Researched and Edited by Rajat Gupta
Last updated: · How we review
Editor's Summary · CRM Software
Salesforce earns a 4.53/5 from 710 reviews and the top SpotScore of 9.8, remaining the default for enterprise revenue teams that need a deeply customizable platform with a large ecosystem of integrations and third-party apps. Pipedrive scores 4.67/5 from 3,347 reviews at a 9.6 SpotScore — the highest rating among tools with significant review volume — and is purpose-built for sales reps who want a fast deal-focused pipeline view with minimal admin overhead. Freshsales earns a 4.67/5 from 536 reviewers at a 9.3 SpotScore and includes a freemium tier, making it one of the most attractive entry points for SMB sales teams moving their pipeline off spreadsheets for the first time.
CRM software tracks contacts, deals, and customer interactions to help sales teams manage their pipeline and close revenue more consistently. The main buyers are sales managers, RevOps leads, and founders at B2B companies with active outbound or relationship-driven sales motions.
Quick picks for CRM Software
- Best overall — Salesforce
- Best for deal-focused sales teams — Pipedrive
- Best for SMBs moving off spreadsheets — Freshsales
- Best free option — Zoho CRM
Who gets the most from CRM Software
- 1Sales managers leading sales automation initiatives in SaaS or Martech companies
- 2Account executives in consulting firms managing client relationships and sales pipelines
- 3Small business owners or marketing managers seeking integrated CRM and marketing automation
How to choose CRM Software
If you prioritize cost-effectiveness and ease of use, filter by Freemium or Free Trial options and sort by user rating; for enterprise-grade customization and reliable analytics, filter by Enterprise deployment and sort by highest rating.
Showing 101-120 out of 278
9.4
SpotScore
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What is Clay?
Clay is a GTM data enrichment and automation platform that combines 100+ data providers into a single spreadsheet-like interface. Teams use Clay to build highly targeted prospect lists, enrich CRM records with real-time signals, and automate personalized outreach at scale. Its AI agent ...
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What is kvCORE?
Discover kvCORE, the leading real estate platform that has taken the industry by storm. Boasting the tagline "The Top Rated Real Estate Platform," kvCORE is designed to revolutionize your brokerage with cutting-edge technology that is both user-friendly and efficient. At the heart of kvCORE is ...
Read more about kvCOREkvCORE offers custom pricing plan

Kustomer
Customer service platform with omnichannel conversation history
Best for: SMB teams · Mid-market · Enterprise
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What is Kustomer?
Kustomer is a CRM software to manage your sales pipeline and to close the business faster. Kustomer comes with a fully responsive Sales Pipeline Management Dashboard, Objective based planning, E-mail tracking and intelligence, Virtual Sticky Notes, File sharing & communication platform and more ...
Read more about KustomerStarts from $29/User/Month

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8.2
SpotScore

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What is Network Leads?
Network Leads maximizes agent productivity with online and offline CRM tools. This web-based sales force automation (SFA) solution uses integrated social media technologies to connect agents and sales managers. These connections allow the setting of lead conversion goals. The software can ...
Read more about Network Leads9.3
SpotScore

Freshsales
Streamline your sales process with Freshsales.
Best for: SMB teams · Mid-market · Enterprise
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What is Freshsales?
Freshsales is a complete Sales & CRM solution that will help you make your sales team much more productive by getting rid of their chronic information overload and improve hiring with an easy online application. The USP of Freshsales is it helps you find, qualify, manage and close leads ...
Read more about Freshsales8.4
SpotScore

Spiro
Streamlining customer relationships for optimal success.
Best for: SMB teams · Mid-market · Enterprise
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What is Spiro?
Spiro is a customer relationship manager (CRM) software built to help you manage your customers more effectively, and reduce the costs associated with managing your contacts. With Spiro you'll be able to view all of your contacts in one place, which makes it much easier to work with them. It is ...
Read more about SpiroSpiro offers custom pricing plan
8.8
SpotScore

Zoho CRM Plus
Streamline your business with Zoho CRM Plus.
Best for: SMB teams · Mid-market · Enterprise
What is Zoho CRM Plus?
Zoho CRM Plus is a friendly, easy-to-use customer relationship management (CRM) system for small and midsized businesses. It gives you a powerful platform to manage all aspects of your business from sales to service. The core CRM software comes with rich modules like lists & contacts, leads, ...
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DealerPeak CRM Center
Streamline your dealership operations with one powerful solution.
Best for: SMB teams · Mid-market · Enterprise
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What is DealerPeak CRM Center?
DealerPeak is an all-in-one mobile CRM solution customized for every dealership level. By utilizing this system, dealerships can reduce their vendor costs and save on their running costs, as our CRM, website, desking, digital marketing, and transactional website systems all work together on a ...
Read more about DealerPeak CRM CenterStarts from $100/Month
8.2
SpotScore

Ivinex
Streamline your scrap metal business with Ivinex.
Best for: SMB teams · Mid-market · Enterprise
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What is Ivinex?
Ivinex is CRM software designed specifically to meet the needs of businesses involved in any aspect of scrap metal recycling. From processing through pipe sales, our comprehensive CRM system will assist your organization in managing customer and purchasing information, tracking sales and ...
Read more about IvinexIvinex offers custom pricing plan
9.6
SpotScore

Pipedrive
Streamline your sales process and close more deals.
Best for: SMB teams · Mid-market · Enterprise
What is Pipedrive?
Pipedrive is a user-friendly customer relationship management (CRM) software designed to help sales teams streamline their pipelines, manage leads efficiently, and close deals faster. Ideal for small to mid-sized businesses, agencies, and sales professionals, it offers intuitive tools for lead ...
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YesData
Boost your business with accurate and verified data.
Best for: SMB teams · Mid-market · Enterprise
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What is YesData?
YesData is the perfect tool for business owners to raise their performance. It is a comprehensive lead generation and social media tool with automated power to quickly provide access to accurate and validated business information. YesData connects your contacts and prospects directly to ...
Read more about YesDataStarts from $49.95/User/Month
7.5
SpotScore

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What is Easy Simple CRM?
Easy Simple CRM is fully integrated, easy to use because all functions are linked under one interface. The system ensures clear understanding of all activities carried out by your company with direct access to sales, leads, clients, partners and prospects. It is very easy to configure the ...
Read more about Easy Simple CRM9.6
SpotScore

Creatio
Maximize your workflow freedom with no-code automation.
Best for: SMB teams · Mid-market · Enterprise
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What is Creatio?
Creatio is a no-code platform for mid-market and enterprise teams that need to automate CRM workflows and broader enterprise processes without depending on developer resources. It covers marketing, sales, and service automation with industry-specific workflow templates across 20 verticals and a ...
Read more about Creatio9.3
SpotScore

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What is Nimble?
Nimble provides an easy to use platform for managing and supporting sales, service and marketing activities all within a single system. With Nimble, you can quickly close deal follow-ups that were initiated outside of your CRM and easily identify opportunities suitable for remarketing and follow
Read more about NimbleStarts from $24.90/User/Month when Billed Yearly
8.4
SpotScore

Zymplify
Streamline your marketing efforts and boost sales.
Best for: SMB teams · Mid-market · Enterprise
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What is Zymplify?
Zymplify is a marketing and sales automation platform for small-to-mid-sized B2B companies that want to combine lead generation, email marketing, and pipeline tracking without stitching together multiple point solutions. Its Buyer Intent Engine identifies in-market prospects and feeds them into ...
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Covve Scan
Effortlessly digitize your contacts with AI technology.
Best for: SMB teams · Mid-market · Enterprise
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What is Covve Scan?
Covve Scan - Stop handwriting contacts and scanning cards manually by using this AI-powered software. Take a picture of the business card, quickly store singular details in seconds, tag notes and locations. Instantly share details with colleagues over several platforms, including email, text, ...
Read more about Covve ScanStarts from $6.99One-Time Payment
8.5
SpotScore

Claritysoft
Efficiently organize and manage your databases with ease.
Best for: SMB teams · Mid-market · Enterprise
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What is Claritysoft?
Clarity CRM is a superior Customer Relationship Management software designed to assist users in organizing and managing growing databases, in an easy-to-use and intuitive manner. Clarity CRM is easy to deploy and use. It uses the latest Microsoft technologies resulting in reliable, ...
Read more about ClaritysoftStarts from $49/month when yearly
7.9
SpotScore

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What is OneHash CRM?
OneHash CRM is a suite of applications which include sales, marketing and support. It integrates with your email and other business systems and then maps the communication channels between yourself and your contacts. This is made possible by our peerless Social Relationship Management ...
Read more about OneHash CRMStarts from $10/User/Month, also offers free forever plan
7.9
SpotScore

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What is Insycle?
Insycle provides a modern platform for managing customer data and helps to acquire better control over it. This efficient software platform enables users to organise, cleanse, and keep up-to-date customer data. The deduplication feature further assists in identifying and getting rid of ...
Read more about InsycleStarts from $4/Month when Billed Yearly, also offers free forever plan
8.3
SpotScore

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What is AddressTwo?
AddressTwo is a CRM built for small businesses and solo sales teams that need simple contact organization without enterprise-level complexity. It tracks follow-ups, tasks, and client conversations in one place and integrates with Google Calendar and Outlook to keep sales activity synced. The ...
Read more about AddressTwoStarts from $14.95/Month
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Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].











