Spot Score

Detailed Review of Pardot - Marketing Automation Software Software 2025

Powering your marketing success.

4.2

(3396)

Save to Favourites

Add to compare

Request a Quote

Overview

Features

Pricing

Alternatives

Ratings

Media

Customers

Support

FAQs

What is Pardot?

Affiliate Disclosure

Pardot is a web-based marketing automation software solution that helps businesses of all sizes and across verticals drive leads and revenue growth while reducing costs. Pardot's easy to use interface, intuitive yet powerful features and advanced functionality are designed to help you succeed at marketing your products/services effectively and efficiently.

Customer Type

Large Enterprises
Medium Business
Small Business

Platform Type

SaaS/Web/Cloud

Pardot software demo

Do you work for Pardot? Take Control of this page. Click here

Pardot was reviewed internally using user feedback, in-house testing, and market research to assess its performance, reliability, and user experience. Learn how we review products and our evaluation process.

What is the pricing of Pardot?

Visit website

Free Trial

Not available

Pricing Model

Paid Plans (Subscription )

Visit website

Screenshots of the Pardot Pricing Page

Disclaimer: Pricing information for Pardot is provided by the software vendor or sourced from publicly accessible materials. Final cost negotiations and purchasing must be handled directly with the seller. For the latest information on pricing, visit website. Pricing information was last updated on .

View detailed pricing for Pardot

Top Alternatives to Pardot in 2025

Recommended

Outgrow

Boost sales and engage customers ...

9.0

Excellent

Visit website Compare Pardot vs Outgrow

Recommended

ActiveCampaign

Streamline your marketing efforts ...

9.8

Very Good

Visit website Compare Pardot vs ActiveCampaign

Recommended

CleverTap

Turn data into dollars with CleverTap.

9.8

Very Good

Visit website Compare Pardot vs CleverTap

Recommended

Moosend

Boost your business with Moosend's ...

8.8

Very Good

Visit website Compare Pardot vs Moosend

Omnisend

Streamline your email marketing ...

9.2

Very Good

Compare Pardot vs Omnisend

ActiveTrail

Empower your marketing efforts with ...

8.8

Excellent

Compare Pardot vs ActiveTrail

EngageBay

Streamline your marketing and grow ...

9.2

Excellent

Compare Pardot vs EngageBay

Hubspot Marketing Hub

Empower your marketing with ...

8.9

Very Good

Compare Pardot vs Hubspot Marketing Hub

Oracle Eloqua

Empower your marketing with ...

7.9

Very Good

Compare Pardot vs Oracle Eloqua

MailChimp

Connecting businesses with their ...

9.5

Very Good

Compare Pardot vs MailChimp

Salesforce Email Studio

Boost engagement with personalized ...

8.9

Very Good

Compare Pardot vs Salesforce Email Studio

Elite Campaign

Transforming your email marketing game.

8.1

Excellent

Compare Pardot vs Elite Campaign

Adobe Marketo Engage

Simplify your customer journey with ...

9.6

Very Good

Compare Pardot vs Adobe Marketo Engage

Ackwire

Effortlessly automate and optimize ...

7.6

Compare Pardot vs Ackwire

View all Pardot alternatives

Pardot Reviews & Ratings

4.2

Very Good

Based on 3396 ratings & 3426 reviews

Rating Distribution

Excellent

(1659)

Very Good

(1147)

Good

(354)

Poor

(161)

Terible

(105)

Expert's Review

Salesforce Marketing Cloud Account Engagement (formerly Pardot) emerges as a powerful marketing automation tool, particularly well-suited for B2B organizations and those deeply embedded in the Salesforce ecosystem. Its tight integration with Salesforce enables seamless alignment between sales and marketing teams, making lead tracking, nurturing, and conversion ...Read more

What are the Pros and Cons of Pardot?

Comprehensive marketing suite that simplifies automation, lead scoring, segmentation, and campaign execution.
Seamless integration with Salesforce CRM, enabling unified pipeline management and better visibility into sales and marketing data.
Intuitive drag-and-drop tools for designing landing pages and creating emails without heavy technical expertise.
Data-driven insights and robust analytics, enabling businesses to optimize campaigns and make informed decisions.

Steep learning curve for beginners, with complex features and a need for technical expertise in some areas like custom branding.
Cost-prohibitive for small or mid-sized businesses due to high pricing.

Pardot User Review

Ana Carla R

01/26/24

5 out of 5

"El marketing en la nube es una experiencia increíble"

What do you like best about Salesforce Marketing Cloud Account Engagement? Me gusta lo fácil que es usar, involucrar y diseñar estrategias para el ...

RAGUL L

12/21/23

5 out of 5

"Powerful but complex, costly for some."

What do you like best about Salesforce Marketing Cloud Account Engagement? Salesforce Marketing Cloud is a powerful platform that offers a ...

Yawer A

12/14/23

5 out of 5

"Very nice experience to using feel very comfortable"

What do you like best about Salesforce Marketing Cloud Account Engagement? All the services which they give that all are awesome What do you dislike ...

vrushabh a

12/13/23

5 out of 5

"Salesforce marketing cloud"

What do you like best about Salesforce Marketing Cloud Account Engagement? Salesforce marketing cloud is the best digital marketing cloud platform for ...

View all Reviews

Pardot Customers

VMware

Sequoia Financial Group

ENGIE Cofely

InsideView

ModularWalls

Phononic

Pardot Support Options

Contact

+1 800-667-6389

Customer Service

Business Hours

Online

Location

Atlanta, Georgia

Reach out to Pardot Social channels

Frequently Asked Questions (FAQs)

Stuck on something? We're here to help with all the questions and answers in one place.

Pardot is a Marketing Automation Software. Pardot offers Lead Scoring, Multivariate Testing, Analytics (ROI Tracking), Campaign Segmentation, Channel Management and many more functionalities.

Some top alternatives to Pardot includes Outgrow, ActiveCampaign, CleverTap, Moosend and Ackwire.

Yes, Pardot provides API.

No, Pardot doesn't provide mobile app.

Pardot is located in Atlanta, Georgia

Pardot offers Subscription pricing model

We don't have information regarding integrations of the Pardot as of now.

The starting price is not disclosed by Pardot. You can visit Pardot pricing page to get the latest pricing.

This software is researched and edited by

Rajat Gupta

Rajat Gupta is the founder of Spotsaas, where he reviews and compares software tools that help businesses work smarter. Over the past two years, he has analyzed thousands of products across CRM, HR, AI, and finance — combining real-world research with a strong foundation in commerce and the CFA program. He's especially curious about AI, automation, and the future of work tech. Outside of SpotSaaS, you'll find him on a badminton court or tracking the stock market.

Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].

Detailed Review of Pardot - Marketing Automation Software Software 2025

What is Pardot?

Customer Type

Platform Type

Pardot software demo

What are the features of Pardot?

What is the pricing of Pardot?

Top Alternatives to Pardot in 2025

Outgrow

ActiveCampaign

CleverTap

Moosend

Omnisend

ActiveTrail

EngageBay

Hubspot Marketing Hub

Oracle Eloqua

MailChimp

Salesforce Email Studio

Elite Campaign

Adobe Marketo Engage

Ackwire

Pardot Reviews & Ratings

Expert's Review

What are the Pros and Cons of Pardot?

Pardot User Review

Pardot Customers

Pardot Support Options

Reach out to Pardot Social channels

Frequently Asked Questions (FAQs)