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HubSpot CRM vs Nutshell vs Bigin by Zoho CRM Comparison

Last updated:

HubSpot CRM

4.2(10,374 reviews)

Starting at $1,780

  • Free Trial
  • Individuals
  • Freelancers / Consultants

HubSpot CRM is our all-in-one sales, marketing, and customer communication software. Built from the ground up with a modern design inspired by our top-rated marketing and sales tools, HubSpot CRM provides everything you…

Nutshell

4.4(1,483 reviews)

Starting at $16 /User/Month

  • Free Trial
  • Large Enterprises
  • Medium Business

Nutshell CRM is a comprehensive customer relationship platform that includes sales, marketing, and service functionality. It was built with the same care as our nuts and bolts, but features a sleek design that is easy to…

Bigin by Zoho CRM

4.3(119 reviews)

Starting at $7 /User/Month

  • Free Trial
  • Small Business

Bigin by Zoho CRM is a solution for managing business contacts, creating sales opportunities, monitoring the pipeline and recording activities. The solution integrates email, calendar, tasks and more. It can be accessed…

Nutshell leads on user satisfaction with a 4.4-star rating across 1,483 reviews.

HubSpot CRM vs Nutshell vs Bigin by Zoho CRM — at a glance

FeatureHubSpot CRMNutshellBigin by Zoho CRM
Rating4.2 / 54.4 / 54.3 / 5
Reviews10,3741,483119
Starting price$1,780$16 /User/Month$7 /User/Month
Free trial Yes Yes Yes
Free version No No No
Best forIndividuals, Freelancers / Consultants, Large EnterprisesLarge Enterprises, Medium Business, Small BusinessSmall Business
CategoryCRM SoftwareCRM SoftwareCRM Software
PlatformsSaaS/Web/Cloud, Mobile - Android, Mobile - iOS, Installed - Windows, Installed - MacSaaS/Web/Cloud, Mobile - Android, Mobile - iOSSaaS/Web/Cloud, Mobile - Android, Mobile - iOS
APIAvailableAvailableAvailable
Support modes24/7 (Live rep), Business Hours, OnlineBusiness Hours, OnlineBusiness Hours, Online
CertificationsSOC 2, HIPAA, GDPR, ISO 27001SOC 2, GDPR
Data residencyUSUSGlobal

Key differences between HubSpot CRM and Nutshell

  • Pricing: HubSpot CRM starts at $1,780, while Nutshell starts at $16 /User/Month.
  • Target audience: HubSpot CRM is built for Individuals and Freelancers / Consultants, while Nutshell targets Large Enterprises and Medium Business.
  • User satisfaction: Nutshell scores higher with a 4.4-star average.
  • Deployment: HubSpot CRM supports SaaS/Web/Cloud, Mobile - Android, Mobile - iOS, Installed - Windows, Installed - Mac; Nutshell supports SaaS/Web/Cloud, Mobile - Android, Mobile - iOS.

Compare HubSpot CRM vs Nutshell vs Bigin by Zoho CRM — and walk away knowing which one fits.

01

Which tool fits your team best

02

Which is actually cheaper for your team size

03

Where each product wins, per real buyers

Most CRM Software tools look identical on paper. This comparison cuts to the differences that matter — pricing structure, team fit, and what real buyers found after signing up.

HubSpot CRM - CRM Software
Talk to an expert
Talk to an expert
Nutshell - CRM Software
Talk to an expert
Talk to an expert

Biggest differences

Start here before you go deeper into features.

HubSpot CRM

Best for

Individuals, Freelancers / Consultants, Large Enterprises

Nutshell

Best for SMBs needing an easy, customizable CRM with strong support.

Choose if
  • You want a CRM with an intuitive, easy-to-use interface and quick setup.
  • Your team needs flexible workflows and pipelines tailored to specific business processes.
  • You value responsive customer support with onboarding and ongoing training resources.
Consider alternatives if
  • Your business requires advanced reporting and analytics capabilities for decision-making.
  • You rely heavily on large-scale bulk email marketing campaigns for outreach.

Bigin by Zoho CRM

Best for

Small Business

HubSpot CRM typically suits Individuals and Freelancers / Consultants. Nutshell tends to fit Large Enterprises and Medium Business better. The right choice depends on your team size, workflow, and whether a free trial matters.

Description

HubSpot CRM is our all-in-one sales, marketing, and customer communication software. Built from the ground up with a modern design inspired by our top-rated marketing and sales tools, ... Read More about HubSpot CRM

Nutshell CRM is a comprehensive customer relationship platform that includes sales, marketing, and service functionality. It was built with the same care as our nuts and bolts, but features ... Read More about Nutshell

Bigin by Zoho CRM is a solution for managing business contacts, creating sales opportunities, monitoring the pipeline and recording activities. The solution integrates email, calendar, ... Read More about Bigin by Zoho CRM

Entry Level Pricing

  • Starts from $1,780 , Billed Monthly
  • Starts from $16 , Billed Yearly
  • Starts from $7 , Billed Yearly

Free Trial Availability

Spotsaas Score

What's this? ↗

9.1/10

9.3/10

9.0/10

User Ratings

Based on verified Spotsaas reviews

Best Company Size

1-1,000 employees
11-50 employees51-200 employees
Get pricing help
Get pricing help

Where each option fits best

See where each product is strongest, which teams it fits, and what causes buyers to keep looking — before you commit.

Based on buyer reviews and verified product data collected by Spotsaas.

Strengths

Key strengths

HubSpot CRM

  • Streamlined Communication: HubSpot CRM allows your team to centralize all customer interactions in one place, ensuring that everyone is on the same page and reducing the chances of miscommunication. You’ll find it easier to collaborate and respond to customer needs promptly.
  • User-Friendly Interface: Designed with simplicity in mind, HubSpot CRM enables users of all technical levels to navigate effortlessly. This means less training time for your staff and more focus on building relationships with clients.
  • Robust Analytics and Reporting: With its powerful analytics tools, you can gain valuable insights into sales performance and customer behavior. This data-driven approach helps you make informed decisions that can lead to increased conversions and revenue growth.

Nutshell

  • Streamlined Communication: Nutshell fosters collaboration by providing a centralized platform where your team can easily share insights, updates, and feedback. Imagine having all your project conversations in one place, making it easy to stay aligned and informed.
  • Enhanced Data Management: With its intuitive interface, Nutshell allows you to track and manage customer interactions effectively. You'll find that accessing vital information is just a click away, empowering you to make data-driven decisions without the clutter.
  • Customizable Workflows: Nutshell’s flexibility means you can tailor workflows to fit your unique business processes. Whether you prefer agile project management or traditional approaches, it adapts to your needs, enhancing overall productivity.
Best fit

Best fit

HubSpot CRM

  • 1-1,000 employees
  • Martech, SaaS, Consulting, Sales Automation, Revtech
  • Sales Managers, Account Executives, Business Development Representatives, CRM Administrators

Nutshell

  • 11 to 200 employees
  • Sales Automation, SaaS, Consulting, and various sectors within Martech and Revtech
  • Sales Managers, Account Executives, Business Development Representatives, and CRM Administrators
Watchouts

Reasons buyers look elsewhere

HubSpot CRM

  • Users might consider alternatives to HubSpot CRM due to budget constraints, as some businesses find it expensive, especially with advanced features.
  • Customization limitations can lead users to seek alternatives that offer more tailored solutions to fit unique business processes.
  • Some users may prefer a simpler interface or fewer features, prompting them to look for more user-friendly and straightforward CRM options.

Nutshell

  • Users may seek alternatives to Nutshell if they require more advanced automation features, as some competitors offer enhanced workflow capabilities that can significantly streamline sales processes and reduce manual tasks.
  • Companies with specific industry needs might look for tailored CRM solutions, as some alternatives provide niche functionalities that cater to unique business requirements or verticals, ensuring better alignment with their operations.
  • Businesses experiencing rapid growth may consider alternatives that offer scalability options, allowing them to easily expand their CRM capabilities without facing limitations as their customer base and data volume increase.

Software Demo

Demo

Need a second opinion?

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Share your priorities, budget, and team needs, and we’ll help you narrow the options and understand the tradeoffs before you talk to vendors.

How do HubSpot CRM, Nutshell and Bigin by Zoho CRM Compare on Features?

Total Features

38 Features

10 Features

10 Features

Unique Features

No unique features

No unique features

No unique features

Get Quote
Get Quote

Compare HubSpot CRM, Nutshell and Bigin by Zoho CRM on pricing

Review starting price, plan structure, and free-trial access side by side so you can see which option fits your budget and buying process.

Pricing Option

        Starting From

        • $1,780 , Billed Monthly
        • $16 , Billed Yearly
        • $7 , Billed Yearly

        Pricing Plans

        • Free Tools

          • Free Marketing tools

          • Free Sales tools

          • Free Service tools

          Show more +

        • Starter

          • Marketing Hub Starter

          • Includes 1,000 marketing contacts

          • Sales Hub Starter Includes 2 paid users

          Show more +

        • Professional

          • Includes features of Starter plan, plus

          • Marketing Hub Professional

          • Includes 2,000 marketing contacts

          Show more +

        • Browse all pricing plans
        • Nutshell

          • Contact management and communication timelines

          • Email and calendar sync

          • Customizable single sales pipeline

          Show more +

        • Nutshell Pro

          • Includes features of Nutshell plan, plus

          • Sales automation

          • Unlimited pipelines

          Show more +

        • Free

          • Single Pipeline

          • 500 Records

          • Instant Workflows (3)

          Show more +

        • Express

          • Includes features of Free plan, plus

          • Team Pipelines (3)

          • 50,000 Records

          Show more +

        • Premier

          • Includes features of Express Edition plan. plus

          • Team Pipelines (5)

          • 100,000 Records

          Show more +

        Pricing Page

        HubSpot CRM pricing
        Nutshell pricing
        Bigin by Zoho CRM pricing

        Other Details

        Organization Types supported

        • Large Enterprises
        • Medium Business
        • Small Business
        • Freelancers
        • Individuals
        • Large Enterprises
        • Medium Business
        • Small Business
        • Freelancers
        • Individuals
        • Large Enterprises
        • Medium Business
        • Small Business
        • Freelancers
        • Individuals

        Platforms Supported

        • Browser Based (Cloud)
        • Mobile - Android
        • Mobile - iOS
        • Installed - Windows
        • Installed - Mac
        • Browser Based (Cloud)
        • Browser Based (Cloud)
        • Mobile - Android
        • Mobile - iOS
        • Installed - Windows
        • Installed - Mac
        • Browser Based (Cloud)
        • Browser Based (Cloud)
        • Mobile - Android
        • Mobile - iOS
        • Installed - Windows
        • Installed - Mac
        • Browser Based (Cloud)

        Modes of support

        • 24/7 (Live rep)
        • Business Hours
        • Online
        • 24/7 (Live rep)
        • Business Hours
        • Online
        • 24/7 (Live rep)
        • Business Hours
        • Online

        API Support

        • Available
        • Available
        • Available
        Get help choosing
        Get help choosing

        Security & Compliance

        Certifications, data handling, and security controls for IT and compliance evaluators.

        SOC 2

        ✓ Yes
        ✓ Yes

        HIPAA

        ✓ Yes
        ✗ No

        GDPR

        ✓ Yes
        ✓ Yes

        ISO 27001

        ✓ Yes

        Single Sign-On (SSO)

        ✓ Yes
        ✓ Yes

        Multi-Factor Auth (MFA)

        ✓ Yes
        ✓ Yes

        Data Encryption

        ✓ Yes
        ✓ Yes

        Audit Logs

        ✓ Yes
        ✓ Yes

        Data Residency

        🇺🇸 US
        🇺🇸 US

        HubSpot CRM vs Nutshell User Reviews & Rating Comparison

        User Ratings

        Rating Distribution

        2104

        679

        84

        40

        233

        530

        345

        73

        12

        3

        204

        66

        7

        1

        1

        Spotsaas Editor’s POV generated by AI

        Buyer sentiment

        Buyer sentiment is positive across 3140 reviews, with strong overall satisfaction.

        What buyers like

        • Free plan available for small businesses, offering essential CRM functionality and a good starting point for startups.
        • Comprehensive integration with tools like Google Suite and seamless APIs, improving productivity and tracking.
        • Intuitive and user-friendly interface for contact and task management, even for individuals with limited technical knowledge.

        Common complaints

        • Expensive pricing structure with hidden costs for essential add-ons, making it a tough choice for small businesses.
        • Lack of flexibility in contracts, with annual commitments and limited trial periods causing dissatisfaction.
        • Poor accessibility for individuals with disabilities, leading to exclusion of certain user groups.

        Buyer sentiment

        Users generally praise Nutshell for its ease of use, strong customer support, and customizable workflows, though some note limitations in reporting and bulk email capabilities.

        What buyers like

        • Ease of use
        • Customer support
        • Customizable workflows

        Common complaints

        • Limited reporting and analytics
        • Bulk email limitations

        Buyer sentiment

        Buyer sentiment is positive across 279 reviews, with strong overall satisfaction.

        What buyers like

        • Simple, intuitive design with a short learning curve, making it easy to use and implement, even for non-technical users.
        • Affordable pricing tailored for startups and small businesses, offering great value for core CRM functionalities.
        • Effective pipeline management and workflow automation, enabling businesses to streamline sales processes.

        Common complaints

        • Limited integrations with third-party tools (e.g., social media apps, direct LinkedIn or Facebook ad imports), making data syncing challenging.
        • Lack of advanced features and scalability, restricting use for larger enterprises or complex workflows.
        • Inconsistent customer support with restricted availability, affecting issue resolution during critical times.

        Pros and Cons

        • Free plan available for small businesses, offering essential CRM functionality and a good starting point for startups.

        • Comprehensive integration with tools like Google Suite and seamless APIs, improving productivity and tracking.

        • Intuitive and user-friendly interface for contact and task management, even for individuals with limited technical knowledge.

        • Expensive pricing structure with hidden costs for essential add-ons, making it a tough choice for small businesses.

        • Lack of flexibility in contracts, with annual commitments and limited trial periods causing dissatisfaction.

        • Easy-to-use interface with intuitive design

        • Strong and responsive customer support with onboarding and training resources

        • Customizable workflows and pipelines tailored to business needs

        • Limited reporting and analytics features

        • Bulk email campaign limits reduce outreach scalability

        • Real-time updates keep teams informed.

        • Integration with email and calendar enhances productivity.

        • User-friendly interface simplifies navigation.

        • Customization options may not meet all needs.

        • New users may find the interface complex.

        Positive Reviews

        No reviews available for the product

        No reviews available for the product

        No reviews available for the product

        Negative Reviews

        No reviews available for the product

        No reviews available for the product

        No reviews available for the product

        List of Customers

        Customers

        Classpass

        Classpass

        Avison Young

        Avison Young

        Crunch Fitness

        Crunch Fitness

        No Customers information available.

        Antech Microsystem Pvt.Ltd

        Antech Microsystem Pvt.Ltd

        Investacc

        Investacc

        Hire

        Hire

        Media and Screenshots

        Screenshots

        HubSpot CRM

        13 Screenshots

        Featured Pipeline Board

        7 Screenshots

        Videos

        video-0

        2 Videos

        video-0

        3 Videos

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        Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].

        Frequently asked questions

        Which is better, HubSpot CRM or Nutshell?
        Nutshell edges out the other on user ratings (4.4 vs 4.2). That said, the best pick depends on your use case — use the comparison tables above to evaluate each dimension.
        Do HubSpot CRM and Nutshell offer a free trial?
        Yes, both HubSpot CRM and Nutshell offer a free trial.
        What is the starting price of HubSpot CRM vs Nutshell?
        HubSpot CRM starts at $1,780. Nutshell starts at $16 /User/Month.
        What are the top alternatives to HubSpot CRM?
        Top alternatives to HubSpot CRM include Bigin by Zoho CRM, Hubspot Marketing Hub, ClickUp, Zoho CRM, Freshsales.
        What are the top alternatives to Nutshell?
        Top alternatives to Nutshell include Bigin by Zoho CRM, Hubspot Marketing Hub, ClickUp, Zoho CRM, Freshsales.

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