Customer Data
Customer data refers to the information that a business collects from its customers through various interactions and transactions. It includes personal details such as name, address, contact information, purchase history, and demographic data. This data is extremely valuable for businesses as it can be used to understand their customers' needs, preferences, and behaviors. One of the key features of customer data is its ability to provide businesses with insights into their customers' buying patterns and behaviors. By analyzing this data, businesses can identify their most valuable
This software is researched and edited by
Rajat Gupta is the founder of Spotsaas, where he reviews and compares software tools that help businesses work smarter. Over the past two years, he has analyzed thousands of products across CRM, HR, AI, and finance — combining real-world research with a strong foundation in commerce and the CFA program. He's especially curious about AI, automation, and the future of work tech. Outside of SpotSaaS, you'll find him on a badminton court or tracking the stock market.
Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].
