HubSpot CRM vs Zoho CRM vs Bigin by Zoho CRM vs Creatio CRM Comparison
HubSpot CRM
Starting at $45 /Month
- Free Trial
- Individuals
- Freelancers / Consultants
HubSpot CRM is our all-in-one sales, marketing, and customer communication software. Built from the ground up with a modern design inspired by our top-rated marketing and sales tools, HubSpot CRM provides everything you…
Zoho CRM
Starting at $9 /user/month
- Free Trial
- Freelancers / Consultants
- Large Enterprises
Zoho CRM is an intuitive and powerful customer relationship management solution designed to enhance business workflows and improve collaboration. With its user-friendly interface and drag-and-drop functionality, it simpl…
Bigin by Zoho CRM
Starting at $7 /User/Month
- Free Trial
- Small Business
Bigin is Zoho's lightweight CRM designed for small teams under 50 people running straightforward sales cycles. Its drag-and-drop pipeline and email sync with Gmail and Outlook allow reps to get productive within a day wi…
Creatio CRM
Starting at $40 /user/month
- Large Enterprises
- Medium Business
Creatio is an AI-native, no-code CRM and workflow automation platform designed to help organizations manage customer relationships and business processes on a single unified system. It brings together sales, marketing, c…
HubSpot CRM leads on user satisfaction with a 4.4-star rating across 3,236 reviews.
Spotsaas Analysis
HubSpot CRMZoho CRMBigin by Zoho CRM
The core difference between HubSpot CRM and Zoho CRM lies in their pricing and customization capabilities, with HubSpot being a more expensive option suited for a broader range of company sizes, while Zoho offers a cost-effective solution ideal for small to medium businesses seeking customization. Ideal buyers for HubSpot are larger organizations looking for robust features, whereas Zoho is perfect for smaller businesses that prioritize ease of use and flexibility.
- Best for companies with 1-1,000 employees - Offers comprehensive sales automation features - Suitable for various industries including Martech and Revtech - Ideal for sales managers and CRM administrators - Higher price point at $1,780 - Focuses on scalability and integration capabilities
- Best for small to medium businesses with 1-500 employees - Highly customizable workflows and dashboards - Cost-effective pricing at $9 - User-friendly interface requiring minimal technical expertise - Suitable for diverse industries including Fintech - Ideal for sales managers and business development representatives
HubSpot CRM vs Zoho CRM vs Bigin by Zoho CRM vs Creatio CRM — at a glance
| Feature | HubSpot CRM | Zoho CRM | Bigin by Zoho CRM | Creatio CRM |
|---|---|---|---|---|
| Rating | 4.4 / 5 | 4.1 / 5 | 4.6 / 5 | — |
| Reviews | 3,236 | 2,181 | 243 | — |
| Starting price | $45 /Month | $9 /user/month | $7 /User/Month | $40 /user/month |
| Free trial | Yes | Yes | Yes | No |
| Free version | No | No | No | No |
| Best for | Individuals, Freelancers / Consultants, Large Enterprises | Freelancers / Consultants, Large Enterprises, Medium Business | Small Business | Large Enterprises, Medium Business |
| Category | CRM Software | CRM Software | CRM Software | CRM Software |
| Integrations | — | — | — | 5+ apps |
| Platforms | SaaS/Web/Cloud, Mobile - Android, Mobile - iOS, Installed - Windows, Installed - Mac | SaaS/Web/Cloud, Mobile - Android, Mobile - iOS | SaaS/Web/Cloud, Mobile - Android, Mobile - iOS | SaaS/Web/Cloud, Mobile - Android, Mobile - iOS, Installed - Windows, Installed - Mac, Browser Based (Cloud), Mobile - Windows |
| API | Available | Available | Available | Available |
| Support modes | 24/7 (Live rep), Business Hours, Online | 24/7 (Live rep), Business Hours, Online | Business Hours, Online | Online |
| Certifications | SOC 2, HIPAA, GDPR, ISO 27001 | SOC 2, HIPAA, GDPR, ISO 27001 | — | SOC 2, HIPAA, GDPR, ISO 27001 |
| Data residency | US | Global | Global | United States, United Kingdom, Australia, European Union |
Key differences between HubSpot CRM and Zoho CRM
- Pricing: HubSpot CRM starts at $45 /Month, while Zoho CRM starts at $9 /user/month.
- Target audience: HubSpot CRM is built for Individuals and Freelancers / Consultants, while Zoho CRM targets Freelancers / Consultants and Large Enterprises.
- User satisfaction: HubSpot CRM scores higher with a 4.4-star average.
- Deployment: HubSpot CRM supports SaaS/Web/Cloud, Mobile - Android, Mobile - iOS, Installed - Windows, Installed - Mac; Zoho CRM supports SaaS/Web/Cloud, Mobile - Android, Mobile - iOS.
Compare HubSpot CRM vs Zoho CRM vs Bigin by Zoho CRM vs Creatio CRM — and walk away knowing which one fits.
Which tool fits your team best
Which is actually cheaper for your team size
Where each product wins, per real buyers
Most CRM Software tools look identical on paper. This comparison cuts to the differences that matter — pricing structure, team fit, and what real buyers found after signing up.
Biggest differences
Features
Pricing
Buying details
Security
Buyer feedback
Integrations
Product tour
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HubSpot CRM, Zoho CRM, Bigin by Zoho CRM vs Creatio CRM: Biggest differences
Start here before you go deeper into features.
Individuals, Freelancers / Consultants, Large Enterprises
Best for small to medium businesses needing customizable, cost-effective CRM.
- You want an intuitive, easy-to-use CRM with minimal technical expertise required
- Your business needs highly customizable workflows, fields, and dashboards
- You seek strong sales automation and seamless integration with tools like G Suite and Power BI
- You are a large enterprise requiring deep scalability and advanced CRM features
- You need extensive advanced third-party app integrations beyond the available marketplace
Small Business
Large Enterprises, Medium Business
HubSpot CRM typically suits Individuals and Freelancers / Consultants. Zoho CRM tends to fit Freelancers / Consultants and Large Enterprises better. The right choice depends on your team size, workflow, and whether a free trial matters.
Description | HubSpot CRM is our all-in-one sales, marketing, and customer communication software. Built from the ground up with a modern design inspired by our top-rated marketing and sales tools, ... Read More about HubSpot CRM | Zoho CRM is an intuitive and powerful customer relationship management solution designed to enhance business workflows and improve collaboration. With its user-friendly interface and ... Read More about Zoho CRM | Bigin is Zoho's lightweight CRM designed for small teams under 50 people running straightforward sales cycles. Its drag-and-drop pipeline and email sync with Gmail and Outlook allow reps to ... Read More about Bigin by Zoho CRM | Creatio is an AI-native, no-code CRM and workflow automation platform designed to help organizations manage customer relationships and business processes on a single unified system. It ... Read More about Creatio CRM |
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SpotScoreWhat's this? ↗ | 9.1/10 | 9.8/10 | 9.0/10 | Not Available |
User RatingsBased on verified Spotsaas reviews | ||||
Best Company Size | 1-1,000 employees | 1-50 employees51-500 employees | — | 50–10,000+ employees |
Get pricing help | Get pricing help |
Where each option fits best
See where each product is strongest, which teams it fits, and what causes buyers to keep looking — before you commit.
Based on buyer reviews and verified product data collected by Spotsaas.
Key strengths
- Streamlined Communication: HubSpot CRM lets your team centralize all customer interactions in one place, so everyone stays informed and miscommunication drops. You can collaborate more easily and respond to customer needs faster.
- User-Friendly Interface: HubSpot CRM is designed for simplicity, letting users of all technical levels work through it easily. This means less training time for your staff and more focus on building relationships with clients.
- Analytics and Reporting: Powerful analytics tools help you understand sales performance and customer behavior. This data-driven approach supports informed decisions that can increase conversions and revenue growth.
- Streamlined Sales Processes: With Zoho CRM, your sales team can automate repetitive tasks, allowing them to focus on what truly matters—building relationships and closing deals. Managers will appreciate the time saved and the increase in productivity.
- Customer Insights: The platform offers reliable analytics and reporting features that let administrators understand customer behavior. This data-driven approach helps you design strategies that work for your target audience.
- Smooth Integration: Zoho CRM integrates with a wide range of third-party applications, making it easy for executives to unify their tech stack. This compatibility keeps all teams aligned and working efficiently toward common goals.
No key benefits available yet.
- Advanced Workflow Automation: Creatio supports end-to-end workflow automation through triggers, rules, approvals, and task orchestration. Repetitive actions such as follow-ups, lead routing, and status updates can run automatically. This reduces manual effort, minimizes errors, and keeps processes following defined standards, improving efficiency across departments.
- AI-Driven Insights and Analytics: Creatio uses AI-driven analytics to surface trends, predict outcomes, and recommend next actions. Teams can monitor performance, forecast revenue, and identify bottlenecks using real-time dashboards. These insights help decision-makers prioritize tasks, improve planning accuracy, and adjust strategies based on actual operational data rather than assumptions.
- Scalable for Growing Organizations: Creatio is designed to support growing teams, complex workflows, and increasing data volumes. Organizations can expand usage across departments, regions, and business units without changing platforms. Its modular structure allows teams to add features, integrations, and automation gradually as operational needs become more advanced.
Best fit
- 1-1,000 employees
- Martech, SaaS, Consulting, Sales Automation, Revtech
- Sales Managers, Account Executives, Business Development Representatives, CRM Administrators
- 1-500 employees.
- Martech, SaaS, Consulting, Sales Automation, Fintech.
- Sales Managers, Account Executives, Business Development Representatives, CRM Administrators.
No best-fit guidance available yet.
- 50–10,000+ employees
- Banking & Financial Services, Insurance, Telecommunications, Healthcare, Manufacturing, Real Estate, Professional Services, IT Services, Public Sector, Education
- Sales Manager, CRM Manager, Revenue Operations Manager, Marketing Operations Manager, Customer Service Manager, Business Process Manager, Digital Transformation Lead, CIO
Reasons buyers look elsewhere
- Pricing scales quickly with advanced features — teams under 20 seats often switch to Pipedrive or Freshsales for lower per-user costs
- Customization requires API work or third-party apps — businesses with non-standard sales processes add Salesforce or Microsoft Dynamics instead
- Interface complexity deters small teams — companies under 10 people frequently choose Zoho CRM or Capsule for simpler workflows
- Steep learning curve on setup and configuration — teams under 20 typically need 2–4 weeks of dedicated training before reaching productivity
- Limited customization for industry-specific workflows — manufacturing and construction firms often add custom development or switch to Salesforce
- Pricing scales quickly above 10 users — many teams find Pipedrive or HubSpot CRM cheaper at similar user counts
No alternatives guidance available yet.
- While Creatio has integrations and a marketplace, users who require deep connectivity with certain niche tools or large ecosystems (e.g., extensive third-party apps) may choose alternatives with broader out-of-the-box integrations.
- Creatio’s pricing and feature tiers are structured for mid-sized to larger businesses. Smaller teams or budget-constrained startups may opt for alternatives offering essential CRM capabilities at lower costs without advanced automation overhead.
- Though no-code, Creatio’s workflow builder and extensive features can feel overwhelming without training. Teams with limited CRM experience might gravitate toward platforms with more intuitive interfaces or guided onboarding to reduce ramp-up time.
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How do HubSpot CRM, Zoho CRM, Bigin by Zoho CRM and Creatio CRM Compare on Features?
Total Features | 38 Features | 47 Features | 10 Features | 78 Features |
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Unique Features | No unique features | No unique features | No unique features | No unique features |
Get Quote | Get Quote |
Compare HubSpot CRM, Zoho CRM, Bigin by Zoho CRM and Creatio CRM on pricing
Review starting price, plan structure, and free-trial access side by side so you can see which option fits your budget and buying process.
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HubSpot CRM, Zoho CRM, Bigin by Zoho CRM vs Creatio CRM: Other Details
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HubSpot CRM, Zoho CRM, Bigin by Zoho CRM vs Creatio CRM Security & Compliance
Certifications, data handling, and security controls for IT and compliance evaluators.
SOC 2 | ✓ Yes | ✓ Yes |
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HIPAA | ✓ Yes | ✓ Yes |
GDPR | ✓ Yes | ✓ Yes |
ISO 27001 | ✓ Yes | ✓ Yes |
Single Sign-On (SSO) | ✓ Yes | ✓ Yes |
Multi-Factor Auth (MFA) | ✓ Yes | ✓ Yes |
Data Encryption | ✓ Yes | ✓ Yes |
Audit Logs | ✓ Yes | ✓ Yes |
Data Residency | 🇺🇸 US | 🌐 Global |
HubSpot CRM vs Zoho CRM vs Bigin by Zoho CRM User Reviews & Rating Comparison
User Ratings | No reviews available for the product | |||
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Rating Distribution | No reviews available for this product | |||
Spotsaas Editor’s POV generated by AI | Buyer sentiment Buyer sentiment is positive across 3172 reviews, with strong overall satisfaction. What buyers like
Common complaints
| Buyer sentiment Overall positive sentiment highlights ease of use, customization, and cost-effectiveness, tempered by concerns about scalability and occasional performance issues. What buyers like
Common complaints
| Buyer sentiment Buyer sentiment is very strong across 279 reviews, with consistently positive feedback. What buyers like
Common complaints
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Positive Reviews | No reviews available for the product | No reviews available for the product | No reviews available for the product | No reviews available for the product |
| Negative Reviews | No reviews available for the product | No reviews available for the product | No reviews available for the product | No reviews available for the product |
Integrations
Integration with other apps | No Integration information available. | No Integration information available. | No Integration information available. |
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HubSpot CRM, Zoho CRM, Bigin by Zoho CRM and Creatio CRM Customers
Customers |  Classpass  Avison Young  Crunch Fitness |  Amazon  EuroKids  HotStar |  Antech Microsystem Pvt.Ltd  Investacc  Hire |  Nasdaq  Colgate-Palmolive  ENT Credit Union |
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Media and Screenshots
Screenshots |  13 Screenshots |  4 Screenshots |
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Videos |  2 Videos |  1 Videos |
Alternatives to HubSpot CRM, Zoho CRM, Bigin by Zoho CRM, Creatio CRM
Alternatives |
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Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].
Frequently asked questions
- Which is better, HubSpot CRM or Zoho CRM?
- HubSpot CRM edges out the other on user ratings (4.4 vs 4.1). That said, the best pick depends on your use case — use the comparison tables above to evaluate each dimension.
- Do HubSpot CRM and Zoho CRM offer a free trial?
- Yes, both HubSpot CRM and Zoho CRM offer a free trial.
- What is the starting price of HubSpot CRM vs Zoho CRM?
- HubSpot CRM starts at $45 /Month. Zoho CRM starts at $9 /user/month.
- What are the top alternatives to HubSpot CRM?
- Top alternatives to HubSpot CRM include Bigin by Zoho CRM, Creatio CRM, Method CRM, Pipeline CRM, Atendare.
- What are the top alternatives to Zoho CRM?
- Top alternatives to Zoho CRM include Bigin by Zoho CRM, Creatio CRM, Method CRM, Claritysoft, eSalesTrack.