Marketing automation software is more than email integration. It involves marketing systems that are designed to help business owners improve the lead generation process. This is done by improving the efficiency of buying processes, making sure that all sales leads are engaged in a timely... Read more
Researched and Edited by Rajat Gupta
Last updated: June 2025
Researched and Edited by Rajat Gupta
Last updated: June 2025
Common Features
Campaign Segmentation
Analytics (ROI Tracking)
Email Drip Campaigns
Website Visitor Tracking
+ 69 more
Unique Features
Contact Database
Order Management
Document Management
Content Management
+ 133 more
Pricing
46% Software offers Free Trial
19% Software offers Freemium
Featured Product
Showing 101-120 out of 235
8.2
Spot Score
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Product Description
DevHub is the perfect promixity-targeted, enterprise platform for any brand. Our intuitive setup is configured to fulfill the distinct requirements of your brand on a local and global level. You will be up and running quickly and efficiently with our proven implementation process that has been ...
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Starts from $1,999/Month
Pros & Cons
Enables quick and efficient creation of websites and landing pages, significantly reducing time and effort required for multi-location businesses.
User-friendly platform with features like drag-and-drop functionality, accessible even for non-technical users.
Excellent customer support team that promptly addresses issues and provides assistance.
Centralized project management with tools for collaboration, version control, and streamlined workflows for distributed or remote teams.
An initial learning curve and effort may be required to fully utilize the platform and its extensive settings.
Navigation and UI, although functional, could be modernized for a more seamless user experience.
8.2
Spot Score
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Product Description
Growmatik is the ultimate personalized marketing tool for WordPress & WooCommerce. Empower your customers with tailored journeys to boost sales. Segment targets with targeted emails or newsletters. Create amazing landing pages and product pages using templates. Track the performance of your ...
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Free Trial available, Try Now
Starts from $49/Month
Pros & Cons
Clean, intuitive UI that is easy to use, even for beginners.
Comprehensive omni-channel marketing tool that integrates email, web, and pop-ups seamlessly.
Allows detailed audience segmentation based on e-commerce behavior and other metrics for highly personalized campaigns.
Affordable pricing compared to competitors, offering features typically found in high-end tools.
Learning curve for some advanced features might be challenging for newcomers.
Limited brand recognition compared to larger "big player" tools, which may deter cautious users.
8.2
Spot Score
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Product Description
Revamp CRM is a cloud-based software that helps you manage and grow your business. It comes with all standard features required for a smooth start with CRM, and also has some of the top features required by experienced Users.
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Free Trial available
Starts from $19/User/Month, also offers free forever plan
Pros & Cons
Cost-effective solution, combining sales and marketing tools into one product, significantly reducing costs and creating synergies.
Easy-to-use interface with intuitive navigation, enabling quick onboarding for non-technical users and new employees.
Seamless ecommerce integration, particularly with platforms like BigCommerce, improving customer monitoring and sales tracking.
All-in-one CRM functionality, streamlining sales, marketing, and contact management in one centralized system.
Lack of or unreliable automation features, a critical need for some users to enhance productivity.
Limited social media integration and lack of quotes/proposal features, which restrict some advanced sales and marketing capabilities.
8.2
Spot Score
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Product Description
Microsoft Dynamics Marketing is a marketing automation solution that enables you to better understand who owns your database of prospects, build stronger relationships with customers, gain timely insights into customer experiences, create targeted marketing campaigns in real time, and measure ...
Read morePros & Cons
Seamless integration with other Microsoft tools (e.g., Microsoft 365, Power BI, Azure) provides a unified platform for marketing and customer engagement.
Highly effective marketing automation features, including email campaigns, lead management, and customer journey mapping.
Personalization capabilities enhance customer engagement and marketing efficiency.
User-friendly interface that's easy to navigate, even for non-technical users.
Overwhelming richness of features can make the platform complex for beginners without proper onboarding or prior experience.
Requires significant configuration and setup to fully utilize advanced features, which can be time-consuming.
8.2
Spot Score
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Product Description
INBOX25 is a marketing automation software company built to help digital marketers close their sales faster, expand the size of their lists and email list segments, and lower unsubscribes. Its integrated code driven solutions ensure quick time to market.
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Free Trial available
Starts from $1,499/Month
Pros & Cons
Seamless and deep integration with CRM platforms like SugarCRM and Salesforce, enhancing functionality and usability.
Excellent customer support with proactive and responsive teams, especially praised individuals like Alex and Brandon.
Intuitive and user-friendly design with WYSIWYG interfaces, making it easy to learn and use, even for non-tech-savvy users.
Comprehensive marketing automation features supporting workflows, analytics, email campaigns, and lead tracking.
Initial setup and data structure requirements can present integration challenges for some users.
The platform's rich feature set can feel overwhelming for beginners without sufficient onboarding or training.
8.2
Spot Score
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Product Description
Acoustic is a marketing automation and lead generation software. It features real-time engagement and activity reporting to fully empower and inform marketing and sales teams. Acoustic helps you capture the right content at the right time from the right people for smarter decisions.
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Acoustic Campaign offers custom pricing plan
Pros & Cons
Comprehensive platform for marketing automation, with features like email marketing, lead scoring, and workflow automation.
User-friendly design with drag-and-drop campaign builders and customizable dashboards.
Robust tools for personalization, segmentation, and customer insights to enhance targeting efficiency.
Seamless integration with some CRMs and data sources, supporting centralized marketing operations.
Interface can be clunky and outdated, especially for features like the email builder and navigation.
Reporting features are often slow and lack grouping capabilities, making data visualization cumbersome.
8.2
Spot Score
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Product Description
MakesBridge is a cloud based B2B marketing Automation software platform that enables marketers to automatically and systematically follow up with leads and nurture them through the buying cycle, performing both sales-focused and business productivity focused tasks.
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Free Trial available, Try Now
Starts from $330/Month when yearly
Pros & Cons
Exceptional support and onboarding team that is highly responsive and assists with implementation and troubleshooting.
Beginner-friendly platform with intuitive and straightforward usability, designed to save time and effort.
Streamlined advanced marketing automation functionalities for email nurturing, lead scoring, and campaign deployment.
Offers strong ROI by automating repetitive tasks, saving significant time, and improving delivery rates.
Limited graphical visualization capabilities for features like email funnels and social monitoring.
Restricted API functionality for large-scale integration environments or complex customizations, making it less appealing to enterprise organizations.
8.2
Spot Score
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Product Description
Cordial is an easy-to-use marketing automation software that empowers your marketing team to create deals, execute multichannel campaigns, deliver personalized content via email, voice and SMS and publish across all social media channels. It is designed to eliminate manual processes, save time ...
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Cordial offers custom pricing plan
Pros & Cons
Extensively customizable, allowing for tailored solutions to specific needs and seamless integration with various systems.
User-friendly interface that is easy to navigate, even for non-technical users.
Exceptional customer support team that is highly responsive, knowledgeable, and proactive in solving issues and recommending strategies.
Fast and efficient data handling, including quick data queries, exports, and automation setup.
While customizable, the extensive options and flexibility may overwhelm new users without strong initial guidance or support.
Requires some technical expertise to fully leverage advanced features like API integration and complex automations.
8.2
Spot Score
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Product Description
ExpertSender is Marketing Automation Software that helps you increase conversions and sales. The drag-and-drop campaign builder makes it easy to create complex workflows designed to shorten your sales cycle using automated email marketing, social media marketing, lead nurturing, and webinar
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ExpertSender offers custom pricing plan
Pros & Cons
Enables effective email automation for marketing campaigns, increasing productivity and sales conversion rates.
Robust personalization and segmentation features, allowing targeted, data-based marketing.
High deliverability rates and exceptional performance in maintaining email reputation.
Exceptional customer support and dedicated account managers who assist in problem-solving and onboarding.
Interface can be overwhelming or complex for beginners, with a steep learning curve.
Some features, like the drag-and-drop editor or onboarding processes, could be improved for ease of use.
8.2
Spot Score
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Product Description
Boingnet is a marketing automation software solution that allows marketers to organize, execute and measure the impact of their marketing campaigns. Boingnet is a cloud-based platform which works with most major marketing automation platforms out of the box, providing highly visual dashboards ...
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Free Trial available
Starts from $299/Month
8.2
Spot Score
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Product Description
BuzzyBooth is marketing automation software that enables you to build and nurture relationships with your customers. It is the most affordable, all-in-one solution that provides you with the tools to make your website more effective, to generate more leads and sales
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Starts from $150/Month
8.2
Spot Score
Product Description
DotcomAutomation offers easy-to-use marketing automation software that makes creating and mailing Customized Autoresponders (CAs) and building landing pages a snap! Perfect for promoting websites and web affiliate products, Dotcomautomation's powerful features also make it useful for email ...
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Starts from $27/Month when yearly, also offers free forever plan
8.2
Spot Score
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Product Description
AiTrillion is an all-in-one suite of marketing automation software for automating various aspects of your business that keep your leads and customers coming back. It features one-click setup, drag-and-drop form builder, auto webinar scheduling, lead capture tools, contact management, ...
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Free Trial available, Try Now
Starts from $15/Month when Billed Yearly
8.2
Spot Score
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Product Description
Ruler Analytics is the next generation marketing analytics and automation platform for companies of all sizes. Ruler Analytics serves as the central data warehouse for all marketing data, automating marketing processes through its tightly integrated business applications, and providing ...
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Free Trial available
Starts from $109/Month
8.2
Spot Score
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Product Description
Segmentino is a new and revolutionary marketing automation software that helps you to increase your online sales by providing you with powerful solutions for email marketing, social media analysis, customer feedback analysis, lead management, and web analytics. It is the solution that enables ...
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Free Trial available
Segmentino offers custom pricing plan
8.2
Spot Score
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Product Description
Smartech is a leading marketing automation provider. It provides a comprehensive set of software applications for sales, marketing, and customer service. The software is easy to use, helping businesses from start-ups to global enterprises be smarter about using their data and increasing revenue ...
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Free Trial available, Try Now
Starts from $999/Month, also offers free forever plan
Pros & Cons
Improves email deliverability and open rates with effective inbox placement and bulk email handling.
Multi-channel marketing capabilities, including email, SMS, push notifications, and web messaging, enhancing user engagement.
User-friendly application with intuitive UI and customization features for campaign management, reducing manual effort.
Strong analytics and reporting tools to track campaign performance and customer engagement in real-time.
Some features, like drag-and-drop functionality and automation workflows, need better optimization for ease of use.
Limited social media marketing capabilities, with requests for more features in this area.
8.2
Spot Score
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Product Description
Erxes Marketing Automation software is the only all-in-one marketing platform in the world to offer full multichannel campaign orchestration, real-time analytics, predictive modeling and social media management. It is an affordable, easy to use, software solution that can be accessed from a ...
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Starts from $29/Month when Billed Yearly, also offers free forever plan
8.1
Spot Score
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Product Description
Dittofeed, with the powerful tagline "The Omni-Channel Customer Engagement Platform," is a cutting-edge solution tailored for developers seeking to revolutionize customer engagement. Setting itself apart as the pioneering open-source omni-channel customer engagement tool on the market, ...
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Free Trial available
Dittofeed offers custom pricing plan
8.1
Spot Score
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Product Description
Zift Solutions is the ultimate tool for driving channel program success. Leveraging a cloud-based platform, companies can automate their co-branding approach, foster more collaborative selling and maximize marketing results with insights and analytics. Get ready to bolster your channel sales ...
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Zift Solutions offers custom pricing plan
Pros & Cons
Offers integrated features like Deal registration, MDF, and Content Syndication, streamlining partner and marketing workflows.
User-friendly interface with intuitive navigation, enabling ease of use even for beginners.
Enhances productivity by providing ready-made marketing campaigns and templates for various branding needs.
Strong customer support with quick responses, detailed resolutions, and user training.
Limited flexibility in customization—users must adapt workflows to Zift's framework, which can feel restrictive.
Specialty coding and support-required adjustments hinder the platform's agility in making user-driven changes.
8.1
Spot Score
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Product Description
With the tagline "The smart marketing automation software for you," Contactspot is a powerful tool for streamlining your marketing efforts. It offers features such as email marketing, lead scoring, and channel management to help you make informed decisions in real-time. With Contactspot, you ...
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Contactspot offers custom pricing plan
Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].