Researched and Edited by Rajat Gupta
Last updated: · How we review
Editor's Summary · Marketing Automation Software
ActiveCampaign holds a 9.8 SpotScore with a 4.5/5 rating from 12,031 reviews — the largest review set in this category by far — covering email, CRM, and multi-step automation in one subscription platform used by SMBs and mid-market marketing teams. Klaviyo earns the highest user rating at 4.79/5 from 708 reviewers and a 9.5 SpotScore, the dominant choice for e-commerce brands that need behavior-triggered flows tied directly to browse and purchase data from Shopify or WooCommerce. EngageBay scores 4.6/5 from 445 reviewers at a 9.2 SpotScore with a freemium tier, pairing CRM and marketing automation at a price point that makes it viable for smaller teams moving off manual email tools.
Marketing automation software runs email sequences, lead nurturing campaigns, and behavior-triggered communications at scale without manual intervention. The main buyers are demand generation managers and marketing operations teams at B2B SaaS companies, plus e-commerce marketers managing retention and lifecycle campaigns.
Quick picks for Marketing Automation Software
- Best overall — ActiveCampaign
- Best for e-commerce behavior-based flows — Klaviyo
- Best for SMB marketing and CRM combined — EngageBay
- Best free option — EngageBay
Who gets the most from Marketing Automation Software
- 1Marketing managers at e-commerce companies optimizing multi-channel campaigns
- 2Sales and marketing operations specialists managing B2B lead nurturing and CRM integration
- 3Marketing automation specialists in SaaS firms implementing advanced segmentation and scoring
How to choose Marketing Automation Software
If you prioritize quick onboarding and beginner-friendly interfaces, filter by 'User-friendly' strengths and 'Free Trial' availability. For enterprise-level B2B lead management, sort by rating and filter for Salesforce CRM integration or advanced lead scoring features.
Showing 141-160 out of 274
7.9
SpotScore

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What is Kevy?
Kevy is a crm and marketing automation software. The benefits are multi-faceted. It comes with built-in features that make it easy to enter, store, manage, and deliver your contact information in a very user friendly interface. It provides you with the tools to run completely automated ...
Read more about KevyStarts from $250/Month
7.9
SpotScore

SwiftERM
AI-powered personalization for ecommerce email success.
Best for: SMB teams · Mid-market · Enterprise
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What is SwiftERM?
SwiftERM is AI hyper-personalisation software, for ecommerce email marketing success. It uses the data captured on your site, each consumer’s purchase history, products they look at, for how long, how often, etc, to calculate what they are most likely to buy next. It then populates an email ...
Read more about SwiftERM7.9
SpotScore

MarketPlan
Efficiently connect and engage with customers.
Best for: SMB teams · Mid-market · Enterprise
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What is MarketPlan?
MarketPlan is the customer relationship management (CRM) and marketing automation software that lets you automate and manage marketing information to all customers and prospects. It allows you to build and execute a complete marketing program to generate more sales leads, increase customer ...
Read more about MarketPlanStarts from $16.42/Month when Billed Yearly, also offers free forever plan

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7.9
SpotScore

Outfunnel
Maximize conversions and sales with Outfunnel.
Best for: SMB teams · Mid-market · Enterprise
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What is Outfunnel?
Outfunnel is a CRM-connected email marketing tool for B2B sales and marketing teams that want to run automated email sequences and sync engagement data back into their CRM for lead scoring. It bridges marketing automation and CRM by recording email opens, clicks, and web visits as activity in ...
Read more about Outfunnel7.9
SpotScore

TargetEveryOne
Maximize conversions with precision marketing automation.
Best for: Mid-market · Enterprise
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What is TargetEveryOne?
TargetEveryOne is a marketing automation pipeline that tracks the customers' activity and engagement across multiple touchpoints, and guides them through their journey to conversion. Using this software you can easily set up automated email campaigns that help nurture and convert your buyers ...
Read more about TargetEveryOne7.8
SpotScore

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What is Apifon?
Apifon is a powerful all-in-one marketing automation platform that helps businesses to grow and engage their customers in efficient and automated communication. Automating messages on channels such as SMS, Viber, Email, WhatsApp and more, enables users to save time and reduce effort. The ...
Read more about ApifonApifon offers custom pricing plan
7.8
SpotScore

segMENTOR
Refine your emails with AI-powered segmentation.
Best for: SMB teams · Mid-market · Enterprise
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What is segMENTOR?
segMENTOR©, powered by AI, provides a data-driven solution to refine your email messages and campaigns. Leveraging machine intelligence helps get rid of presumptuous assumptions and detect unseen patterns for an accurate segmentation. With minimal manual involvement, this software saves ...
Read more about segMENTORsegMENTOR offers custom pricing plan
7.8
SpotScore

NextUser
Maximize conversions with personalized omnichannel marketing.
Best for: Mid-market · Enterprise
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What is NextUser?
NextUser, a SaaS Aggregator's omnichannel marketing platform, equips marketers with data intelligence and personalized features to boost engagement and conversions. With NextUser, users can seamlessly integrate and analyze customer data from different marketing systems. Its recommendation ...
Read more about NextUserNextUser offers custom pricing plan
7.8
SpotScore

MyGuestlist Marketing
Streamline and maximize event marketing success.
Best for: SMB teams · Mid-market · Enterprise
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What is MyGuestlist Marketing?
MyGuestlist provides powerful marketing automation solutions that allows companies to integrate social media marketing, event marketing and online surveys together. MyGuestlist is very easy to setup and manage. It allows users to manage their guest lists, market to them via social channels, ...
Read more about MyGuestlist MarketingMyGuestlist Marketing offers custom pricing plan
7.8
SpotScore

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What is Total Expert?
Total Expert helps you to develop marketing campaign that engages your audience, generates leads, and converts them into customers. This B2B marketing automation software allows you to effectively segment prospects and conducts tailored marketing campaigns, reaching every prospect in a ...
Read more about Total ExpertTotal Expert offers custom pricing plan
7.8
SpotScore

SleekFlow
Streamline your marketing process for high-quality leads.
Best for: SMB teams · Mid-market · Enterprise
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What is SleekFlow?
SleekFlow is cloud-based marketing automation software which allows you to build a fully automated, integrated and scalable marketing process for generating high quality leads who are ready to buy your product or service.It is a flexible, powerful marketing automation platform that maximizes ...
Read more about SleekFlow7.7
SpotScore

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What is Synerise?
Introducing Synerise: the ultimate marketing management platform designed to help companies achieve their marketing goals seamlessly. With its dynamic content features, Synerise elevates the customer experience and creates highly personalized emails through a fast drag and drop campaign ...
Read more about SyneriseSynerise offers custom pricing plan
7.7
SpotScore

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What is Ayna?
Ayna is a web-based marketing automation platform for marketing teams that need to manage email campaigns, segmentation, and multi-channel outreach through a drag-and-drop interface without deep technical skills. It supports API connections to common CRMs and analytics tools, reducing manual ...
Read more about Ayna7.7
SpotScore

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What is Adwingo?
Adwingo's marketing automation software is the perfect way to set up and run cross-platform, cost-efficient email, landing page and mobile marketing campaigns that will bring you more traffic, leads and sales. It combines email marketing with web presence management to integrate our technology ...
Read more about AdwingoStarts from $99/Month, also offers free forever plan
7.6
SpotScore

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What is Jeeng?
Jeeng is a content personalization and monetization platform for publishers and content creators. It delivers customized content and ads to subscribers via email, push notifications, and web, integrates with Google Ad Manager for inventory monetization, and connects publishers to an advertiser ...
Read more about JeengJeeng offers custom pricing plan
7.6
SpotScore

WPCRM
Streamline your marketing and engage customers dynamically.
Best for: SMB teams · Mid-market · Enterprise
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What is WPCRM?
WPCRM is a web-based marketing automation platform for marketing teams at mid-sized businesses that need to deliver personalized campaigns across multiple channels. It combines contact management, email marketing, and customer engagement workflows in a single cloud-hosted interface. Users note ...
Read more about WPCRMWPCRM offers custom pricing plan
7.6
SpotScore

SAS Marketing Automation
Maximize your marketing with data-driven automation.
Best for: SMB teams · Mid-market · Enterprise
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What is SAS Marketing Automation?
SAS Marketing Automation is an enterprise-grade platform for large organizations running complex, data-heavy multi-channel marketing programs that require advanced analytics integrated directly into campaign execution. It combines a built-in data warehouse with a campaign management system, ...
Read more about SAS Marketing AutomationSAS Marketing Automation offers custom pricing plan
7.6
SpotScore

Actito
Streamline your marketing with Actito's powerful automation tools.
Best for: SMB teams · Mid-market · Enterprise
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What is Actito?
Actito is a multichannel marketing automation platform for B2B and B2C marketing teams that need to consolidate customer data from multiple sources and deliver personalized campaigns across email, mobile, and other touchpoints. It centralizes customer data for precise campaign targeting and ...
Read more about ActitoActito offers custom pricing plan
7.6
SpotScore

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What is Convertri?
Convertri is a marketing automation tool for online marketers and e-commerce operators who need to automate email follow-up sequences for subscribers who haven't converted. It orchestrates drip campaigns triggered by subscriber behavior, reducing the manual effort of re-engaging cold leads. ...
Read more about Convertri7.6
SpotScore

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What is Trapica?
Trapica is comprehensive marketing engine to engage inbound, outbound and lead nurturing marketing activities. Trapica is designed to be scalable, easy to use and affordable marketing automation software to help you manage campaigns, automate routine marketing processes, and nurture leads for ...
Read more about TrapicaTrapica offers custom pricing plan
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