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9.3

SpotScore

Thryv - CRM Software

Thryv Review: Is It The Right CRM Software For Your Team?

Best for SMB teams · Mid-market

GDPRSOC 2
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Thryv offers custom pricing plan

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Spotsaas Analysis for Thryv

Thryv at 4.84/5 from 369 reviews and SpotScore 9.3 serves small business owners and marketing managers with 1–100 employees who need a unified platform for CRM, website management, social media, and scheduling. The interface is straightforward for non-technical users managing multiple business functions from one dashboard. A notable limitation: sales and advertising tracking has reliability issues, which matters for businesses running paid campaigns.

CRM software consolidates customer data, communication history, and task management into a single system. Thryv replaces scattered spreadsheets and email threads, reducing time spent on administrative work and improving follow-up consistency.

Quick picks:

Best for small business ownersThryvBest for non-technical usersThryvTop strengthCustomer service and ease of useWatch-outSales and advertising tracking reliability

What is Thryv?

Thryv is a web-based customer relationship management (CRM) software, which is the most effective tool for organizing your contacts, leads and marketing campaigns. This program allows to create users individually or create a team in real-time. It allows sales teams to connect with more clients and increase their productivity.

Pricing

  • Thryv offers custom pricing plan

Best For

Built for growing teams, from small businesses to mid-market

Security & Compliance

SOC 2
GDPR
  • SSO & MFA supported

  • Data residency:🇺🇸

Platform

  • Web + mobile app (iOS & Android)

Thryv Software Demo

Thryv was reviewed internally using user feedback, in-house testing, and market research to assess its performance, reliability, and user experience. Learn how we review products and our evaluation process.

Who should consider Thryv

Use cases
Small Business Services, Local Marketing, Professional and Home Services
Team types
Business Owners, Marketing Managers
Company size
1-50 employees, 51-100 employees
Workflow style
Simple and streamlined
Setup complexity
Medium

Why teams choose Thryv

  • Exceptional and responsive customer service with knowledgeable support

  • User-friendly interface enabling easy management of CRM, marketing, and scheduling

  • Comprehensive 24/7 support ensuring quick issue resolution

Is Thryv right for you?

Best all-in-one CRM for small businesses needing simple, integrated marketing tools.

Choose Thryv if

  • You run a small business with 1-100 employees needing streamlined CRM and marketing.
  • You want an easy-to-use platform combining CRM, scheduling, marketing, and website management.
  • You value responsive, knowledgeable customer support available 24/7 for quick issue resolution.

Consider alternatives if

  • Your business requires advanced paid advertising tracking and detailed marketing analytics.
  • You are a large enterprise with complex CRM needs beyond a simple, streamlined workflow.

What buyers should know before shortlisting Thryv

Thryv is a unified platform for small service businesses that combines CRM, social media scheduling, website management, email marketing, and basic SEO tools. Before shortlisting, verify that the platform's feature set matches your specific workflow—the interface consolidates many functions into nested menus, which some users find efficient and others find cluttered depending on their technical comfort level.

Key limitations to test in a demo: Thryv's advertising features have generated complaints about inconsistent performance and unclear ROI tracking. The support structure routes different issues to different teams, which can slow resolution if your question doesn't fit neatly into a category.

If you rely heavily on advanced SEO customization or complex marketing automation, this platform prioritizes simplicity over depth—you may outgrow it as your business scales. Integration requirements are straightforward for common tools (email, social platforms, basic accounting software), but custom integrations or connections to specialized industry software may require workarounds or manual data entry.

Pricing includes setup fees and per-user costs that compound quickly if you add team members; confirm the total cost for your expected user count before committing. The platform works best for service businesses (HVAC, plumbing, cleaning, landscaping) with straightforward workflows rather than complex multi-location operations or those needing advanced reporting.

Pros and cons

Thryv pros and cons

  • Thryv pros
  • Exceptional and responsive customer service with knowledgeable support

  • User-friendly interface enabling easy management of CRM, marketing, and scheduling

  • Comprehensive 24/7 support ensuring quick issue resolution

  • Thryv cons
  • Inadequate or unreliable tracking for paid advertising campaigns

  • Layered support structure can cause frustration when resolving complex issues

4.8/5 rating
369 verified reviews

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Compare Thryv side-by-side with top CRM Software alternatives.

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What is the pricing of Thryv?

Thryv uses custom pricing — plans are tailored to your team size and needs. Contact them for a quote.

Free TrialNot available
PricingThryv offers custom pricing
Pricing Model
Quotation Based

Weighing your options?

Not sure if Thryv fits your budget?

Thryv reviews and ratings

Buyer sentiment

Overall positive sentiment highlights ease of use and excellent customer support, with some concerns about advertising features and support complexity.

What buyers like

  • Ease of use
  • Customer support
  • Workflow improvement

Common complaints

  • Advertising tracking limitations
  • Support complexity

4.84

Excellent

Based on 338 ratings & 369 reviews

Are you using Thryv?

Rating Distribution

Excellent

(339)

Very Good

(23)

Good

(3)

Poor

(2)

Terrible

(2)

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What are the features of Thryv?

31%

Feature coverage

9 of 29 tracked features

Call logging is the process of gathering, examination, and reporting technical and statistical data regarding phone calls. It excludes call…

Contact management refers to keeping, organizing, and managing information about your customers, prospects, and sales leads. In its most bas…

Customer support is a term used to describe services that assist customers in making the most cost-effective and proper usage of a product.…

Lead scoring is a sales and marketing tool for determining the sales readiness of leads. You score leads based on their level of interest in…

Publishing data cards and boosting sales through promotional efforts are part of list management. Processing orders, organizing approvals wi…

Marketing automation is a technology used to assist marketing departments, and businesses promote more effectively across different internet…

Project management is used to supervise a team's efforts to meet all project objectives while staying within budget. The information is desc…

A quote, also known as a proposal, is a document that establishes a contractual connection between two parties. A quote is a supplier's resp…

Referral tracking entails gathering information throughout the entire referral process, from a customer registering to become a referrer to…

Security & Compliance

Thryv security and data handling

Key compliance certifications and security features for IT and security teams evaluating Thryv.

Certifications

SOC 2✓ Certified
GDPR✓ Certified
HIPAA✗ Not certified

Security features

Single Sign-On (SSO)✓ Yes
Multi-Factor Authentication✓ Yes
Data Encryption✓ Yes
Audit Logs✓ Yes

Developer & data

Data residency
🇺🇸

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Why buyers keep looking beyond Thryv

  • Users may seek alternatives to Thryv if they require more industry-specific features tailored to niche markets, as some businesses need specialized tools that Thryv may not offer.

  • Budget constraints could lead users to explore more cost-effective solutions, especially small businesses looking for essential functionalities without the additional costs associated with Thryv's comprehensive offerings.

  • Businesses that prioritize user interface and experience might consider alternatives if they find Thryv's platform less intuitive or difficult to navigate compared to other user-friendly options available in the market.

  • Companies looking for enhanced integrations with existing software systems may find alternative platforms more suitable, particularly if Thryv's integration capabilities do not align with their specific tech stack requirements.

  • Users might explore alternatives if they seek more personalized customer support, as some businesses may prefer vendors known for their responsive and dedicated customer service teams over Thryv's support structure.

Thryv Customers

Eric Guel Photography-logo

Eric Guel Photography

Green Tech Cleaning-logo

Green Tech Cleaning

Hair by Sierra-logo

Hair by Sierra

At Whits End Grooming-logo

At Whits End Grooming

Unicorn Air and Heat-logo

Unicorn Air and Heat

Help & Contact

Thryv Support Options

Customer Service24/7 (Live rep)Business HoursOnline
LocationDallas, Texas

Frequently Asked Questions About Thryv

Common questions buyers ask before choosing Thryv.

Thryv is a CRM Software. Thryv offers Quotes (Proposals), List Management, Customer Support, Marketing Automation, Referral Tracking and many more functionalities.

Thryv is a strong fit if: You run a small business with 1-100 employees needing streamlined CRM and marketing.; You want an easy-to-use platform combining CRM, scheduling, marketing, and website management.. Consider alternatives if: Your business requires advanced paid advertising tracking and detailed marketing analytics.; You are a large enterprise with complex CRM needs beyond a simple, streamlined workflow..

Buyers commonly note the following limitations of Thryv: Inadequate or unreliable tracking for paid advertising campaigns; Layered support structure can cause frustration when resolving complex issues; Some users report unmet expectations regarding promised features.

Some top alternatives to Thryv includes Bigin by Zoho CRM, Creatio CRM, Agentforce Sales (formerly Salesforce Sales Cloud), HubSpot CRM and Snapforce CRM.

Thryv offers Quotation Based pricing model

We don't have information regarding integrations of the Thryv as of now.

The starting price is not disclosed by Thryv. You can visit Thryv pricing page to get the latest pricing.

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About the reviewer

Rajat Gupta is the founder of Spotsaas. Over the past two years, he has reviewed 2,000+ tools across CRM, HR, AI, and finance — applying hands-on product research and a background in commerce and the CFA program to evaluate software through a business and ROI lens. His goal: help teams make software decisions they won't regret.

Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].