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List of the Best Marketing Automation Software in 2026

Rajat Gupta
Researched and Edited by Rajat Gupta
Rajat Gupta

Researched and Edited by Rajat Gupta

Last updated: July 14, 2026 · How we review

Marketing Automation Software overview

Spotsaas tracks 170 products in Marketing Automation Software, ranked by SpotScore — a blend of feature coverage, verified review ratings, and value. 107 let you start on a free trial, and 44 keep a free plan you can stay on. Most buyers here are Marketing managers at e-commerce companies optimizing multi-channel campaigns.

170
products listed
107
offer a free trial
44
have a free plan
151
priced per subscription
126
quote on request

Editor's Summary · Marketing Automation Software

ActiveCampaign holds a 9.8 SpotScore with a 4.5/5 rating from 12,031 reviews — the largest review set in this category by far — covering email, CRM, and multi-step automation in one subscription platform used by SMBs and mid-market marketing teams. Klaviyo earns the highest user rating at 4.79/5 from 708 reviewers and a 9.5 SpotScore, the dominant choice for e-commerce brands that need behavior-triggered flows tied directly to browse and purchase data from Shopify or WooCommerce. EngageBay scores 4.6/5 from 445 reviewers at a 9.2 SpotScore with a freemium tier, pairing CRM and marketing automation at a price point that makes it viable for smaller teams moving off manual email tools.

Marketing automation software runs email sequences, lead nurturing campaigns, and behavior-triggered communications at scale without manual intervention. The main buyers are demand generation managers and marketing operations teams at B2B SaaS companies, plus e-commerce marketers managing retention and lifecycle campaigns.

Quick picks for Marketing Automation Software

  • Best overallActiveCampaign
  • Best for e-commerce behavior-based flowsKlaviyo
  • Best for SMB marketing and CRM combinedEngageBay
  • Best free optionEngageBay

Who gets the most from Marketing Automation Software

  • 1Marketing managers at e-commerce companies optimizing multi-channel campaigns
  • 2Sales and marketing operations specialists managing B2B lead nurturing and CRM integration
  • 3Marketing automation specialists in SaaS firms implementing advanced segmentation and scoring
How to choose Marketing Automation Software

If you prioritize quick onboarding and beginner-friendly interfaces, filter by 'User-friendly' strengths and 'Free Trial' availability. For enterprise-level B2B lead management, sort by rating and filter for Salesforce CRM integration or advanced lead scoring features.

Showing 141-160 out of 170

8.2

SpotScore

DevHub - Marketing Automation Software

DevHub

Empower your brand with DevHub.

Best for: SMB teams · Mid-market · Enterprise

See Plans & Pricing

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What is DevHub?

DevHub is the perfect promixity-targeted, enterprise platform for any brand. Our intuitive setup is configured to fulfill the distinct requirements of your brand on a local and global level. You will be up and running quickly and efficiently with our proven implementation process that has been ...

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Starts from $1,999/Month

8.8

SpotScore

Moosend

Moosend

RECOMMENDED

Boost your business with Moosend's email marketing solution.

Best for: SMB teams · Mid-market · Enterprise

4.3

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What is Moosend?

Moosend is a powerful Email Marketing Software for small businesses that's easy to use and affordable, with a robust feature set. With its user-friendly interface and newbie-friendly training, Moosend makes it easy to create and send professional email campaigns so you can reach out to new ...

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Moosend offers custom pricing plan

8.5

SpotScore

Taplytics - Marketing Automation Software

Taplytics

Data-driven campaigns made simple.

Best for: SMB teams · Mid-market · Enterprise

Get Pricing Details

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What is Taplytics?

Taplytics is an A/B testing and campaign personalization platform for product and marketing teams at mobile and web companies who need to run data-driven experiments on user experiences. It provides a drag-and-drop campaign builder and inline editing for landing pages so teams can deploy and ...

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Taplytics offers custom pricing plan

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7.9

SpotScore

Kevy - Marketing Automation Software

Kevy

Effortlessly streamline your marketing efforts.

Best for: SMB teams · Mid-market · Enterprise

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What is Kevy?

Kevy is a crm and marketing automation software. The benefits are multi-faceted. It comes with built-in features that make it easy to enter, store, manage, and deliver your contact information in a very user friendly interface. It provides you with the tools to run completely automated ...

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Starts from $250/Month

RollWorks - New SaaS Software

RollWorks

Target your sales with precision and efficiency.

Best for: SMB teams · Mid-market · Enterprise

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What is RollWorks?

RollWorks is a comprehensive Account Based Marketing Platform that helps B2B companies to expand their revenues by leveraging machine learning and detailed account data. With this software, customers can focus efforts on their ideal accounts, engaging them with digital campaigns, personalized ...

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Starts from $975/Month

8.2

SpotScore

Dynamics 365 Marketing - Marketing Automation Software

Dynamics 365 Marketing

Streamline your marketing efforts with powerful automation.

Best for: SMB teams · Mid-market · Enterprise

Get Pricing Details

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What is Dynamics 365 Marketing?

Microsoft Dynamics Marketing is a marketing automation solution that enables you to better understand who owns your database of prospects, build stronger relationships with customers, gain timely insights into customer experiences, create targeted marketing campaigns in real time, and measure ...

Read more about Dynamics 365 Marketing
What buyers evaluate in Marketing Automation Software
Depth and sophistication of lead scoring and segmentation capabilities
Multi-channel campaign automation including email, SMS, push, and in-app messaging
Integration quality with CRM systems, especially Salesforce, for unified sales and marketing workflows

9.0

SpotScore

Workbooks CRM - CRM Software

Workbooks CRM

Nurture relationships, boost sales with Workbooks CRM.

Best for: SMB teams · Mid-market

Start Free Trial

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What is Workbooks CRM?

Workbooks CRM is a cloud-based platform for small to medium-sized businesses that need CRM, marketing, order management, and customer support in one tool without enterprise-tier pricing. It covers the full revenue cycle from lead capture through invoicing, reducing the need for finance and ...

Read more about Workbooks CRM
Free TrialTry Free →·

Starts from $39/User/Month

9.3

SpotScore

Insightly - CRM Software

Insightly

Streamline your sales and marketing efforts.

Best for: SMB teams · Mid-market · Enterprise

Start Free Trial

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What is Insightly?

Insightly is CRM software for growing B2B sales and marketing teams that need pipeline tracking, contact management, and task automation without enterprise-level complexity. It integrates with Gmail and Outlook so reps can log and manage client records without leaving their inbox, and supports ...

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Free Trial·

Starts from $29/User/Month

8.7

SpotScore

ClickDimensions

ClickDimensions

Maximize your marketing impact with ClickDimensions.

Best for: SMB teams · Mid-market · Enterprise

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What is ClickDimensions?

ClickDimensions is a marketing automation platform built natively inside Microsoft Dynamics 365 for organizations that have standardized on the Microsoft ecosystem. It lets marketers run email campaigns, score leads, manage forms, and track social engagement without leaving the Dynamics ...

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ClickDimensions offers custom pricing plan

7.9

SpotScore

Outfunnel - Marketing Automation Software

Outfunnel

Maximize conversions and sales with Outfunnel.

Best for: SMB teams · Mid-market · Enterprise

Start Free Trial

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What is Outfunnel?

Outfunnel is a CRM-connected email marketing tool for B2B sales and marketing teams that want to run automated email sequences and sync engagement data back into their CRM for lead scoring. It bridges marketing automation and CRM by recording email opens, clicks, and web visits as activity in ...

Read more about Outfunnel
Free TrialTry Free →·

Starts from $19/Month

7.5

SpotScore

AnyTrack - Tag Management Software

AnyTrack

Track everything in one place.

Best for: SMB teams · Mid-market · Enterprise

Start Free Trial

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What is AnyTrack?

A simple, yet powerful solution for tracking Web pages and Digital Content in websites and Intranets. AnyTrack is a Tag Management software that provides user with a single solution to manage all of the websites, web applications, intranet portals and digital content, even if they are located ...

Read more about AnyTrack
Free TrialTry Free →·

Starts from $50/Month, also offers free forever plan

8.0

SpotScore

SalesboxAI - Marketing Automation Software

SalesboxAI

Revamp your sales strategy with AI-powered automation.

Best for: SMB teams · Mid-market · Enterprise

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What is SalesboxAI?

SalesboxAI is a cloud based pricing, demand generation, and marketing automation software for sales teams as well as SMBs. It is an advanced marketing automation software that provides business owners and marketers with the tools to build contact lists and tracks their efforts to find new

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SalesboxAI offers custom pricing plan

8.9

SpotScore

Act-On - Marketing Automation Software

Act-On

Convert leads into loyal customers with Act-On.

Best for: SMB teams · Mid-market · Enterprise

See Plans & Pricing

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What is Act-On?

Act-On is a marketing automation software that helps businesses to capture, nurture and react to all of their potential leads through a single, smart cloud-based platform.It is the leading marketing automation platform for companies of all sizes that want to reach their customers across every ...

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Starts from $900/Month

8.5

SpotScore

Zoho Marketing Automation - Marketing Automation Software

Zoho Marketing Automation

Maximize marketing success. Streamline tasks. Boost ROI.

Best for: SMB teams · Mid-market · Enterprise

Start Free Trial

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What is Zoho Marketing Automation?

Experience the ultimate automation for your business with Zoho Marketing Automation. This all-in-one software allows businesses to effectively manage their marketing activities across multiple channels, from lead generation to customer retention. With strategies to influence, educate, and ...

Read more about Zoho Marketing Automation
Free TrialTry Free →·

Starts from $23/Month when Billed Yearly

7.9

SpotScore

Bronto Marketing Platform - Marketing Automation Software

Bronto Marketing Platform

Transforming leads into loyal customers.

Best for: SMB teams · Mid-market · Enterprise

Get Pricing Details

4.2

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What is Bronto Marketing Platform?

Bronto Marketing Platform is an email marketing and lead nurturing tool for e-commerce and retail marketing teams managing subscriber lists and automated post-purchase or cart abandonment campaigns. It provides conditional workflow automation and e-commerce platform integrations to trigger ...

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Bronto Marketing Platform offers custom pricing plan

8.3

SpotScore

Sailthru

Sailthru

Streamline your marketing efforts with Sailthru's powerful automation.

Best for: SMB teams · Mid-market · Enterprise

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What is Sailthru?

Sailthru is an email marketing and personalization platform for consumer brands, media publishers, and e-commerce retailers focused on lifecycle-stage messaging and repeat customer engagement. Its Zephyr scripting language enables advanced dynamic content personalization beyond what standard ...

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Sailthru offers custom pricing plan

9.6

SpotScore

Adobe Marketo Engage - Marketing Automation Software

Adobe Marketo Engage

Simplify your customer journey with personalized marketing.

Best for: SMB teams · Mid-market · Enterprise

Get Pricing Details

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What is Adobe Marketo Engage?

Introducing Adobe Marketo Engage - the ultimate marketing automation software that simplifies the customer journey. With its advanced tracking capabilities, it helps businesses across various sectors identify and engage the right customers. Marketo's pre-built tiles and dashboards allow for ...

Read more about Adobe Marketo Engage

Adobe Marketo Engage offers custom pricing plan

9.5

SpotScore

Marketo

Marketo

Streamline your marketing, boost your results.

Best for: SMB teams · Mid-market · Enterprise

Start Free Trial

Add to compare

What is Marketo?

Adobe Marketo Engage is a marketing automation platform used by B2B enterprise marketing and demand generation teams at mid-market and large companies. It automates email campaigns, lead nurturing, and lead scoring across channels, and integrates with Salesforce and other CRMs to route ...

Read more about Marketo
Free TrialTry Free →·

Marketo offers custom pricing plan

8.4

SpotScore

Akero - Marketing Automation Software

Akero

Streamline customer engagement & retention with Akero.

Best for: SMB teams · Mid-market · Enterprise

Get Pricing Details

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What is Akero?

Akero is a marketing automation platform for physical service businesses — gyms, salons, and local service providers — that need affordable, low-complexity tools for customer engagement and retention. It automates customer follow-up and integrates with existing email marketing or CRM platforms ...

Read more about Akero

Akero offers custom pricing plan

8.4

SpotScore

Plumb5 - Marketing Automation Software

Plumb5

Unleash data to build lasting customer connections.

Best for: SMB teams · Mid-market · Enterprise

Start Free Trial

Add to compare

What is Plumb5?

Plumb5 is a marketing automation platform for B2B and B2C marketing teams that need to unify customer data from multiple sources and track real-time website visitor behavior to convert anonymous traffic into leads. It links campaign activity to ROI metrics and supports personalization across ...

Read more about Plumb5
Free Trial·

Plumb5 offers custom pricing plan

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Frequently Asked Questions About Marketing Automation Software

Stuck on something? We're here to help with all the questions and answers in one place.

The most important Marketing Automation Software features to evaluate are Revenue Recognition, Self Service Portal, Contact Management, Project Management, Customer Support, List Management. Most buyers prioritize ease of use, reporting, and integration capabilities when choosing a solution. Look for tools that cover your core workflow before comparing advanced features.

Marketing Automation Software pricing varies widely — from free plans to enterprise contracts. 15 products on Spotsaas offer a free plan or trial, including Outgrow, ActiveCampaign, Marketo. Paid plans typically start around $10–$50/month per user. Check individual product pages for current pricing.

The top rated Marketing Automation Software based on verified user reviews and SpotScore are OutboundEngine, Retargeting.biz, Cinch Marketing Automation. These tools consistently score highest on ease of use, feature depth, and customer support quality. Ratings are updated monthly based on real buyer feedback.

To choose the right Marketing Automation Software, start by listing your must-have features — commonly Revenue Recognition, Self Service Portal, Contact Management, Project Management, Customer Support, List Management. Then filter by team size, budget, and integrations you already use. Compare at least 3 options and use free trials to test before committing. Spotsaas lets you compare side-by-side in minutes.

Yes — 15 Marketing Automation Software on Spotsaas offer a free plan or free trial. Popular free options include Outgrow, ActiveCampaign, Marketo. Free plans typically cover core features for small teams; paid upgrades unlock advanced reporting, integrations, and support.

The best Marketing Automation Software for small businesses are affordable, quick to set up, and scale without complexity. Top picks for small teams are Google Tag Manager, ActiveCampaign, Adobe Marketo Engage. Look for tools with per-user pricing, no long-term contracts, and strong onboarding support to minimize ramp-up time.

Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].