Which is better, HubSpot CRM or Zoho CRM?

HubSpot CRM edges out Zoho CRM based on user ratings across 3,493 reviews. That said, the best pick depends on your workflow — Zoho CRM may be a stronger fit for specific team sizes or use cases. Review the full comparison to decide.

What are the main differences between HubSpot CRM and Zoho CRM?

Key differences between HubSpot CRM and Zoho CRM include pricing (HubSpot CRM starts at $45 vs Zoho CRM at $9); target audience (HubSpot CRM targets Individuals while Zoho CRM serves Freelancers / Consultants). Use the Spotsaas comparison table to evaluate each dimension before deciding.

Do both HubSpot CRM and Zoho CRM offer a Free trial?

Yes, both HubSpot CRM and Zoho CRM offer a Free Trial.

Who are the typical users of Zoho CRM?

Zoho CRM is designed for Freelancers / Consultants, Large Enterprises, Medium Business, Small Business.

What is the starting price of HubSpot CRM and Zoho CRM?

Pricing for HubSpot CRM starts at $45/Month, whereas Zoho CRM starts at $9/user/month.

What are the best alternatives to HubSpot CRM?

Some top alternatives to HubSpot CRM include Bigin by Zoho CRM, Hubspot Marketing Hub, ClickUp, Zoho CRM, Freshsales.

What are the best alternatives to Zoho CRM?

Some top alternatives to Zoho CRM include Bigin by Zoho CRM, Zoho One, Hubspot Marketing Hub, Freshsales, Salesforce.

HubSpot CRM vs Zoho CRM vs Bigin by Zoho CRM Comparison

Last updated: May 22, 2026

HubSpot CRM

4.3(3,493 reviews)

Starting at $45 /Month

Free Trial
Individuals
Freelancers / Consultants

HubSpot CRM is our all-in-one sales, marketing, and customer communication software. Built from the ground up with a modern design inspired by our top-rated marketing and sales tools, HubSpot CRM provides everything you…

View Pricing Read Reviews

Zoho CRM

4.1(2,488 reviews)

Starting at $9 /user/month

Free Trial
Freelancers / Consultants
Large Enterprises

Zoho CRM is an intuitive and powerful customer relationship management solution designed to enhance business workflows and improve collaboration. With its user-friendly interface and drag-and-drop functionality, it simpl…

View Pricing Read Reviews

Bigin by Zoho CRM

4.6(294 reviews)

Starting at $7 /User/Month

Free Trial
Small Business

Bigin is Zoho's lightweight CRM designed for small teams under 50 people running straightforward sales cycles. Its drag-and-drop pipeline and email sync with Gmail and Outlook allow reps to get productive within a day wi…

View Pricing Read Reviews

HubSpot CRM leads on user satisfaction with a 4.3-star rating across 3,493 reviews.

Spotsaas Analysis

HubSpot CRMZoho CRMBigin by Zoho CRM

The core difference between HubSpot CRM and Zoho CRM lies in their pricing and customization capabilities, with HubSpot being a more expensive option suited for a broader range of company sizes, while Zoho offers a cost-effective solution ideal for small to medium businesses seeking customization. Ideal buyers for HubSpot are larger organizations looking for robust features, whereas Zoho is perfect for smaller businesses that prioritize ease of use and flexibility.

- Best for companies with 1-1,000 employees - Offers comprehensive sales automation features - Suitable for various industries including Martech and Revtech - Ideal for sales managers and CRM administrators - Higher price point at $1,780 - Focuses on scalability and integration capabilities

- Best for small to medium businesses with 1-500 employees - Highly customizable workflows and dashboards - Cost-effective pricing at $9 - User-friendly interface requiring minimal technical expertise - Suitable for diverse industries including Fintech - Ideal for sales managers and business development representatives

HubSpot CRM vs Zoho CRM vs Bigin by Zoho CRM — at a glance

Feature	HubSpot CRM	Zoho CRM	Bigin by Zoho CRM
Rating	4.3 / 5	4.1 / 5	4.6 / 5
Reviews	3,493	2,488	294
Starting price	$45 /Month	$9 /user/month	$7 /User/Month
Free trial	Yes	Yes	Yes
Free version	No	No	No
Best for	Individuals, Freelancers / Consultants, Large Enterprises	Freelancers / Consultants, Large Enterprises, Medium Business	Small Business
Category	CRM Software	CRM Software	CRM Software
Platforms	SaaS/Web/Cloud, Mobile - Android, Mobile - iOS, Installed - Windows, Installed - Mac	SaaS/Web/Cloud, Mobile - Android, Mobile - iOS	SaaS/Web/Cloud, Mobile - Android, Mobile - iOS
API	Available	Available	Available
Support modes	24/7 (Live rep), Business Hours, Online	24/7 (Live rep), Business Hours, Online	Business Hours, Online
Certifications	SOC 2, HIPAA, GDPR, ISO 27001	SOC 2, HIPAA, GDPR, ISO 27001	—
Data residency	US	Global	Global

Key differences between HubSpot CRM and Zoho CRM

Pricing: HubSpot CRM starts at $45 /Month, while Zoho CRM starts at $9 /user/month.
Target audience: HubSpot CRM is built for Individuals and Freelancers / Consultants, while Zoho CRM targets Freelancers / Consultants and Large Enterprises.
User satisfaction: HubSpot CRM scores higher with a 4.3-star average.
Deployment: HubSpot CRM supports SaaS/Web/Cloud, Mobile - Android, Mobile - iOS, Installed - Windows, Installed - Mac; Zoho CRM supports SaaS/Web/Cloud, Mobile - Android, Mobile - iOS.

Compare HubSpot CRM vs Zoho CRM vs Bigin by Zoho CRM — and walk away knowing which one fits.

Which tool fits your team best

Which is actually cheaper for your team size

Where each product wins, per real buyers

Most CRM Software tools look identical on paper. This comparison cuts to the differences that matter — pricing structure, team fit, and what real buyers found after signing up.

Biggest differences

Features

Pricing

Buying details

Security

Buyer feedback

Integrations

Product tour

Other options

	HubSpot CRM (3172) Talk to an expert Talk to an expert	Zoho CRM (2471) Talk to an expert Talk to an expert

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Biggest differences

Affiliate Disclosure

Start here before you go deeper into features.

HubSpot CRM

Best for

Individuals, Freelancers / Consultants, Large Enterprises

Zoho CRM

Best for small to medium businesses needing customizable, cost-effective CRM.

Choose if

You want an intuitive, easy-to-use CRM with minimal technical expertise required
Your business needs highly customizable workflows, fields, and dashboards
You seek strong sales automation and seamless integration with tools like G Suite and Power BI

Consider alternatives if

You are a large enterprise requiring deep scalability and advanced CRM features
You need extensive advanced third-party app integrations beyond the available marketplace

Bigin by Zoho CRM

Best for

Small Business

HubSpot CRM typically suits Individuals and Freelancers / Consultants. Zoho CRM tends to fit Freelancers / Consultants and Large Enterprises better. The right choice depends on your team size, workflow, and whether a free trial matters.

Description	HubSpot CRM is our all-in-one sales, marketing, and customer communication software. Built from the ground up with a modern design inspired by our top-rated marketing and sales tools, ... Read More about HubSpot CRM	Zoho CRM is an intuitive and powerful customer relationship management solution designed to enhance business workflows and improve collaboration. With its user-friendly interface and ... Read More about Zoho CRM	Bigin is Zoho's lightweight CRM designed for small teams under 50 people running straightforward sales cycles. Its drag-and-drop pipeline and email sync with Gmail and Outlook allow reps to ... Read More about Bigin by Zoho CRM
Entry Level Pricing	Starts from $45 , Billed Yearly	Starts from $9 , yearly	Starts from $7 , Billed Yearly
Free Trial Availability	Get Free Trial	Get Free Trial	Get Free Trial
SpotScore What's this? ↗	9.1/10	9.8/10	9.0/10
User Ratings Based on verified Spotsaas reviews	4.35 (3493)	4.07 (2488)	4.57 (294)
Best Company Size	1-1,000 employees	1-50 employees51-500 employees	—
	Get pricing help	Get pricing help	Visit website

Where each option fits best

See where each product is strongest, which teams it fits, and what causes buyers to keep looking — before you commit.

Based on buyer reviews and verified product data collected by Spotsaas.

Strengths

Key strengths

HubSpot CRM

Streamlined Communication: HubSpot CRM lets your team centralize all customer interactions in one place, so everyone stays informed and miscommunication drops. You can collaborate more easily and respond to customer needs faster.
User-Friendly Interface: HubSpot CRM is designed for simplicity, letting users of all technical levels work through it easily. This means less training time for your staff and more focus on building relationships with clients.
Analytics and Reporting: Powerful analytics tools help you understand sales performance and customer behavior. This data-driven approach supports informed decisions that can increase conversions and revenue growth.

Zoho CRM

Streamlined Sales Processes: With Zoho CRM, your sales team can automate repetitive tasks, allowing them to focus on what truly matters—building relationships and closing deals. Managers will appreciate the time saved and the increase in productivity.
Customer Insights: The platform offers reliable analytics and reporting features that let administrators understand customer behavior. This data-driven approach helps you design strategies that work for your target audience.
Smooth Integration: Zoho CRM integrates with a wide range of third-party applications, making it easy for executives to unify their tech stack. This compatibility keeps all teams aligned and working efficiently toward common goals.

Bigin by Zoho CRM

No key benefits available yet.

Best fit

HubSpot CRM

1-1,000 employees
Martech, SaaS, Consulting, Sales Automation, Revtech
Sales Managers, Account Executives, Business Development Representatives, CRM Administrators

Zoho CRM

1-500 employees.
Martech, SaaS, Consulting, Sales Automation, Fintech.
Sales Managers, Account Executives, Business Development Representatives, CRM Administrators.

Bigin by Zoho CRM

No best-fit guidance available yet.

Watchouts

Reasons buyers look elsewhere

HubSpot CRM

Pricing scales quickly with advanced features — teams under 20 seats often switch to Pipedrive or Freshsales for lower per-user costs
Customization requires API work or third-party apps — businesses with non-standard sales processes add Salesforce or Microsoft Dynamics instead
Interface complexity deters small teams — companies under 10 people frequently choose Zoho CRM or Capsule for simpler workflows

Zoho CRM

Steep learning curve on setup and configuration — teams under 20 typically need 2–4 weeks of dedicated training before reaching productivity
Limited customization for industry-specific workflows — manufacturing and construction firms often add custom development or switch to Salesforce
Pricing scales quickly above 10 users — many teams find Pipedrive or HubSpot CRM cheaper at similar user counts

Bigin by Zoho CRM

No alternatives guidance available yet.

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How do HubSpot CRM, Zoho CRM and Bigin by Zoho CRM Compare on Features?

Total Features	38 Features	47 Features	10 Features
Unique Features	No unique features	No unique features	No unique features
	Get Quote	Get Quote	Visit website

Compare HubSpot CRM, Zoho CRM and Bigin by Zoho CRM on pricing

Review starting price, plan structure, and free-trial access side by side so you can see which option fits your budget and buying process.

Pricing Option
Starting From	$45 , Billed Yearly	$9 , yearly	$7 , Billed Yearly
Pricing Plans	Free Tools Get Started Free Marketing tools Free Sales tools Free Service tools Show more + Starter Get Started Marketing Hub Starter Includes 1,000 marketing contacts Sales Hub Starter Includes 2 paid users Show more + Professional Get Started Includes features of Starter plan, plus Marketing Hub Professional Includes 2,000 marketing contacts Show more + Browse all pricing plans	Standard $15 /user/month Get Started All the essentials: Mass email Custom modules Show more + Professional $25 /user/month Get Started Everything in Standard + Blueprint CPQ Show more + Enterprise $35 /user/month Get Started Everything in Professional + Zia — AI assistant Territory management Show more + Browse all pricing plans	Free Get Started Single Pipeline 500 Records Instant Workflows (3) Show more + Express Get Started Includes features of Free plan, plus Team Pipelines (3) 50,000 Records Show more + Premier Get Started Includes features of Express Edition plan. plus Team Pipelines (5) 100,000 Records Show more +
Pricing Page
	View detailed pricing	View detailed pricing	View detailed pricing

Other Details

Organization Types supported	Large Enterprises Medium Business Small Business Freelancers Individuals	Large Enterprises Medium Business Small Business Freelancers Individuals	Large Enterprises Medium Business Small Business Freelancers Individuals
Platforms Supported	Browser Based (Cloud) Mobile - Android Mobile - iOS Installed - Windows Installed - Mac Browser Based (Cloud)	Browser Based (Cloud) Mobile - Android Mobile - iOS Installed - Windows Installed - Mac Browser Based (Cloud)	Browser Based (Cloud) Mobile - Android Mobile - iOS Installed - Windows Installed - Mac Browser Based (Cloud)
Modes of support	24/7 (Live rep) Business Hours Online	24/7 (Live rep) Business Hours Online	24/7 (Live rep) Business Hours Online
API Support	Available	Available	Available
	Get help choosing	Get help choosing	Visit Website

Security & Compliance

Certifications, data handling, and security controls for IT and compliance evaluators.

SOC 2	✓ Yes	✓ Yes
HIPAA	✓ Yes	✓ Yes
GDPR	✓ Yes	✓ Yes
ISO 27001	✓ Yes	✓ Yes
Single Sign-On (SSO)	✓ Yes	✓ Yes
Multi-Factor Auth (MFA)	✓ Yes	✓ Yes
Data Encryption	✓ Yes	✓ Yes
Audit Logs	✓ Yes	✓ Yes
Data Residency	🇺🇸 US	🌐 Global

HubSpot CRM vs Zoho CRM User Reviews & Rating Comparison

User Ratings	4.35 (based on 3493 reviews)	4.07 (based on 2488 reviews)	4.57 (based on 294 reviews)
Rating Distribution	2130 684 84 40 234	1257 833 238 69 74	204 66 7 1 1
Spotsaas Editor’s POV generated by AI	Buyer sentiment Buyer sentiment is positive across 3172 reviews, with strong overall satisfaction. What buyers like Free plan available for small businesses, offering essential CRM functionality and a good starting point for startups. Integrates with Google Suite and offers open APIs for tracking and productivity. Contact and task management interface is accessible to non-technical users. Common complaints Expensive pricing structure with hidden costs for essential add-ons, making it a tough choice for small businesses. Lack of flexibility in contracts, with annual commitments and limited trial periods causing dissatisfaction. Poor accessibility for individuals with disabilities, leading to exclusion of certain user groups.	Buyer sentiment Overall positive sentiment highlights ease of use, customization, and cost-effectiveness, tempered by concerns about scalability and occasional performance issues. What buyers like Ease of use Customizability Cost-effectiveness Common complaints Limited scalability Performance inconsistencies	Buyer sentiment Buyer sentiment is very strong across 279 reviews, with consistently positive feedback. What buyers like Simple design with a short learning curve — accessible for non-technical users. Pricing targets startups and small businesses with core CRM features at low cost. Pipeline management and workflow automation reduce manual steps in sales processes. Common complaints Limited integrations with social media apps and LinkedIn or Facebook ad platforms. Lacks advanced features needed by larger enterprises or complex workflows. Customer support availability is inconsistent, affecting issue resolution during critical moments.
Pros and Cons	Free plan available for small businesses, offering essential CRM functionality and a good starting point for startups. Comprehensive integration with tools like Google Suite and seamless APIs, improving productivity and tracking. Intuitive and user-friendly interface for contact and task management, even for individuals with limited technical knowledge. Expensive pricing structure with hidden costs for essential add-ons, making it a tough choice for small businesses. Lack of flexibility in contracts, with annual commitments and limited trial periods causing dissatisfaction.	Intuitive and easy-to-use interface requiring minimal technical expertise Highly customizable workflows, fields, and dashboards Cost-effective with strong ROI for small to medium businesses Limited scalability and depth for larger businesses Fewer advanced apps and connectors in the marketplace compared to competitors	Real-time updates keep teams informed. Integration with email and calendar enhances productivity. User-friendly interface simplifies navigation. Customization options may not meet all needs. New users may find the interface complex.
Positive Reviews	No reviews available for the product	No reviews available for the product	No reviews available for the product
Negative Reviews	No reviews available for the product	No reviews available for the product	No reviews available for the product
	Read reviews	Read reviews	Read reviews

List of Customers

Customers	Classpass Avison Young Crunch Fitness	Amazon EuroKids HotStar	Antech Microsystem Pvt.Ltd Investacc Hire

Media and Screenshots

Screenshots	13 Screenshots	4 Screenshots
Videos	2 Videos	1 Videos

Alternatives

Alternatives	Bigin by Zoho CRM 4.57 Hubspot Marketing Hub 4.86 ClickUp 4.4	Bigin by Zoho CRM 4.57 Zoho One 4 Hubspot Marketing Hub 4.86	ClickUp 4.4 Zoho CRM 4.07 Freshsales 4.67

Frequently asked questions

Which is better, HubSpot CRM or Zoho CRM?: HubSpot CRM edges out the other on user ratings (4.3 vs 4.1). That said, the best pick depends on your use case — use the comparison tables above to evaluate each dimension.
Do HubSpot CRM and Zoho CRM offer a free trial?: Yes, both HubSpot CRM and Zoho CRM offer a free trial.
What is the starting price of HubSpot CRM vs Zoho CRM?: HubSpot CRM starts at $45 /Month. Zoho CRM starts at $9 /user/month.
What are the top alternatives to HubSpot CRM?: Top alternatives to HubSpot CRM include Bigin by Zoho CRM, Hubspot Marketing Hub, ClickUp, Zoho CRM, Freshsales.
What are the top alternatives to Zoho CRM?: Top alternatives to Zoho CRM include Bigin by Zoho CRM, Zoho One, Hubspot Marketing Hub, Freshsales, Salesforce.

HubSpot CRM vs Zoho CRM vs Bigin by Zoho CRM Comparison

HubSpot CRM

Zoho CRM

Bigin by Zoho CRM

HubSpot CRM vs Zoho CRM vs Bigin by Zoho CRM — at a glance

Key differences between HubSpot CRM and Zoho CRM

Compare HubSpot CRM vs Zoho CRM vs Bigin by Zoho CRM — and walk away knowing which one fits.

HubSpot CRM

Zoho CRM

Download this HubSpot CRM vs Zoho CRM vs Bigin by Zoho CRM comparison

Biggest differences

Description

Entry Level Pricing

Free Trial Availability

SpotScore

User Ratings

Best Company Size

Where each option fits best

Key strengths

Best fit

Reasons buyers look elsewhere

Software Demo

Demo

Get shortlist help from a software advisor

How big is your team?

How do HubSpot CRM, Zoho CRM and Bigin by Zoho CRM Compare on Features?

Compare HubSpot CRM, Zoho CRM and Bigin by Zoho CRM on pricing

Other Details

Organization Types supported

Platforms Supported

Modes of support

API Support

Security & Compliance

HubSpot CRM vs Zoho CRM User Reviews & Rating Comparison

List of Customers

Customers

Media and Screenshots

Screenshots

Videos

Alternatives

Related Blogs and Articles for Crm Software

Frequently asked questions