9.0
Spot Score
Autopilot Review: Is It The Right Marketing Automation Software For Your Team?MIGRATED TO Ortto
MIGRATED TO Ortto
Best for SMB teams · Mid-market · Enterprise
Free Trial Available
GDPR
SOC 2Autopilot offers custom pricing plan
Samsung
Atlassian
Greenpeace
lyftTrusted by many companies including Samsung
Overview
Pricing
Features
Buyer feedback
Alternatives
Customers
Media
Security & Compliance
Support
FAQ
Blogs
SpotSaaS Analysis for Autopilot
Autopilot is a marketing automation software used by marketing managers and small marketing teams, particularly in small to medium-sized businesses. With a rating of 4.2 out of 5 from 517 reviews, it is broadly validated, indicating a strong user base that appreciates its features and performance.
Autopilot's intuitive and user-friendly interface makes it accessible even for those with limited technical skills, while its strong email automation capabilities allow for the creation of personalized, triggered campaigns that effectively engage customers. However, potential buyers should be aware of its expensive pricing plans, which can be restrictive for small businesses or startups operating on tight budgets.
Quick facts about Autopilot
What is Autopilot?
Autopilot is our marketing automation software for small business, which offers features such as email marketing, landing page creation, social media management and advanced analytics. Autopilot offers our users a unique combination of speed, functionality, ease of use and affordability that is simply unmatched by other solutions.
Pricing
Autopilot offers custom pricing plan
Free Trial available
Best For
Suited for solo users, small teams, SMBs, and enterprise
Security & Compliance
SOC 2GDPRSSO & MFA supported
Data residency:🇺🇸
Autopilot Software Demo
Autopilot was reviewed internally using user feedback, in-house testing, and market research to assess its performance, reliability, and user experience. Learn how we review products and our evaluation process.
Who should consider Autopilot
- Use cases
- Small businesses seeking marketing automation, Email marketing campaigns, Customer journey and segmentation management
- Team types
- Marketing managers, Small marketing teams
- Company size
- 1-50 employees, 51-500 employees
- Workflow style
- Simple and streamlined
- Setup complexity
- Low
Why teams choose Autopilot
Intuitive and user-friendly interface suitable for non-technical users
Robust email automation with personalized triggered campaigns
Responsive and helpful customer support team
Is Autopilot right for you?
Best for small businesses needing easy, robust email marketing automation.
Choose Autopilot if
- You are a small business with 1-500 employees seeking simple marketing automation.
- You want an intuitive drag-and-drop campaign builder for customer journey creation.
- You need strong email automation with personalized triggered campaigns and good support.
Consider alternatives if
- You require built-in CRM functionality integrated within your marketing platform.
- You need highly customizable email templates beyond basic design flexibility.
What buyers should know before shortlisting Autopilot
Ortto (formerly known as Autopilot) has garnered significant praise over the past year for its intuitive and visually appealing interface, robust marketing automation capabilities, and strong customer support. As an all-in-one platform, Ortto empowers businesses to create personalized customer journeys, automate email campaigns, and streamline their marketing efforts.
Users have repeatedly highlighted the tool's drag-and-drop campaign builder as both powerful and user-friendly, making it accessible to teams with varying levels of technical expertise. Its ability to integrate with third-party apps such as Salesforce, Google Ads, and Facebook further sets it apart, offering a holistic approach to managing marketing operations.
That said, there are certain areas where Ortto could improve. Some users have noted pricing as a drawback, especially for smaller businesses, and a few expressed concerns about limited native integrations and occasional bugs.
Additionally, while the email editor and reporting features are functional, they have room for enhancement to better meet advanced needs. Overall, Ortto stands out as a flexible, efficient, and feature-rich marketing automation platform.
For businesses seeking an all-in-one solution with a focus on ease of use and customer engagement, it remains an excellent choice, provided they are comfortable with the investment.
Autopilot pros and cons
- Autopilot pros
Intuitive and user-friendly interface suitable for non-technical users
Robust email automation with personalized triggered campaigns
Responsive and helpful customer support team
- Autopilot cons
Expensive pricing plans limiting accessibility for startups and small businesses
Limited email template design flexibility for advanced customization
Ready to try it?
Get started with Autopilot
Start your free trial — no credit card required.
Still comparing?
See how it stacks up
Compare Autopilot side-by-side with top Marketing Automation Software alternatives.
What is the pricing of Autopilot?
Autopilot uses custom pricing — plans are tailored to your team size and needs. Contact them for a quote.
Autopilot reviews and ratings
Buyer sentiment
Overall positive sentiment highlights ease of use, strong automation features, and good support, tempered by concerns over pricing and occasional technical issues.
What buyers like
- Ease of use
- Email automation capabilities
- Customer support responsiveness
Common complaints
- Pricing affordability
- Technical reliability
What users are saying
EZ
Elisha Zachariah
01/12/24
Metapop Network mining
Metapop Network mining Metapop Network is a digital currency that you mine with phone. It's Avive project like that just paid it Miners ...
Read more
KJ
Kyle J
10/05/23
"Use marketing techniques to expand your audience and build lasting relationships"
What do you like best about Ortto? The tool's efficiency and efficacy in performing its functions directly translate to time savings, an essential ...
Read more
MA
Mehmet A
10/03/23
"Easy to use"
What do you like best about Ortto? It was really easy to use and customer support is great when you want to know something What do you dislike about ...
Read more
EL
Eric L
05/04/23
"Ease of use backed by one classy team!"
What do you like best about Ortto? Ortto has been extremely helpful in assisting us in maximizing client campaigns. The platform's recommendations ...
Read more
DC
David C
05/03/23
"Easy to use marketing platform"
What do you like best about Ortto? If you're a marketer or marketing team that is looking for a marketing platform that can handle emails, custom ...
Read more
MF
Margarida F
05/03/23
"Effective Email Marketing and Customer Management"
What do you like best about Ortto? One thing I appreciate about Ortto is its robust email automation capabilities. The platform makes it easy for ...
Read more
What are the features of Autopilot?
A/B testing, also known as split testing, is a marketing experiment in which you divide your audience to test various campaign versions and…
Analytics (ROI Tracking) is a method of calculating the return on investment from a company's marketing expenditures. Return on marketing in…
A script that automates email answers is known as an autoresponder. The script is activated by user actions on a website or when a user send…
Marketers frequently use demographic information such as age, gender, residency, or region and a variety of other predetermined attributes t…
An organization creates and controls marketing and sales processes, people, policies, and platforms to offer goods and services indirectly t…
Click-through tracking is an analytical function that measures and reports where individuals click or tap on websites, apps, and emails. A c…
Drip campaigns are a series of automated emails sent in response to user actions or predefined schedules. They let you interact with groups…
Drip emails are a sequence of automated emails sent to people who complete a specific action. You may specify the number of emails to send a…
An event-triggered email is sent automatically when a specific event happens. The events could be a one-time occurrence or a user-performed…
Landing pages are single-page websites designed to promote or advertise a marketing or ad campaign. Visitors " land " on a landing page afte…
The lead management process is a series of activities in which businesses engage with leads and convert them into customers. It entails gath…
lead nurturing creates and reinforces relationships with customers, at every point of the sales funnel. A good lead nurturing plan concentra…
Lead scoring is a sales and marketing tool for determining the sales readiness of leads. You score leads based on their level of interest in…
A mailing list is the total number of people who have signed up for your website, whether a blog, an e-commerce site or a corporate website.…
Multivariate testing is a process for testing a hypothesis by changing numerous factors. Multivariate testing aims to determine which combin…
A spam check tool examines your email to see if it will be flagged by spam filters and removed from a subscriber's inbox. The program examin…
A system of regulating a company's document ecosystem based on a variety of document templates is known as template management. It's commonl…
Website visitor tracking is the practise of collecting, storing, and sharing information on visitors' activity on the internet by website ad…
Autopilot security and data handling
Key compliance certifications and security features for IT and security teams evaluating Autopilot.
Certifications
Security features
Developer & data
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Autopilot Customers
Samsung
Atlassian
Greenpeace
lyft
Autopilot Support Options
Frequently Asked Questions About Autopilot
Common questions buyers ask before choosing Autopilot.
Autopilot is a Marketing Automation Software. Autopilot offers Lead Scoring, Multivariate Testing, Analytics (ROI Tracking), Campaign Segmentation, Channel Management and many more functionalities.
Autopilot is a strong fit if: You are a small business with 1-500 employees seeking simple marketing automation.; You want an intuitive drag-and-drop campaign builder for customer journey creation.. Consider alternatives if: You require built-in CRM functionality integrated within your marketing platform.; You need highly customizable email templates beyond basic design flexibility..
Buyers commonly note the following limitations of Autopilot: Expensive pricing plans limiting accessibility for startups and small businesses; Limited email template design flexibility for advanced customization; Occasional technical issues such as server slowness and bugs.
Some top alternatives to Autopilot includes Outgrow, ActiveCampaign, CleverTap, Moosend and Adobe Marketo Engage.
Autopilot offers Free Trial, Subscription, Quotation Based pricing models
The starting price is not disclosed by Autopilot. You can visit Autopilot pricing page to get the latest pricing.
Ready to try it?
Get started with Autopilot
Start your free trial — no credit card required.
Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].
