Lead segmentation is determining how a company's prospects and customers can be segmented into groups of leads based on numerous factors and insights. These parameters could include demographic information, behavioral information, regional information, psychological information, and so on. Lead segmentation is the cornerstone of your efforts to provide customized customer experiences and solutions to various client types. There are multiple reasons why lead segmentation is an essential aspect of your marketing strategy. First, lead segmentation and better targeting allow you to understand better how your clients respond when making a purchase decision.