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Initiative CRM Review: Is It The Right CRM Software For Your Team?
Best for SMB teams · Mid-market · Enterprise
Free Trial Available
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Starts from 27 € / user / month when Billed Monthly

Orange
Rexel
Arcelor Mittal
Ecole PolytechniqueTrusted by many companies including Orange
Integrates with

Microsoft 365
Microsoft Teams
Google CalendarOverview
Pricing
Features
Buyer feedback
Alternatives
Integrations
Customers
Media
Security & Compliance
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What is Initiative CRM?
Initiative CRM is a powerful CRM designed specifically for B2B companies. It offers a comprehensive range of tools and features, including a shared agenda, opportunity tracking, quotations, bills, and complaints, all in one convenient platform. With its analysis and reporting capabilities, integration with daily tools, and GDPR compliance management, Initiative CRM is the ultimate solution for businesses looking to streamline their sales process. Suitable for VSEs, SMEs, and Key Accounts in France and Europe, Initiative CRM caters to various industries such as manufacturing, consulting, hotels, the press, and telecommunications. Pricing starts at €27 per user per month, and a free trial option is available. See the table below for more details.
Pricing
Starts from 27 € / user / month when Billed Monthly
Free Trial available
Best For
Suited for solo users, small teams, SMBs, and enterprise
Security & Compliance
Data residency:European Union
Platform
Web + mobile app (iOS & Android)
Browser Based (Cloud)
Initiative CRM Software Demo
Initiative CRM was reviewed internally using user feedback, in-house testing, and market research to assess its performance, reliability, and user experience. Learn how we review products and our evaluation process.
Who should consider Initiative CRM
- Team types
- Large Enterprises, Medium Business
Why teams choose Initiative CRM
Offers a wide range of B2B tools
Focus on compliance and reporting
Shared agenda enhances team collaboration
Is Initiative CRM right for you?
What buyers should know before shortlisting Initiative CRM
Initiative CRM is a robust solution tailored for B2B companies, offering a wide range of features to streamline sales processes. Its focus on compliance and reporting makes it a strong choice for businesses in regulated industries.
Initiative CRM pros and cons
- Initiative CRM pros
Offers a wide range of B2B tools
Focus on compliance and reporting
Shared agenda enhances team collaboration
- Initiative CRM cons
May be complex for new users
Limited customization options
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What is the pricing of Initiative CRM?
Initiative CRM Pricing Plans
Essential
27 €
/user/month
Prospect / customer follow-up
Opportunity management
Connexion Outlook / Gmail
Shared and synchronized calendar
Geolocation
Show more +
Business
39 €
/user/month
Includes features of Essential plan, plus
Quotes, invoices and purchase orders
Subscription, recurring billing
One-click conversion of an estimate into an invoice
Turnover objectives and sales follow-up
Show more +
Success
49€
/user/month
Includes features of Business plan, plus
Customer area included
Tickets / Complaints
Partial delivery slips
Supplier orders
Show more +
Initiative CRM reviews and ratings
What buyers like
- Comprehensive B2B tools
- Opportunity tracking
- GDPR compliance
Common complaints
- Complex for new users
- Limited customization options
- May not suit B2C businesses

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- Real pricing — no sales pressure
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What are the features of Initiative CRM?
The access control structure is a crucial characteristic that distinguishes a digital asset management system from other storage systems. Yo…
Account management is a crucial feature that is commonly found in software used for managing various types of accounts. This feature is spec…
Activity management is a method of keeping track of employee duties in an organization. The data in operation is a valuable source of inform…
Advanced Automation is a revolutionary feature designed to significantly enhance the efficiency and productivity of software systems. It inv…
An app or software sends out alerts, which are actionable and content-rich push notifications. These alerts can be for various reasons, incl…
Analytics (ROI Tracking) is a method of calculating the return on investment from a company's marketing expenditures. Return on marketing in…
An invoice and a bill are documents that convey the same information about the amount owing for the sale of goods or services. Still, a comp…
Customer relationship management (CRM) is a tool that allows to keep track of all of the company's relationships and interactions with its c…
Few people have mastered the ability to organize their calendars. It is the practice of optimizing your calendar by combining priority manag…
Campaign management includes planning, execution, tracking, and analysis of direct marketing initiatives. These responsibilities include the…
Marketers frequently use demographic information such as age, gender, residency, or region and a variety of other predetermined attributes t…
Client management, also referred to as customer management, is a key aspect of business operations that involves managing and organizing cli…
A client portal is a software that allows your company to share digital files, information, and services with customers. For example, it wil…
Collaboration has received a lot of attention in the marketing world recently. It's taking off in a big way but still has many questions sur…
People can collaborate more easily with the help of collaboration tools. The goal of a collaboration tool is to help a group of two or more…
A contact database allows a business to more efficiently manage and coordinate information about its clients, customers, and other contacts.…
You can view and manage previous interactions with a contact by selecting them from the Contact Directory or the Information view of the cur…
Importing involves adding your previous contacts to your phone after a reset, whereas exporting entails updating your backup contact list. C…
Custom workflows are a feature often found in various software applications, allowing users to automate and customize their work processes t…
Customer data refers to the information that a business collects from its customers through various interactions and transactions. It includ…
Customer Database is a vital feature of any software that allows businesses to store, organize, and manage information related to their cust…
Customer Pipeline is a feature that is designed to facilitate the management of customer relationships for businesses. It refers to a struct…
Customer segmentation is a software feature that involves dividing a company's customer base into smaller groups or segments based on variou…
Customer Service Management is a crucial component of any successful business. It is the process of managing interactions with customers and…
Customer support is a term used to describe services that assist customers in making the most cost-effective and proper usage of a product.…
A personalized invoice, even one that is only semi-stylized, is an opportunity to improve your company's image. Customizing invoices adds a…
Customizable templates allow you to customize the template structure and information to meet the demands of your project, allowing you to cr…
Customization is a powerful feature offered by various software solutions that allows users to tailor the software according to their specif…
A real-time email marketing dashboard displays metrics. This allows individuals to track the effectiveness of an email marketing initiatives…
Data security refers to the practice of protecting digital data from unauthorized access, use, disclosure, disruption, modification, or dest…
A system or process for capturing, tracking and storing electronic documents such as PDFs, word processing files, and digital photographs of…
Storing a document, usually, a digital document, in a document management system is known as document storage (DMS). We now employ electroni…
Email marketing is a type of marketing that informs your customers via email list of new products, discounts, and other services. It can als…
Email scheduling is the process of specifying a precise time for an email to be sent. A planned email is a message that you may send later;…
Event management is a crucial aspect for any business or organization that aims to host a successful event. It encompasses a range of activi…
A Group Admin can use Group Management to organise contacts into groups so that anyone with a Business or Enterprise subscription can easily…
The service desk, which is the single point of contact for all users dealing with IT, is usually tightly associated with incident management…
The process of procuring, maintaining, utilizing, and distributing a company's inventory is referred to as inventory management. This compri…
Invoice is time-stamped commercial document that itemizes and records a transaction between a buyer and a seller. If products or services we…
An invoice is a business document delivered by a seller to a buyer that refers to a sale transaction and identifies the items, quantities, a…
Issue management is the method of identifying and resolving problems. For example, employee or vendor issues, technology failures, and suppl…
The process of saving lead data to convert the lead into a paying customer is termed "lead capture." A newsletter subscription or a quote re…
Contact with a possible consumer, often known as a "prospect," is referred to as a "lead." A lead database is a structured compilation of a…
The practice of increasing client interest in a company's goods or services is known as lead generation. List building, e-newsletter list ac…
The lead management process is a series of activities in which businesses engage with leads and convert them into customers. It entails gath…
lead nurturing creates and reinforces relationships with customers, at every point of the sales funnel. A good lead nurturing plan concentra…
Lead scoring is a sales and marketing tool for determining the sales readiness of leads. You score leads based on their level of interest in…
Lead segmentation is determining how a company's prospects and customers can be segmented into groups of leads based on numerous factors and…
Publishing data cards and boosting sales through promotional efforts are part of list management. Processing orders, organizing approvals wi…
List segmentation helps send relevant material to the right individuals at the right time. For example, you can segment your contact and lea…
You can resolve cases or support issues faster and more efficiently with answer templates. Answer templates (previously known as templated s…
A mailing list is the total number of people who have signed up for your website, whether a blog, an e-commerce site or a corporate website.…
Marketing automation is a technology used to assist marketing departments, and businesses promote more effectively across different internet…
Marketing management is a crucial aspect of any successful business strategy. It involves the planning, implementation, and control of vario…
A marketing automation app for mobile devices is a software application that allows marketers to automate and manage marketing activities. T…
Online invoicing allows you to create and deliver invoices to your vendors via email rather than printing and mailing physical copies. You c…
Opportunity management is a crucial feature of software that allows businesses to effectively manage and analyze potential opportunities for…
The process of keeping track of clients' orders and managing the actions required in completing them is known as order management. Accepting…
A performance metric is just a metric that measures how well something works. For example, you can use project performance metrics to track…
A product catalog is a marketing tool that contains vital product information to assist buyers in making a purchasing choice. Product charac…
Project management is used to supervise a team's efforts to meet all project objectives while staying within budget. The information is desc…
Purchasing is a method by which an individual or organization acquires goods or services to achieve its objectives. Despite the efforts of n…
A quote, also known as a proposal, is a document that establishes a contractual connection between two parties. A quote is a supplier's resp…
Real-time data sync is a software feature that enables continuous and seamless synchronization of data between two or more devices or system…
Reminders are a valuable feature found in many software programs that serve as helpful tools for users to stay organized and on top of impor…
Report generation allows you to extract all of the information you require from the database and show it online or export it in various form…
Reporting is the process of organizing data into informational summaries in order to track how various components of a business are performi…
A report is a type of writing that is organized around identifying and examining issues, events, or results that have occurred in the physic…
Order placing, order scheduling, shipping, and billing are all implemented in the ERP Sales module. This module also aids in sales forecasti…
Sales Force Automation is a tool designed to streamline and automate sales-related tasks in order to increase efficiency and effectiveness w…
A search filter is a feature that allows a visitor to narrow down the search results on a product listing page, such as by size, color, pric…
Security management covers the policies, processes, procedures, and technologies used to protect sensitive information and maintain the over…
Segmentation is dividing a market into separate consumer groups with comparable characteristics. It's an integral aspect of any customer str…
A self-service portal is a website or app that enables workers (or external clients for externally visible support providers) to help themse…
Contacts and contact groups can be shared among any or all users with shared contacts. This gives the chosen users access to the shared cont…
Stock management is a system that enables organizations to manage all areas of their operations, including stock, finance, planning, logisti…
Manufacturers, suppliers, distributors, retailers, and customers make up the supply chain ecosystem. Supply activities' planning, implementa…
When you send someone a task request in an email message, you assign them tasks. You hand it on to one of your team members (unless the assi…
Team Management is a crucial aspect of any organization, as it involves coordinating and organizing the efforts of a group of individuals to…
A system of regulating a company's document ecosystem based on a variety of document templates is known as template management. It's commonl…
Territory management is the practice of determining geographic distribution regions for inside sales representatives based on market conditi…
Ticket management is a means of dealing with issues and requests. Tickets are simple data entities used to track everything that needs to be…
A ticketing system is a software tool that enables organizations to efficiently manage and track customer inquiries, complaints, and request…
Workflow automation is a key feature in software that streamlines and automates repetitive tasks and processes, improving efficiency, accura…
Workflow is a collection of tasks that work together to process a batch of data. A workflow encompasses everything from creating assets to i…
Initiative CRM security and data handling
Key compliance certifications and security features for IT and security teams evaluating Initiative CRM.
Certifications
Developer & data
Initiative CRM Customers
Initiative CRM Support Options
Frequently Asked Questions About Initiative CRM
Common questions buyers ask before choosing Initiative CRM.
Initiative CRM is a CRM Software. Initiative CRM offers Quotes (Proposals), List Management, Customer Support, Marketing Automation, Project Management and many more functionalities.
Buyers commonly note the following limitations of Initiative CRM: May be complex for new users; Limited customization options; Not suitable for B2C businesses.
Some top alternatives to Initiative CRM includes Bigin by Zoho CRM, ClickUp, Zoho CRM, Salesforce and Wice CRM.
Initiative CRM offers Free Trial, Subscription pricing models
Yes, Initiative CRM can integrate with Microsoft 365, Microsoft Teams, Google Calendar, Google Workspace and many more.You can find more integration for Initiative CRM here
The starting price of Initiative CRM is 27 €/user/month when Billed Monthly
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About the reviewer
Rajat Gupta is the founder of Spotsaas. Over the past two years, he has reviewed 2,000+ tools across CRM, HR, AI, and finance — applying hands-on product research and a background in commerce and the CFA program to evaluate software through a business and ROI lens. His goal: help teams make software decisions they won't regret.
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Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].



















