Which is better, Apollo.io or LeadSquared CRM?

LeadSquared CRM edges out Apollo.io based on user ratings across 67 reviews. That said, the best pick depends on your workflow — Apollo.io may be a stronger fit for specific team sizes or use cases. Review the full comparison to decide.

What are the main differences between Apollo.io and LeadSquared CRM?

Key differences between Apollo.io and LeadSquared CRM include pricing (Apollo.io starts at $0 vs LeadSquared CRM at $25); target audience (Apollo.io targets Large Enterprises while LeadSquared CRM serves Individuals). Use the Spotsaas comparison table to evaluate each dimension before deciding.

Do both Apollo.io and LeadSquared CRM offer a Free trial?

Yes, both Apollo.io and LeadSquared CRM offer a Free Trial.

Who are the typical users of Apollo.io?

Apollo.io is designed for Large Enterprises, Medium Business, Small Business.

Who are the typical users of LeadSquared CRM?

LeadSquared CRM is designed for Individuals, Large Enterprises, Medium Business, Small Business.

What is the starting price of Apollo.io and LeadSquared CRM?

Pricing for Apollo.io starts at $0/user/month, whereas LeadSquared CRM starts at $25/User/Month.

What are the best alternatives to Apollo.io?

Some top alternatives to Apollo.io include AroundDeal, CrankWheel, ZoomInfo Engage, Outreach, Adapt Engage.

What are the best alternatives to LeadSquared CRM?

Some top alternatives to LeadSquared CRM include Bigin by Zoho CRM, LeadSquared Marketing Automation, ClickUp, Zoho CRM, Salesforce.

Apollo.io vs LeadSquared CRM vs Bigin by Zoho CRM Comparison

Last updated: May 19, 2026

Apollo.io

2.8(5,090 reviews)

Starting at $0 /user/month

Free Trial
Large Enterprises
Medium Business

Apollo is sales engagement software designed for the sales team. When managers view their team through the lens of goal setting and progress tracking, motivation increases across the board. Apollo helps make targets easi…

View Pricing Read Reviews

LeadSquared CRM

4.5(67 reviews)

Starting at $25 /User/Month

Free Trial
Individuals
Large Enterprises

LeadSquared is the next generation of CRM software to manage contacts. It has powerful features that make managing your clients easy. With LeadSquared you can generate leads, track sales leads, follow-up with prospects a…

View Pricing Read Reviews

Bigin by Zoho CRM

4.3(119 reviews)

Starting at $7 /User/Month

Free Trial
Small Business

Bigin by Zoho CRM is a solution for managing business contacts, creating sales opportunities, monitoring the pipeline and recording activities. The solution integrates email, calendar, tasks and more. It can be accessed…

View Pricing Read Reviews

LeadSquared CRM leads on user satisfaction with a 4.5-star rating across 67 reviews.

Apollo.io vs LeadSquared CRM vs Bigin by Zoho CRM — at a glance

Feature	Apollo.io	LeadSquared CRM	Bigin by Zoho CRM
Rating	2.8 / 5	4.5 / 5	4.3 / 5
Reviews	5,090	67	119
Starting price	$0 /user/month	$25 /User/Month	$7 /User/Month
Free trial	Yes	Yes	Yes
Free version	No	No	No
Best for	Large Enterprises, Medium Business, Small Business	Individuals, Large Enterprises, Medium Business	Small Business
Category	Sales Engagement Software	CRM Software	CRM Software
Integrations	9+ apps	—	—
Platforms	SaaS/Web/Cloud	SaaS/Web/Cloud, Mobile - Android, Mobile - iOS	SaaS/Web/Cloud, Mobile - Android, Mobile - iOS
API	Available	Available	Available
Support modes	Business Hours, Online	Business Hours, Online	Business Hours, Online
Certifications	SOC 2, GDPR	SOC 2	—
Data residency	US	US	Global

Key differences between Apollo.io and LeadSquared CRM

Pricing: Apollo.io starts at $0 /user/month, while LeadSquared CRM starts at $25 /User/Month.
Target audience: Apollo.io is built for Large Enterprises and Medium Business, while LeadSquared CRM targets Individuals and Large Enterprises.
User satisfaction: LeadSquared CRM scores higher with a 4.5-star average.
Deployment: Apollo.io supports SaaS/Web/Cloud; LeadSquared CRM supports SaaS/Web/Cloud, Mobile - Android, Mobile - iOS.

Compare Apollo.io vs LeadSquared CRM vs Bigin by Zoho CRM — and walk away knowing which one fits.

Which tool fits your team best

Which is actually cheaper for your team size

Where each product wins, per real buyers

Most Sales Engagement Software tools look identical on paper. This comparison cuts to the differences that matter — pricing structure, team fit, and what real buyers found after signing up.

Biggest differences

Features

Pricing

Buying details

Security

Buyer feedback

Integrations

Product tour

Other options

	Apollo.io (2210) Talk to an expert Talk to an expert	LeadSquared CRM (138) Talk to an expert Talk to an expert

Biggest differences

Affiliate Disclosure

Start here before you go deeper into features.

Apollo.io

Best for sales teams needing accurate contact data and integrated sales intelligence.

Choose if

You require highly accurate and reliable contact information for outreach.
Your sales team benefits from strong CRM integrations for pipeline visibility.
You want comprehensive sales intelligence combining data, analytics, and automation.

Consider alternatives if

Your company needs extensive third-party app integrations beyond Apollo’s limited marketplace.
You are a new user without dedicated onboarding support who may struggle with complexity.

LeadSquared CRM

Best for

Individuals, Large Enterprises, Medium Business

Bigin by Zoho CRM

Best for

Small Business

Apollo.io typically suits Large Enterprises and Medium Business. LeadSquared CRM tends to fit Individuals and Large Enterprises better. The right choice depends on your team size, workflow, and whether a free trial matters.

Description	Apollo is sales engagement software designed for the sales team. When managers view their team through the lens of goal setting and progress tracking, motivation increases across the board. ... Read More about Apollo.io	LeadSquared is the next generation of CRM software to manage contacts. It has powerful features that make managing your clients easy. With LeadSquared you can generate leads, track sales ... Read More about LeadSquared CRM	Bigin by Zoho CRM is a solution for managing business contacts, creating sales opportunities, monitoring the pipeline and recording activities. The solution integrates email, calendar, ... Read More about Bigin by Zoho CRM
Entry Level Pricing	Starts from $0 , monthly	Starts from $25	Starts from $7 , Billed Yearly
Free Trial Availability	Get Free Trial	Free Trial available	Get Free Trial
Spotsaas Score What's this? ↗	9.6/10	8.4/10	9.0/10
User Ratings Based on verified Spotsaas reviews	2.8 (5090)	4.5 (67)	4.3 (119)
Best Company Size	10-50 employees51-5,000+ employees	—	—
	Get pricing help	Get pricing help	Visit website

Where each option fits best

See where each product is strongest, which teams it fits, and what causes buyers to keep looking — before you commit.

Based on buyer reviews and verified product data collected by Spotsaas.

Strengths

Key strengths

Apollo.io

Seamless CRM Alignment: Apollo.io integrates with CRMs like Salesforce and HubSpot to sync contacts, activities, and engagement data. This keeps prospecting aligned with pipeline tracking and revenue reporting. Teams benefit from cleaner data, better visibility across departments, and smoother collaboration between sales development and account executives.
Data-Driven Sales Decisions: Apollo.io provides visibility into email engagement, calls, meetings, and conversion activity. Sales managers can review performance trends, identify effective messaging, and adjust outreach strategies using real usage data. These insights help improve prioritization, refine campaigns, and align sales efforts with measurable outcomes.
Scalable Outbound Automation: Apollo.io supports scalable outbound efforts through sequences, automated follow-ups, and task scheduling. Teams can maintain steady outreach volume while keeping messages structured and timely. This setup supports growing sales teams by reducing repetitive work and helping reps handle larger lead volumes without losing consistency.

LeadSquared CRM

No key benefits available yet.

Bigin by Zoho CRM

No key benefits available yet.

Best fit

Apollo.io

10–5,000+ employees
SaaS, Technology, IT Services, Marketing & Advertising, Fintech, E-commerce, Consulting, B2B Services, Software Development, Startups
Sales Development Representative, Business Development Manager, Account Executive, Sales Manager, Growth Manager, Revenue Operations Manager, Marketing Manager, Founder, Head of Sales

LeadSquared CRM

No best-fit guidance available yet.

Bigin by Zoho CRM

No best-fit guidance available yet.

Watchouts

Reasons buyers look elsewhere

Apollo.io

Apollo.io follows a structured outreach and workflow model. Teams with highly customized sales processes, unique CRM setups, or complex automation requirements may prefer alternatives that allow deeper workflow customization or more flexible sequence logic.
Certain users seek alternatives due to concerns around email deliverability controls, sending limits, or inbox warm-up options. Tools with built-in deliverability monitoring or stricter reputation management features may feel more suitable for high-volume outbound teams.
While Apollo.io offers a large database, some users prefer alternatives that provide stronger coverage in specific regions, industries, or niche markets. Teams targeting localized markets or specialized verticals may find other platforms better aligned with their prospecting needs.

LeadSquared CRM

No alternatives guidance available yet.

Bigin by Zoho CRM

No alternatives guidance available yet.

Software Demo

Demo

Need a second opinion?

Get shortlist help from a software advisor

Share your priorities, budget, and team needs, and we’ll help you narrow the options and understand the tradeoffs before you talk to vendors.

How do Apollo.io, LeadSquared CRM and Bigin by Zoho CRM Compare on Features?

Total Features	13 Features	9 Features	10 Features
Unique Features	No unique features	No unique features	No unique features
	Get Quote	Get Quote	Visit website

Compare Apollo.io, LeadSquared CRM and Bigin by Zoho CRM on pricing

Review starting price, plan structure, and free-trial access side by side so you can see which option fits your budget and buying process.

Pricing Option
Starting From	$0 , monthly	$25	$7 , Billed Yearly
Pricing Plans	Free $0 /user/month Get Started AI Assistant AI Research 2 Sequences Show more + Basic $59 /month Get Started AI Assistant AI Research & AI Lead Scoring Unlimited Sequences Show more + Professional $99 /user/month Get Started AI Assistant AI Research & AI Lead Scoring Unlimited Sequences & A/Z Testing Show more + Browse all pricing plans	Not Available	Free Get Started Single Pipeline 500 Records Instant Workflows (3) Show more + Express Get Started Includes features of Free plan, plus Team Pipelines (3) 50,000 Records Show more + Premier Get Started Includes features of Express Edition plan. plus Team Pipelines (5) 100,000 Records Show more +
Pricing Page
	View detailed pricing	View detailed pricing	View detailed pricing

Other Details

Organization Types supported	Large Enterprises Medium Business Small Business Freelancers Individuals	Large Enterprises Medium Business Small Business Freelancers Individuals	Large Enterprises Medium Business Small Business Freelancers Individuals
Platforms Supported	Browser Based (Cloud) Mobile - Android Mobile - iOS Installed - Windows Installed - Mac Browser Based (Cloud)	Browser Based (Cloud) Mobile - Android Mobile - iOS Installed - Windows Installed - Mac Browser Based (Cloud)	Browser Based (Cloud) Mobile - Android Mobile - iOS Installed - Windows Installed - Mac Browser Based (Cloud)
Modes of support	24/7 (Live rep) Business Hours Online	24/7 (Live rep) Business Hours Online	24/7 (Live rep) Business Hours Online
API Support	Available	Available	Available
	Get help choosing	Get help choosing	Visit Website

Security & Compliance

Certifications, data handling, and security controls for IT and compliance evaluators.

SOC 2	✓ Yes	✓ Yes
HIPAA	✗ No	✗ No
GDPR	✓ Yes	—
Single Sign-On (SSO)	✓ Yes	—
Multi-Factor Auth (MFA)	✓ Yes	—
Data Encryption	✓ Yes	—
Data Residency	🇺🇸 US	🇺🇸 US

Apollo.io vs LeadSquared CRM User Reviews & Rating Comparison

User Ratings	2.8 (based on 5090 reviews)	4.5 (based on 67 reviews)	4.3 (based on 119 reviews)
Rating Distribution	2193 0 0 0 17	120 17 1 0 0	204 66 7 1 1
Spotsaas Editor’s POV generated by AI	Buyer sentiment Buyers appreciate Apollo.io’s accurate data and ease of use but express concerns about onboarding complexity and limited integration options. What buyers like Ease of use Data accuracy CRM integration Common complaints Complexity for new users Limited marketplace integrations	Buyer sentiment Buyer sentiment is very strong across 138 reviews, with consistently positive feedback. What buyers like Mobile compatibility enables seamless access to leads and customer data anytime, anywhere. User-friendly interface and layout reduce training time and make navigation intuitive for users of all technical levels. Comprehensive lead management features, including custom filters, tabs, and a dynamic dashboard, enhance lead tracking and organization. Common complaints Overwhelming feature set may be challenging for new users without adequate onboarding or support. Lack of advanced customization options may limit tailoring the system to specific organizational needs. Occasional redundancy in functionalities reported, leading to inefficiencies in workflows.	Buyer sentiment Buyer sentiment is positive across 279 reviews, with strong overall satisfaction. What buyers like Simple, intuitive design with a short learning curve, making it easy to use and implement, even for non-technical users. Affordable pricing tailored for startups and small businesses, offering great value for core CRM functionalities. Effective pipeline management and workflow automation, enabling businesses to streamline sales processes. Common complaints Limited integrations with third-party tools (e.g., social media apps, direct LinkedIn or Facebook ad imports), making data syncing challenging. Lack of advanced features and scalability, restricting use for larger enterprises or complex workflows. Inconsistent customer support with restricted availability, affecting issue resolution during critical times.
Pros and Cons	Accurate and reliable contact data including emails and phone numbers User-friendly interface with efficient search filters for lead discovery Strong CRM integrations enabling seamless data alignment and pipeline visibility Steep learning curve for newcomers due to feature richness without sufficient support Limited marketplace for additional apps and connectors restricting advanced customization	LeadSquared's intuitive dashboard makes it easy to navigate and manage leads effectively. The visual reporting tools provide valuable insights into sales performance. Its follow-up automation helps ensure no leads are neglected. Integration options may be limited compared to competitors. Pricing can be a concern for smaller businesses.	Real-time updates keep teams informed. Integration with email and calendar enhances productivity. User-friendly interface simplifies navigation. Customization options may not meet all needs. New users may find the interface complex.
Positive Reviews	No reviews available for the product	No reviews available for the product	No reviews available for the product
	Read reviews	Read reviews	Read reviews

Integrations

Integration with other apps	Zoho CRM 4.1 (8849 reviews) HubSpot CRM 4.2 (10374 reviews) Apollo 4 (846 reviews)	No Integration information available.	No Integration information available.

List of Customers

Customers	EY Colliers International GoDaddy	NIIT Byjus Acko	Antech Microsystem Pvt.Ltd Investacc Hire

Media and Screenshots

Screenshots	3 Screenshots	4 Screenshots
Videos	No videos available.	4 Videos

Alternatives

Alternatives	AroundDeal 3.5 CrankWheel 4.2 ZoomInfo Engage 4.3	Bigin by Zoho CRM 4.3 LeadSquared Marketing Automation 4.4 ClickUp 4.4	ClickUp 4.4 Zoho CRM 4.1 Freshsales 4.6

Frequently asked questions

Which is better, Apollo.io or LeadSquared CRM?: LeadSquared CRM edges out the other on user ratings (4.5 vs 2.8). That said, the best pick depends on your use case — use the comparison tables above to evaluate each dimension.
Do Apollo.io and LeadSquared CRM offer a free trial?: Yes, both Apollo.io and LeadSquared CRM offer a free trial.
What is the starting price of Apollo.io vs LeadSquared CRM?: Apollo.io starts at $0 /user/month. LeadSquared CRM starts at $25 /User/Month.
What are the top alternatives to Apollo.io?: Top alternatives to Apollo.io include AroundDeal, CrankWheel, ZoomInfo Engage, Outreach, Adapt Engage.
What are the top alternatives to LeadSquared CRM?: Top alternatives to LeadSquared CRM include Bigin by Zoho CRM, LeadSquared Marketing Automation, ClickUp, Zoho CRM, Salesforce.

Apollo.io vs LeadSquared CRM vs Bigin by Zoho CRM Comparison

Apollo.io

LeadSquared CRM

Bigin by Zoho CRM

Apollo.io vs LeadSquared CRM vs Bigin by Zoho CRM — at a glance

Key differences between Apollo.io and LeadSquared CRM

Compare Apollo.io vs LeadSquared CRM vs Bigin by Zoho CRM — and walk away knowing which one fits.

Apollo.io

LeadSquared CRM

Biggest differences

Description

Entry Level Pricing

Free Trial Availability

Spotsaas Score

User Ratings

Best Company Size

Where each option fits best

Key strengths

Best fit

Reasons buyers look elsewhere

Software Demo

Demo

Get shortlist help from a software advisor

How do Apollo.io, LeadSquared CRM and Bigin by Zoho CRM Compare on Features?

Compare Apollo.io, LeadSquared CRM and Bigin by Zoho CRM on pricing

Other Details

Organization Types supported

Platforms Supported

Modes of support

API Support

Security & Compliance

Apollo.io vs LeadSquared CRM User Reviews & Rating Comparison

Integrations

Integration with other apps

List of Customers

Customers

Media and Screenshots

Screenshots

Videos

Alternatives

Related Blogs and Articles for Crm Software

Frequently asked questions