Lead Segmentation
Lead segmentation is determining how a company's prospects and customers can be segmented into groups of leads based on numerous factors and insights. These parameters could include demographic information, behavioral information, regional information, psychological information, and so on. Lead segmentation is the cornerstone of your efforts to provide customized customer experiences and solutions to various client types. There are multiple reasons why lead segmentation is an essential aspect of your marketing strategy. First, lead segmentation and better targeting allow you to understand better how your clients respond when making a purchase decision.
This software is researched and edited by
Rajat Gupta is the founder of Spotsaas, where he reviews and compares software tools that help businesses work smarter. Over the past two years, he has analyzed thousands of products across CRM, HR, AI, and finance — combining real-world research with a strong foundation in commerce and the CFA program. He's especially curious about AI, automation, and the future of work tech. Outside of SpotSaaS, you'll find him on a badminton court or tracking the stock market.
Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].
