Client management, also referred to as customer management, is a crucial aspect of business operations that involves the management and organization of client interactions and relationships. This encompasses a wide range of tasks including customer service, sales, marketing, and customer support. In simple terms, client management is the process of maintaining positive relationships with customers in order to meet their needs and expectations. One of the main goals of client management is to develop and foster strong relationships with clients. This is done through efficient communication and personalized interactions
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Rajat Gupta is the founder of Spotsaas, where he reviews and compares software tools that help businesses work smarter. Over the past two years, he has analyzed thousands of products across CRM, HR, AI, and finance — combining real-world research with a strong foundation in commerce and the CFA program. He's especially curious about AI, automation, and the future of work tech. Outside of SpotSaaS, you'll find him on a badminton court or tracking the stock market.
Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].
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