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Lead Generation

What does 'Lead Generation' mean?

The practice of increasing client interest in a company's goods or services is known as lead generation. List building, e-newsletter list acquisition, and sales lead creation are examples of how leads can be generated. Generating leads is the number one objective for businesses when it comes to marketing. We all want more people using our products and services. However, most businesses still use ineffective lead generation forms which make it difficult for people to sign up.

List of software with Lead Generation functionality

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This software is researched and edited by

Rajat Gupta is the founder of Spotsaas, where he reviews and compares software tools that help businesses work smarter. Over the past two years, he has analyzed thousands of products across CRM, HR, AI, and finance — combining real-world research with a strong foundation in commerce and the CFA program. He's especially curious about AI, automation, and the future of work tech. Outside of SpotSaaS, you'll find him on a badminton court or tracking the stock market.

Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].