Act-On Review: Is It The Right Marketing Automation Software For Your Team?
Best for SMB teams · Mid-market · Enterprise
GDPR
SOC 2Starts from $900 / Month
AuditFile
American Endowment Foundation
SKF
Horizon Distributors
SharpTrusted by teams including AuditFile
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Buyer feedback
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Spotsaas Analysis for Act-On
Act-On is a marketing automation platform frequently utilized by marketing teams in medium to large enterprises. With a rating of 4.1 out of 5 from 1,205 reviews, it is broadly validated, indicating a generally positive reception among its user base.
Users highlight Act-On's intuitive user interface, which simplifies navigation and reduces the need for advanced technical skills. The drag-and-drop email builder, along with customizable templates, significantly streamlines the creation of email campaigns. However, newcomers may find the platform's extensive features overwhelming without proper guidance, which can be a hurdle for those new to marketing automation.
Quick facts about Act-On
What is Act-On?
Act-On is a marketing automation software that helps businesses to capture, nurture and react to all of their potential leads through a single, smart cloud-based platform.It is the leading marketing automation platform for companies of all sizes that want to reach their customers across every channel, in sync, and using best-in-class marketing tools to measure what works and get better over time.
Pricing
Starts from $900 / Month
Best For
Suited for solo users, small teams, SMBs, and enterprise
Security & Compliance
SOC 2GDPRSSO & MFA supported
Data residency:Global
Act-On Software Demo
Act-On was reviewed internally using user feedback, in-house testing, and market research to assess its performance, reliability, and user experience. Learn how we review products and our evaluation process.
Who should consider Act-On
- Team types
- Large Enterprises, Medium Business
Why teams choose Act-On
Offers a robust set of tools for managing leads across multiple channels.
Provides in-depth analytics to measure and improve marketing effectiveness.
Is Act-On right for you?
What buyers should know before shortlisting Act-On
Act-On is a versatile and reliable marketing automation platform that stands out for its user-friendly interface, robust capabilities, and outstanding customer support. Users repeatedly praise its intuitive design, which facilitates ease of navigation and empowers marketers to create, execute, and manage campaigns without requiring extensive technical expertise.
Features like the drag-and-drop email builder, customizable templates, and seamless CRM integrations (especially with Salesforce and NetSuite) make it an excellent tool for streamlining workflows. The platform’s strong focus on automation—ranging from lead scoring to follow-up emails—ensures not only improved efficiency but also enhanced engagement.
Additionally, Act-On excels in customer service, with a responsive and knowledgeable support team frequently mentioned as a standout aspect of the product. It also offers comprehensive training resources like Act-On University, which helps onboard new users and enables continued learning.
While some users note that certain features, such as the email and landing page builder, could benefit from more advanced customization or design options, these limitations don't detract significantly from the platform's overall effectiveness. For businesses seeking a well-rounded marketing solution, Act-On remains a dependable choice, balancing affordability with impact.
Act-On pros and cons
- Act-On pros
Offers a robust set of tools for managing leads across multiple channels.
Provides in-depth analytics to measure and improve marketing effectiveness.
- Act-On cons
Higher costs may deter smaller businesses.
Setup and training can be time-consuming.
Ready to try it?
Get started with Act-On
Connect with the team for a personalised demo.
Still comparing?
See how it stacks up
Compare Act-On side-by-side with top Marketing Automation Software alternatives.
What is the pricing of Act-On?
Act-On Pricing Plans
Professional
$900
/Month
Automated engagement programs
Track website and landing page visitors
Score visitors, prospects and customers
Create contact lists based on behavior and demographics
Target emails and messaging to contact segments
Show more +
Enterprise
Includes features of Professional plan, plus
CRM Integration
Data Studio for advanced reporting and BI integration
Account-Based Marketing
Automated SMS markeitng : Add-on
Show more +
Act-On reviews and ratings
Buyer sentiment
Buyer sentiment is positive across 1014 reviews, with strong overall satisfaction.
What buyers like
- Outstanding customer support with timely assistance and deep product knowledge.
- User interface lets non-technical users navigate without advanced expertise.
- Drag-and-drop email builder with customizable templates speeds up campaign creation.
Common complaints
- Extensive features can overwhelm newcomers without proper guidance.
- Some user feedback suggests the email and landing page builders could be more user-friendly.
- Customization options can require additional effort or expertise to fully leverage.
Are you using Act-On?
What users are saying
FF
Frank F
12/03/23
"Act-On Support"
What do you like best about Act-On? The ease of communication and the professionalism the support person (Luke) displayed. Also my availability was a ...
Read more
FF
Frank F
12/03/23
"Act-On Support"
What do you like best about Act-On? The ease of communication and the professionalism the support person (Luke) displayed. Also my availability was a ...
Read more
AN
Allison N
12/01/23
"Helpful in the basics, but a lot of unused potential"
What do you like best about Act-On? I appreciate Act-On's general clarity of usage. For the things I know how to do, I can always clearly see a path ...
Read more
AU
Anonymous User
11/29/23
"Act-on has been reliable and easy to navigate."
What do you like best about Act-On? What I like most about Act-on is the easy to navigate features when it comes to building an email or when it comes ...
Read more
AU
Anonymous User
11/22/23
"Marketing Automation Powerhouse Platform"
What do you like best about Act-On? The in-depth knowledge support team at Tactical has been the key to unlocking all that Act-On has to offer our ...
Read more
KB
Kaitlin B
11/07/23
"Game Changer for TAO"
What do you like best about Act-On? The ease of organization of marketing lists Syncs with Salesforce
- See if Act-On fits your business
- Real pricing — no sales pressure
- A demo or quick answers, your call
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How big is your team?
We tailor recommendations to companies your size.
What are the features of Act-On?
Analytics (ROI Tracking) is a method of calculating the return on investment from a company's marketing expenditures. Return on marketing in…
Marketers frequently use demographic information such as age, gender, residency, or region and a variety of other predetermined attributes t…
An organization creates and controls marketing and sales processes, people, policies, and platforms to offer goods and services indirectly t…
Drip emails are a sequence of automated emails sent to people who complete a specific action. You may specify the number of emails to send a…
Landing pages are single-page websites designed to promote or advertise a marketing or ad campaign. Visitors " land " on a landing page afte…
The lead management process is a series of activities in which businesses engage with leads and convert them into customers. It entails gath…
lead nurturing creates and reinforces relationships with customers, at every point of the sales funnel. A good lead nurturing plan concentra…
Lead scoring is a sales and marketing tool for determining the sales readiness of leads. You score leads based on their level of interest in…
Multivariate testing is a process for testing a hypothesis by changing numerous factors. Multivariate testing aims to determine which combin…
Website visitor tracking is the practise of collecting, storing, and sharing information on visitors' activity on the internet by website ad…
Act-On security and data handling
Key compliance certifications and security features for IT and security teams evaluating Act-On.
Certifications
Security features
Developer & data
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Act-On Customers
AuditFile
American Endowment Foundation
SKF
Horizon Distributors
Sharp
Progressive
Hitachi
Landstar
Autozone
Best Buy
Act-On Support Options
Frequently Asked Questions About Act-On
Common questions buyers ask before choosing Act-On.
Act-On is a Marketing Automation Software. Act-On offers Website Visitor Tracking, Lead Nurturing, Lead Management, Landing Pages, Email Drip Campaigns and many more functionalities.
Buyers commonly note the following limitations of Act-On: Higher costs may deter smaller businesses.; Setup and training can be time-consuming..
Some top alternatives to Act-On includes Outgrow, ActiveCampaign, CleverTap, Moosend and Ackwire.
Act-On offers Subscription, Quotation Based pricing models
The starting price of Act-On is $900/Month
Free buyer scorecard
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Ready to try it?
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About the reviewer
Rajat Gupta is the founder of Spotsaas. Over the past two years, he has reviewed 2,000+ tools across CRM, HR, AI, and finance — applying hands-on product research and a background in commerce and the CFA program to evaluate software through a business and ROI lens. His goal: help teams make software decisions they won't regret.
Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].
