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Best Marketing Automation Software For Free

Top picks for Marketing Automation Software available for Free

9.0

Spot Score

Boost sales and engage customers effortlessly.

4.7

Excellent

Free Trial available, Try Now

Freemium not available

Outgrow offers custom pricing plan

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9.8

Spot Score

Streamline your marketing efforts and see results.

4.5

Very Good

Free Trial available

Freemium not available

Starts from $29/User/Month

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9.5

Spot Score

Streamline your marketing, boost your results.

4.0

Very Good

Free Trial available, Try Now

Freemium not available

Marketo offers custom pricing plan

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Top rated

List of the Best Marketing Automation Software For Free as of June 2026

9.0

Spot Score

Outgrow

Outgrow

RECOMMENDED

Boost sales and engage customers effortlessly.

Best for: SMB teams · Mid-market · Enterprise

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What is Outgrow?

Outgrow is a powerful marketing automation suite that helps you grow your business with marketing and sales software integrations, lead scoring for sales, and personalization capabilities. It is an easy-to-use, powerful marketing automation solution designed specifically for high-growth ...

Read more about Outgrow
Free TrialTry Free →·

Outgrow offers custom pricing plan

9.8

Spot Score

ActiveCampaign - Marketing Automation Software

ActiveCampaign

RECOMMENDED

Streamline your marketing efforts and see results.

Best for: SMB teams · Mid-market · Enterprise

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What is ActiveCampaign?

ActiveCampaign is the most powerful marketing automation tool designed to help you nail your next digital campaign. From nurture campaigns that convert new subscribers into long-term customers, to smart lead scoring that turns warm prospects into paying customers. It is the complete marketing ...

Read more about ActiveCampaign
Free TrialTry Free →·

Starts from $29/User/Month

9.5

Spot Score

Marketo

Marketo

Streamline your marketing, boost your results.

Best for: SMB teams · Mid-market · Enterprise

Start Free Trial

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What is Marketo?

Marketo provides marketing automation software that integrates with your existing marketing tools. This cloud-based solution enables you to increase your sales and profit by providing effective lead management, engagement, and tracking capabilities.

Read more about Marketo
Free TrialTry Free →·

Marketo offers custom pricing plan

9.3

Spot Score

Ontraport - Marketing Automation Software

Ontraport

Boost your sales with automated marketing.

Best for: SMB teams · Mid-market · Enterprise

Start Free Trial

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What is Ontraport?

The OnTraport software is a web-based marketing automation suite which aims to help you generate more sales and leads with efficient, automated follow up. The software incorporates lead capture, email marketing, auto responders, follow-ups and online team collaboration to create lead generation ...

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Free TrialTry Free →·

Starts from $24/Month

9.2

Spot Score

EngageBay - Marketing Automation Software

EngageBay

Streamline your marketing and grow your business effortlessly.

Best for: SMB teams · Mid-market · Enterprise

Try for Free

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What is EngageBay?

EngageBay Marketing Automation allows businesses to streamline their marketing functions, and engage with their prospects and customers. With branded templates, powerful visual marketing tools and dashboard reporting, it allows you to build out a streamlined prospecting process, nurture leads, ...

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Starts from $13.79/User/Month when Billed Yearly, also offers free forever plan

9.2

Spot Score

Omnisend - Marketing Automation Software

Omnisend

Streamline your email marketing with ease.

Best for: SMB teams · Mid-market · Enterprise

Try for Free

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What is Omnisend?

Omnisend is the leading marketing automation software, helps companies in launching and managing email marketing campaigns. It allows users to create personalized emails, automate their follow up processes, track their marketing efforts, build relationships with customers and measure ROI all ...

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Starts from $16/Month, also offers free forever plan

8.9

Spot Score

Hubspot Marketing Hub - Marketing Automation Software

Hubspot Marketing Hub

Empower your marketing with HubSpot's all-in-one solution.

Best for: SMB teams · Mid-market · Enterprise

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What is Hubspot Marketing Hub?

The Marketing Hub is the all-in-one marketing software that provides you with everything you need to know about your customers. It provides full customer profiles and tracking functionality across your entire marketing automation funnel, from leads, to sales and beyond. HubSpot is the only ...

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Free TrialTry Free →·

Starts from $3,600, also offers free forever plan

8.9

Spot Score

Customer.io - Marketing Automation Software

Customer.io

Personalized marketing, simplified.

Best for: SMB teams · Mid-market · Enterprise

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What is Customer.io?

Customer.io is marketing automation software that combines the power of customer data from across your organization into a single actionable database that enables your team to send the right message at the right time to the right people.  It is a complete marketing stack for actionable insights ...

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Free TrialTry Free →·

Starts from $100/Month

8.9

Spot Score

ActiveDEMAND

ActiveDEMAND

Empower Your Marketing, Boost Your Profits

Best for: SMB teams · Mid-market · Enterprise

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What is ActiveDEMAND?

ActiveDEMAND acts as your digital marketing assistant, automating the tedious tasks of managing your website-based marketing campaigns in real-time. It's the ultimate marketing and customer relationship management tool that will make you more money by saving you time.

Read more about ActiveDEMAND
Free TrialTry Free →

8.8

Spot Score

Smoove

Smoove

Seamless marketing automation for ultimate growth.

Best for: SMB teams · Mid-market

Try for Free

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What is Smoove?

Smoove is a cloud-based, SaaS marketing automation software solution that helps companies grow revenue by sequencing and automating marketing tasks across channels such as mobile, social, and email. It is an intuitive sales & marketing automation platform for creating, delivering and measuring ...

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8.8

Spot Score

ActiveTrail

ActiveTrail

Empower your marketing efforts with ActiveTrail.

Best for: SMB teams · Mid-market · Enterprise

Start Free Trial

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What is ActiveTrail?

ActiveTrail helps you create a personalized digital marketing program. It lets you deliver precise digital messages to the right people across all channels. ActiveTrail's cloud-based technology provides an affordable and easy-to-use marketing automation solution for every business.

Read more about ActiveTrail
Free TrialTry Free →

8.8

Spot Score

Vbout

Vbout

Streamline your marketing with Vbout.

Best for: SMB teams · Mid-market · Enterprise

Start Free Trial

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What is Vbout?

Vbout is a cloud-based marketing automation software. It helps companies automate their outbound marketing processes, from advanced prospecting and lead generation to nurture campaigns to activity-based drip campaigns.

Read more about Vbout
Free TrialTry Free →·

Vbout offers custom pricing plan

8.8

Spot Score

Drip - Marketing Automation Software

Drip

Transform your outreach with Drip's automation.

Best for: SMB teams · Mid-market · Enterprise

Start Free Trial

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What is Drip?

Drip was built to cover all your marketing automation needs quickly and easily. Drip is more than just a marketing automation tool. It's the smart way to automate your outreach. It gives you full control over the people you reach out to, the messages you want to send, and the recipients who ...

Read more about Drip
Free TrialTry Free →·

Starts from $39/Month

8.8

Spot Score

dotdigital

dotdigital

Streamline your marketing and drive results.

Best for: SMB teams · Mid-market · Enterprise

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What is dotdigital?

dotdigital Marketing Automation Software is an easy-to-use platform designed to help you implement strategies that generate more qualified leads, convert prospects into customers, and grow your business. It empowers marketers with the personalisation and automation tools to connect with ...

Read more about dotdigital
Free Trial·

dotdigital offers custom pricing plan

8.8

Spot Score

Delivra - Marketing Automation Software

Delivra

Streamline your marketing strategy, delight your customers.

Best for: SMB teams · Mid-market · Enterprise

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What is Delivra?

Delivra is an all-in-one marketing automation software that helps you deliver the best customer experience. It integrates social media management, email marketing, landing page creation, and analytics in a single, easy-to-use dashboard.

Read more about Delivra
Free TrialTry Free →·

Starts from $99/Month

8.8

Spot Score

Freshmarketer - Marketing Automation Software

Freshmarketer

Unleash your marketing potential with Freshmarketer.

Best for: SMB teams · Mid-market · Enterprise

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What is Freshmarketer?

Freshmarketer, with the tagline "Drive Appropriate Business Leads", is a powerful and compact marketing software created to meet the constantly evolving needs of businesses. It helps brands deliver the right message at the right time, leading to increased lead conversion and better ROI. With ...

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Free Trial·

Starts from $19/User/Month when Billed Yearly, also offers free forever plan

8.8

Spot Score

Net-Results

Net-Results

Transforming leads into loyal customers, effortlessly.

Best for: SMB teams · Mid-market · Enterprise

Start Free Trial

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What is Net-Results?

Net-Results is a marketing automation software that maximizes ROI of your marketing efforts. From designing drip email campaigns to lead nurturing programs to creating landing pages. It offers sales pipeline management, marketing automation, business intelligence and tools for nurturing and ...

Read more about Net-Results
Free TrialTry Free →

8.7

Spot Score

Ortto - Marketing Automation Software

Ortto

Unify, analyze, and elevate your brand's growth.

Best for: SMB teams · Mid-market · Enterprise

Start Free Trial

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What is Ortto?

Introducing Ortto – the ultimate solution to boost your brand's growth. With our innovative no-code integrations, you can easily access data from various departments such as marketing, finance, support, sales, and product. This data is seamlessly merged into a single customer profile, enabling ...

Read more about Ortto
Free TrialTry Free →·

Starts from $99/Month

8.6

Spot Score

Aritic PinPoint - Marketing Automation Software

Aritic PinPoint

Transform leads into loyal customers.

Best for: SMB teams · Mid-market · Enterprise

Start Free Trial

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What is Aritic PinPoint?

Aritic PinPoint is a complete Marketing Automation platform that is designed to help Contacts and Leads convert into customers. It offers out-of-the-box, configurable, intuitive, and easy-to-use applications to manage the entire marketing cycle.

Read more about Aritic PinPoint
Free TrialTry Free →·

Starts from $48/Month when Billed Yearly

8.6

Spot Score

Platformly - Marketing Automation Software

Platformly

Simplify your marketing with Platformly.

Best for: SMB teams · Mid-market · Enterprise

Start Free Trial

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What is Platformly?

Platformly makes marketing easy. No complicated apps, endless integrations, or stacks of spreadsheets. For marketers and sales teams, it's an easy software to use for managing and executing email, social media contests and automation.With a Software as a Service package (SaaS), they can scale ...

Read more about Platformly
Free TrialTry Free →·

Starts from $40.33/Month when Billed Yearly

Frequently Asked Questions About Marketing Automation Software

Stuck on something? We're here to help with all the questions and answers in one place.

The most important Marketing Automation Software features to evaluate are Self Service Portal, Contact Management, Project Management, Marketing Automation, Customer Support, List Management. Most buyers prioritize ease of use, reporting, and integration capabilities. Look for tools that cover your core workflow before comparing advanced features.

Marketing Automation Software pricing varies widely — from free plans to enterprise contracts. 15 products on Spotsaas offer a free plan or trial:

The top rated Marketing Automation Software based on verified user reviews and SpotScore are Magic Pixel, Growmatik, TagCommander. These tools score highest on ease of use, feature depth, and customer support — updated monthly from real buyer feedback.

Start by listing your must-have features — commonly Self Service Portal, Contact Management, Project Management, Marketing Automation, Customer Support, List Management. Then filter by team size, budget, and integrations you already use. Compare at least 3 options using free trials before committing. Spotsaas lets you compare side-by-side in minutes.

Yes — 15 Marketing Automation Software on Spotsaas offer a free plan or trial. Free plans cover core features for small teams; paid upgrades unlock advanced reporting and integrations.

The best Marketing Automation Software for small businesses are affordable, quick to set up, and scale without complexity. Look for per-user pricing, no long-term contracts, and strong onboarding support.

About the reviewer

Rajat Gupta is the founder of Spotsaas. Over the past two years, he has reviewed 2,000+ tools across CRM, HR, AI, and finance — applying hands-on product research and a background in commerce and the CFA program to evaluate software through a business and ROI lens. His goal: help teams make software decisions they won't regret.

Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].

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