A self-service portal is a website or app that enables workers (or external clients for externally visible support providers) to help themselves when they require assistance, information, or a service. It's one of several ways to give folks who need help self-service, self-help, and, ideally, self-care skills, with that help often requiring no interaction from support professionals. A self-service portal is a wonderful way to save time and money by expediting frequent service requests. Self-service portals also allow up service employees to work on more complex issues or develop new products that will help the company expand.