NEWJoin 2M+ software buyers|Get Weekly Insights, Trends & Expert PicksSubscribe free →

List of the Best Marketing Attribution Software in 2026

Rajat Gupta
Researched and Edited by Rajat Gupta
Rajat Gupta

Researched and Edited by Rajat Gupta

Last updated: August 21, 2026 · How we review

Marketing Attribution Software overview

Spotsaas tracks 20 products in Marketing Attribution Software, ranked by SpotScore — a blend of feature coverage, verified review ratings, and value. 6 let you start on a free trial, and 4 keep a free plan you can stay on. Most buyers here are Marketing analysts evaluating multi-touch attribution models for campaign optimization.

20
products listed
6
offer a free trial
4
have a free plan
13
priced per subscription
22
quote on request

Editor's Summary · Marketing Attribution Software

Attributer scores the highest satisfaction rating in the category at 4.9/5 across 111 ratings with a free trial, capturing UTM parameters and channel source data into CRM fields at the point of form submission without requiring custom engineering work. Dreamdata earns 4.8/5 across 161 ratings on a freemium model and is built for B2B revenue teams that need multi-touch attribution tied directly to pipeline stages and closed-won revenue rather than top-of-funnel vanity metrics. Roivenue holds the largest review count at 284 ratings and 4.5/5 with a freemium model, applying algorithmic attribution models to help performance marketing teams reallocate ad spend based on contribution data across channels.

Marketing attribution software tracks which campaigns, channels, and touchpoints influenced a conversion, giving revenue and marketing teams the data to allocate budget toward what actually generates pipeline and closed deals. Primary buyers are demand generation directors at B2B SaaS companies, performance marketing leads managing large paid media budgets, and revenue operations analysts building closed-loop reporting between CRM and ad platforms.

Quick picks for Marketing Attribution Software

  • Best overall — Dreamdata
  • Best for ad spend reallocation — Roivenue
  • Best for CRM channel tagging — Attributer
  • Best free option — Dreamdata

Who gets the most from Marketing Attribution Software

  • 1Marketing analysts evaluating multi-touch attribution models for campaign optimization
  • 2Marketing managers planning budget allocation across digital channels in B2B or e-commerce contexts
  • 3Sales operations teams tracking revenue attribution and sales funnel performance
How to choose Marketing Attribution Software

If you need quick setup and user-friendly interfaces, filter by Free Trial or user ratings focusing on ease of use. For deep multi-touch attribution and customizable models suited for complex B2B sales cycles, sort by Enterprise deployment and filter by advanced attribution capabilities.

Showing 1-20 out of 20

Hive9 - New SaaS Software

Hive9

Efficient marketing insights and planning made easy.

Best for: SMB teams · Mid-market · Enterprise

Get Pricing Details

2.8

Add to compare

What is Hive9?

Hive9 is a marketing performance management system that provides companies access to a range of features for improved marketing planning and execution. Its goal-setting, tracking, calendar, collaboration and activity planning tools ensure enhanced visibility, greater insights and team ...

Read more about Hive9

Hive9 offers custom pricing plan

Digital Analytics by Dreamdata - New SaaS Software

Digital Analytics by Dreamdata

Uncover the true impact of your digital efforts.

Best for: SMB teams · Mid-market · Enterprise

GDPR
Try for Free

Add to compare

What is Digital Analytics by Dreamdata?

Dreamdata's Digital Analytics is a B2B attribution platform that tracks how each website touchpoint affects revenue. It measures account-based site engagement, analyzes page performance, and provides conversion data to help teams optimize their marketing spend.

Read more about Digital Analytics by Dreamdata

Starts from $999/Month, also offers free forever plan

Spotsaas Ads

Want your product up here? Put it in front of buyers the moment they're comparing your category.

Reach Marketing Attribution buyersRank above rivals2M+ buyers a year
Dimensions Attribution - Marketing Attribution Software

Dimensions Attribution

Maximize marketing with effortless insights.

Best for: SMB teams · Mid-market · Enterprise

Get Pricing Details

Add to compare

What is Dimensions Attribution?

Dimensions Attribution is an innovative analytics platform which makes marketing effortless. By using ML, it simplifies the complex metrics, providing clear insights on the performance of existing campaigns and enabling you to identify new opportunities for growth. This cutting-edge tool ...

Read more about Dimensions Attribution

Dimensions Attribution offers custom pricing plan

Spotsaas advisor
Get a free pick of the best Marketing Attribution Software
  • Matched in minutes, not days
  • Matched to your business
  • Trusted by 2M+ software buyers every year

Step 1 of 4

How big is your team?

We tailor recommendations to companies your size.

Trusted by teams at
Lifesight - Marketing Attribution Software

Lifesight

Elevate your campaigns with AI & big data analytics.

Best for: SMB teams · Mid-market · Enterprise

Get Pricing Details

Add to compare

What is Lifesight?

Leverage Lifesight to unlock more effective and impactful advertising campaigns. Our cutting-edge AI and big data capabilities take you to the next level of analytics and planning. Our advanced AI algorithms provide an unparalleled and in-depth view of consumer behaviour, preference and trends. ...

Read more about Lifesight

Lifesight offers custom pricing plan

Attribuly - Marketing Attribution Software

Attribuly

Unlock your customer's buying journey.

Best for: SMB teams · Mid-market · Enterprise

See Plans & Pricing

Add to compare

What is Attribuly?

Attribuly is a cutting edge marketing solution that provides comprehensive insight into the customer buying journey. This tool is the only Shopify app in the market that offers events integration for customers. With Attribuly, marketers can track campaigns to understand which are the most ...

Read more about Attribuly

Starts from $39/Month when Billed Yearly

GETitOUT - Marketing Attribution Software

GETitOUT

Power up your marketing game with GETitOUT.

Best for: SMB teams · Mid-market · Enterprise

Start Free Trial

Add to compare

What is GETitOUT?

Introducing GETitOUT, the ultimate All-in-One Marketing Builder designed to take your business to the next level. With its powerful features, this software provides everything you need to create a successful marketing campaign. From finding your ideal clients to crafting captivating messaging, ...

Read more about GETitOUT
Free TrialTry Free →·

Starts from $39/Month when Billed Yearly

What buyers evaluate in Marketing Attribution Software
Accuracy and granularity of multi-touch attribution models across marketing channels
Integration depth with advertising platforms (e.g., Google Ads, LinkedIn Ads) and CRM systems for automated ROI calculations
Ability to analyze and optimize the entire sales funnel and customer journey with actionable insights
My Digital CMO - Marketing Attribution Software

My Digital CMO

Streamline your marketing with My Digital CMO.

Best for: SMB teams · Mid-market · Enterprise

Start Free Trial

Add to compare

What is My Digital CMO?

Introducing My Digital CMO - the ideal solution for designing and implementing a successful marketing strategy. With a comprehensive range of features, this tool empowers you to plan, execute, analyze, and enhance your digital marketing efforts. It was specifically developed for small ...

Read more about My Digital CMO
Free TrialTry Free →
Odyssey Attribution - Marketing Attribution Software

Odyssey Attribution

Unlock the power of attribution, see your ROI soar.

Best for: SMB teams · Mid-market · Enterprise

Start Free Trial

Add to compare

What is Odyssey Attribution?

Introducing Odyssey Attribution - the ultimate solution for boosting your online marketing results with the power of multi-touch attribution. Say goodbye to guessing which traffic sources are driving the most value for your business. With Odyssey Attribution, advertisers and content publishers ...

Read more about Odyssey Attribution
Free TrialTry Free →·

Odyssey Attribution offers custom pricing plan

InfiniGrow - Marketing Attribution Software

InfiniGrow

Maximize your marketing ROI with data-driven budget planning.

Best for: SMB teams · Mid-market · Enterprise

See Plans & Pricing

Add to compare

What is InfiniGrow?

. InfiniGrow is a revenue marketing platform designed for B2B teams to effectively plan and forecast budgets. With its multi-touch attribution feature, it allows for evaluation of the business impact and ROI of various actions and channels. This platform enables a streamlined and data-driven ...

Read more about InfiniGrow

Starts from $1,500/Month

Attributer - Marketing Attribution Software

Attributer

Empower your files with customizable attributes.

Best for: SMB teams · Mid-market · Enterprise

Start Free Trial

4.9

Add to compare

What is Attributer?

Attributer is a marketing attribution tool for marketers who need to capture the traffic source of leads flowing into CRM records or form submissions without complex setup. It appends UTM parameters and channel data from web sessions to lead records automatically, so teams can tie lead sources ...

Read more about Attributer
Free Trial·

Starts from $49/Month

Dreamdata - Marketing Attribution Software

Dreamdata

Unlock the power of multi-channel marketing attribution analysis.

Best for: SMB teams · Mid-market · Enterprise

Start Free Trial

Add to compare

What is Dreamdata?

Dreamdata is a B2B revenue attribution platform for marketing and revenue ops teams that need to track the full customer journey across offline touchpoints and online behavior. It maps multi-channel interactions to pipeline and closed revenue with native integrations to GA4, LinkedIn, and CRM ...

Read more about Dreamdata
Free TrialTry Free →·

Starts from $499/Month, also offers free forever plan

Align.ly Attribution - Marketing Attribution Software

Align.ly Attribution

Uncover the true ROI of your marketing campaigns.

Best for: SMB teams · Mid-market

Start Free Trial

Add to compare

What is Align.ly Attribution?

Align.ly Attribution is a marketing attribution platform for performance marketers who need to measure ROI across paid and owned channels without custom data engineering. It connects to major advertising platforms via native integrations and maps spend to outcomes in a centralized view, ...

Read more about Align.ly Attribution
Free TrialTry Free →·

Starts from $208.25/Month when Billed Yearly

Wicked Reports - Marketing Attribution Software

Wicked Reports

Measure the true impact of your marketing efforts.

Best for: Mid-market · Enterprise

See Plans & Pricing

Add to compare

What is Wicked Reports?

Wicked Reports is a marketing attribution platform that helps marketers, sales, and business development teams tie leads, pipeline, and revenue to specific marketing activities. It generates shareable real-time reports so teams can track which marketing investments are driving results.

Read more about Wicked Reports

Starts from $260/Month when Billed Yearly

C3 Metrics - Marketing Attribution Software

C3 Metrics

Maximize marketing ROI with C3 Metrics.

Best for: SMB teams · Mid-market · Enterprise

Get Pricing Details

Add to compare

What is C3 Metrics?

C3 Metrics is a powerful marketing attribution solution. It will gives complete visibility over how customers are exposed to the campaigns and from which campaigns each of the customer come. User can model this against the data in a CRM or DMS systems to begin understanding what channels are ...

Read more about C3 Metrics

C3 Metrics offers custom pricing plan

Roivenue - Marketing Attribution Software

Roivenue

Maximize revenue with effortless marketing attribution.

Best for: SMB teams · Mid-market · Enterprise

Try for Free

Add to compare

What is Roivenue?

Roivenue is a revolutionary new marketing attribution software that simplifies the repetitive, manual work of matching customer data to purchases. It allows companies to realize new revenue by discovering never before seen insights into the marketing campaigns which influence customers to make ...

Read more about Roivenue

Roivenue offers custom pricing plan

Google Attribution

Google Attribution

Connect the dots and boost your marketing impact.

Best for: SMB teams

Try for Free

Add to compare

What is Google Attribution?

Google Attribution is a platform for advanced marketing attribution. The solution enables marketers to connect the dots between online and offline behaviors to better understand how their marketing efforts impact customers' decisions to buy. It's part of a greater solution for marketers that ...

Read more about Google Attribution
CaliberMind - Marketing Attribution Software

CaliberMind

Empower your marketing decisions with accurate attribution analytics.

Best for: SMB teams · Mid-market · Enterprise

Get Pricing Details

Add to compare

What is CaliberMind?

CaliberMind is a B2B marketing attribution platform for demand generation teams and marketing analysts who need to understand how individual touchpoints — search, email, display, social — contribute to pipeline and closed revenue. It builds multi-touch attribution models from CRM and marketing ...

Read more about CaliberMind

CaliberMind offers custom pricing plan

rampmetrics - Marketing Attribution Software

rampmetrics

Maximize marketing ROI and drive business growth.

Best for: SMB teams · Mid-market · Enterprise

Get Pricing Details

Add to compare

What is rampmetrics?

RampMetrics is a software product that enables organizations to measure and analyze marketing performance across the entire customer journey using patent-pending attribution modeling. RampMetrics makes it easy to run experiments, compare and contrast marketing channels and tactics, and optimize ...

Read more about rampmetrics

rampmetrics offers custom pricing plan

OptiMine Insight - Marketing Attribution Software

OptiMine Insight

Maximize your marketing ROI with precision attribution.

Best for: Mid-market

Get Pricing Details

Add to compare

What is OptiMine Insight?

OptiMine Insight is a marketing attribution solution that provides business leaders with the means to allocate marketing resources more strategically for higher returns and better return on investment (ROI) in today's multi-screen world. It offers brands the ability to analyze consumer ...

Read more about OptiMine Insight

OptiMine Insight offers custom pricing plan

LeadsRx - Marketing Attribution Software

LeadsRx

Unlock the power of predictive marketing attribution.

Best for: SMB teams · Mid-market · Enterprise

Get Pricing Details

Add to compare

What is LeadsRx?

LeadsRx is a marketing attribution software that is used to identify leads and source campaigns that are more predictive of accounts receivable (AR). In addition to being able to analyze performance per geography, circulation area, subscription area, or channel partner, businesses can now also ...

Read more about LeadsRx

LeadsRx offers custom pricing plan

Used one of these marketing attribution software tools? Your review helps the next buyer choose.

Write a Review

Frequently Asked Questions About Marketing Attribution Software

Stuck on something? We're here to help with all the questions and answers in one place.

The most important Marketing Attribution Software features to evaluate are Spend Management, Calendar Management, Collaboration, Analytics (ROI Tracking), Customer Pipeline, Channel Management. Most buyers prioritize ease of use, reporting, and integration capabilities when choosing a solution. Look for tools that cover your core workflow before comparing advanced features.

Marketing Attribution Software pricing varies widely — from free plans to enterprise contracts. 6 products on Spotsaas offer a free plan or trial, including GETitOUT, My Digital CMO, Odyssey Attribution. Paid plans typically start around $10–$50/month per user. Check individual product pages for current pricing.

The top rated Marketing Attribution Software based on verified user reviews and SpotScore are Align.ly Attribution, rampmetrics, Attributer. These tools consistently score highest on ease of use, feature depth, and customer support quality. Ratings are updated monthly based on real buyer feedback.

To choose the right Marketing Attribution Software, start by listing your must-have features — commonly Spend Management, Calendar Management, Collaboration, Analytics (ROI Tracking), Customer Pipeline, Channel Management. Then filter by team size, budget, and integrations you already use. Compare at least 3 options and use free trials to test before committing. Spotsaas lets you compare side-by-side in minutes.

Yes — 6 Marketing Attribution Software on Spotsaas offer a free plan or free trial. Popular free options include GETitOUT, My Digital CMO, Odyssey Attribution. Free plans typically cover core features for small teams; paid upgrades unlock advanced reporting, integrations, and support.

The best Marketing Attribution Software for small businesses are affordable, quick to set up, and scale without complexity. Top picks for small teams are Hive9, Digital Analytics by Dreamdata, Dimensions Attribution. Look for tools with per-user pricing, no long-term contracts, and strong onboarding support to minimize ramp-up time.

Related Blogs and Articles for Marketing Attribution Software

Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].