketing Hub, ClickUp. These tools offer free plans or trials that cover core CRM Software functionality for small teams and startups.

Last updated: May 22, 2026

9.8

SpotScore

Top Alternatives to Salesforce - Better Options for 2026

Transform your business with Salesforce CRM.

Start Free Trial

User Ratings

4.53

(Based on 710 reviews)

Trusted by 2M+ software buyers annually.

Affiliate Disclosure

Main Features

Call Logging
Contact Management
Customer Support
Lead Scoring

Pricing

Starts from $25/user/month when monthly
Free Trial available

Start Free Trial

Salesforce is a CRM Software platform with a user rating of 4.5★ based on 710 reviews. Teams looking for alternatives typically need better pricing flexibility, easier deployment, or a closer feature fit for their specific use case. Below you'll find 10 vetted CRM Software alternatives ranked by user rating, with filters to narrow by pricing, platform, and features — so you can find the right fit for 2026.

Salesforce vs Top Alternatives at a Glance

Side-by-side comparison of pricing, user rating, and free trial availability to help you shortlist faster.

Tool	Best For	Pricing	Rating	Free Option
Salesforce Current	CRM Software	$25	4.5 ★	✓ Yes
Bigin by Zoho CRM	CRM Software	$7	4.6 ★	✓ Yes
Hubspot Marketing Hub	Marketing Automation Software	$18	4.9 ★	✓ Yes
Dynamics 365 Marketing	Marketing Automation Software	—	4.2 ★	✗ No
ClickUp	Collaboration Software	$7	4.4 ★	✓ Yes
Zoho CRM	CRM Software	$9	4.1 ★	✓ Yes

Why Teams Look for Salesforce Alternatives

Pricing exceeds $165/month for most teams — buyers with <50 employees often switch to HubSpot CRM ($50/month) or Pipedrive ($59/month) for lower cost
Lacks pre-built templates for specific industries like real estate or nonprofits — teams needing vertical solutions add Zoho CRM or industry-specific alternatives
Requires 4–6 weeks of admin setup and training — companies wanting faster deployment choose Pipedrive or Monday.com Sales for quicker onboarding
No native integration with QuickBooks, Slack, or Mailchimp without third-party apps — teams using these tools add Zoho CRM or HubSpot for direct connectors
HIPAA and SOC 2 compliance require paid add-ons — healthcare and finance firms choose Veeva or Insightly for built-in certifications

Why Reviewers Recommend These Salesforce Alternatives

HubSpot Marketing Hub: Users often switch to HubSpot Marketing Hub for its user-friendly interface and robust marketing automation features, which simplify campaign management. Additionally, the competitive pricing and seamless integration with other HubSpot tools make it an attractive option for businesses looking to streamline their marketing efforts.
Dynamics 365 Marketing: Many users prefer Dynamics 365 Marketing due to its advanced analytics and AI-driven insights, which enhance decision-making. The integration with other Microsoft products provides a familiar environment, making it easier for teams already using Microsoft solutions to adopt this platform.
ClickUp: Users are drawn to ClickUp for its all-in-one project management capabilities that combine task management with CRM features. The flexible pricing structure and customizable workflows allow teams to tailor the platform to their specific needs without sacrificing performance.
Zoho CRM: Zoho CRM is favored for its affordability and extensive customization options, making it suitable for businesses of all sizes. Its integration capabilities with a wide range of third-party applications enhance productivity, while its user-friendly interface reduces the learning curve.
HubSpot CRM: Many users switch to HubSpot CRM due to its free tier, which offers comprehensive features for small businesses. The platform’s ease of use and strong integration with marketing tools foster collaboration across teams, making it a popular choice for companies looking to grow without significant upfront costs.
Microsoft Dynamics 365 for Sales: Users often transition to Microsoft Dynamics 365 for Sales for its strong alignment with enterprise needs and deep integration with other Microsoft services. Its advanced sales forecasting and reporting capabilities provide businesses with actionable insights that drive performance.
Thryv: Thryv attracts users seeking a simple, all-in-one solution that combines CRM with business management tools. The focus on small to medium-sized businesses, along with its competitive pricing, makes it appealing for those wanting an easy-to-use platform that covers various operational needs.
Netsuite CRM: Businesses switch to Netsuite CRM for its comprehensive cloud-based ERP capabilities that go beyond traditional CRM functions. The powerful integration features enable real-time data access across various business functions, enhancing overall performance and decision-making.
Keap: Users choose Keap for its emphasis on automating sales and marketing processes in small businesses. The straightforward pricing model and user-friendly interface help teams efficiently manage customer relationships without complex setups or steep learning curves.
Wisdom CRM: Wisdom CRM is preferred by those seeking a cost-effective solution tailored for small teams. Its intuitive design and essential features streamline customer management while offering straightforward integration options that

Which Salesforce Alternative Is Right for You?

If you need a free or low-cost option: Bigin by Zoho CRM — offers a free plan or trial suitable for small teams.
If user satisfaction is your top priority: Hubspot Marketing Hub — holds the highest user rating (4.9★) among Salesforce alternatives.
If you want a mid-range option: HubSpot CRM — sits in the middle of the list by rating and may fit teams with mixed requirements.

Free switching kit

Switching from Salesforce? Get the migration checklist

A step-by-step CRM software migration checklist so you can move off Salesforce without losing data or momentum.

Pre-switch data & access audit
Migration timeline and owners
Go-live cutover checklist

No file downloads on screen — we email it to you. One-click unsubscribe anytime.

Frequently Asked Questions (FAQs)

Stuck on something? We're here to help with all the questions and answers in one place.

What are the best alternatives to Salesforce for CRM Software?

The top-rated alternatives to Salesforce for CRM Software are Hubspot Marketing Hub (4.9★), Thryv (4.8★), Bigin by Zoho CRM (4.6★). Compare all 10 alternatives side-by-side above.

What should I look for when choosing a CRM Software alternative?

When evaluating alternatives to Salesforce, prioritize: Quotes (Proposals), List Management, Customer Support, Marketing Automation, Referral Tracking, transparent pricing, free trial availability, and integrations with tools you already use. Use the filters above to compare by feature, budget, and team size.

Which CRM Software tools are best for small businesses?

For small businesses, the best CRM Software tools are SalesRabbit, Salesforce, Zoho CRM. Look for affordable per-seat pricing, quick setup (under 1 day), no long-term contracts, and strong onboarding support to reduce time-to-value.

How does Salesforce pricing compare to its alternatives?

Salesforce starts from $25 /user/month. Many alternatives offer similar functionality at different price points — some with free tiers, others with more flexible per-seat pricing. Use the filters above to narrow by budget.

How difficult is it to migrate from Salesforce to an alternative?

Migration difficulty depends on how deeply Salesforce is integrated into your workflows. Most alternatives offer data export/import tools and dedicated onboarding support. We recommend shortlisting 2–3 options, running a free trial, and checking each vendor's migration guides before committing.

Is Salesforce better than its top alternatives?

Salesforce has a rating of 4.5. 3 alternatives — including Bigin by Zoho CRM and Hubspot Marketing Hub — rate higher. The right choice depends on your workflow, team size, and budget.

About the reviewer

Rajat Gupta

Rajat Gupta is the founder of Spotsaas. Over the past two years, he has reviewed 2,000+ tools across CRM, HR, AI, and finance — applying hands-on product research and a background in commerce and the CFA program to evaluate software through a business and ROI lens. His goal: help teams make software decisions they won't regret.

Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].

Bigin by Zoho CRM

Streamline your sales and build better relationships.

Top Alternatives to Salesforce - Better Options for 2026

Salesforce vs Top Alternatives at a Glance

Hubspot Marketing Hub

Empower your marketing with HubSpot's all-in-one solution.

Dynamics 365 Marketing

Streamline your marketing efforts with powerful automation.

ClickUp

Effortlessly streamline your projects with ClickUp

Zoho CRM

Efficiency at your fingertips.

HubSpot CRM

Streamline your sales and marketing efforts with ease.

Microsoft Dynamics 365 for Sales

Streamline your sales for success.

Thryv

Boost sales and build relationships with Thryv.

Netsuite CRM

Power intelligence for unrivaled CRM success.

Keap

Streamline your customer relationships for maximum success.

Why Teams Look for Salesforce Alternatives

Why Reviewers Recommend These Salesforce Alternatives

Which Salesforce Alternative Is Right for You?

Switching from Salesforce? Get the migration checklist

Frequently Asked Questions (FAQs)

About the reviewer

Why Teams Look for Salesforce Alternatives

Why Reviewers Recommend These Salesforce Alternatives

Which Salesforce Alternative Is Right for You?

Switching from Salesforce? Get the migration checklist

Frequently Asked Questions (FAQs)

About the reviewer