Researched and Edited by Rajat Gupta
Last updated: · How we review
Editor's Summary · Marketing Automation Software
ActiveCampaign leads with a high SpotScore of 9.8/10 and an impressive 12,031 ratings, indicating strong user satisfaction and reliability. Google Tag Manager also boasts a SpotScore of 9.8/10, offering a freemium pricing model that appeals to budget-conscious marketers. Adobe Marketo Engage, with 4,248 ratings and a SpotScore of 9.6/10, is a solid choice for those seeking strong features backed by a reputable brand.
Marketing automation software streamlines marketing tasks and workflows, primarily used by marketing teams in large enterprises and digital agencies looking to enhance efficiency and effectiveness.
Quick picks for Marketing Automation Software
- Best overall — ActiveCampaign
- Best for enterprise marketing teams — Adobe Marketo Engage
- Best for budget-conscious marketers — Google Tag Manager
- Best free option — Google Tag Manager
Who gets the most from Marketing Automation Software
- 1Marketing managers at e-commerce companies optimizing multi-channel campaigns
- 2Sales and marketing operations specialists managing B2B lead nurturing and CRM integration
- 3Marketing automation specialists in SaaS firms implementing advanced segmentation and scoring
How to choose Marketing Automation Software
If you prioritize quick onboarding and beginner-friendly interfaces, filter by 'User-friendly' strengths and 'Free Trial' availability. For enterprise-level B2B lead management, sort by rating and filter for Salesforce CRM integration or advanced lead scoring features.
Showing 141-160 out of 273
7.9
Spot Score

SwiftERM
AI-powered personalization for ecommerce email success.
Best for: SMB teams · Mid-market · Enterprise
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What is SwiftERM?
SwiftERM is AI hyper-personalisation software, for ecommerce email marketing success. It uses the data captured on your site, each consumer’s purchase history, products they look at, for how long, how often, etc, to calculate what they are most likely to buy next. It then populates an email ...
Read more about SwiftERM7.9
Spot Score

MarketPlan
Efficiently connect and engage with customers.
Best for: SMB teams · Mid-market · Enterprise
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What is MarketPlan?
MarketPlan is the customer relationship management (CRM) and marketing automation software that lets you automate and manage marketing information to all customers and prospects. It allows you to build and execute a complete marketing program to generate more sales leads, increase customer ...
Read more about MarketPlanStarts from $16.42/Month when Billed Yearly, also offers free forever plan
7.9
Spot Score

Outfunnel
Maximize conversions and sales with Outfunnel.
Best for: SMB teams · Mid-market · Enterprise
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What is Outfunnel?
Outfunnel is the complete solution for conversion rate optimization and managing online leads. It combines state-of-the-art automation technology with conversion tracking and advertorial writing to create a powerful outpost for taking your site from lead generation to sales generating.
Read more about Outfunnel
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7.9
Spot Score

TargetEveryOne
Maximize conversions with precision marketing automation.
Best for: Mid-market · Enterprise
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What is TargetEveryOne?
TargetEveryOne is a marketing automation pipeline that tracks the customers' activity and engagement across multiple touchpoints, and guides them through their journey to conversion. Using this software you can easily set up automated email campaigns that help nurture and convert your buyers ...
Read more about TargetEveryOne7.8
Spot Score

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What is Apifon?
Apifon is a powerful all-in-one marketing automation platform that helps businesses to grow and engage their customers in efficient and automated communication. Automating messages on channels such as SMS, Viber, Email, WhatsApp and more, enables users to save time and reduce effort. The ...
Read more about ApifonApifon offers custom pricing plan
7.8
Spot Score

segMENTOR
Refine your emails with AI-powered segmentation.
Best for: SMB teams · Mid-market · Enterprise
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What is segMENTOR?
segMENTOR©, powered by AI, provides a data-driven solution to refine your email messages and campaigns. Leveraging machine intelligence helps get rid of presumptuous assumptions and detect unseen patterns for an accurate segmentation. With minimal manual involvement, this software saves ...
Read more about segMENTORsegMENTOR offers custom pricing plan
7.8
Spot Score

NextUser
Maximize conversions with personalized omnichannel marketing.
Best for: Mid-market · Enterprise
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What is NextUser?
NextUser, a SaaS Aggregator's omnichannel marketing platform, equips marketers with data intelligence and personalized features to boost engagement and conversions. With NextUser, users can seamlessly integrate and analyze customer data from different marketing systems. Its recommendation ...
Read more about NextUserNextUser offers custom pricing plan
7.8
Spot Score

MyGuestlist Marketing
Streamline and maximize event marketing success.
Best for: SMB teams · Mid-market · Enterprise
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What is MyGuestlist Marketing?
MyGuestlist provides powerful marketing automation solutions that allows companies to integrate social media marketing, event marketing and online surveys together. MyGuestlist is very easy to setup and manage. It allows users to manage their guest lists, market to them via social channels, ...
Read more about MyGuestlist MarketingMyGuestlist Marketing offers custom pricing plan
7.8
Spot Score

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What is Total Expert?
Total Expert helps you to develop marketing campaign that engages your audience, generates leads, and converts them into customers. This B2B marketing automation software allows you to effectively segment prospects and conducts tailored marketing campaigns, reaching every prospect in a ...
Read more about Total ExpertTotal Expert offers custom pricing plan
7.8
Spot Score

SleekFlow
Streamline your marketing process for high-quality leads.
Best for: SMB teams · Mid-market · Enterprise
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What is SleekFlow?
SleekFlow is cloud-based marketing automation software which allows you to build a fully automated, integrated and scalable marketing process for generating high quality leads who are ready to buy your product or service.It is a flexible, powerful marketing automation platform that maximizes ...
Read more about SleekFlow7.7
Spot Score

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What is Synerise?
Introducing Synerise: the ultimate marketing management platform designed to help companies achieve their marketing goals seamlessly. With its dynamic content features, Synerise elevates the customer experience and creates highly personalized emails through a fast drag and drop campaign ...
Read more about SyneriseSynerise offers custom pricing plan
7.7
Spot Score

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What is Ayna?
Ayna is the web based solution to drive online business. It provides a modern & attractive user interface for you to create sophisticated email campaigns and helps you to connect with your customers through social media, SMS, API's & other channels.
Read more about Ayna7.7
Spot Score

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What is Adwingo?
Adwingo's marketing automation software is the perfect way to set up and run cross-platform, cost-efficient email, landing page and mobile marketing campaigns that will bring you more traffic, leads and sales. It combines email marketing with web presence management to integrate our technology ...
Read more about AdwingoStarts from $99/Month, also offers free forever plan
7.6
Spot Score

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What is Jeeng?
Jeeng is a dynamic tool aiming to improve audience engagement and monetization for content creators and publishers. With its advanced content personalization engine, it delivers customized content and advertisements to subscribers through various channels such as email, push notifications, and ...
Read more about JeengJeeng offers custom pricing plan
7.6
Spot Score

WPCRM
Streamline your marketing and engage customers dynamically.
Best for: SMB teams · Mid-market · Enterprise
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What is WPCRM?
The WPCRM marketing automation software is a Web-based, all-in-one solution to manage your marketing programs and deliver highly personalized customer engagement. It uses cloud computing infrastructure to deliver faster performance at lower cost.
Read more about WPCRMWPCRM offers custom pricing plan
7.6
Spot Score

SAS Marketing Automation
Maximize your marketing with data-driven automation.
Best for: SMB teams · Mid-market · Enterprise
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What is SAS Marketing Automation?
SAS Marketing Automation software from the leader in analytics is both an intuitive marketing campaign manager and a powerful data warehouse. It gives you and your team advanced capabilities to execute the most complex, large-scale, multi-channel marketing strategies for your business.
Read more about SAS Marketing AutomationSAS Marketing Automation offers custom pricing plan
7.6
Spot Score

Actito
Streamline your marketing with Actito's powerful automation tools.
Best for: SMB teams · Mid-market · Enterprise
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What is Actito?
ActiTime Actito Marketing Automation Software offers a comprehensive suite of software solutions for CRM integration, marketing automation and e-mail marketing. ActiTime's intuitive interface is ideal for those who require advanced capabilities to deliver on the promise of multichannel marketing.
Read more about ActitoActito offers custom pricing plan
7.6
Spot Score

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What is Convertri?
Convertri is flexible marketing and email marketing automation software that increases your sales by orchestrating your follow up emails between you and your customers. With Convertri, you can easily send automated follow up emails to people who became subscribers but never buy anything
Read more about Convertri7.6
Spot Score

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What is Trapica?
Trapica is comprehensive marketing engine to engage inbound, outbound and lead nurturing marketing activities. Trapica is designed to be scalable, easy to use and affordable marketing automation software to help you manage campaigns, automate routine marketing processes, and nurture leads for ...
Read more about TrapicaTrapica offers custom pricing plan
7.6
Spot Score

Triggerbee
Building loyal customer connections, effortlessly.
Best for: SMB teams · Mid-market · Enterprise
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What is Triggerbee?
Triggerbee is easy to use marketing automation software that helps companies build transparent relationships with their customers. Triggerbee allows you to create automated campaigns filled with content, announcements, reminders, and specials on your website.
Read more about Triggerbee






