Marketing Lead-Scoring Model
The scoring logic your marketing automation platform needs to separate ready buyers from early browsers — fit points by firmographics, engagement points by behavior, decay for going cold, and a defined MQL threshold that triggers the handoff to sales.
- ✓ Fit scoring (firmographic & demographic)
- ✓ Engagement scoring by activity
- ✓ Score decay & negative scoring
- ✓ MQL threshold & sales handoff trigger
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Built on verified data, not vendor spin
Every Spotsaas resource draws on the Spotsaas Score — a blend of verified review ratings, review volume, and feature depth across 273 marketing automation software tools. Refreshed regularly; data as of June 2026.
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