lead nurturing creates and reinforces relationships with customers, at every point of the sales funnel. A good lead nurturing plan concentrates marketing and communication efforts on hearing prospects' requirements and delivering the information and answers they require to create trust, raise brand awareness, and maintain a connection until the options are ready to buy. Marketing automation tools can enable marketing teams to generate dynamic, adaptive communications at scale by developing a lead nurturing plan. By doing so, you'll be able to not only build relations with customers but also sustain those relationships while the prospect progresses through the buyer's journey at their own pace.