Overview of Gmail

Email scheduling is the process of specifying a precise time for an email to be sent. A planned email is a message that you may send later; type the message ahead of time and configure the email delayed so that it doesn't go out until the date and time you decide. Sending an email at a specified time in the future can be precisely what you need if you're the kind to create emails but forget to send them on time, causing them to languish in your draughts folder for far too long. Alternatively, if you have something to say but it won't be relevant for a few days, schedule the message to be sent at the most appropriate time.

Real-time collaboration or live editing in the workspace, in the same email template – by multiple users at the same time, with the automatic and practically instantaneous merging of their updates, is possible with the real-time editor. Real-time presence allows you to see where your colleagues are working in the email while editing, preventing conflicts. This feature will help you and your colleagues stay on the same page by allowing you to observe changes to text and formatting as they happen. You can easily generate dynamic emails to attract your clients' interest using the real-time marketing email editor.

A document library is a safe place to keep files that you and your coworkers can effortlessly search, collaborate on, and access from any device at any time. For example, you can store all files connected to a given project or client in a document library on a SharePoint site. It's as simple as dragging and dropping files from one area to another to add or move them between directories. In addition, each document library shows a list of files, manuals, and essential details about each, such as who produced or last edited a file. This information can better organize your files and make them easier to find.

List segmentation helps send relevant material to the right individuals at the right time. For example, you can segment your contact and lead lists based on information obtained from form submissions and specific interactions they have with your marketing after becoming a leader in your database. Clicks on a particular CTA, tweets at your company's Twitter handle, or views on a specific page on your website are examples of these actions. They can all help you narrow down your segmentation even further. If a lead comes to your pricing page, for example, they may be evaluating your software and on the verge of making a buy.

A spam check tool examines your email to see if it will be flagged by spam filters and removed from a subscriber's inbox. The program examines the content of your email and the source from which it was sent. You may use spam check to discover regions of spamminess before sending out your campaigns and automation emails to your contacts. The spam check tool examines your message's content and displays the results on the campaign overview and campaign Settings pages. You will notice "Passed" with a green checkmark if Spam Check found no concerns with your content.

A mailing list is the total number of people who have signed up for your website, whether a blog, an e-commerce site or a corporate website. The practice of arranging all email addresses collected from the customers and leads is known as mailing list management. Validating addresses and eliminating inactive members from your list regularly can help you send more focused emails and improve metrics like open and bounce rates. Consider mailing list administration to be all of the labor that maintains the mailing list up-to-date and accurate behind the scenes. All of this information is saved in your email marketing software, and you can manage it as needed.

An event-triggered email is sent automatically when a specific event happens. The events could be a one-time occurrence or a user-performed action. Event-triggered emails are an email marketing method that sends an email to a user or subscriber when a specific event happens. The emails are generated automatically and delivered to a subscriber list in response to a buy button being clicked or special occasions such as a subscriber's birthday. Event-triggered emails are a type of email marketing that allows marketers to send messages in response to the occurrence of a particular event. For example, special deals, discounts, and exclusive coupons may be communicated to their subscriber list via email.

Drip campaigns are a series of automated emails sent in response to user actions or predefined schedules. They let you interact with groups of people based on events like when a person establishes an account or how often they visit your website. There's no need to manually write and send each drip email because it comes from a queue of previously produced emails. They can even be customized with your contacts' names, corporate information, and other information. So said, drip marketing is all about delivering the correct information to the right people at the right time.

A script that automates email answers is known as an autoresponder. The script is activated by user actions on a website or when a user sends an email straight to another email address with an autoresponder. Autoresponders help marketers streamline their campaigns and reduce the amount of work they have to do. Instead of emailing each person who signs up for a newsletter, an autoresponder sends a welcome email that has been customised by previous scripts. Autoresponders, have grown in complexity, and marketers are now employing them in a greater number of methods to communicate with their subscribers. Your autoresponders' success may be measured using the same metrics as your other email marketing campaigns.

Contact management refers to keeping, organizing, and managing information about your customers, prospects, and sales leads. In its most basic form, an address book or an Excel or Google spreadsheet containing entries for all of the persons with whom you conduct business can be used to manage your contact data. On the other hand, many companies prefer to employ specialized contact management software. This is especially useful if you have many contacts to keep track of or several persons who need access to the information. Instead of contact management software, some businesses employ Customer Relationship Management (CRM) solutions. CRM software often includes contact management elements and features that assist firms in managing their connections.