Best Marketing Automation Software For Free
Top picks for Marketing Automation Software available for Free
9.8
SpotScore
Streamline your marketing efforts and see results.
Free Trial available
Freemium not available
Starts from $29/User/Month
Showing 1-20 out of 98

List of the Best Marketing Automation Software For Free as of July 2026
9.0
SpotScore

Outgrow
RECOMMENDED
Boost sales and engage customers effortlessly.
Best for: SMB teams · Mid-market · Enterprise
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What is Outgrow?
Outgrow is a powerful marketing automation suite that helps you grow your business with marketing and sales software integrations, lead scoring for sales, and personalization capabilities. It is an easy-to-use, powerful marketing automation solution designed specifically for high-growth ...
Read more about Outgrow9.8
SpotScore

ActiveCampaign
RECOMMENDED
Streamline your marketing efforts and see results.
Best for: SMB teams · Mid-market · Enterprise
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What is ActiveCampaign?
ActiveCampaign is the most powerful marketing automation tool designed to help you nail your next digital campaign. From nurture campaigns that convert new subscribers into long-term customers, to smart lead scoring that turns warm prospects into paying customers. It is the complete marketing ...
Read more about ActiveCampaign9.5
SpotScore

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What is Marketo?
Adobe Marketo Engage is a marketing automation platform used by B2B enterprise marketing and demand generation teams at mid-market and large companies. It automates email campaigns, lead nurturing, and lead scoring across channels, and integrates with Salesforce and other CRMs to route ...
Read more about Marketo9.3
SpotScore

What is Ontraport?
Ontraport is a CRM and marketing automation platform designed for small and mid-sized businesses that need to manage contacts, automate marketing and sales, process payments, and build web experiences from a single system. Unlike point solutions that require multiple integrations, Ontraport ...
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9.2
SpotScore
EngageBay
Streamline your marketing and grow your business effortlessly.
Best for: SMB teams · Mid-market · Enterprise
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What is EngageBay?
EngageBay Marketing Automation allows businesses to streamline their marketing functions, and engage with their prospects and customers. With branded templates, powerful visual marketing tools and dashboard reporting, it allows you to build out a streamlined prospecting process, nurture leads, ...
Read more about EngageBayStarts from $13.79/User/Month when Billed Yearly, also offers free forever plan
9.2
SpotScore

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What is Omnisend?
Omnisend is the leading marketing automation software, helps companies in launching and managing email marketing campaigns. It allows users to create personalized emails, automate their follow up processes, track their marketing efforts, build relationships with customers and measure ROI all ...
Read more about OmnisendStarts from $16/Month, also offers free forever plan
8.9
SpotScore

Hubspot Marketing Hub
Empower your marketing with HubSpot's all-in-one solution.
Best for: SMB teams · Mid-market · Enterprise
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What is Hubspot Marketing Hub?
The Marketing Hub is the all-in-one marketing software that provides you with everything you need to know about your customers. It provides full customer profiles and tracking functionality across your entire marketing automation funnel, from leads, to sales and beyond. HubSpot is the only ...
Read more about Hubspot Marketing Hub8.9
SpotScore
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What is Customer.io?
Customer.io is marketing automation software that combines the power of customer data from across your organization into a single actionable database that enables your team to send the right message at the right time to the right people. It is a complete marketing stack for actionable insights ...
Read more about Customer.io8.9
SpotScore

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What is ActiveDEMAND?
ActiveDEMAND is a marketing automation platform for digital agencies and SMB marketing teams that need email campaigns, call tracking, landing pages, and lead attribution managed from a single system. It automates multi-channel workflows and connects to CRMs, allowing agencies to track which ...
Read more about ActiveDEMAND8.8
SpotScore

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What is Smoove?
Smoove is a cloud-based, SaaS marketing automation software solution that helps companies grow revenue by sequencing and automating marketing tasks across channels such as mobile, social, and email. It is an intuitive sales & marketing automation platform for creating, delivering and measuring ...
Read more about Smoove8.8
SpotScore

ActiveTrail
Empower your marketing efforts with ActiveTrail.
Best for: SMB teams · Mid-market · Enterprise
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What is ActiveTrail?
ActiveTrail is an email, SMS, and WhatsApp marketing automation platform for small-to-mid-sized businesses and marketing agencies that need multi-channel campaign automation without enterprise pricing. Its flow-chart automation builder and drag-and-drop editor let teams create multi-step ...
Read more about ActiveTrail8.8
SpotScore

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What is Vbout?
Vbout is an all-in-one marketing automation platform for agencies and small business marketing teams managing email, social media scheduling, and lead nurturing workflows from a single dashboard. It includes lead scoring, drag-and-drop campaign creation, and landing page tools, reducing the ...
Read more about Vbout8.8
SpotScore

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What is Drip?
Drip was built to cover all your marketing automation needs quickly and easily. Drip is more than just a marketing automation tool. It's the smart way to automate your outreach. It gives you full control over the people you reach out to, the messages you want to send, and the recipients who ...
Read more about Drip8.8
SpotScore

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What is dotdigital?
dotdigital Marketing Automation Software is an easy-to-use platform designed to help you implement strategies that generate more qualified leads, convert prospects into customers, and grow your business. It empowers marketers with the personalisation and automation tools to connect with ...
Read more about dotdigitaldotdigital offers custom pricing plan
8.8
SpotScore

Delivra
Streamline your marketing strategy, delight your customers.
Best for: SMB teams · Mid-market · Enterprise
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What is Delivra?
Delivra is an email marketing and automation platform for marketing teams in healthcare, nonprofits, and retail that need precise audience segmentation and reliable deliverability. It automates targeted email campaigns based on subscriber behavior and includes a click-through heat map for ...
Read more about Delivra8.8
SpotScore

Freshmarketer
Unleash your marketing potential with Freshmarketer.
Best for: SMB teams · Mid-market · Enterprise
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What is Freshmarketer?
Freshmarketer, with the tagline "Drive Appropriate Business Leads", is a powerful and compact marketing software created to meet the constantly evolving needs of businesses. It helps brands deliver the right message at the right time, leading to increased lead conversion and better ROI. With ...
Read more about FreshmarketerStarts from $19/User/Month when Billed Yearly, also offers free forever plan
8.8
SpotScore

Net-Results
Transforming leads into loyal customers, effortlessly.
Best for: SMB teams · Mid-market · Enterprise
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What is Net-Results?
Net-Results is a marketing automation software that maximizes ROI of your marketing efforts. From designing drip email campaigns to lead nurturing programs to creating landing pages. It offers sales pipeline management, marketing automation, business intelligence and tools for nurturing and ...
Read more about Net-Results8.7
SpotScore

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What is Ortto?
Introducing Ortto – the ultimate solution to boost your brand's growth. With our innovative no-code integrations, you can easily access data from various departments such as marketing, finance, support, sales, and product. This data is seamlessly merged into a single customer profile, enabling ...
Read more about Ortto8.6
SpotScore

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What is Aritic PinPoint?
Aritic PinPoint is a full-stack marketing automation platform for enterprise and mid-market B2B marketing teams that need behavior-based campaign automation, anonymous visitor tracking, and account-based marketing in one system. It integrates with Salesforce and Zoho CRM, handles multi-channel ...
Read more about Aritic PinPoint8.6
SpotScore

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What is Platformly?
Platformly makes marketing easy. No complicated apps, endless integrations, or stacks of spreadsheets. For marketers and sales teams, it's an easy software to use for managing and executing email, social media contests and automation.With a Software as a Service package (SaaS), they can scale ...
Read more about PlatformlyCompare Top Products
Frequently Asked Questions About Marketing Automation Software
Stuck on something? We're here to help with all the questions and answers in one place.
The most important Marketing Automation Software features to evaluate are Revenue Recognition, Self Service Portal, Contact Management, Project Management, Marketing Automation, Customer Support. Most buyers prioritize ease of use, reporting, and integration capabilities. Look for tools that cover your core workflow before comparing advanced features.
Marketing Automation Software pricing varies widely — from free plans to enterprise contracts. 15 products on Spotsaas offer a free plan or trial:
The top rated Marketing Automation Software based on verified user reviews and SpotScore are Magic Pixel, Growmatik, AiTrillion. These tools score highest on ease of use, feature depth, and customer support — updated monthly from real buyer feedback.
Start by listing your must-have features — commonly Revenue Recognition, Self Service Portal, Contact Management, Project Management, Marketing Automation, Customer Support. Then filter by team size, budget, and integrations you already use. Compare at least 3 options using free trials before committing. Spotsaas lets you compare side-by-side in minutes.
Yes — 15 Marketing Automation Software on Spotsaas offer a free plan or trial. Free plans cover core features for small teams; paid upgrades unlock advanced reporting and integrations.
The best Marketing Automation Software for small businesses are affordable, quick to set up, and scale without complexity. Look for per-user pricing, no long-term contracts, and strong onboarding support.
About the reviewer
Rajat Gupta is the founder of Spotsaas. Over the past two years, he has reviewed 2,000+ tools across CRM, HR, AI, and finance — applying hands-on product research and a background in commerce and the CFA program to evaluate software through a business and ROI lens. His goal: help teams make software decisions they won't regret.
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Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].






