RollWorks Review: Is It The Right Marketing Automation Software For Your Team?
Best for SMB teams · Mid-market · Enterprise
Starts from $975 / Month
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Overview
Pricing
Features
Buyer feedback
Alternatives
Customers
Media
Security & Compliance
Support
FAQ
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What is RollWorks?
RollWorks is a comprehensive Account Based Marketing Platform that helps B2B companies to expand their revenues by leveraging machine learning and detailed account data. With this software, customers can focus efforts on their ideal accounts, engaging them with digital campaigns, personalized webpages, emails, and automating sales processes. For teams big and small, RollWorks is the ideal choice to realize the power of an account-based approach to marketing.
Pricing
Starts from $975 / Month
Best For
Suited for small teams, SMBs, and enterprise
Security & Compliance
Data residency:🇺🇸
RollWorks Software Demo
RollWorks was reviewed internally using user feedback, in-house testing, and market research to assess its performance, reliability, and user experience. Learn how we review products and our evaluation process.
Who should consider RollWorks
- Team types
- Large Enterprises, Medium Business
Why teams choose RollWorks
Leverages machine learning for targeted marketing.
Offers personalized campaign capabilities.
Automates sales processes for efficiency.
Is RollWorks right for you?
What buyers should know before choosing RollWorks
RollWorks is a powerful account-based marketing platform designed to help B2B companies optimize their marketing efforts. Its machine learning capabilities and personalized campaign features make it a strong choice for businesses looking to enhance their marketing strategies.
RollWorks pros and cons
- RollWorks pros
Leverages machine learning for targeted marketing.
Offers personalized campaign capabilities.
Automates sales processes for efficiency.
- RollWorks cons
Setup can be complex and time-consuming.
Requires training for effective use.
Ready to try it?
Get started with RollWorks
Connect with the team for a personalised demo.
Still comparing?
See how it stacks up
Compare RollWorks side-by-side with top Marketing Automation Software alternatives.
What is the pricing of RollWorks?
RollWorks Pricing Plans
Starter
$975
/Month
Account list builder
ICP insights
Account groups
Account scoring models - 1 ICP model
Account intent - 5 Topics
Show more +
Standard
Account list builder
ICP insights
Account groups
Account scoring models - 2 ICP model
Account intent - More topics, more accounts
Show more +
Professional
Account list builder
ICP insights
Account groups
Account scoring models - 4 ICP model
Account intent - More topics, more accounts
Show more +
Ultimate
Account list builder
ICP insights
Account groups
Account scoring models - 8 ICP model
Account intent - Even More topics, more accounts
Show more +
Weighing your options?
Not sure if RollWorks fits your budget?
RollWorks reviews and ratings
Buyer sentiment
Buyer sentiment is positive across 439 reviews, with strong overall satisfaction.
What buyers like
- Account-based marketing
- Machine learning insights
- Personalized campaigns
Common complaints
- Complex setup process
- May require training
- Limited to B2B marketing
Are you using RollWorks?
- See if RollWorks fits your business
- Real pricing — no sales pressure
- A demo or quick answers, your call
Step 1 of 4
How big is your team?
We tailor recommendations to companies your size.
What are the features of RollWorks?
Campaign management includes planning, execution, tracking, and analysis of direct marketing initiatives. These responsibilities include the…
People can collaborate more easily with the help of collaboration tools. The goal of a collaboration tool is to help a group of two or more…
A contact database allows a business to more efficiently manage and coordinate information about its clients, customers, and other contacts.…
Contact management refers to keeping, organizing, and managing information about your customers, prospects, and sales leads. In its most bas…
A real-time email marketing dashboard displays metrics. This allows individuals to track the effectiveness of an email marketing initiatives…
Data Import-Export is a software feature that plays a key role in improving the functionality and usability of any software. It allows users…
The process of saving lead data to convert the lead into a paying customer is termed "lead capture." A newsletter subscription or a quote re…
The lead management process is a series of activities in which businesses engage with leads and convert them into customers. It entails gath…
Lead Qualification is an essential feature of many software programs which helps businesses to efficiently identify and prioritize their pot…
Performance Management is a comprehensive approach to managing the performance of individuals, teams, and organizations in order to achieve…
Reporting provides complete visibility of the project and a clear grasp of what has to be done to the on-site personnel. The reporting proce…
The technique of managing a task throughout its life cycle is known as task management. Planning, testing, tracking, and reporting are all p…
RollWorks security and data handling
Key compliance certifications and security features for IT and security teams evaluating RollWorks.
Certifications
Developer & data
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RollWorks Customers
Dialpad
NS1
Pitchbook
aircall
snowflake
RollWorks Support Options
Frequently Asked Questions About RollWorks
Common questions buyers ask before choosing RollWorks.
RollWorks is a Marketing Automation Software. RollWorks offers Performance Management, Contact Database, Campaign Management, Task Management, Data Import-Export and many more functionalities.
Buyers commonly note the following limitations of RollWorks: Setup can be complex and time-consuming.; Requires training for effective use..
Some top alternatives to RollWorks includes Outgrow, ActiveCampaign, CleverTap, Moosend and Plotline.
RollWorks offers Subscription, Quotation Based pricing models
The starting price of RollWorks is $975/Month
Free buyer scorecard
Evaluate RollWorks with the marketing automation software buyer scorecard
A weighted marketing automation software scorecard to assess RollWorks objectively and compare it against the alternatives.
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Ready to try it?
Get started with RollWorks
Get connected with the team for a personalised demo.
About the reviewer
Rajat Gupta is the founder of Spotsaas. Over the past two years, he has reviewed 2,000+ tools across CRM, HR, AI, and finance — applying hands-on product research and a background in commerce and the CFA program to evaluate software through a business and ROI lens. His goal: help teams make software decisions they won't regret.
Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].