Researched and Edited by Rajat Gupta
Last updated: · How we review
Editor's Summary · Marketing Automation Software
ActiveCampaign holds a 9.8 SpotScore with a 4.5/5 rating from 12,031 reviews — the largest review set in this category by far — covering email, CRM, and multi-step automation in one subscription platform used by SMBs and mid-market marketing teams. Klaviyo earns the highest user rating at 4.79/5 from 708 reviewers and a 9.5 SpotScore, the dominant choice for e-commerce brands that need behavior-triggered flows tied directly to browse and purchase data from Shopify or WooCommerce. EngageBay scores 4.6/5 from 445 reviewers at a 9.2 SpotScore with a freemium tier, pairing CRM and marketing automation at a price point that makes it viable for smaller teams moving off manual email tools.
Marketing automation software runs email sequences, lead nurturing campaigns, and behavior-triggered communications at scale without manual intervention. The main buyers are demand generation managers and marketing operations teams at B2B SaaS companies, plus e-commerce marketers managing retention and lifecycle campaigns.
Quick picks for Marketing Automation Software
- Best overall — ActiveCampaign
- Best for e-commerce behavior-based flows — Klaviyo
- Best for SMB marketing and CRM combined — EngageBay
- Best free option — EngageBay
Who gets the most from Marketing Automation Software
- 1Marketing managers at e-commerce companies optimizing multi-channel campaigns
- 2Sales and marketing operations specialists managing B2B lead nurturing and CRM integration
- 3Marketing automation specialists in SaaS firms implementing advanced segmentation and scoring
How to choose Marketing Automation Software
If you prioritize quick onboarding and beginner-friendly interfaces, filter by 'User-friendly' strengths and 'Free Trial' availability. For enterprise-level B2B lead management, sort by rating and filter for Salesforce CRM integration or advanced lead scoring features.
Showing 101-120 out of 143
8.9
SpotScore
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What is Customer.io?
Customer.io is marketing automation software that combines the power of customer data from across your organization into a single actionable database that enables your team to send the right message at the right time to the right people. It is a complete marketing stack for actionable insights ...
Read more about Customer.io8.6
SpotScore

Emfluence
Automation made effortless. Unleash your marketing potential.
Best for: SMB teams · Mid-market · Enterprise
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What is Emfluence?
The Emfluence Marketing Automation Software is a cloud solution that enables businesses to effectively manage, measure, and execute digital marketing campaigns at scale. It sets new standards for simplicity, ease of use and integration with all your team's tools. It helps you understand what ...
Read more about EmfluenceStarts from $700/Month
9.3
SpotScore

SharpSpring
Unleash the power of automation for your business.
Best for: SMB teams · Mid-market · Enterprise
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What is SharpSpring?
SharpSpring is an affordable, simple and effective marketing automation solution that puts your prospects and customers at the center of your sales strategy. With a growing library of apps, SharpSpring provides you with flexibility to customize your software suite to meet the needs of your
Read more about SharpSpringStarts from $449/Month

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8.4
SpotScore

Akero
Streamline customer engagement & retention with Akero.
Best for: SMB teams · Mid-market · Enterprise
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What is Akero?
Akero is a marketing automation platform for physical service businesses — gyms, salons, and local service providers — that need affordable, low-complexity tools for customer engagement and retention. It automates customer follow-up and integrates with existing email marketing or CRM platforms ...
Read more about AkeroAkero offers custom pricing plan
8.8
SpotScore

Delivra
Streamline your marketing strategy, delight your customers.
Best for: SMB teams · Mid-market · Enterprise
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What is Delivra?
Delivra is an email marketing and automation platform for marketing teams in healthcare, nonprofits, and retail that need precise audience segmentation and reliable deliverability. It automates targeted email campaigns based on subscriber behavior and includes a click-through heat map for ...
Read more about Delivra8.5
SpotScore

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What is Taplytics?
Taplytics is an A/B testing and campaign personalization platform for product and marketing teams at mobile and web companies who need to run data-driven experiments on user experiences. It provides a drag-and-drop campaign builder and inline editing for landing pages so teams can deploy and ...
Read more about TaplyticsTaplytics offers custom pricing plan
8.3
SpotScore

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What is Eggflow?
Eggflow is a marketing automation software designed to help businesses generate leads and convert them into customers. The software allows users to send automated drip emails, posts, and landing pages. It is a simple to setup, easy to use marketing automation application. It allows you to ...
Read more about EggflowEggflow offers custom pricing plan
9.1
SpotScore

Tealium iQ
Streamlining data tracking for top companies.
Best for: SMB teams · Mid-market · Enterprise
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What is Tealium iQ?
Tealium iQ is tag management software, fully integrated with Google Analytics 360 Suite, Adobe Advertising Cloud (formerly AdobeXD), Facebook Ads, Twitter Ads, and Salesforce.com. It provides leading companies across industries with an enterprise-grade solution to build and deploy custom ...
Read more about Tealium iQTealium iQ offers custom pricing plan
8.8
SpotScore

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What is dotdigital?
dotdigital Marketing Automation Software is an easy-to-use platform designed to help you implement strategies that generate more qualified leads, convert prospects into customers, and grow your business. It empowers marketers with the personalisation and automation tools to connect with ...
Read more about dotdigitaldotdigital offers custom pricing plan

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What is Postalytics?
Postalytics is a direct mail automation platform that routes print jobs to digital commercial printers for printing, bar-coding, and USPS postage. It connects to marketing automation and CRM tools to trigger personalized postcards and letters based on automated workflows, with precision ...
Read more about PostalyticsStarts from $199/Month, also offers free forever plan
7.9
SpotScore

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What is Jepto?
Jepto is the perfect solution for owners and managers of businesses of all sizes who want to take control of and automate their marketing processes. This machine learning-powered software helps track everything from Google Ads to website performance and provides predictive forecasting of KPIs. ...
Read more about Jepto8.8
SpotScore

Moosend
RECOMMENDED
Boost your business with Moosend's email marketing solution.
Best for: SMB teams · Mid-market · Enterprise
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What is Moosend?
Moosend is a powerful Email Marketing Software for small businesses that's easy to use and affordable, with a robust feature set. With its user-friendly interface and newbie-friendly training, Moosend makes it easy to create and send professional email campaigns so you can reach out to new ...
Read more about MoosendMoosend offers custom pricing plan
9.2
SpotScore

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What is Omnisend?
Omnisend is the leading marketing automation software, helps companies in launching and managing email marketing campaigns. It allows users to create personalized emails, automate their follow up processes, track their marketing efforts, build relationships with customers and measure ROI all ...
Read more about OmnisendStarts from $16/Month, also offers free forever plan
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What is Gist?
Gist is a comprehensive microsite creator that facilitates exploration, compilation, and curation of data sets. Structured datasets can be sifted through to gain insights -- both internally and externally -- and thanks to intuitive visualisations, project analysis can be shared in reports and ...
Read more about GistStarts from $29/Month, also offers free forever plan
9.2
SpotScore
MoEngage
Empowering meaningful interactions for enhanced growth.
Best for: SMB teams · Mid-market · Enterprise
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What is MoEngage?
MoEngage is a renowned customer engagement tool offering an integrated, customer-centric approach without relying on external consultants or complex coding. Its insights-led approach enhances growth and customer satisfaction. Key features include real-time transactional alerts (MoEngage Inform) ...
Read more about MoEngageMoEngage offers custom pricing plan
8.8
SpotScore
Emarsys
Revolutionize your marketing strategy with Emarsys.
Best for: SMB teams · Mid-market · Enterprise
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What is Emarsys?
Emarsys is the marketing automation software that puts the power of measurable, repeatable marketing in the hands of every business. Emarsys provides a fully integrated solution, connected to all forms of marketing, including email, mobile messaging, social media, web and calls to action within ...
Read more about EmarsysEmarsys offers custom pricing plan
7.9
SpotScore

Bronto Marketing Platform
Transforming leads into loyal customers.
Best for: SMB teams · Mid-market · Enterprise
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What is Bronto Marketing Platform?
Bronto Marketing Platform is an email marketing and lead nurturing tool for e-commerce and retail marketing teams managing subscriber lists and automated post-purchase or cart abandonment campaigns. It provides conditional workflow automation and e-commerce platform integrations to trigger ...
Read more about Bronto Marketing PlatformBronto Marketing Platform offers custom pricing plan
8.2
SpotScore

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What is Makesbridge?
Makesbridge is a B2B marketing automation platform for small to mid-sized businesses running email and multi-channel campaigns with limited technical staff. It provides dynamic contact lists, lead nurture playbooks, and ISP analytics with typical setup completed in one to two days without ...
Read more about Makesbridge8.9
SpotScore

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What is SALESmanago?
The SALESmanago Marketing Automation Software is an easy-to-use and flexible marketing automation platform designed specifically to meet your e-commerce needs. It's unique approach allows you to quickly identify and deliver upsell offers, personalized content, loyalty programs, lead scoring, ...
Read more about SALESmanagoSALESmanago offers custom pricing plan
8.2
SpotScore

Dynamics 365 Marketing
Streamline your marketing efforts with powerful automation.
Best for: SMB teams · Mid-market · Enterprise
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What is Dynamics 365 Marketing?
Microsoft Dynamics Marketing is a marketing automation solution that enables you to better understand who owns your database of prospects, build stronger relationships with customers, gain timely insights into customer experiences, create targeted marketing campaigns in real time, and measure ...
Read more about Dynamics 365 MarketingRelated Blogs and Articles for Marketing Automation Software
Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].











