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HubSpot CRM vs Zoho CRM vs Bigin by Zoho CRM Comparison

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HubSpot CRM

4.2(10,374 reviews)

Starting at $1,780

  • Free Trial
  • Individuals
  • Freelancers / Consultants

HubSpot CRM is our all-in-one sales, marketing, and customer communication software. Built from the ground up with a modern design inspired by our top-rated marketing and sales tools, HubSpot CRM provides everything you…

Zoho CRM

4.1(8,849 reviews)

Starting at $9 /user/month

  • Free Trial
  • Freelancers / Consultants
  • Large Enterprises

Zoho CRM is an intuitive and powerful customer relationship management solution designed to enhance business workflows and improve collaboration. With its user-friendly interface and drag-and-drop functionality, it simpl…

Bigin by Zoho CRM

4.3(119 reviews)

Starting at $7 /User/Month

  • Free Trial
  • Small Business

Bigin by Zoho CRM is a solution for managing business contacts, creating sales opportunities, monitoring the pipeline and recording activities. The solution integrates email, calendar, tasks and more. It can be accessed…

HubSpot CRM leads on user satisfaction with a 4.2-star rating across 10,374 reviews.

SpotSaaS Analysis

HubSpot CRMZoho CRMBigin by Zoho CRM

The core difference between HubSpot CRM and Zoho CRM lies in their pricing and customization capabilities, with HubSpot being a more expensive option suited for a broader range of company sizes, while Zoho offers a cost-effective solution ideal for small to medium businesses seeking customization. Ideal buyers for HubSpot are larger organizations looking for robust features, whereas Zoho is perfect for smaller businesses that prioritize ease of use and flexibility.

- Best for companies with 1-1,000 employees - Offers comprehensive sales automation features - Suitable for various industries including Martech and Revtech - Ideal for sales managers and CRM administrators - Higher price point at $1,780 - Focuses on scalability and integration capabilities

- Best for small to medium businesses with 1-500 employees - Highly customizable workflows and dashboards - Cost-effective pricing at $9 - User-friendly interface requiring minimal technical expertise - Suitable for diverse industries including Fintech - Ideal for sales managers and business development representatives

HubSpot CRM vs Zoho CRM vs Bigin by Zoho CRM — at a glance

FeatureHubSpot CRMZoho CRMBigin by Zoho CRM
Rating4.2 / 54.1 / 54.3 / 5
Reviews10,3748,849119
Starting price$1,780$9 /user/month$7 /User/Month
Free trial Yes Yes Yes
Free version No No No
Best forIndividuals, Freelancers / Consultants, Large EnterprisesFreelancers / Consultants, Large Enterprises, Medium BusinessSmall Business
CategoryCRM SoftwareCRM SoftwareCRM Software
PlatformsSaaS/Web/Cloud, Mobile - Android, Mobile - iOS, Installed - Windows, Installed - MacSaaS/Web/Cloud, Mobile - Android, Mobile - iOSSaaS/Web/Cloud, Mobile - Android, Mobile - iOS
APIAvailableAvailableAvailable
Support modes24/7 (Live rep), Business Hours, Online24/7 (Live rep), Business Hours, OnlineBusiness Hours, Online
CertificationsSOC 2, HIPAA, GDPR, ISO 27001SOC 2, HIPAA, GDPR, ISO 27001
Data residencyUSGlobalGlobal

Key differences between HubSpot CRM and Zoho CRM

  • Pricing: HubSpot CRM starts at $1,780, while Zoho CRM starts at $9 /user/month.
  • Target audience: HubSpot CRM is built for Individuals and Freelancers / Consultants, while Zoho CRM targets Freelancers / Consultants and Large Enterprises.
  • User satisfaction: HubSpot CRM scores higher with a 4.2-star average.
  • Deployment: HubSpot CRM supports SaaS/Web/Cloud, Mobile - Android, Mobile - iOS, Installed - Windows, Installed - Mac; Zoho CRM supports SaaS/Web/Cloud, Mobile - Android, Mobile - iOS.

Compare HubSpot CRM vs Zoho CRM vs Bigin by Zoho CRM — and walk away knowing which one fits.

01

Which tool fits your team best

02

Which is actually cheaper for your team size

03

Where each product wins, per real buyers

Most CRM Software tools look identical on paper. This comparison cuts to the differences that matter — pricing structure, team fit, and what real buyers found after signing up.

HubSpot CRM - CRM Software
Talk to an expert
Talk to an expert
Zoho CRM - CRM Software
Talk to an expert
Talk to an expert

Biggest differences

Start here before you go deeper into features.

HubSpot CRM

Best for

Individuals, Freelancers / Consultants, Large Enterprises

Zoho CRM

Best for small to medium businesses needing customizable, cost-effective CRM.

Choose if
  • You want an intuitive, easy-to-use CRM with minimal technical expertise required
  • Your business needs highly customizable workflows, fields, and dashboards
  • You seek strong sales automation and seamless integration with tools like G Suite and Power BI
Consider alternatives if
  • You are a large enterprise requiring deep scalability and advanced CRM features
  • You need extensive advanced third-party app integrations beyond the available marketplace

Bigin by Zoho CRM

Best for

Small Business

HubSpot CRM typically suits Individuals and Freelancers / Consultants. Zoho CRM tends to fit Freelancers / Consultants and Large Enterprises better. The right choice depends on your team size, workflow, and whether a free trial matters.

Description

HubSpot CRM is our all-in-one sales, marketing, and customer communication software. Built from the ground up with a modern design inspired by our top-rated marketing and sales tools, ... Read More about HubSpot CRM

Zoho CRM is an intuitive and powerful customer relationship management solution designed to enhance business workflows and improve collaboration. With its user-friendly interface and ... Read More about Zoho CRM

Bigin by Zoho CRM is a solution for managing business contacts, creating sales opportunities, monitoring the pipeline and recording activities. The solution integrates email, calendar, ... Read More about Bigin by Zoho CRM

Entry Level Pricing

  • Starts from $1,780 , Billed Monthly
  • Starts from $9 , yearly
  • Starts from $7 , Billed Yearly

Free Trial Availability

Spotsaas Score

What's this? ↗

9.1/10

9.8/10

9.0/10

User Ratings

Based on verified Spotsaas reviews

Best Company Size

1-1,000 employees
1-50 employees51-500 employees
Get pricing help
Get pricing help

Where each option fits best

See where each product is strongest, which teams it fits, and what causes buyers to keep looking — before you commit.

Based on buyer reviews and verified product data collected by Spotsaas.

Strengths

Key strengths

HubSpot CRM

  • Streamlined Communication: HubSpot CRM allows your team to centralize all customer interactions in one place, ensuring that everyone is on the same page and reducing the chances of miscommunication. You’ll find it easier to collaborate and respond to customer needs promptly.
  • User-Friendly Interface: Designed with simplicity in mind, HubSpot CRM enables users of all technical levels to navigate effortlessly. This means less training time for your staff and more focus on building relationships with clients.
  • Robust Analytics and Reporting: With its powerful analytics tools, you can gain valuable insights into sales performance and customer behavior. This data-driven approach helps you make informed decisions that can lead to increased conversions and revenue growth.

Zoho CRM

  • Streamlined Sales Processes: With Zoho CRM, your sales team can automate repetitive tasks, allowing them to focus on what truly matters—building relationships and closing deals. Managers will appreciate the time saved and the increase in productivity.
  • Enhanced Customer Insights: The platform offers robust analytics and reporting features that empower administrators to gain deep insights into customer behavior. This data-driven approach enables you to tailor strategies that resonate with your target audience.
  • Seamless Integration: Zoho CRM seamlessly integrates with a wide range of third-party applications, making it easy for executives to unify their tech stack. This interoperability ensures that all teams are aligned and working efficiently towards common goals.
Best fit

Best fit

HubSpot CRM

  • 1-1,000 employees
  • Martech, SaaS, Consulting, Sales Automation, Revtech
  • Sales Managers, Account Executives, Business Development Representatives, CRM Administrators

Zoho CRM

  • 1-500 employees.
  • Martech, SaaS, Consulting, Sales Automation, Fintech.
  • Sales Managers, Account Executives, Business Development Representatives, CRM Administrators.
Watchouts

Reasons buyers look elsewhere

HubSpot CRM

  • Users might consider alternatives to HubSpot CRM due to budget constraints, as some businesses find it expensive, especially with advanced features.
  • Customization limitations can lead users to seek alternatives that offer more tailored solutions to fit unique business processes.
  • Some users may prefer a simpler interface or fewer features, prompting them to look for more user-friendly and straightforward CRM options.

Zoho CRM

  • Users may seek alternatives to Zoho CRM due to the complexity of its interface, which can be overwhelming for new users and hinder productivity during the onboarding process.
  • Some businesses may require more advanced customization options that Zoho CRM does not fully support, limiting their ability to tailor the software to specific operational needs.
  • Cost concerns can also drive users to explore alternatives, especially if they find competing solutions that offer comparable features at a lower price point or with more flexible pricing structures.

Software Demo

Demo

Need a second opinion?

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Share your priorities, budget, and team needs, and we’ll help you narrow the options and understand the tradeoffs before you talk to vendors.

How do HubSpot CRM, Zoho CRM and Bigin by Zoho CRM Compare on Features?

Total Features

38 Features

47 Features

10 Features

Unique Features

No unique features

No unique features

No unique features

Get Quote
Get Quote

Compare HubSpot CRM, Zoho CRM and Bigin by Zoho CRM on pricing

Review starting price, plan structure, and free-trial access side by side so you can see which option fits your budget and buying process.

Pricing Option

        Starting From

        • $1,780 , Billed Monthly
        • $9 , yearly
        • $7 , Billed Yearly

        Pricing Plans

        • Free Tools

          • Free Marketing tools

          • Free Sales tools

          • Free Service tools

          Show more +

        • Starter

          • Marketing Hub Starter

          • Includes 1,000 marketing contacts

          • Sales Hub Starter Includes 2 paid users

          Show more +

        • Professional

          • Includes features of Starter plan, plus

          • Marketing Hub Professional

          • Includes 2,000 marketing contacts

          Show more +

        • Browse all pricing plans
        • Standard

          $15

          /user/month

          • All the essentials:

          • Mass email

          • Custom modules

          Show more +

        • Professional

          $25

          /user/month

          • Everything in Standard +

          • Blueprint

          • CPQ

          Show more +

        • Enterprise

          $35

          /user/month

          • Everything in Professional +

          • Zia — AI assistant

          • Territory management

          Show more +

        • Browse all pricing plans
        • Free

          • Single Pipeline

          • 500 Records

          • Instant Workflows (3)

          Show more +

        • Express

          • Includes features of Free plan, plus

          • Team Pipelines (3)

          • 50,000 Records

          Show more +

        • Premier

          • Includes features of Express Edition plan. plus

          • Team Pipelines (5)

          • 100,000 Records

          Show more +

        Pricing Page

        HubSpot CRM pricing
        Zoho CRM pricing
        Bigin by Zoho CRM pricing

        Other Details

        Organization Types supported

        • Large Enterprises
        • Medium Business
        • Small Business
        • Freelancers
        • Individuals
        • Large Enterprises
        • Medium Business
        • Small Business
        • Freelancers
        • Individuals
        • Large Enterprises
        • Medium Business
        • Small Business
        • Freelancers
        • Individuals

        Platforms Supported

        • Browser Based (Cloud)
        • Mobile - Android
        • Mobile - iOS
        • Installed - Windows
        • Installed - Mac
        • Browser Based (Cloud)
        • Browser Based (Cloud)
        • Mobile - Android
        • Mobile - iOS
        • Installed - Windows
        • Installed - Mac
        • Browser Based (Cloud)
        • Browser Based (Cloud)
        • Mobile - Android
        • Mobile - iOS
        • Installed - Windows
        • Installed - Mac
        • Browser Based (Cloud)

        Modes of support

        • 24/7 (Live rep)
        • Business Hours
        • Online
        • 24/7 (Live rep)
        • Business Hours
        • Online
        • 24/7 (Live rep)
        • Business Hours
        • Online

        API Support

        • Available
        • Available
        • Available
        Get help choosing
        Get help choosing

        Security & Compliance

        Certifications, data handling, and security controls for IT and compliance evaluators.

        SOC 2

        ✓ Yes
        ✓ Yes

        HIPAA

        ✓ Yes
        ✓ Yes

        GDPR

        ✓ Yes
        ✓ Yes

        ISO 27001

        ✓ Yes
        ✓ Yes

        Single Sign-On (SSO)

        ✓ Yes
        ✓ Yes

        Multi-Factor Auth (MFA)

        ✓ Yes
        ✓ Yes

        Data Encryption

        ✓ Yes
        ✓ Yes

        Audit Logs

        ✓ Yes
        ✓ Yes

        Data Residency

        🇺🇸 US
        🌐 Global

        HubSpot CRM vs Zoho CRM User Reviews & Rating Comparison

        User Ratings

        Rating Distribution

        2104

        679

        84

        40

        233

        1257

        833

        238

        69

        74

        204

        66

        7

        1

        1

        Spotsaas Editor’s POV generated by AI

        Buyer sentiment

        Buyer sentiment is positive across 3140 reviews, with strong overall satisfaction.

        What buyers like

        • Free plan available for small businesses, offering essential CRM functionality and a good starting point for startups.
        • Comprehensive integration with tools like Google Suite and seamless APIs, improving productivity and tracking.
        • Intuitive and user-friendly interface for contact and task management, even for individuals with limited technical knowledge.

        Common complaints

        • Expensive pricing structure with hidden costs for essential add-ons, making it a tough choice for small businesses.
        • Lack of flexibility in contracts, with annual commitments and limited trial periods causing dissatisfaction.
        • Poor accessibility for individuals with disabilities, leading to exclusion of certain user groups.

        Buyer sentiment

        Overall positive sentiment highlights ease of use, customization, and cost-effectiveness, tempered by concerns about scalability and occasional performance issues.

        What buyers like

        • Ease of use
        • Customizability
        • Cost-effectiveness

        Common complaints

        • Limited scalability
        • Performance inconsistencies

        Buyer sentiment

        Buyer sentiment is positive across 279 reviews, with strong overall satisfaction.

        What buyers like

        • Simple, intuitive design with a short learning curve, making it easy to use and implement, even for non-technical users.
        • Affordable pricing tailored for startups and small businesses, offering great value for core CRM functionalities.
        • Effective pipeline management and workflow automation, enabling businesses to streamline sales processes.

        Common complaints

        • Limited integrations with third-party tools (e.g., social media apps, direct LinkedIn or Facebook ad imports), making data syncing challenging.
        • Lack of advanced features and scalability, restricting use for larger enterprises or complex workflows.
        • Inconsistent customer support with restricted availability, affecting issue resolution during critical times.

        Pros and Cons

        • Free plan available for small businesses, offering essential CRM functionality and a good starting point for startups.

        • Comprehensive integration with tools like Google Suite and seamless APIs, improving productivity and tracking.

        • Intuitive and user-friendly interface for contact and task management, even for individuals with limited technical knowledge.

        • Expensive pricing structure with hidden costs for essential add-ons, making it a tough choice for small businesses.

        • Lack of flexibility in contracts, with annual commitments and limited trial periods causing dissatisfaction.

        • Intuitive and easy-to-use interface requiring minimal technical expertise

        • Highly customizable workflows, fields, and dashboards

        • Cost-effective with strong ROI for small to medium businesses

        • Limited scalability and depth for larger businesses

        • Fewer advanced apps and connectors in the marketplace compared to competitors

        • Real-time updates keep teams informed.

        • Integration with email and calendar enhances productivity.

        • User-friendly interface simplifies navigation.

        • Customization options may not meet all needs.

        • New users may find the interface complex.

        Positive Reviews

        No reviews available for the product

        No reviews available for the product

        No reviews available for the product

        Negative Reviews

        No reviews available for the product

        No reviews available for the product

        No reviews available for the product

        List of Customers

        Customers

        Classpass

        Classpass

        Avison Young

        Avison Young

        Crunch Fitness

        Crunch Fitness

        Amazon

        Amazon

        EuroKids

        EuroKids

        HotStar

        HotStar

        Antech Microsystem Pvt.Ltd

        Antech Microsystem Pvt.Ltd

        Investacc

        Investacc

        Hire

        Hire

        Media and Screenshots

        Screenshots

        HubSpot CRM

        13 Screenshots

        CRM bot teams up zia

        4 Screenshots

        Videos

        video-0

        2 Videos

        video-0

        1 Videos

        Expand your shortlist

        Add another option to compare side by side

        Search by product name to compare pricing, fit, and buyer feedback in one view.

        Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].

        Frequently asked questions

        Which is better, HubSpot CRM or Zoho CRM?
        HubSpot CRM edges out the other on user ratings (4.2 vs 4.1). That said, the best pick depends on your use case — use the comparison tables above to evaluate each dimension.
        Do HubSpot CRM and Zoho CRM offer a free trial?
        Yes, both HubSpot CRM and Zoho CRM offer a free trial.
        What is the starting price of HubSpot CRM vs Zoho CRM?
        HubSpot CRM starts at $1,780. Zoho CRM starts at $9 /user/month.
        What are the top alternatives to HubSpot CRM?
        Top alternatives to HubSpot CRM include Bigin by Zoho CRM, Hubspot Marketing Hub, ClickUp, Zoho CRM, Freshsales.
        What are the top alternatives to Zoho CRM?
        Top alternatives to Zoho CRM include Bigin by Zoho CRM, Zoho One, Hubspot Marketing Hub, Freshsales, Salesforce.

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