What is Segmentation?
What does 'Segmentation' mean?
Segmentation is dividing a market into separate consumer groups with comparable characteristics. It's an integral aspect of any customer strategy. For example, customer and participant segmentation allows a business to determine which customers are the most profitable and market to them most effectively while still providing excellent service. An organization can then use the information to decide which investments will generate the highest outcomes.
List of software with Segmentation functionality
About the reviewer
Rajat Gupta is the founder of Spotsaas. Over the past two years, he has reviewed 2,000+ tools across CRM, HR, AI, and finance — applying hands-on product research and a background in commerce and the CFA program to evaluate software through a business and ROI lens. His goal: help teams make software decisions they won't regret.
Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].