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List of the Best Marketing Automation Software in 2026

Rajat Gupta
Researched and Edited by Rajat Gupta
Rajat Gupta

Researched and Edited by Rajat Gupta

Last updated: · How we review

Editor's Summary · Marketing Automation Software

ActiveCampaign leads with a high SpotScore of 9.8/10 and an impressive 12,031 ratings, indicating strong user satisfaction and reliability. Google Tag Manager also boasts a SpotScore of 9.8/10, offering a freemium pricing model that appeals to budget-conscious marketers. Adobe Marketo Engage, with 4,248 ratings and a SpotScore of 9.6/10, is a solid choice for those seeking strong features backed by a reputable brand.

Marketing automation software streamlines marketing tasks and workflows, primarily used by marketing teams in large enterprises and digital agencies looking to enhance efficiency and effectiveness.

Quick picks for Marketing Automation Software

  • Best overallActiveCampaign
  • Best for enterprise marketing teamsAdobe Marketo Engage
  • Best for budget-conscious marketersGoogle Tag Manager
  • Best free optionGoogle Tag Manager

Who gets the most from Marketing Automation Software

  • 1Marketing managers at e-commerce companies optimizing multi-channel campaigns
  • 2Sales and marketing operations specialists managing B2B lead nurturing and CRM integration
  • 3Marketing automation specialists in SaaS firms implementing advanced segmentation and scoring
How to choose Marketing Automation Software

If you prioritize quick onboarding and beginner-friendly interfaces, filter by 'User-friendly' strengths and 'Free Trial' availability. For enterprise-level B2B lead management, sort by rating and filter for Salesforce CRM integration or advanced lead scoring features.

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Showing 101-120 out of 140

9.0

Spot Score

User.com - Marketing Automation Software

User.com

Accelerate conversions with User.com's powerful automation.

Best for: SMB teams · Mid-market · Enterprise

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What is User.com?

User.com is a fast, powerful, and easy to use software that will help you connect with your prospective customers and increase your online sales. It's created to bring simplicity to marketing automation tools.

Read more about User.com

User.com offers custom pricing plan

8.4

Spot Score

Akero - Marketing Automation Software

Akero

Streamline customer engagement & retention with Akero.

Best for: SMB teams · Mid-market · Enterprise

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What is Akero?

Akero is a marketing automation software for physical service businesses. Akero streamlines the engagement and retention process, allowing you to personalize every interaction with your customers. It's easy-to-use, affordable and works with any email marketing or CRM platform.

Read more about Akero

Akero offers custom pricing plan

9.2

Spot Score

MoEngage - Marketing Automation Software

MoEngage

Empowering meaningful interactions for enhanced growth.

Best for: SMB teams · Mid-market · Enterprise

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What is MoEngage?

MoEngage is a renowned customer engagement tool offering an integrated, customer-centric approach without relying on external consultants or complex coding. Its insights-led approach enhances growth and customer satisfaction. Key features include real-time transactional alerts (MoEngage Inform) ...

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MoEngage offers custom pricing plan

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8.8

Spot Score

Delivra - Marketing Automation Software

Delivra

Streamline your marketing strategy, delight your customers.

Best for: SMB teams · Mid-market · Enterprise

Start Free Trial

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What is Delivra?

Delivra is an all-in-one marketing automation software that helps you deliver the best customer experience. It integrates social media management, email marketing, landing page creation, and analytics in a single, easy-to-use dashboard.

Read more about Delivra
Free TrialTry Free →·

Starts from $99/Month

8.5

Spot Score

Taplytics - Marketing Automation Software

Taplytics

Data-driven campaigns made simple.

Best for: SMB teams · Mid-market · Enterprise

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What is Taplytics?

TAPlytics provides a simple experience to create custom campaigns and landing pages through the power of data visualization. It offers users a drag and drop feature that is easy to understand and use, On-the-fly analysis, and Inline editing features to build complete landing page forms with ease.

Read more about Taplytics

Taplytics offers custom pricing plan

9.1

Spot Score

Tealium iQ - Tag Management Software

Tealium iQ

Streamlining data tracking for top companies.

Best for: SMB teams · Mid-market · Enterprise

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What is Tealium iQ?

Tealium iQ is tag management software, fully integrated with Google Analytics 360 Suite, Adobe Advertising Cloud (formerly AdobeXD), Facebook Ads, Twitter Ads, and Salesforce.com. It provides leading companies across industries with an enterprise-grade solution to build and deploy custom ...

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Tealium iQ offers custom pricing plan

What buyers evaluate in Marketing Automation Software
Depth and sophistication of lead scoring and segmentation capabilities
Multi-channel campaign automation including email, SMS, push, and in-app messaging
Integration quality with CRM systems, especially Salesforce, for unified sales and marketing workflows

7.9

Spot Score

Jepto - Marketing Automation Software

Jepto

Unlock your marketing potential with Jepto.

Best for: SMB teams · Mid-market · Enterprise

Start Free Trial

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What is Jepto?

Jepto is the perfect solution for owners and managers of businesses of all sizes who want to take control of and automate their marketing processes. This machine learning-powered software helps track everything from Google Ads to website performance and provides predictive forecasting of KPIs. ...

Read more about Jepto
Free TrialTry Free →·

Starts from $49/Month

8.3

Spot Score

Eggflow - Marketing Automation Software

Eggflow

Automate your marketing, win more customers.

Best for: SMB teams · Mid-market · Enterprise

Start Free Trial

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What is Eggflow?

Eggflow is a marketing automation software designed to help businesses generate leads and convert them into customers. The software allows users to send automated drip emails, posts, and landing pages. It is a simple to setup, easy to use marketing automation application. It allows you to ...

Read more about Eggflow
Free Trial·

Eggflow offers custom pricing plan

9.3

Spot Score

SharpSpring - Marketing Automation Software

SharpSpring

Unleash the power of automation for your business.

Best for: SMB teams · Mid-market · Enterprise

See Plans & Pricing

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What is SharpSpring?

SharpSpring is an affordable, simple and effective marketing automation solution that puts your prospects and customers at the center of your sales strategy. With a growing library of apps, SharpSpring provides you with flexibility to customize your software suite to meet the needs of your

Read more about SharpSpring

Starts from $449/Month

7.5

Spot Score

Motiva AI - Marketing Automation Software

Motiva AI

Grow your business with cutting-edge automation.

Best for: SMB teams · Mid-market · Enterprise

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What is Motiva AI?

Motiva is a powerful marketing automation tool that has been designed to help you grow your business online. With step-by-step tutorials, intuitive interface and cutting edge features, Motiva will provide you with advanced automation marketing strategies, which will practically automate your ...

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Motiva AI offers custom pricing plan

9.4

Spot Score

Pardot

Pardot

Powering your marketing success.

Best for: SMB teams · Mid-market · Enterprise

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What is Pardot?

Pardot is a web-based marketing automation software solution that helps businesses of all sizes and across verticals drive leads and revenue growth while reducing costs. Pardot's easy to use interface, intuitive yet powerful features and advanced functionality are designed to help you succeed ...

Read more about Pardot

8.7

Spot Score

eTrigue

eTrigue

Amplify your marketing efforts and drive results.

Best for: SMB teams · Mid-market · Enterprise

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What is eTrigue?

eTrigue is a complete marketing automation software for creating and managing email campaigns, social media campaigns, webinars and follow-up sequences online. eTrigue helps marketers achieve more leads, grow revenue and boost customer satisfaction.

Read more about eTrigue

eTrigue offers custom pricing plan

8.8

Spot Score

Emarsys - Marketing Automation Software

Emarsys

Revolutionize your marketing strategy with Emarsys.

Best for: SMB teams · Mid-market · Enterprise

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What is Emarsys?

Emarsys is the marketing automation software that puts the power of measurable, repeatable marketing in the hands of every business. Emarsys provides a fully integrated solution, connected to all forms of marketing, including email, mobile messaging, social media, web and calls to action within ...

Read more about Emarsys

Emarsys offers custom pricing plan

7.9

Spot Score

Bronto Marketing Platform - Marketing Automation Software

Bronto Marketing Platform

Transforming leads into loyal customers.

Best for: SMB teams · Mid-market · Enterprise

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4.2

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What is Bronto Marketing Platform?

Bronto Marketing Platform is a marketing automation software with the purpose of helping companies find, manage, and communicate with customers. Bronto allows companies to convert leads to sales at an extremely high rate with a single to one communication which directly impacts revenue.

Read more about Bronto Marketing Platform

Bronto Marketing Platform offers custom pricing plan

8.0

Spot Score

SalesboxAI - Marketing Automation Software

SalesboxAI

Revamp your sales strategy with AI-powered automation.

Best for: SMB teams · Mid-market · Enterprise

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What is SalesboxAI?

SalesboxAI is a cloud based pricing, demand generation, and marketing automation software for sales teams as well as SMBs. It is an advanced marketing automation software that provides business owners and marketers with the tools to build contact lists and tracks their efforts to find new

Read more about SalesboxAI

SalesboxAI offers custom pricing plan

9.3

Spot Score

Insightly - CRM Software

Insightly

Streamline your sales and marketing efforts.

Best for: SMB teams · Mid-market · Enterprise

Start Free Trial

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What is Insightly?

Insightly is a sales and marketing software that will help you manage your contacts, leads, deals and opportunities. You can organize your contacts into lists, collaborate with teammates via real time messaging, sync contacts from Outlook and Gmail and much more.

Read more about Insightly
Free Trial·

Starts from $29/User/Month

8.2

Spot Score

Makesbridge - Marketing Automation Software

Makesbridge

Nurture leads, maximize sales.

Best for: SMB teams · Mid-market · Enterprise

Start Free Trial

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What is Makesbridge?

MakesBridge is a cloud based B2B marketing Automation software platform that enables marketers to automatically and systematically follow up with leads and nurture them through the buying cycle, performing both sales-focused and business productivity focused tasks.

Read more about Makesbridge
Free TrialTry Free →·

Starts from $330/Month when yearly

8.9

Spot Score

ActiveDEMAND

ActiveDEMAND

Empower Your Marketing, Boost Your Profits

Best for: SMB teams · Mid-market · Enterprise

Start Free Trial

Add to compare

What is ActiveDEMAND?

ActiveDEMAND acts as your digital marketing assistant, automating the tedious tasks of managing your website-based marketing campaigns in real-time. It's the ultimate marketing and customer relationship management tool that will make you more money by saving you time.

Read more about ActiveDEMAND
Free TrialTry Free →

8.2

Spot Score

Dynamics 365 Marketing - Marketing Automation Software

Dynamics 365 Marketing

Streamline your marketing efforts with powerful automation.

Best for: SMB teams · Mid-market · Enterprise

Get Pricing Details

Add to compare

What is Dynamics 365 Marketing?

Microsoft Dynamics Marketing is a marketing automation solution that enables you to better understand who owns your database of prospects, build stronger relationships with customers, gain timely insights into customer experiences, create targeted marketing campaigns in real time, and measure ...

Read more about Dynamics 365 Marketing

8.5

Spot Score

Iterable

Iterable

Streamline your marketing efforts with Iterable.

Best for: SMB teams · Mid-market · Enterprise

Get Pricing Details

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What is Iterable?

Iterable is an easy-to-use marketing automation tool that simplifies customer communication. It brings together email, SMS and social media in one place, giving marketers the tools they need to nurture leads into customers.

Read more about Iterable

Iterable offers custom pricing plan

Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].

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