site-logo
site-logo

What does 'Campaign Segmentation' mean?

Marketers frequently use demographic information such as age, gender, residency, or region and a variety of other predetermined attributes to construct categories. Marketers can use campaign segmentation to target campaign messaging and content to the right people. Customer journey mapping, a visual representation of customers' purchasing paths, converges with campaign segmentation (or nonpurchase). Customer journey mapping displays how customers contact a firm for the first time, where they go online or in person, and what they do. Building customer profiles to understand customers' behaviors and preferences is the first step in using campaign segmentation effectively. A travel company, for example, might send a quiz to determine consumer preferences and customize vacation alternatives.

Software with Campaign Segmentation functionality

ProductFree TrialStarting PriceSpot ScoreRatingActions
Unless - Personalization Software
Unless
-9.84.4Visit Website
ActiveCampaign - Marketing Automation Software
ActiveCampaign

$29,

9.84.5Visit Website
Adobe Marketo Engage - Marketing Automation Software
Adobe Marketo Engage
-9.64Visit Website
Kajabi - Content Management Software
Kajabi

$119, Billed Yearly

9.64.6Visit Website
Marketo
Marketo
-9.54Visit Website
Klaviyo - Marketing Automation Software
Klaviyo

$45,

9.54.4Visit Website
Personizely - Personalization Software
Personizely

$37, Billed Yearly

9.45Visit Website
Pardot
Pardot
-9.44.2Visit Website
HYPERISE - Personalization Software
HYPERISE

$57.50, Billed Yearly

9.34.8Visit Website
Insightly - CRM Software
Insightly

$29,

9.34.2Visit Website
Ontraport - Marketing Automation Software
Ontraport

$24,

9.34.5Visit Website
SharpSpring - Marketing Automation Software
SharpSpring

$449,

9.34.3Visit Website
Mutiny - Personalization Software
Mutiny
-9.24.7Visit Website
OutboundEngine - Marketing Automation Software
OutboundEngine

$199,

9.23.5Visit Website
EngageBay - Marketing Automation Software
EngageBay

$13.79, Billed Yearly

9.24.6Visit Website