8.8
SpotScore
Freshmarketer Review: Is It The Right Marketing Automation Software For Your Team?
Best for SMB teams · Mid-market · Enterprise
Free Trial & Free Plan Available
SOC 2Add to compare
Starts from $19 / User / Month when Billed Yearly, also offers free forever plan
Overview
Pricing
Features
Buyer feedback
Alternatives
Media
Security & Compliance
Support
FAQ
Blogs
What is Freshmarketer?
Freshmarketer, with the tagline "Drive Appropriate Business Leads", is a powerful and compact marketing software created to meet the constantly evolving needs of businesses. It helps brands deliver the right message at the right time, leading to increased lead conversion and better ROI. With Freshmarketer, businesses can conduct experiments on their website, optimize it, and enhance visitor experiences. The software also allows for the implementation of chatbots to engage with individual visitors and turn them into leads. Other key features include the ability to run comprehensive marketing campaigns, generate personalized emails, analyze customer behavior in real-time with AI-based predictive contact scoring, and much more. Its user-friendly interface, dedicated accounts manager, and built-in tracking and chat features make it a valuable tool
Pricing
Starts from $19 / User / Month when Billed Yearly
Free Trial available
Best For
Suited for solo users, small teams, SMBs, and enterprise
Security & Compliance
SOC 2Data residency:Global
Freshmarketer Software Demo
Freshmarketer was reviewed internally using user feedback, in-house testing, and market research to assess its performance, reliability, and user experience. Learn how we review products and our evaluation process.
Who should consider Freshmarketer
- Team types
- Large Enterprises, Medium Business
Why teams choose Freshmarketer
Strong focus on lead conversion
Effective website experimentation tools
Chatbot integration for engagement
Is Freshmarketer right for you?
What buyers should know before shortlisting Freshmarketer
Fresh Marketer is a dynamic marketing automation platform that has garnered largely positive feedback for its versatility and robust feature set. Users consistently praise its user-friendly interface, which makes even advanced tools like A/B testing, customer journey mapping, and analytics accessible to businesses of all sizes and expertise levels.
Its integration capabilities, compatibility with popular business apps, and ability to consolidate marketing functions like email campaigns, surveys, chatbots, and more into a singular, streamlined platform are significant advantages. Additionally, the platform generates actionable insights and offers tools to help businesses better understand customer behavior, enabling smarter decision-making and improved lead conversions.
While Fresh Marketer offers excellent value by replacing the need for multiple software solutions, the standalone pricing could be a barrier for some smaller businesses. A few users also noted occasional bugs and a learning curve for certain advanced features.
However, the continued updates and overall performance make it a reliable solution for businesses aiming to elevate their marketing strategies.
Freshmarketer pros and cons
- Freshmarketer pros
Strong focus on lead conversion
Effective website experimentation tools
Chatbot integration for engagement
- Freshmarketer cons
Limited advanced features may not suit all users
Basic analytics may not meet all needs
Ready to try it?
Get started with Freshmarketer
Start your free trial — no credit card required.
Still comparing?
See how it stacks up
Compare Freshmarketer side-by-side with top Marketing Automation Software alternatives.
What is the pricing of Freshmarketer?
Freshmarketer Pricing Plans
Free
Contact & Account Management
Contact Lifecycle Stages
Website Tracking & Built-in Chat
Email Marketing Campaigns
24x5 Support
Growth
Includes features of Free plan, plus
Drag-and-drop Journey Builder
AI-powered Predictive Contact Scoring
Custom Domains
Landing Pages
Show more +
Pro
Includes features of Growth plan, plus
Advanced Webhooks
WhatsApp Business
Chat Bots
Custom Roles
Show more +
Enterprise
Includes features of Pro plan, plus
Transactional Emails
Field-level Permissions
Auto-profile Enrichment
Advanced Metrics
Show more +
Weighing your options?
Not sure if Freshmarketer fits your budget?
Freshmarketer reviews and ratings
What buyers like
- Combines multiple marketing tools (A/B testing, email marketing, analytics, journey mapping) into one platform, offering convenience and efficiency.
- User-friendly interface suitable for both beginners and seasoned marketers, for easy setup and quick campaign execution.
- Strong analytics and reporting tools, providing actionable insights on site traffic, user behavior, and overall performance.
Common complaints
- Some features are complex, which may overwhelm or confuse less technical users or first-time marketers.
- Occasional bugs, particularly in A/B testing, hinder smooth functionality and require further refinement.
- Price is steep for smaller businesses or startups, despite the value offered.
What users are saying
AZ
Ahsan Z
12/08/23
"Highly recommended."
What do you like best about Fresh Marketer? Fresh Marketer is great for its user-friendly interface and its suite of marketing tools. I particularly ...
Read more
EL
Eva Lynn A
04/04/23
"Fresh Marketer Review"
What do you like best about Fresh Marketer? At the most basic level, they collected data on time spent on a page, which internal links visitors click, ...
Read more
JB
Joel B
03/31/23
"A powerful marketing automation platform that can help businesses improve their customer engagement."
What do you like best about Fresh Marketer? Fresh Marketer's user-friendly interface is one of its most notable features. It is designed to be ...
Read more
AP
Ankit P
03/31/23
"Superb for online marketing"
What do you like best about Fresh Marketer? Fresh marketr is very helpful for go to business online, marketing, email marketing, customisation ...
Read more
J
Jalon
11/21/21
It can help you find ways to have better sales output that works within your budget.
PROS: It’s not that expensive based, in my opinion, plus the integration process is so much easier than other software. It gives you visibility of ...
Read more
R
Robert
11/19/21
The best platform that can give you a permanent fix for your conversion issues.
PROS: Ideal to use regardless if you have a small or big business. The results that it yields can get your company into places that you’ve never ...
Read more
- See if Freshmarketer fits your business
- Real pricing — no sales pressure
- A demo or quick answers, your call
Step 1 of 4
How big is your team?
We tailor recommendations to companies your size.
What are the features of Freshmarketer?
Analytics (ROI Tracking) is a method of calculating the return on investment from a company's marketing expenditures. Return on marketing in…
Marketers frequently use demographic information such as age, gender, residency, or region and a variety of other predetermined attributes t…
An organization creates and controls marketing and sales processes, people, policies, and platforms to offer goods and services indirectly t…
Drip emails are a sequence of automated emails sent to people who complete a specific action. You may specify the number of emails to send a…
Landing pages are single-page websites designed to promote or advertise a marketing or ad campaign. Visitors " land " on a landing page afte…
The lead management process is a series of activities in which businesses engage with leads and convert them into customers. It entails gath…
lead nurturing creates and reinforces relationships with customers, at every point of the sales funnel. A good lead nurturing plan concentra…
Lead scoring is a sales and marketing tool for determining the sales readiness of leads. You score leads based on their level of interest in…
Multivariate testing is a process for testing a hypothesis by changing numerous factors. Multivariate testing aims to determine which combin…
Website visitor tracking is the practise of collecting, storing, and sharing information on visitors' activity on the internet by website ad…
Freshmarketer security and data handling
Key compliance certifications and security features for IT and security teams evaluating Freshmarketer.
Certifications
Developer & data
Alternatives to Freshmarketer
Recommended
Boost sales and engage customers ...
9.0
Excellent
Recommended
Streamline your marketing efforts ...
9.8
Very Good
Recommended
Turn data into dollars with CleverTap.
9.8
Very Good
Recommended
Boost your business with Moosend's ...
8.8
Very Good
Freshmarketer Support Options
Frequently Asked Questions About Freshmarketer
Common questions buyers ask before choosing Freshmarketer.
Freshmarketer is a Marketing Automation Software. Freshmarketer offers Website Visitor Tracking, Lead Nurturing, Lead Management, Landing Pages, Email Drip Campaigns and many more functionalities.
Buyers commonly note the following limitations of Freshmarketer: Limited advanced features may not suit all users; Basic analytics may not meet all needs.
Some top alternatives to Freshmarketer includes Outgrow, ActiveCampaign, CleverTap, Moosend and Contactspot.
Freshmarketer offers Free Trial, Freemium, Subscription pricing models
The starting price of Freshmarketer is $19/User/Month when Billed Yearly
Free buyer scorecard
Evaluate Freshmarketer with the marketing automation software buyer scorecard
A weighted marketing automation software scorecard to assess Freshmarketer objectively and compare it against the alternatives.
- Weighted criteria you can edit
- Score vendors side-by-side
- Shareable with your buying committee
No file downloads on screen — we email it to you. One-click unsubscribe anytime.
Ready to try it?
Get started with Freshmarketer
Start your free trial — no credit card required.
About the reviewer
Rajat Gupta is the founder of Spotsaas. Over the past two years, he has reviewed 2,000+ tools across CRM, HR, AI, and finance — applying hands-on product research and a background in commerce and the CFA program to evaluate software through a business and ROI lens. His goal: help teams make software decisions they won't regret.
Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].
