What does 'Marketing Automation' mean?

Marketing automation is a technology used to assist marketing departments, and businesses promote more effectively across different internet channels while automating tiresome operations. Marketing automation aids in the identification of potential buyers and automates the process of nurturing those leads until they are ready to be converted. It automates behaviors that lead clients to the point where the sales team may approach them directly to close a purchase and start a long-term relationship. The data it collects can help you select which marketing approaches to utilize.

List of software with Marketing Automation functionality

RepairShopr

4.5

4.3

4.1

4.4

4.5

3.9

4.5

Copper (ProsperWorks CRM)

4.0

4.4

4.2

4.6

4.3

4.3

4.2

4.6

This software is researched and edited by

Rajat Gupta

Rajat Gupta is the founder of Spotsaas, where he reviews and compares software tools that help businesses work smarter. Over the past two years, he has analyzed thousands of products across CRM, HR, AI, and finance — combining real-world research with a strong foundation in commerce and the CFA program. He's especially curious about AI, automation, and the future of work tech. Outside of SpotSaaS, you'll find him on a badminton court or tracking the stock market.

Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].