HubSpot CRM vs Keap vs Bigin by Zoho CRM Comparison
HubSpot CRM
Starting at $45 /Month
- Free Trial
- Individuals
- Freelancers / Consultants
HubSpot CRM is our all-in-one sales, marketing, and customer communication software. Built from the ground up with a modern design inspired by our top-rated marketing and sales tools, HubSpot CRM provides everything you…
Keap
Starting at $129 /Month
- Free Trial
- Large Enterprises
- Medium Business
Keap is the all-in-one customer relationship management (CRM) software solution you need to manage your contacts with ease. Its innovative features and intuitive interface make it a perfect fit for any business, from ret…
Bigin by Zoho CRM
Starting at $7 /User/Month
- Free Trial
- Small Business
Bigin is Zoho's lightweight CRM designed for small teams under 50 people running straightforward sales cycles. Its drag-and-drop pipeline and email sync with Gmail and Outlook allow reps to get productive within a day wi…
HubSpot CRM leads on user satisfaction with a 4.3-star rating across 3,493 reviews.
HubSpot CRM vs Keap vs Bigin by Zoho CRM — at a glance
| Feature | HubSpot CRM | Keap | Bigin by Zoho CRM |
|---|---|---|---|
| Rating | 4.3 / 5 | 3.9 / 5 | 4.6 / 5 |
| Reviews | 3,493 | 2,012 | 294 |
| Starting price | $45 /Month | $129 /Month | $7 /User/Month |
| Free trial | Yes | Yes | Yes |
| Free version | No | No | No |
| Best for | Individuals, Freelancers / Consultants, Large Enterprises | Large Enterprises, Medium Business, Small Business | Small Business |
| Category | CRM Software | CRM Software | CRM Software |
| Platforms | SaaS/Web/Cloud, Mobile - Android, Mobile - iOS, Installed - Windows, Installed - Mac | SaaS/Web/Cloud, Mobile - Android, Mobile - iOS | SaaS/Web/Cloud, Mobile - Android, Mobile - iOS |
| API | Available | Available | Available |
| Support modes | 24/7 (Live rep), Business Hours, Online | Business Hours, Online | Business Hours, Online |
| Certifications | SOC 2, HIPAA, GDPR, ISO 27001 | SOC 2, GDPR | — |
| Data residency | US | US | Global |
Key differences between HubSpot CRM and Keap
- Pricing: HubSpot CRM starts at $45 /Month, while Keap starts at $129 /Month.
- Target audience: HubSpot CRM is built for Individuals and Freelancers / Consultants, while Keap targets Large Enterprises and Medium Business.
- User satisfaction: HubSpot CRM scores higher with a 4.3-star average.
- Deployment: HubSpot CRM supports SaaS/Web/Cloud, Mobile - Android, Mobile - iOS, Installed - Windows, Installed - Mac; Keap supports SaaS/Web/Cloud, Mobile - Android, Mobile - iOS.
Compare HubSpot CRM vs Keap vs Bigin by Zoho CRM — and walk away knowing which one fits.
Which tool fits your team best
Which is actually cheaper for your team size
Where each product wins, per real buyers
Most CRM Software tools look identical on paper. This comparison cuts to the differences that matter — pricing structure, team fit, and what real buyers found after signing up.
Biggest differences
Features
Pricing
Buying details
Security
Buyer feedback
Integrations
Product tour
Other options
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Biggest differences
Start here before you go deeper into features.
Individuals, Freelancers / Consultants, Large Enterprises
Best all-in-one CRM and marketing automation for small businesses.
- You are a small business or solopreneur needing combined CRM and marketing tools.
- You want a simple, guided onboarding experience with strong customer support.
- You seek to automate sales pipelines and customer management in one platform.
- You require advanced, highly customizable CRM features for enterprise-level needs.
- You need extensive built-in landing page builders or calendar task integrations.
Small Business
HubSpot CRM typically suits Individuals and Freelancers / Consultants. Keap tends to fit Large Enterprises and Medium Business better. The right choice depends on your team size, workflow, and whether a free trial matters.
Description | HubSpot CRM is our all-in-one sales, marketing, and customer communication software. Built from the ground up with a modern design inspired by our top-rated marketing and sales tools, ... Read More about HubSpot CRM | Keap is the all-in-one customer relationship management (CRM) software solution you need to manage your contacts with ease. Its innovative features and intuitive interface make it a perfect ... Read More about Keap | Bigin is Zoho's lightweight CRM designed for small teams under 50 people running straightforward sales cycles. Its drag-and-drop pipeline and email sync with Gmail and Outlook allow reps to ... Read More about Bigin by Zoho CRM |
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SpotScoreWhat's this? ↗ | 9.1/10 | 9.6/10 | 9.0/10 |
User RatingsBased on verified Spotsaas reviews | |||
Best Company Size | 1-1,000 employees | 1-100 employeesMedium business | — |
Get pricing help | Get pricing help |
Where each option fits best
See where each product is strongest, which teams it fits, and what causes buyers to keep looking — before you commit.
Based on buyer reviews and verified product data collected by Spotsaas.
Key strengths
- Streamlined Communication: HubSpot CRM lets your team centralize all customer interactions in one place, so everyone stays informed and miscommunication drops. You can collaborate more easily and respond to customer needs faster.
- User-Friendly Interface: HubSpot CRM is designed for simplicity, letting users of all technical levels work through it easily. This means less training time for your staff and more focus on building relationships with clients.
- Analytics and Reporting: Powerful analytics tools help you understand sales performance and customer behavior. This data-driven approach supports informed decisions that can increase conversions and revenue growth.
- Simplified Automation: With Keap, you can easily automate routine tasks, freeing up time for your team. Focus on growth strategies instead of manual follow-ups.
- Centralized Client Management: Keap provides a complete CRM solution that lets you manage client interactions in one place. This improves communication and relationship building, leading to increased customer satisfaction.
- Reporting Tools: You'll appreciate the detailed analytics and reporting features that help track performance metrics. This lets you make data-driven decisions that improve your business outcomes.
No key benefits available yet.
Best fit
- 1-1,000 employees
- Martech, SaaS, Consulting, Sales Automation, Revtech
- Sales Managers, Account Executives, Business Development Representatives, CRM Administrators
- 1-100 employees.
- Industries: Small Business, Marketing Technology (Martech), Sales Automation, Professional Services, E-commerce, Consulting.
- Job Titles: Small Business Owners, Marketing Managers, Sales Representatives, Customer Relationship Managers, Account Executives.
No best-fit guidance available yet.
Reasons buyers look elsewhere
- Pricing scales quickly with advanced features — teams under 20 seats often switch to Pipedrive or Freshsales for lower per-user costs
- Customization requires API work or third-party apps — businesses with non-standard sales processes add Salesforce or Microsoft Dynamics instead
- Interface complexity deters small teams — companies under 10 people frequently choose Zoho CRM or Capsule for simpler workflows
- Pricing exceeds budgets for startups — teams under 20 employees often switch to Mailchimp or HubSpot's free tier
- Interface requires 2–3 weeks of training; competitors like ActiveCampaign and Infusionsoft have flatter learning curves
- Missing native integrations with Shopify, Slack, or Zapier — requires manual workarounds or third-party connectors
No alternatives guidance available yet.
Software Demo
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How do HubSpot CRM, Keap and Bigin by Zoho CRM Compare on Features?
Total Features | 38 Features | 10 Features | 10 Features |
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Unique Features | No unique features | No unique features | No unique features |
Get Quote | Get Quote |
Compare HubSpot CRM, Keap and Bigin by Zoho CRM on pricing
Review starting price, plan structure, and free-trial access side by side so you can see which option fits your budget and buying process.
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Other Details
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Get help choosing | Get help choosing |
Security & Compliance
Certifications, data handling, and security controls for IT and compliance evaluators.
SOC 2 | ✓ Yes | ✓ Yes |
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HIPAA | ✓ Yes | ✗ No |
GDPR | ✓ Yes | ✓ Yes |
ISO 27001 | ✓ Yes | — |
Single Sign-On (SSO) | ✓ Yes | ✓ Yes |
Multi-Factor Auth (MFA) | ✓ Yes | ✓ Yes |
Data Encryption | ✓ Yes | ✓ Yes |
Audit Logs | ✓ Yes | — |
Data Residency | 🇺🇸 US | 🇺🇸 US |
HubSpot CRM vs Keap User Reviews & Rating Comparison
User Ratings | |||
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Rating Distribution | |||
Spotsaas Editor’s POV generated by AI | Buyer sentiment Buyer sentiment is positive across 3172 reviews, with strong overall satisfaction. What buyers like
Common complaints
| Buyer sentiment Users appreciate Keap's all-in-one automation and CRM capabilities but note limitations in specific features and higher costs. What buyers like
Common complaints
| Buyer sentiment Buyer sentiment is very strong across 279 reviews, with consistently positive feedback. What buyers like
Common complaints
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Pros and Cons |
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Positive Reviews | No reviews available for the product | No reviews available for the product | No reviews available for the product |
| Negative Reviews | No reviews available for the product | No reviews available for the product | No reviews available for the product |
List of Customers
Customers |  Classpass  Avison Young  Crunch Fitness | No Customers information available. |  Antech Microsystem Pvt.Ltd  Investacc  Hire |
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Media and Screenshots
Screenshots |  13 Screenshots |  5 Screenshots |
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Videos |  2 Videos |  4 Videos |
Alternatives
Alternatives |
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Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].
Frequently asked questions
- Which is better, HubSpot CRM or Keap?
- HubSpot CRM edges out the other on user ratings (4.3 vs 3.9). That said, the best pick depends on your use case — use the comparison tables above to evaluate each dimension.
- Do HubSpot CRM and Keap offer a free trial?
- Yes, both HubSpot CRM and Keap offer a free trial.
- What is the starting price of HubSpot CRM vs Keap?
- HubSpot CRM starts at $45 /Month. Keap starts at $129 /Month.
- What are the top alternatives to HubSpot CRM?
- Top alternatives to HubSpot CRM include Bigin by Zoho CRM, Hubspot Marketing Hub, ClickUp, Zoho CRM, Freshsales.
- What are the top alternatives to Keap?
- Top alternatives to Keap include Bigin by Zoho CRM, ClickUp, Zoho CRM, Salesforce, HubSpot CRM.