8.5
SpotScore

Taplytics Review: Is It The Right Marketing Automation Software For Your Team?
Best for SMB teams · Mid-market · Enterprise
Taplytics offers custom pricing plan

RBC Financial Group
Crate and Barrel
Houseparty
Grubhub
Chick-fil-aTrusted by teams including RBC Financial Group
Overview
Pricing
Features
Buyer feedback
Alternatives
Customers
Media
Support
FAQ
Blogs
What is Taplytics?
Taplytics is an A/B testing and campaign personalization platform for product and marketing teams at mobile and web companies who need to run data-driven experiments on user experiences. It provides a drag-and-drop campaign builder and inline editing for landing pages so teams can deploy and test variants without developer involvement for each iteration. On-the-fly analysis lets teams read experiment results in real time rather than waiting for scheduled reporting cycles.
Pricing
Taplytics offers custom pricing plan
Best For
Suited for small teams, SMBs, and enterprise
Taplytics Software Demo
Taplytics was reviewed internally using user feedback, in-house testing, and market research to assess its performance, reliability, and user experience. Learn how we review products and our evaluation process.
Who should consider Taplytics
- Team types
- Large Enterprises, Medium Business
Why teams choose Taplytics
Powerful analytics with acquisition, engagement, cohort, and retention insights.
Strong native mobile A/B testing with minimal implementation effort.
Integrates easily with third-party tools like Google Analytics, Mixpanel, and Segment.
Is Taplytics right for you?
Taplytics pros and cons
- Taplytics pros
Powerful analytics with acquisition, engagement, cohort, and retention insights.
Strong native mobile A/B testing with minimal implementation effort.
Integrates easily with third-party tools like Google Analytics, Mixpanel, and Segment.
- Taplytics cons
The platform can feel slow to navigate between screens at times.
Ready to try it?
Get started with Taplytics
Connect with the team for a personalised demo.
Still comparing?
See how it stacks up
Compare Taplytics side-by-side with top Marketing Automation Software alternatives.
What is the pricing of Taplytics?
Taplytics uses custom pricing — plans are tailored to your team size and needs. Contact them for a quote.
Taplytics Pricing Plans
Weighing your options?
Not sure if Taplytics fits your budget?
Taplytics reviews and ratings
Buyer sentiment
Buyer sentiment is positive across 5 reviews, with strong overall satisfaction.
What buyers like
- Powerful analytics with acquisition, engagement, cohort, and retention insights.
- Strong native mobile A/B testing with minimal implementation effort.
- Integrates easily with third-party tools like Google Analytics, Mixpanel, and Segment.
Common complaints
- The platform can feel slow to navigate between screens at times.
Are you using Taplytics?
What users are saying
AB
Adam B
05/14/19
Solid Optimization Platform
What do you like best? Easy to use code-free visual editor, robust experiment targeting and real-time goal reporting. Pricing is competitive and ...
Read more
AS
Aniket S
07/24/18
Best Web A/B testing by Taplytics
What do you like best? Taplytics provide Powerful analytics System. It can be easily integrated with third party services like google analytics, ...
Read more
RB
Rakesh B
03/01/17
Taplytics provide mobile A/B testing with ease
What do you like best? Taplytics provides a great platform for creating mobile apps which can be fully integrated for A/B testing, data analytics and ...
Read more
SS
Simon S
06/26/16
Taplytics
What do you like best? TapAnalytics helps with cost and complications associated with importing, managing and reporting on marketing campaigns and ...
Read more
AP
Ajit P
03/30/16
Best native mobile A/B testing platform
What do you like best? Taplytics makes native mobile A/B testing a breeze. Their best feature easily is their powerful analytics. They gives us key ...
Read more

- See if Taplytics fits your business
- Real pricing — no sales pressure
- A demo or quick answers, your call
Step 1 of 4
How big is your team?
We tailor recommendations to companies your size.
What are the features of Taplytics?
Analytics (ROI Tracking) is a method of calculating the return on investment from a company's marketing expenditures. Return on marketing in…
Marketers frequently use demographic information such as age, gender, residency, or region and a variety of other predetermined attributes t…
An organization creates and controls marketing and sales processes, people, policies, and platforms to offer goods and services indirectly t…
Drip emails are a sequence of automated emails sent to people who complete a specific action. You may specify the number of emails to send a…
Landing pages are single-page websites designed to promote or advertise a marketing or ad campaign. Visitors " land " on a landing page afte…
The lead management process is a series of activities in which businesses engage with leads and convert them into customers. It entails gath…
lead nurturing creates and reinforces relationships with customers, at every point of the sales funnel. A good lead nurturing plan concentra…
Multivariate testing is a process for testing a hypothesis by changing numerous factors. Multivariate testing aims to determine which combin…
Website visitor tracking is the practise of collecting, storing, and sharing information on visitors' activity on the internet by website ad…
Taplytics Customers
Taplytics Support Options
Frequently Asked Questions About Taplytics
Common questions buyers ask before choosing Taplytics.
Taplytics is a Marketing Automation Software. Taplytics offers Website Visitor Tracking, Lead Nurturing, Lead Management, Landing Pages, Email Drip Campaigns and many more functionalities.
Buyers commonly note the following limitations of Taplytics: The platform can feel slow to navigate between screens at times..
Some top alternatives to Taplytics includes Outgrow, ActiveCampaign, CleverTap, Moosend and Show&Tell.
Taplytics offers Quotation Based pricing model
The starting price is not disclosed by Taplytics. You can visit Taplytics pricing page to get the latest pricing.
Free buyer scorecard
Evaluate Taplytics with the marketing automation software buyer scorecard
A weighted marketing automation software scorecard to assess Taplytics objectively and compare it against the alternatives.
- Weighted criteria you can edit
- Score vendors side-by-side
- Shareable with your buying committee
No file downloads on screen — we email it to you. One-click unsubscribe anytime.
Ready to try it?
Get started with Taplytics
Get connected with the team for a personalised demo.
About the reviewer
Rajat Gupta is the founder of Spotsaas. Over the past two years, he has reviewed 2,000+ tools across CRM, HR, AI, and finance — applying hands-on product research and a background in commerce and the CFA program to evaluate software through a business and ROI lens. His goal: help teams make software decisions they won't regret.
Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].



















