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HubSpot CRM vs Pipeline CRM vs Bigin by Zoho CRM Comparison

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HubSpot CRM

4.3(3,493 reviews)

Starting at $45 /Month

  • Free Trial
  • Individuals
  • Freelancers / Consultants

HubSpot CRM is our all-in-one sales, marketing, and customer communication software. Built from the ground up with a modern design inspired by our top-rated marketing and sales tools, HubSpot CRM provides everything you…

Pipeline CRM

4.5(1,467 reviews)

Starting at $25 /User/Month

  • Free Trial
  • Freelancers / Consultants
  • Medium Business

Pipeline CRM is an innovative customer relationship management software designed specifically for businesses to boost their sales team's efficiency and close more deals. With its user-friendly sales tools, remote teams c…

Bigin by Zoho CRM

4.6(294 reviews)

Starting at $7 /User/Month

  • Free Trial
  • Small Business

Bigin is Zoho's lightweight CRM designed for small teams under 50 people running straightforward sales cycles. Its drag-and-drop pipeline and email sync with Gmail and Outlook allow reps to get productive within a day wi…

Pipeline CRM leads on user satisfaction with a 4.5-star rating across 1,467 reviews.

HubSpot CRM vs Pipeline CRM vs Bigin by Zoho CRM — at a glance

FeatureHubSpot CRMPipeline CRMBigin by Zoho CRM
Rating4.3 / 54.5 / 54.6 / 5
Reviews3,4931,467294
Starting price$45 /Month$25 /User/Month$7 /User/Month
Free trial Yes Yes Yes
Free version No No No
Best forIndividuals, Freelancers / Consultants, Large EnterprisesFreelancers / Consultants, Medium Business, Small BusinessSmall Business
CategoryCRM SoftwareCRM SoftwareCRM Software
PlatformsSaaS/Web/Cloud, Mobile - Android, Mobile - iOS, Installed - Windows, Installed - MacSaaS/Web/Cloud, Mobile - Android, Mobile - iOSSaaS/Web/Cloud, Mobile - Android, Mobile - iOS
APIAvailableAvailableAvailable
Support modes24/7 (Live rep), Business Hours, OnlineBusiness Hours, OnlineBusiness Hours, Online
CertificationsSOC 2, HIPAA, GDPR, ISO 27001GDPR
Data residencyUSGlobalGlobal

Key differences between HubSpot CRM and Pipeline CRM

  • Pricing: HubSpot CRM starts at $45 /Month, while Pipeline CRM starts at $25 /User/Month.
  • Target audience: HubSpot CRM is built for Individuals and Freelancers / Consultants, while Pipeline CRM targets Freelancers / Consultants and Medium Business.
  • User satisfaction: Pipeline CRM scores higher with a 4.5-star average.
  • Deployment: HubSpot CRM supports SaaS/Web/Cloud, Mobile - Android, Mobile - iOS, Installed - Windows, Installed - Mac; Pipeline CRM supports SaaS/Web/Cloud, Mobile - Android, Mobile - iOS.

Compare HubSpot CRM vs Pipeline CRM vs Bigin by Zoho CRM — and walk away knowing which one fits.

01

Which tool fits your team best

02

Which is actually cheaper for your team size

03

Where each product wins, per real buyers

Most CRM Software tools look identical on paper. This comparison cuts to the differences that matter — pricing structure, team fit, and what real buyers found after signing up.

HubSpot CRM - CRM Software
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Pipeline CRM - CRM Software
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Biggest differences

Start here before you go deeper into features.

HubSpot CRM

Best for

Individuals, Freelancers / Consultants, Large Enterprises

Pipeline CRM

Best CRM for SMBs needing simple, customizable sales pipeline management.

Choose if
  • You run a small to mid-sized sales team (11-200 employees) focused on deal tracking.
  • You want an intuitive, easy-to-learn CRM with quick onboarding and minimal setup.
  • You need affordable CRM software with customizable fields tailored to your sales workflow.
Consider alternatives if
  • Your company requires advanced CRM features and enterprise-grade capabilities.
  • You depend heavily on deep third-party app integrations and extensive plugin ecosystems.

Bigin by Zoho CRM

Best for

Small Business

HubSpot CRM typically suits Individuals and Freelancers / Consultants. Pipeline CRM tends to fit Freelancers / Consultants and Medium Business better. The right choice depends on your team size, workflow, and whether a free trial matters.

Description

HubSpot CRM is our all-in-one sales, marketing, and customer communication software. Built from the ground up with a modern design inspired by our top-rated marketing and sales tools, ... Read More about HubSpot CRM

Pipeline CRM is an innovative customer relationship management software designed specifically for businesses to boost their sales team's efficiency and close more deals. With its ... Read More about Pipeline CRM

Bigin is Zoho's lightweight CRM designed for small teams under 50 people running straightforward sales cycles. Its drag-and-drop pipeline and email sync with Gmail and Outlook allow reps to ... Read More about Bigin by Zoho CRM

Entry Level Pricing

  • Starts from $45 , Billed Yearly
  • Starts from $25 , Billed Yearly
  • Starts from $7 , Billed Yearly

Free Trial Availability

  • Free Trial available

SpotScore

What's this? ↗

9.1/10

9.1/10

9.0/10

User Ratings

Based on verified Spotsaas reviews

4.35

(3493)

4.57

(294)

Best Company Size

1-1,000 employees
11-50 employees51-200 employees
Get pricing help
Get pricing help

Where each option fits best

See where each product is strongest, which teams it fits, and what causes buyers to keep looking — before you commit.

Based on buyer reviews and verified product data collected by Spotsaas.

Strengths

Key strengths

HubSpot CRM

  • Streamlined Communication: HubSpot CRM lets your team centralize all customer interactions in one place, so everyone stays informed and miscommunication drops. You can collaborate more easily and respond to customer needs faster.
  • User-Friendly Interface: HubSpot CRM is designed for simplicity, letting users of all technical levels work through it easily. This means less training time for your staff and more focus on building relationships with clients.
  • Analytics and Reporting: Powerful analytics tools help you understand sales performance and customer behavior. This data-driven approach supports informed decisions that can increase conversions and revenue growth.

Pipeline CRM

  • Workflow Management: With Pipeline CRM, you can easily manage your team's sales processes, keeping everyone organized and focused on closing deals. Tasks and communications are centralized for quick access.
  • Improved Collaboration: This tool builds a collaborative environment where team members can share insights and updates in real-time. Managers can more easily track progress and confirm that everyone is aligned toward common goals.
  • Data-Driven Insights: Pipeline CRM provides reliable analytics that allow you to make informed decisions. With detailed reports and dashboards, you'll gain a clearer understanding of your sales performance and customer interactions.
Best fit

Best fit

HubSpot CRM

  • 1-1,000 employees
  • Martech, SaaS, Consulting, Sales Automation, Revtech
  • Sales Managers, Account Executives, Business Development Representatives, CRM Administrators

Pipeline CRM

  • 11 to 200 employees
  • Martech, Revtech, Fintech, Sales Automation, SaaS, and Consulting
  • Sales Managers, Account Executives, Business Development Representatives, and CRM Administrators
Watchouts

Reasons buyers look elsewhere

HubSpot CRM

  • Pricing scales quickly with advanced features — teams under 20 seats often switch to Pipedrive or Freshsales for lower per-user costs
  • Customization requires API work or third-party apps — businesses with non-standard sales processes add Salesforce or Microsoft Dynamics instead
  • Interface complexity deters small teams — companies under 10 people frequently choose Zoho CRM or Capsule for simpler workflows

Pipeline CRM

  • Users may seek alternatives to Pipeline CRM due to specific feature gaps, such as limited customization options or a lack of advanced analytics that better suit their business needs and sales processes.
  • Organizations experiencing rapid growth might require more scalable solutions that can handle increased data and user volumes, prompting them to explore other CRM systems with robust support for expansion.
  • Teams that prioritize user experience may look for alternatives if they find Pipeline CRM's interface less intuitive or harder to navigate compared to competitors with more user-friendly designs.

Software Demo

Demo

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How do HubSpot CRM, Pipeline CRM and Bigin by Zoho CRM Compare on Features?

Total Features

38 Features

10 Features

10 Features

Unique Features

No unique features

No unique features

No unique features

Get Quote
Get Quote

Compare HubSpot CRM, Pipeline CRM and Bigin by Zoho CRM on pricing

Review starting price, plan structure, and free-trial access side by side so you can see which option fits your budget and buying process.

Pricing Option

        Starting From

        • $45 , Billed Yearly
        • $25 , Billed Yearly
        • $7 , Billed Yearly

        Pricing Plans

        • Free Tools

          • Free Marketing tools

          • Free Sales tools

          • Free Service tools

          Show more +

        • Starter

          • Marketing Hub Starter

          • Includes 1,000 marketing contacts

          • Sales Hub Starter Includes 2 paid users

          Show more +

        • Professional

          • Includes features of Starter plan, plus

          • Marketing Hub Professional

          • Includes 2,000 marketing contacts

          Show more +

        • Browse all pricing plans
        • Start Plan

          • 1 Sales Pipeline

          • People

          • 250 Deals per account (Active deals)

          Show more +

        • Develop

          • 2 Sales Pipelines

          • People

          • 2500 Deals per account (Active deals)

          Show more +

        • Grow

          • 5 Sales Pipelines

          • People

          • Unlimited Deals per account (Active deals)

          Show more +

        • Free

          • Single Pipeline

          • 500 Records

          • Instant Workflows (3)

          Show more +

        • Express

          • Includes features of Free plan, plus

          • Team Pipelines (3)

          • 50,000 Records

          Show more +

        • Premier

          • Includes features of Express Edition plan. plus

          • Team Pipelines (5)

          • 100,000 Records

          Show more +

        Pricing Page

        HubSpot CRM pricing
        Pipeline CRM pricing
        Bigin by Zoho CRM pricing

        Other Details

        Organization Types supported

        • Large Enterprises
        • Medium Business
        • Small Business
        • Freelancers
        • Individuals
        • Large Enterprises
        • Medium Business
        • Small Business
        • Freelancers
        • Individuals
        • Large Enterprises
        • Medium Business
        • Small Business
        • Freelancers
        • Individuals

        Platforms Supported

        • Browser Based (Cloud)
        • Mobile - Android
        • Mobile - iOS
        • Installed - Windows
        • Installed - Mac
        • Browser Based (Cloud)
        • Browser Based (Cloud)
        • Mobile - Android
        • Mobile - iOS
        • Installed - Windows
        • Installed - Mac
        • Browser Based (Cloud)
        • Browser Based (Cloud)
        • Mobile - Android
        • Mobile - iOS
        • Installed - Windows
        • Installed - Mac
        • Browser Based (Cloud)

        Modes of support

        • 24/7 (Live rep)
        • Business Hours
        • Online
        • 24/7 (Live rep)
        • Business Hours
        • Online
        • 24/7 (Live rep)
        • Business Hours
        • Online

        API Support

        • Available
        • Available
        • Available
        Get help choosing
        Get help choosing

        Security & Compliance

        Certifications, data handling, and security controls for IT and compliance evaluators.

        SOC 2

        ✓ Yes

        HIPAA

        ✓ Yes
        ✗ No

        GDPR

        ✓ Yes
        ✓ Yes

        ISO 27001

        ✓ Yes

        Single Sign-On (SSO)

        ✓ Yes

        Multi-Factor Auth (MFA)

        ✓ Yes

        Data Encryption

        ✓ Yes

        Audit Logs

        ✓ Yes

        Data Residency

        🇺🇸 US
        🌐 Global

        HubSpot CRM vs Pipeline CRM User Reviews & Rating Comparison

        User Ratings

        Rating Distribution

        2130

        684

        84

        40

        234

        581

        269

        51

        14

        8

        204

        66

        7

        1

        1

        Spotsaas Editor’s POV generated by AI

        Buyer sentiment

        Buyer sentiment is positive across 3172 reviews, with strong overall satisfaction.

        What buyers like

        • Free plan available for small businesses, offering essential CRM functionality and a good starting point for startups.
        • Integrates with Google Suite and offers open APIs for tracking and productivity.
        • Contact and task management interface is accessible to non-technical users.

        Common complaints

        • Expensive pricing structure with hidden costs for essential add-ons, making it a tough choice for small businesses.
        • Lack of flexibility in contracts, with annual commitments and limited trial periods causing dissatisfaction.
        • Poor accessibility for individuals with disabilities, leading to exclusion of certain user groups.

        Buyer sentiment

        Overall positive sentiment highlights ease of use and customization, with some concerns about limited advanced features and integration depth.

        What buyers like

        • Ease of use
        • Customizability
        • Affordability

        Common complaints

        • Limited advanced features
        • Integration limitations

        Buyer sentiment

        Buyer sentiment is very strong across 279 reviews, with consistently positive feedback.

        What buyers like

        • Simple design with a short learning curve — accessible for non-technical users.
        • Pricing targets startups and small businesses with core CRM features at low cost.
        • Pipeline management and workflow automation reduce manual steps in sales processes.

        Common complaints

        • Limited integrations with social media apps and LinkedIn or Facebook ad platforms.
        • Lacks advanced features needed by larger enterprises or complex workflows.
        • Customer support availability is inconsistent, affecting issue resolution during critical moments.

        Pros and Cons

        • Free plan available for small businesses, offering essential CRM functionality and a good starting point for startups.

        • Comprehensive integration with tools like Google Suite and seamless APIs, improving productivity and tracking.

        • Intuitive and user-friendly interface for contact and task management, even for individuals with limited technical knowledge.

        • Expensive pricing structure with hidden costs for essential add-ons, making it a tough choice for small businesses.

        • Lack of flexibility in contracts, with annual commitments and limited trial periods causing dissatisfaction.

        • User-friendly and intuitive interface enabling quick onboarding

        • Highly customizable fields and layouts to fit specific workflows

        • Affordable pricing providing excellent value for small businesses

        • Limited advanced features compared to more robust CRM platforms

        • Occasional clunkiness in navigation and usability

        • Real-time updates keep teams informed.

        • Integration with email and calendar enhances productivity.

        • User-friendly interface simplifies navigation.

        • Customization options may not meet all needs.

        • New users may find the interface complex.

        Positive Reviews

        No reviews available for the product

        No reviews available for the product

        No reviews available for the product

        Negative Reviews

        No reviews available for the product

        No reviews available for the product

        No reviews available for the product

        Used HubSpot CRM, Pipeline CRM, or Bigin by Zoho CRM? Tell buyers what actually differs.

        List of Customers

        Customers

        Classpass

        Classpass

        Avison Young

        Avison Young

        Crunch Fitness

        Crunch Fitness

        Fujifilm

        Fujifilm

        Monograma

        Monograma

        Matific

        Matific

        Antech Microsystem Pvt.Ltd

        Antech Microsystem Pvt.Ltd

        Investacc

        Investacc

        Hire

        Hire

        Media and Screenshots

        Screenshots

        HubSpot CRM

        13 Screenshots

        List View screenshot

        3 Screenshots

        Videos

        video-0

        2 Videos

        video-0

        3 Videos

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        Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].

        Frequently asked questions

        Which is better, HubSpot CRM or Pipeline CRM?
        Pipeline CRM edges out the other on user ratings (4.5 vs 4.3). That said, the best pick depends on your use case — use the comparison tables above to evaluate each dimension.
        Do HubSpot CRM and Pipeline CRM offer a free trial?
        Yes, both HubSpot CRM and Pipeline CRM offer a free trial.
        What is the starting price of HubSpot CRM vs Pipeline CRM?
        HubSpot CRM starts at $45 /Month. Pipeline CRM starts at $25 /User/Month.
        What are the top alternatives to HubSpot CRM?
        Top alternatives to HubSpot CRM include Bigin by Zoho CRM, Hubspot Marketing Hub, ClickUp, Zoho CRM, Freshsales.
        What are the top alternatives to Pipeline CRM?
        Top alternatives to Pipeline CRM include Bigin by Zoho CRM, Hubspot Marketing Hub, ClickUp, Zoho CRM, Freshsales.