What is CRM?
What does 'CRM' mean?
Customer relationship management (CRM) is a tool that allows to keep track of all of the company's relationships and interactions with its customers and prospects. Its objective is straightforward: to strengthen business ties. CRM software assists businesses in staying in touch with customers, streamlining procedures, and increasing profits. When people talk about CRM, they usually mean a CRM system, which is a tool that assists with contact management, sales management, productivity, and other tasks. A CRM solution enables users to focus on their company's relationships with customers, service users, colleagues, or suppliers — throughout the relationship's lifecycle, including attracting new customers and providing support and additional services.
List of software with CRM functionality
About the reviewer
Rajat Gupta is the founder of Spotsaas. Over the past two years, he has reviewed 2,000+ tools across CRM, HR, AI, and finance — applying hands-on product research and a background in commerce and the CFA program to evaluate software through a business and ROI lens. His goal: help teams make software decisions they won't regret.
Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].