Researched and Edited by Rajat Gupta
Last updated: · How we review
Editor's Summary · CRM Software
Salesforce earns a 4.53/5 from 710 reviews and the top SpotScore of 9.8, remaining the default for enterprise revenue teams that need a deeply customizable platform with a large ecosystem of integrations and third-party apps. Pipedrive scores 4.67/5 from 3,347 reviews at a 9.6 SpotScore — the highest rating among tools with significant review volume — and is purpose-built for sales reps who want a fast deal-focused pipeline view with minimal admin overhead. Freshsales earns a 4.67/5 from 536 reviewers at a 9.3 SpotScore and includes a freemium tier, making it one of the most attractive entry points for SMB sales teams moving their pipeline off spreadsheets for the first time.
CRM software tracks contacts, deals, and customer interactions to help sales teams manage their pipeline and close revenue more consistently. The main buyers are sales managers, RevOps leads, and founders at B2B companies with active outbound or relationship-driven sales motions.
Quick picks for CRM Software
- Best overall — Salesforce
- Best for deal-focused sales teams — Pipedrive
- Best for SMBs moving off spreadsheets — Freshsales
- Best free option — Zoho CRM
Who gets the most from CRM Software
- 1Sales managers leading sales automation initiatives in SaaS or Martech companies
- 2Account executives in consulting firms managing client relationships and sales pipelines
- 3Small business owners or marketing managers seeking integrated CRM and marketing automation
How to choose CRM Software
If you prioritize cost-effectiveness and ease of use, filter by Freemium or Free Trial options and sort by user rating; for enterprise-grade customization and reliable analytics, filter by Enterprise deployment and sort by highest rating.
Showing 241-260 out of 278
9.8
SpotScore

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What is Bitrix24?
Bitrix24 is a business management software solution for small and medium sized businesses that allows users to communicate and collaborate effectively, centralize all important business processes and documents, build company's corporate intranet, manage customer relations and provide new levels ...
Read more about Bitrix249.2
SpotScore

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What is Zoho ContactManager?
Zoho ContactManager is a simple and effective solution for managing email contacts, phone numbers, notes and tasks all from a single central location. Manage Contacts in Bulk with an intuitive drag-and-drop User Interface. Keep track of your contacts' information; Zoho ContactManager includes ...
Read more about Zoho ContactManager8.3
SpotScore

FreeAgent CRM
Boost team productivity, conquer your goals.
Best for: SMB teams · Mid-market · Enterprise
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What is FreeAgent CRM?
Discover the power of FreeAgent CRM, the ultimate solution for managing your team's work. Say goodbye to scattered information and manual tasks, and hello to streamlined collaboration, real-time updates, and customizable features. Designed for the modern work environment, FreeAgent empowers ...
Read more about FreeAgent CRM
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MarketSharp
Streamline your workflow, reach new heights.
Best for: SMB teams · Mid-market · Enterprise
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What is MarketSharp?
MarketSharp is the all-in-one CRM software tailored to the unique needs of home improvement and contractors. It centralizes everything from managing leads to customer information and job details in one highly specialized solution. With this specialized program, remodelers, contractors, and home ...
Read more about MarketSharpStarts from $99/Month

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What is Zurple?
Zurple is the perfect client generation software for real estate agents. It uses technology and data to give agents the advantage of fostering relationships with their prospects in a scalable, engaged manner. Emails sent to each lead come from the agent's email address, and notifications inform ...
Read more about ZurpleZurple offers custom pricing plan
8.6
SpotScore

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What is UPilot?
UPilot is a CRM for B2B sales teams at SMBs and solo entrepreneurs who need a visual pipeline tool with strong contact context without the configuration overhead of larger platforms. Its 360-degree contact view consolidates interaction history, deal stage, and stakeholder relationships in one ...
Read more about UPilotStarts from $29/User/Month

Point2 Agent
Elevating real estate success, one agent at a time.
Best for: SMB teams · Mid-market · Enterprise
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What is Point2 Agent?
Point2 Agent is a website builder and lead management tool for real estate agents that creates mobile-friendly agent sites with listings exposure on Point2Homes.com, reaching both US and international homebuyers. It includes lead nurturing tools and traffic analytics to help agents convert ...
Read more about Point2 AgentPoint2 Agent offers custom pricing plan

dotloop
Streamlining real estate transactions for a seamless experience.
Best for: SMB teams · Mid-market · Enterprise
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What is dotloop?
Introducing dotloop - the ultimate Real Estate Transaction Management Software that revolutionizes the way agents conduct business transactions. With its intuitive interface and advanced features, dotloop is designed to enhance the efficiency of real estate professionals while providing an ...
Read more about dotloopStarts from $31.99/month when Billed Yearly
9.6
SpotScore

Keap
Streamline your customer relationships for maximum success.
Best for: SMB teams · Mid-market · Enterprise
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What is Keap?
Keap is the all-in-one customer relationship management (CRM) software solution you need to manage your contacts with ease. Its innovative features and intuitive interface make it a perfect fit for any business, from retail to restaurants. Its CRM tool helps businesses get more data about their ...
Read more about KeapStarts from $129/Month when Billed Yearly

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What is Visible?
Visible is an intuitive investor relationship management tool designed to scale with your business. Effortlessly create stakeholder Updates, create lists to segment different groups like investors, potential investors & internal teams. Add appealing visuals such as graphs, tables, images & ...
Read more about Visible7.9
SpotScore

Zendesk Sunshine
Streamline customer service with Sunshine's modern design.
Best for: SMB teams · Mid-market · Enterprise
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What is Zendesk Sunshine?
Zendesk Sunshine features a sleek, modern design and is built for Zendesk's secure multi-tenant architecture. It offers new homepage layouts and an easy-to-use Customization tool for your sales teams. And, with the ability to quickly embed tickets and inboxes within the Zendesk customer portal, ...
Read more about Zendesk SunshineStarts from $19/User/Month, also offers free forever plan

What is LeadIQ?
LeadIQ is a lead intelligence program designed to make finding potential customers easier, with no need for manual data entry. It provides a wide range of features, from VP of sales to sales operations, Sales Development Reps, and Account Executives, allowing you to increase the effectiveness ...
Read more about LeadIQStarts from $0/user
8.1
SpotScore

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What is SalesBabu CRM?
SalesBabu is a CRM for small to mid-sized businesses in manufacturing, distribution, and service industries that need to manage leads, sales pipelines, inventory, and quotations in one system. It automates daily follow-ups, tracks team activities, and supports remote access so field reps and ...
Read more about SalesBabu CRMStarts from $26/User/Month

InsureCRM
Streamlining insurance for a more profitable future.
Best for: SMB teams · Mid-market · Enterprise
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What is InsureCRM?
InsureCRM is a CRM platform built for insurance carriers, agencies, brokers, and agents. It centralizes client contact monitoring, sales pipeline management, and cross-sell and upsell tracking in one dashboard, with workflows covering administration, underwriting, quotation processing, and ...
Read more about InsureCRMInsureCRM offers custom pricing plan
8.6
SpotScore

Sellsy
Streamline your sales process and close more deals.
Best for: SMB teams · Mid-market · Enterprise
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What is Sellsy?
Sellsy is a simple sales CRM that helps sales teams close more deals using their email inbox. With features such as templates for quick messaging, email tracking with live lead activity dashboards, automated lead scoring, and actionable insights from data, teams can focus more time and energy ...
Read more about Sellsy8.5
SpotScore

Soffront CRM
Efficiently manage all customer interactions with ease.
Best for: SMB teams · Mid-market · Enterprise
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What is Soffront CRM?
Soffront is a flexible CRM for small to mid-sized businesses that need to run marketing campaigns, manage sales pipelines, and track workflows without requiring separate tools. Multi-language support, including Spanish, makes it accessible for businesses serving international or bilingual ...
Read more about Soffront CRMStarts from $15/Month
9.0
SpotScore

Odoo CRM
Efficiently manage your customer relationships with ease.
Best for: SMB teams · Mid-market · Enterprise
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What is Odoo CRM?
The Odoo CRM is a complete package that includes email management, social media management, task tracking, document collaboration and much more. It comes with its own set of tools to help you create leads, contact records and sales. The intuitive interface allows you to create accounts, send ...
Read more about Odoo CRM9.8
SpotScore

What is Zoho CRM?
Zoho CRM is an intuitive and powerful customer relationship management solution designed to enhance business workflows and improve collaboration. With its user-friendly interface and drag-and-drop functionality, it simplifies data sharing within organizations and with customers, ensuring ...
Read more about Zoho CRM8.5
SpotScore

LeadMaster
Boost sales and streamline leads with LeadMaster.
Best for: SMB teams · Mid-market · Enterprise
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What is LeadMaster?
LeadMaster is a cloud CRM for small sales teams that need basic lead tracking, email outreach, and automated reporting without paying for enterprise software. It covers pipeline management, email tracking, and custom workflows, with Zapier-based connections to common tools. Advanced ...
Read more about LeadMasterStarts from $15/User/Month
9.1
SpotScore

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What is Act!?
Act! is CRM software for small to medium-sized businesses that have outgrown contact spreadsheets and need centralized relationship tracking alongside sales pipeline management. It integrates with Microsoft Outlook, supports customizable layouts, and includes marketing automation for follow-up ...
Read more about Act!Starts from $30/User/Month
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Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].











