UTM & Tracking Plan
A ready-to-use UTM convention, governance model and tracking log that keeps your marketing attribution clean and consistent across every channel.
- ✓ Naming conventions for all 5 UTM parameters with allowed values
- ✓ Channel-by-channel tagging cheat sheet (Google, LinkedIn, email, partners)
- ✓ Pre-publish QA checklist and a per-campaign tracking log
- ✓ A governance model to stop facebook/Facebook/fb tag drift
Where should we send it? Free · arrives in seconds · no spam.
We email it to you — one-click unsubscribe anytime.
- 1Tell us where to send it
Your name and work email — nothing more.
- 2Check your inbox
Your plan arrives in seconds, not days.
- 3Use it with your team
Editable and ready to share — make it your own.
See exactly what you're getting
Built on verified data, not vendor spin
Every Spotsaas resource draws on the Spotsaas Score — a blend of verified review ratings, review volume, and feature depth across 273 marketing automation software tools. Refreshed regularly; data as of June 2026.
Questions, answered
Is the Marketing Automation guide free?
Yes — completely free. Enter your email and we send it to your inbox instantly. No credit card, no sales call.
Can I edit it?
Yes — it's built to be edited and shared with your team.
How current is the data?
Refreshed regularly; every file is stamped with its data date (currently June 2026).
Is Spotsaas independent?
Yes — rankings and the Spotsaas Score come from verified data, and vendors can't pay to rank higher.