Researched and Edited by Rajat Gupta
Last updated: · How we review
Editor's Summary · Marketing Automation Software
ActiveCampaign leads with a high SpotScore of 9.8/10 and an impressive 12,031 ratings, indicating strong user satisfaction and reliability. Google Tag Manager also boasts a SpotScore of 9.8/10, offering a freemium pricing model that appeals to budget-conscious marketers. Adobe Marketo Engage, with 4,248 ratings and a SpotScore of 9.6/10, is a solid choice for those seeking strong features backed by a reputable brand.
Marketing automation software streamlines marketing tasks and workflows, primarily used by marketing teams in large enterprises and digital agencies looking to enhance efficiency and effectiveness.
Quick picks for Marketing Automation Software
- Best overall — ActiveCampaign
- Best for enterprise marketing teams — Adobe Marketo Engage
- Best for budget-conscious marketers — Google Tag Manager
- Best free option — Google Tag Manager
Who gets the most from Marketing Automation Software
- 1Marketing managers at e-commerce companies optimizing multi-channel campaigns
- 2Sales and marketing operations specialists managing B2B lead nurturing and CRM integration
- 3Marketing automation specialists in SaaS firms implementing advanced segmentation and scoring
How to choose Marketing Automation Software
If you prioritize quick onboarding and beginner-friendly interfaces, filter by 'User-friendly' strengths and 'Free Trial' availability. For enterprise-level B2B lead management, sort by rating and filter for Salesforce CRM integration or advanced lead scoring features.
Showing 101-120 out of 140
9.0
Spot Score
User.com
Accelerate conversions with User.com's powerful automation.
Best for: SMB teams · Mid-market · Enterprise
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What is User.com?
User.com is a fast, powerful, and easy to use software that will help you connect with your prospective customers and increase your online sales. It's created to bring simplicity to marketing automation tools.
Read more about User.comUser.com offers custom pricing plan
8.4
Spot Score

Akero
Streamline customer engagement & retention with Akero.
Best for: SMB teams · Mid-market · Enterprise
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What is Akero?
Akero is a marketing automation software for physical service businesses. Akero streamlines the engagement and retention process, allowing you to personalize every interaction with your customers. It's easy-to-use, affordable and works with any email marketing or CRM platform.
Read more about AkeroAkero offers custom pricing plan
9.2
Spot Score
MoEngage
Empowering meaningful interactions for enhanced growth.
Best for: SMB teams · Mid-market · Enterprise
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What is MoEngage?
MoEngage is a renowned customer engagement tool offering an integrated, customer-centric approach without relying on external consultants or complex coding. Its insights-led approach enhances growth and customer satisfaction. Key features include real-time transactional alerts (MoEngage Inform) ...
Read more about MoEngageMoEngage offers custom pricing plan

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8.8
Spot Score

Delivra
Streamline your marketing strategy, delight your customers.
Best for: SMB teams · Mid-market · Enterprise
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What is Delivra?
Delivra is an all-in-one marketing automation software that helps you deliver the best customer experience. It integrates social media management, email marketing, landing page creation, and analytics in a single, easy-to-use dashboard.
Read more about Delivra8.5
Spot Score

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What is Taplytics?
TAPlytics provides a simple experience to create custom campaigns and landing pages through the power of data visualization. It offers users a drag and drop feature that is easy to understand and use, On-the-fly analysis, and Inline editing features to build complete landing page forms with ease.
Read more about TaplyticsTaplytics offers custom pricing plan
9.1
Spot Score

Tealium iQ
Streamlining data tracking for top companies.
Best for: SMB teams · Mid-market · Enterprise
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What is Tealium iQ?
Tealium iQ is tag management software, fully integrated with Google Analytics 360 Suite, Adobe Advertising Cloud (formerly AdobeXD), Facebook Ads, Twitter Ads, and Salesforce.com. It provides leading companies across industries with an enterprise-grade solution to build and deploy custom ...
Read more about Tealium iQTealium iQ offers custom pricing plan
7.9
Spot Score

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What is Jepto?
Jepto is the perfect solution for owners and managers of businesses of all sizes who want to take control of and automate their marketing processes. This machine learning-powered software helps track everything from Google Ads to website performance and provides predictive forecasting of KPIs. ...
Read more about Jepto8.3
Spot Score

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What is Eggflow?
Eggflow is a marketing automation software designed to help businesses generate leads and convert them into customers. The software allows users to send automated drip emails, posts, and landing pages. It is a simple to setup, easy to use marketing automation application. It allows you to ...
Read more about EggflowEggflow offers custom pricing plan
9.3
Spot Score

SharpSpring
Unleash the power of automation for your business.
Best for: SMB teams · Mid-market · Enterprise
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What is SharpSpring?
SharpSpring is an affordable, simple and effective marketing automation solution that puts your prospects and customers at the center of your sales strategy. With a growing library of apps, SharpSpring provides you with flexibility to customize your software suite to meet the needs of your
Read more about SharpSpringStarts from $449/Month
7.5
Spot Score

Motiva AI
Grow your business with cutting-edge automation.
Best for: SMB teams · Mid-market · Enterprise
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What is Motiva AI?
Motiva is a powerful marketing automation tool that has been designed to help you grow your business online. With step-by-step tutorials, intuitive interface and cutting edge features, Motiva will provide you with advanced automation marketing strategies, which will practically automate your ...
Read more about Motiva AIMotiva AI offers custom pricing plan
9.4
Spot Score

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What is Pardot?
Pardot is a web-based marketing automation software solution that helps businesses of all sizes and across verticals drive leads and revenue growth while reducing costs. Pardot's easy to use interface, intuitive yet powerful features and advanced functionality are designed to help you succeed ...
Read more about Pardot8.7
Spot Score

eTrigue
Amplify your marketing efforts and drive results.
Best for: SMB teams · Mid-market · Enterprise
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What is eTrigue?
eTrigue is a complete marketing automation software for creating and managing email campaigns, social media campaigns, webinars and follow-up sequences online. eTrigue helps marketers achieve more leads, grow revenue and boost customer satisfaction.
Read more about eTrigueeTrigue offers custom pricing plan
8.8
Spot Score
Emarsys
Revolutionize your marketing strategy with Emarsys.
Best for: SMB teams · Mid-market · Enterprise
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What is Emarsys?
Emarsys is the marketing automation software that puts the power of measurable, repeatable marketing in the hands of every business. Emarsys provides a fully integrated solution, connected to all forms of marketing, including email, mobile messaging, social media, web and calls to action within ...
Read more about EmarsysEmarsys offers custom pricing plan
7.9
Spot Score

Bronto Marketing Platform
Transforming leads into loyal customers.
Best for: SMB teams · Mid-market · Enterprise
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What is Bronto Marketing Platform?
Bronto Marketing Platform is a marketing automation software with the purpose of helping companies find, manage, and communicate with customers. Bronto allows companies to convert leads to sales at an extremely high rate with a single to one communication which directly impacts revenue.
Read more about Bronto Marketing PlatformBronto Marketing Platform offers custom pricing plan
8.0
Spot Score

SalesboxAI
Revamp your sales strategy with AI-powered automation.
Best for: SMB teams · Mid-market · Enterprise
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What is SalesboxAI?
SalesboxAI is a cloud based pricing, demand generation, and marketing automation software for sales teams as well as SMBs. It is an advanced marketing automation software that provides business owners and marketers with the tools to build contact lists and tracks their efforts to find new
Read more about SalesboxAISalesboxAI offers custom pricing plan
9.3
Spot Score

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What is Insightly?
Insightly is a sales and marketing software that will help you manage your contacts, leads, deals and opportunities. You can organize your contacts into lists, collaborate with teammates via real time messaging, sync contacts from Outlook and Gmail and much more.
Read more about InsightlyStarts from $29/User/Month
8.2
Spot Score

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What is Makesbridge?
MakesBridge is a cloud based B2B marketing Automation software platform that enables marketers to automatically and systematically follow up with leads and nurture them through the buying cycle, performing both sales-focused and business productivity focused tasks.
Read more about Makesbridge8.9
Spot Score

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What is ActiveDEMAND?
ActiveDEMAND acts as your digital marketing assistant, automating the tedious tasks of managing your website-based marketing campaigns in real-time. It's the ultimate marketing and customer relationship management tool that will make you more money by saving you time.
Read more about ActiveDEMAND8.2
Spot Score

Dynamics 365 Marketing
Streamline your marketing efforts with powerful automation.
Best for: SMB teams · Mid-market · Enterprise
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What is Dynamics 365 Marketing?
Microsoft Dynamics Marketing is a marketing automation solution that enables you to better understand who owns your database of prospects, build stronger relationships with customers, gain timely insights into customer experiences, create targeted marketing campaigns in real time, and measure ...
Read more about Dynamics 365 Marketing8.5
Spot Score

Iterable
Streamline your marketing efforts with Iterable.
Best for: SMB teams · Mid-market · Enterprise
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What is Iterable?
Iterable is an easy-to-use marketing automation tool that simplifies customer communication. It brings together email, SMS and social media in one place, giving marketers the tools they need to nurture leads into customers.
Read more about IterableIterable offers custom pricing plan
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Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].







