ZoomInfo Review: Is It The Right Sales Intelligence Software For Your Team?
Best for SMB teams · Mid-market · Enterprise
Free Trial Available
SOC 2ZoomInfo offers custom pricing plan
Overview
Pricing
Buyer feedback
Alternatives
Security & Compliance
Support
FAQ
Blogs
What is ZoomInfo?
ZoomInfo is a powerful software solution that helps grow your business. With its unified system of data, insights, and integrations, it provides complete visibility into your target market and ideal buyers. It uses comprehensive B2B intelligence to identify and connect with sales-ready leads, giving you a better understanding of buyer intent. With features like website visitor tracking, sales automation, conversation intelligence, digital advertising, and insight-driven workflows, ZoomInfo streamlines your processes and improves productivity. Its user-friendly interface and integration with existing tools make it easy to use, while the lead enrichment feature captures high-quality data on new and existing records. Plus, the automated website chat feature makes it even more convenient.
Pricing
ZoomInfo offers custom pricing plan
Free Trial available
Best For
Suited for solo users, small teams, SMBs, and enterprise
Security & Compliance
SOC 2Data residency:🇺🇸
Platform
Web + mobile app (iOS & Android)
ZoomInfo was reviewed internally using user feedback, in-house testing, and market research to assess its performance, reliability, and user experience. Learn how we review products and our evaluation process.
Who should consider ZoomInfo
- Use cases
- Martech, Revtech, Fintech
- Team types
- Sales Managers, Account Executives
- Company size
- 1-5,000 employees
Why teams choose ZoomInfo
Comprehensive Data Access: With ZoomInfo, you gain access to an extensive database of business contacts and company information, empowering your teams to make informed decisions and enhance their outreach efforts.
Enhanced Lead Generation: Imagine your sales team effortlessly identifying high-quality leads. ZoomInfo’s advanced search capabilities allow users to filter prospects based on specific criteria, ensuring they focus on the most promising opportunities.
Seamless Integration: ZoomInfo integrates smoothly with popular CRM platforms like Salesforce and HubSpot. This means you can streamline your workflows and keep your data synchronized without any hassle.
Is ZoomInfo right for you?
ZoomInfo pros and cons
- ZoomInfo pros
Comprehensive Data Access: With ZoomInfo, you gain access to an extensive database of business contacts and company information, empowering your teams to make informed decisions and enhance their outreach efforts.
Enhanced Lead Generation: Imagine your sales team effortlessly identifying high-quality leads. ZoomInfo’s advanced search capabilities allow users to filter prospects based on specific criteria, ensuring they focus on the most promising opportunities.
Seamless Integration: ZoomInfo integrates smoothly with popular CRM platforms like Salesforce and HubSpot. This means you can streamline your workflows and keep your data synchronized without any hassle.
- ZoomInfo cons
Users may seek alternatives to ZoomInfo due to budget constraints, as some competing platforms offer similar data services at a lower price point, making them more accessible for small to mid-sized businesses.
Organizations might require more specialized or niche data that ZoomInfo doesn’t provide, prompting a search for alternatives that cater specifically to their industry or target audience needs.
Ready to try it?
Get started with ZoomInfo
Start your free trial — no credit card required.
Still comparing?
See how it stacks up
Compare ZoomInfo side-by-side with top Sales Intelligence Software alternatives.
What is the pricing of ZoomInfo?
ZoomInfo uses custom pricing — plans are tailored to your team size and needs. Contact them for a quote.
ZoomInfo Pricing Plans
Professional
Comprehensive professional and company profiles
Direct phone & verified email addresses
Tailored prospect lists & alerts
Advanced
Includes features of Professional plan, plus
Location & corporate hierarchy data
Department org charts
Mobile phone & personal email addresses
Elite
Includes features of Advanced plan, plus
Purchasing Intent Data
Company Attributes
Dynamic data-driven workflows
ZoomInfo reviews and ratings
Buyer sentiment
Buyer sentiment is positive across 2490 reviews, with strong overall satisfaction.
What buyers like
- Reviewers value the large, accurate database of company and contact information.
- Direct contact details including phone numbers and cell numbers save significant prospecting time.
- Intent data signals help users prioritize and target the right buyers.
Common complaints
- Users may seek alternatives to ZoomInfo due to budget constraints, as some competing platforms offer similar data services at a lower price point, making them more accessible for small to mid-sized businesses.
- Organizations might require more specialized or niche data that ZoomInfo doesn’t provide, prompting a search for alternatives that cater specifically to their industry or target audience needs.
- Some users may find ZoomInfo’s user interface less intuitive or harder to navigate, leading them to consider alternatives that offer a more user-friendly experience and streamlined access to vital information.
What users are saying
AU
Anonymous User
02/22/24
"The more I learn, the more I enjoy this platform"
What do you like best about ZoomInfo SalesOS? The features that provide the most value include: Intent, Sccops, Org charts and of course, all of this ...
Read more
AA
Ahtisham A
02/15/24
"Most reliable tool out there!"
What do you like best about ZoomInfo SalesOS? Zoominfo has a reliable database which is accurate most of the time. The interface is user friendly and ...
Read more
AU
Anonymous User
02/02/24
"Prospecting Review"
What do you like best about ZoomInfo SalesOS? I like that when prospecting I have mutliple numbers to reach someone. What do you dislike about ...
Read more
AU
Anonymous User
01/30/24
"Very helpful for finding qualified leads"
What do you like best about ZoomInfo SalesOS? easy to understand layout. For the most part pretty accurate contact information What do you dislike ...
Read more
AU
Anonymous User
01/29/24
"Zoominfo review"
What do you like best about ZoomInfo SalesOS? I like the advanced search feature the most. It filters out a lot of unnecessary data and points out the ...
Read more
AU
Anonymous User
01/20/24
"Zoominfo: "A Wealth of info at your fingertips""
What do you like best about ZoomInfo SalesOS? information breadth and easability of use and implementation. What do you dislike about ZoomInfo SalesOS?
ZoomInfo security and data handling
Key compliance certifications and security features for IT and security teams evaluating ZoomInfo.
Certifications
Developer & data
Alternatives to ZoomInfo
Maximize your sales potential with ...
Excellent
Why buyers keep looking beyond ZoomInfo
Users may seek alternatives to ZoomInfo due to budget constraints, as some competing platforms offer similar data services at a lower price point, making them more accessible for small to mid-sized businesses.
Organizations might require more specialized or niche data that ZoomInfo doesn’t provide, prompting a search for alternatives that cater specifically to their industry or target audience needs.
Some users may find ZoomInfo’s user interface less intuitive or harder to navigate, leading them to consider alternatives that offer a more user-friendly experience and streamlined access to vital information.
Companies with specific compliance requirements may prefer alternatives that emphasize data privacy and security features, ensuring their prospecting efforts align with industry regulations and best practices.
Users looking for enhanced integration capabilities with existing CRM or marketing tools may opt for alternatives that provide better compatibility and seamless workflows tailored to their operational needs.
ZoomInfo Support Options
Frequently Asked Questions About ZoomInfo
Common questions buyers ask before choosing ZoomInfo.
Buyers commonly note the following limitations of ZoomInfo: Users may seek alternatives to ZoomInfo due to budget constraints, as some competing platforms offer similar data services at a lower price point, making them more accessible for small to mid-sized businesses.; Organizations might require more specialized or niche data that ZoomInfo doesn’t provide, prompting a search for alternatives that cater specifically to their industry or target audience needs.; Some users may find ZoomInfo’s user interface less intuitive or harder to navigate, leading them to consider alternatives that offer a more user-friendly experience and streamlined access to vital information..
Some top alternatives to ZoomInfo includes ZoomInfo SalesOS, SalesIntel, RevBoss, LinkedIn Sales Navigator and VoiceLab.
ZoomInfo offers Free Trial, Quotation Based pricing models
The starting price is not disclosed by ZoomInfo. You can visit ZoomInfo pricing page to get the latest pricing.
Ready to try it?
Get started with ZoomInfo
Start your free trial — no credit card required.
Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].
