What is Customer Segmentation?
What does 'Customer Segmentation' mean?
Customer segmentation is a software feature that involves dividing a company's customer base into smaller groups or segments based on various characteristics. These characteristics can include demographic information, purchasing behavior, geographic location, or psychographic information. The purpose of customer segmentation is to better understand and target specific groups of customers, allowing businesses to tailor their products, services, and marketing strategies to meet the unique needs and preferences of each segment. By utilizing customer segmentation, companies are able to identify and prioritize their most valuable customers, as
List of software with Customer Segmentation functionality
About the reviewer
Rajat Gupta is the founder of Spotsaas. Over the past two years, he has reviewed 2,000+ tools across CRM, HR, AI, and finance — applying hands-on product research and a background in commerce and the CFA program to evaluate software through a business and ROI lens. His goal: help teams make software decisions they won't regret.
Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].