8.9
SpotScore
Act-On Reviews in July 2026: User Ratings, Pros & Cons
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Act-On Reviews & Ratings
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Spotsaas Editor’s POV
Act-On is a versatile and reliable marketing automation platform that stands out for its user-friendly interface, robust capabilities, and outstanding customer support. Users repeatedly praise its intuitive design, which facilitates ease of navigation and empowers marketers to create, execute, and manage campaigns without requiring extensive technical expertise. ...Read more
Act-On pros and cons
Outstanding customer support with timely assistance and deep product knowledge.
User interface lets non-technical users navigate without advanced expertise.
Drag-and-drop email builder with customizable templates speeds up campaign creation.
Reporting tracks leads, digital activity, and ROI.
Extensive features can overwhelm newcomers without proper guidance.
Some user feedback suggests the email and landing page builders could be more user-friendly.
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Showing 1-10 out of 1014
FF
Frank F
12/03/23
"Act-On Support"
What do you like best about Act-On? The ease of communication and the professionalism the support person (Luke) displayed. Also my availability was a challenge but Luke was focused and rescheduled our session with out a problem.
FF
Frank F
12/03/23
"Act-On Support"
What do you like best about Act-On? The ease of communication and the professionalism the support person (Luke) displayed. Also my availability was a challenge but Luke was focused and rescheduled our session with out a problem.
AN
Allison N
12/01/23
"Helpful in the basics, but a lot of unused potential"
What do you like best about Act-On? I appreciate Act-On's general clarity of usage. For the things I know how to do, I can always clearly see a path to them, and I am able to figure out different questions I have about the things I know using the tools Act-On presents.
AU
Anonymous User
11/29/23
"Act-on has been reliable and easy to navigate."
What do you like best about Act-On? What I like most about Act-on is the easy to navigate features when it comes to building an email or when it comes to data collecting. The Act-on team that I work with are very supportive and are able to help solve problems and answer questions I may come across. I am in Act-on daily so have the user friendly platform makes things a lot easier than other programs I have used in the past.
AU
Anonymous User
11/22/23
"Marketing Automation Powerhouse Platform"
What do you like best about Act-On? The in-depth knowledge support team at Tactical has been the key to unlocking all that Act-On has to offer our complex integrations and marketing campaigns' success!
KB
Kaitlin B
11/07/23
"Game Changer for TAO"
What do you like best about Act-On? The ease of organization of marketing lists Syncs with Salesforce
KB
Kaitlin B
11/07/23
"Game Changer for TAO"
What do you like best about Act-On? The ease of organization of marketing lists Syncs with Salesforce
GG
Gabe G
10/25/23
"For any business looking to dive into marketing automation, Act-On makes it easy"
What do you like best about Act-On? My clients and I use it for a range of different reasons and that's what is so great about Act-On! From the initial implementation of lead scoring and web forms for gated content, it significantly helps support our demand gen efforts. Data is easy to manage and form-fill alerts are quick to set up, meaning that my clients are notified of all opportunities and results. The drag-and-drop email builder is very easy to use and with templates and duplication ...
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AU
Anonymous User
10/25/23
"Excellent commitment to customer success and CRM integration"
What do you like best about Act-On? The out-of-the-box integration with the NetSuite CRM is a game-changer for us. Our organization is committed to staying with NetSuite and finding other vendors that natively integrate with the CRM has been a challenge. Act-On does that without the need for a third-party data integrator and has made consistent improvements to the connector, expanding the amount of data that can be passed between the systems.
DA
Dawn A
10/12/23
"value for your price"
What do you like best about Act-On? Having the customer service team to help when you are struggling. Easy to build email templates What do you dislike about Act-On?
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Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].