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List of the Best Marketing Automation Software in 2026

Rajat Gupta
Researched and Edited by Rajat Gupta
Rajat Gupta

Researched and Edited by Rajat Gupta

Last updated: · How we review

Editor's Summary · Marketing Automation Software

ActiveCampaign holds a 9.8 SpotScore with a 4.5/5 rating from 12,031 reviews — the largest review set in this category by far — covering email, CRM, and multi-step automation in one subscription platform used by SMBs and mid-market marketing teams. Klaviyo earns the highest user rating at 4.79/5 from 708 reviewers and a 9.5 SpotScore, the dominant choice for e-commerce brands that need behavior-triggered flows tied directly to browse and purchase data from Shopify or WooCommerce. EngageBay scores 4.6/5 from 445 reviewers at a 9.2 SpotScore with a freemium tier, pairing CRM and marketing automation at a price point that makes it viable for smaller teams moving off manual email tools.

Marketing automation software runs email sequences, lead nurturing campaigns, and behavior-triggered communications at scale without manual intervention. The main buyers are demand generation managers and marketing operations teams at B2B SaaS companies, plus e-commerce marketers managing retention and lifecycle campaigns.

Quick picks for Marketing Automation Software

  • Best overallActiveCampaign
  • Best for e-commerce behavior-based flowsKlaviyo
  • Best for SMB marketing and CRM combinedEngageBay
  • Best free optionEngageBay

Who gets the most from Marketing Automation Software

  • 1Marketing managers at e-commerce companies optimizing multi-channel campaigns
  • 2Sales and marketing operations specialists managing B2B lead nurturing and CRM integration
  • 3Marketing automation specialists in SaaS firms implementing advanced segmentation and scoring
How to choose Marketing Automation Software

If you prioritize quick onboarding and beginner-friendly interfaces, filter by 'User-friendly' strengths and 'Free Trial' availability. For enterprise-level B2B lead management, sort by rating and filter for Salesforce CRM integration or advanced lead scoring features.

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Showing 101-120 out of 143

8.9

SpotScore

Customer.io - Marketing Automation Software

Customer.io

Personalized marketing, simplified.

Best for: SMB teams · Mid-market · Enterprise

Start Free Trial

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What is Customer.io?

Customer.io is marketing automation software that combines the power of customer data from across your organization into a single actionable database that enables your team to send the right message at the right time to the right people.  It is a complete marketing stack for actionable insights ...

Read more about Customer.io
Free TrialTry Free →·

Starts from $100/Month

8.6

SpotScore

Emfluence - Marketing Automation Software

Emfluence

Automation made effortless. Unleash your marketing potential.

Best for: SMB teams · Mid-market · Enterprise

See Plans & Pricing

Add to compare

What is Emfluence?

The Emfluence Marketing Automation Software is a cloud solution that enables businesses to effectively manage, measure, and execute digital marketing campaigns at scale. It sets new standards for simplicity, ease of use and integration with all your team's tools. It helps you understand what ...

Read more about Emfluence

Starts from $700/Month

9.3

SpotScore

SharpSpring - Marketing Automation Software

SharpSpring

Unleash the power of automation for your business.

Best for: SMB teams · Mid-market · Enterprise

See Plans & Pricing

Add to compare

What is SharpSpring?

SharpSpring is an affordable, simple and effective marketing automation solution that puts your prospects and customers at the center of your sales strategy. With a growing library of apps, SharpSpring provides you with flexibility to customize your software suite to meet the needs of your

Read more about SharpSpring

Starts from $449/Month

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8.4

SpotScore

Akero - Marketing Automation Software

Akero

Streamline customer engagement & retention with Akero.

Best for: SMB teams · Mid-market · Enterprise

Get Pricing Details

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What is Akero?

Akero is a marketing automation platform for physical service businesses — gyms, salons, and local service providers — that need affordable, low-complexity tools for customer engagement and retention. It automates customer follow-up and integrates with existing email marketing or CRM platforms ...

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Akero offers custom pricing plan

8.8

SpotScore

Delivra - Marketing Automation Software

Delivra

Streamline your marketing strategy, delight your customers.

Best for: SMB teams · Mid-market · Enterprise

Start Free Trial

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What is Delivra?

Delivra is an email marketing and automation platform for marketing teams in healthcare, nonprofits, and retail that need precise audience segmentation and reliable deliverability. It automates targeted email campaigns based on subscriber behavior and includes a click-through heat map for ...

Read more about Delivra
Free TrialTry Free →·

Starts from $99/Month

8.5

SpotScore

Taplytics - Marketing Automation Software

Taplytics

Data-driven campaigns made simple.

Best for: SMB teams · Mid-market · Enterprise

Get Pricing Details

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What is Taplytics?

Taplytics is an A/B testing and campaign personalization platform for product and marketing teams at mobile and web companies who need to run data-driven experiments on user experiences. It provides a drag-and-drop campaign builder and inline editing for landing pages so teams can deploy and ...

Read more about Taplytics

Taplytics offers custom pricing plan

What buyers evaluate in Marketing Automation Software
Depth and sophistication of lead scoring and segmentation capabilities
Multi-channel campaign automation including email, SMS, push, and in-app messaging
Integration quality with CRM systems, especially Salesforce, for unified sales and marketing workflows

8.3

SpotScore

Eggflow - Marketing Automation Software

Eggflow

Automate your marketing, win more customers.

Best for: SMB teams · Mid-market · Enterprise

Start Free Trial

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What is Eggflow?

Eggflow is a marketing automation software designed to help businesses generate leads and convert them into customers. The software allows users to send automated drip emails, posts, and landing pages. It is a simple to setup, easy to use marketing automation application. It allows you to ...

Read more about Eggflow
Free Trial·

Eggflow offers custom pricing plan

9.1

SpotScore

Tealium iQ - Tag Management Software

Tealium iQ

Streamlining data tracking for top companies.

Best for: SMB teams · Mid-market · Enterprise

Get Pricing Details

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What is Tealium iQ?

Tealium iQ is tag management software, fully integrated with Google Analytics 360 Suite, Adobe Advertising Cloud (formerly AdobeXD), Facebook Ads, Twitter Ads, and Salesforce.com. It provides leading companies across industries with an enterprise-grade solution to build and deploy custom ...

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Tealium iQ offers custom pricing plan

8.8

SpotScore

dotdigital

dotdigital

Streamline your marketing and drive results.

Best for: SMB teams · Mid-market · Enterprise

Start Free Trial

Add to compare

What is dotdigital?

dotdigital Marketing Automation Software is an easy-to-use platform designed to help you implement strategies that generate more qualified leads, convert prospects into customers, and grow your business. It empowers marketers with the personalisation and automation tools to connect with ...

Read more about dotdigital
Free Trial·

dotdigital offers custom pricing plan

Postalytics - New SaaS Software

Postalytics

Boost your direct mail game with Postalytics.

Best for: SMB teams · Mid-market

Try for Free

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What is Postalytics?

Postalytics is a direct mail automation platform that routes print jobs to digital commercial printers for printing, bar-coding, and USPS postage. It connects to marketing automation and CRM tools to trigger personalized postcards and letters based on automated workflows, with precision ...

Read more about Postalytics

Starts from $199/Month, also offers free forever plan

7.9

SpotScore

Jepto - Marketing Automation Software

Jepto

Unlock your marketing potential with Jepto.

Best for: SMB teams · Mid-market · Enterprise

Start Free Trial

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What is Jepto?

Jepto is the perfect solution for owners and managers of businesses of all sizes who want to take control of and automate their marketing processes. This machine learning-powered software helps track everything from Google Ads to website performance and provides predictive forecasting of KPIs. ...

Read more about Jepto
Free TrialTry Free →·

Starts from $49/Month

8.8

SpotScore

Moosend

Moosend

RECOMMENDED

Boost your business with Moosend's email marketing solution.

Best for: SMB teams · Mid-market · Enterprise

4.3

Add to compare

What is Moosend?

Moosend is a powerful Email Marketing Software for small businesses that's easy to use and affordable, with a robust feature set. With its user-friendly interface and newbie-friendly training, Moosend makes it easy to create and send professional email campaigns so you can reach out to new ...

Read more about Moosend

Moosend offers custom pricing plan

9.2

SpotScore

Omnisend - Marketing Automation Software

Omnisend

Streamline your email marketing with ease.

Best for: SMB teams · Mid-market · Enterprise

Try for Free

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What is Omnisend?

Omnisend is the leading marketing automation software, helps companies in launching and managing email marketing campaigns. It allows users to create personalized emails, automate their follow up processes, track their marketing efforts, build relationships with customers and measure ROI all ...

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Starts from $16/Month, also offers free forever plan

Gist - New SaaS Software

Gist

Transform data into meaningful insights.

Best for: SMB teams · Mid-market · Enterprise

Start Free Trial

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What is Gist?

Gist is a comprehensive microsite creator that facilitates exploration, compilation, and curation of data sets. Structured datasets can be sifted through to gain insights -- both internally and externally -- and thanks to intuitive visualisations, project analysis can be shared in reports and ...

Read more about Gist
Free Trial·

Starts from $29/Month, also offers free forever plan

9.2

SpotScore

MoEngage - Marketing Automation Software

MoEngage

Empowering meaningful interactions for enhanced growth.

Best for: SMB teams · Mid-market · Enterprise

Get Pricing Details

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What is MoEngage?

MoEngage is a renowned customer engagement tool offering an integrated, customer-centric approach without relying on external consultants or complex coding. Its insights-led approach enhances growth and customer satisfaction. Key features include real-time transactional alerts (MoEngage Inform) ...

Read more about MoEngage

MoEngage offers custom pricing plan

8.8

SpotScore

Emarsys - Marketing Automation Software

Emarsys

Revolutionize your marketing strategy with Emarsys.

Best for: SMB teams · Mid-market · Enterprise

Get Pricing Details

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What is Emarsys?

Emarsys is the marketing automation software that puts the power of measurable, repeatable marketing in the hands of every business. Emarsys provides a fully integrated solution, connected to all forms of marketing, including email, mobile messaging, social media, web and calls to action within ...

Read more about Emarsys

Emarsys offers custom pricing plan

7.9

SpotScore

Bronto Marketing Platform - Marketing Automation Software

Bronto Marketing Platform

Transforming leads into loyal customers.

Best for: SMB teams · Mid-market · Enterprise

Get Pricing Details

4.2

Add to compare

What is Bronto Marketing Platform?

Bronto Marketing Platform is an email marketing and lead nurturing tool for e-commerce and retail marketing teams managing subscriber lists and automated post-purchase or cart abandonment campaigns. It provides conditional workflow automation and e-commerce platform integrations to trigger ...

Read more about Bronto Marketing Platform

Bronto Marketing Platform offers custom pricing plan

8.2

SpotScore

Makesbridge - Marketing Automation Software

Makesbridge

Nurture leads, maximize sales.

Best for: SMB teams · Mid-market · Enterprise

Start Free Trial

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What is Makesbridge?

Makesbridge is a B2B marketing automation platform for small to mid-sized businesses running email and multi-channel campaigns with limited technical staff. It provides dynamic contact lists, lead nurture playbooks, and ISP analytics with typical setup completed in one to two days without ...

Read more about Makesbridge
Free TrialTry Free →·

Starts from $330/Month when yearly

8.9

SpotScore

SALESmanago - Marketing Automation Software

SALESmanago

Drive ROI with personalized automation.

Best for: SMB teams · Mid-market · Enterprise

Get Pricing Details

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What is SALESmanago?

The SALESmanago Marketing Automation Software is an easy-to-use and flexible marketing automation platform designed specifically to meet your e-commerce needs. It's unique approach allows you to quickly identify and deliver upsell offers, personalized content, loyalty programs, lead scoring, ...

Read more about SALESmanago

SALESmanago offers custom pricing plan

8.2

SpotScore

Dynamics 365 Marketing - Marketing Automation Software

Dynamics 365 Marketing

Streamline your marketing efforts with powerful automation.

Best for: SMB teams · Mid-market · Enterprise

Get Pricing Details

Add to compare

What is Dynamics 365 Marketing?

Microsoft Dynamics Marketing is a marketing automation solution that enables you to better understand who owns your database of prospects, build stronger relationships with customers, gain timely insights into customer experiences, create targeted marketing campaigns in real time, and measure ...

Read more about Dynamics 365 Marketing

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Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].