Researched and Edited by Rajat Gupta
Last updated: · How we review
Editor's Summary · Marketing Automation Software
ActiveCampaign leads with a high SpotScore of 9.8/10 and an impressive 12,031 ratings, indicating strong user satisfaction and reliability. Google Tag Manager also boasts a SpotScore of 9.8/10, offering a freemium pricing model that appeals to budget-conscious marketers. Adobe Marketo Engage, with 4,248 ratings and a SpotScore of 9.6/10, is a solid choice for those seeking strong features backed by a reputable brand.
Marketing automation software streamlines marketing tasks and workflows, primarily used by marketing teams in large enterprises and digital agencies looking to enhance efficiency and effectiveness.
Quick picks for Marketing Automation Software
- Best overall — ActiveCampaign
- Best for enterprise marketing teams — Adobe Marketo Engage
- Best for budget-conscious marketers — Google Tag Manager
- Best free option — Google Tag Manager
Who gets the most from Marketing Automation Software
- 1Marketing managers at e-commerce companies optimizing multi-channel campaigns
- 2Sales and marketing operations specialists managing B2B lead nurturing and CRM integration
- 3Marketing automation specialists in SaaS firms implementing advanced segmentation and scoring
How to choose Marketing Automation Software
If you prioritize quick onboarding and beginner-friendly interfaces, filter by 'User-friendly' strengths and 'Free Trial' availability. For enterprise-level B2B lead management, sort by rating and filter for Salesforce CRM integration or advanced lead scoring features.
Showing 101-120 out of 273
8.2
Spot Score

Add to compare
What is Acoustic Campaign?
Acoustic is a marketing automation and lead generation software. It features real-time engagement and activity reporting to fully empower and inform marketing and sales teams. Acoustic helps you capture the right content at the right time from the right people for smarter decisions.
Read more about Acoustic CampaignAcoustic Campaign offers custom pricing plan
8.2
Spot Score

Add to compare
What is Makesbridge?
MakesBridge is a cloud based B2B marketing Automation software platform that enables marketers to automatically and systematically follow up with leads and nurture them through the buying cycle, performing both sales-focused and business productivity focused tasks.
Read more about Makesbridge8.2
Spot Score

Add to compare
What is Cordial?
Cordial is an easy-to-use marketing automation software that empowers your marketing team to create deals, execute multichannel campaigns, deliver personalized content via email, voice and SMS and publish across all social media channels. It is designed to eliminate manual processes, save time ...
Read more about CordialCordial offers custom pricing plan

- Shortlisted in minutes, not days
- Matched to your business
- Trusted by 250K+ software buyers every month
Step 1 of 4
How big is your team?
We tailor recommendations to companies your size.
8.2
Spot Score

ExpertSender
Maximize conversions with powerful marketing automation.
Best for: SMB teams · Mid-market · Enterprise
Add to compare
What is ExpertSender?
ExpertSender is Marketing Automation Software that helps you increase conversions and sales. The drag-and-drop campaign builder makes it easy to create complex workflows designed to shorten your sales cycle using automated email marketing, social media marketing, lead nurturing, and webinar
Read more about ExpertSenderExpertSender offers custom pricing plan
8.2
Spot Score

Boingnet
Streamline, automate, and measure your marketing efforts.
Best for: SMB teams · Mid-market · Enterprise
Add to compare
What is Boingnet?
Boingnet is a marketing automation software solution that allows marketers to organize, execute and measure the impact of their marketing campaigns. Boingnet is a cloud-based platform which works with most major marketing automation platforms out of the box, providing highly visual dashboards ...
Read more about BoingnetStarts from $299/Month
8.2
Spot Score

BuzzyBooth
Boost sales and relationships with BuzzyBooth.
Best for: SMB teams · Mid-market · Enterprise
Add to compare
Watch Demo
What is BuzzyBooth?
BuzzyBooth is marketing automation software that enables you to build and nurture relationships with your customers. It is the most affordable, all-in-one solution that provides you with the tools to make your website more effective, to generate more leads and sales
Read more about BuzzyBoothStarts from $150/Month
8.2
Spot Score

What is DotcomPal?
DotcomAutomation offers easy-to-use marketing automation software that makes creating and mailing Customized Autoresponders (CAs) and building landing pages a snap! Perfect for promoting websites and web affiliate products, Dotcomautomation's powerful features also make it useful for email ...
Read more about DotcomPalStarts from $27/Month when yearly, also offers free forever plan
8.2
Spot Score

AiTrillion
Effortlessly transform leads into loyal customers.
Best for: SMB teams · Mid-market · Enterprise
Add to compare
What is AiTrillion?
AiTrillion is an all-in-one suite of marketing automation software for automating various aspects of your business that keep your leads and customers coming back. It features one-click setup, drag-and-drop form builder, auto webinar scheduling, lead capture tools, contact management, ...
Read more about AiTrillion8.2
Spot Score

Add to compare
What is Ruler Analytics?
Ruler Analytics is the next generation marketing analytics and automation platform for companies of all sizes. Ruler Analytics serves as the central data warehouse for all marketing data, automating marketing processes through its tightly integrated business applications, and providing ...
Read more about Ruler AnalyticsStarts from $109/Month
8.2
Spot Score

Add to compare
What is Segmentino?
Segmentino is a new and revolutionary marketing automation software that helps you to increase your online sales by providing you with powerful solutions for email marketing, social media analysis, customer feedback analysis, lead management, and web analytics. It is the solution that enables ...
Read more about SegmentinoSegmentino offers custom pricing plan
8.2
Spot Score

Smartech
Boost sales and customer service with Smartech's automation.
Best for: SMB teams · Mid-market
Add to compare
What is Smartech?
Smartech is a leading marketing automation provider. It provides a comprehensive set of software applications for sales, marketing, and customer service. The software is easy to use, helping businesses from start-ups to global enterprises be smarter about using their data and increasing revenue ...
Read more about Smartech8.2
Spot Score

erxes
Streamline your marketing with smarter automation.
Best for: SMB teams · Mid-market · Enterprise
Add to compare
What is erxes?
Erxes Marketing Automation software is the only all-in-one marketing platform in the world to offer full multichannel campaign orchestration, real-time analytics, predictive modeling and social media management. It is an affordable, easy to use, software solution that can be accessed from a ...
Read more about erxesStarts from $29/Month when Billed Yearly, also offers free forever plan
8.1
Spot Score

Dittofeed
Revolutionize customer engagement. Boost growth.
Best for: SMB teams · Mid-market · Enterprise
Add to compare
What is Dittofeed?
Dittofeed, with the powerful tagline "The Omni-Channel Customer Engagement Platform," is a cutting-edge solution tailored for developers seeking to revolutionize customer engagement. Setting itself apart as the pioneering open-source omni-channel customer engagement tool on the market, ...
Read more about DittofeedDittofeed offers custom pricing plan
8.1
Spot Score

Contactspot
Streamline your marketing efforts with intelligent automation.
Best for: SMB teams · Mid-market · Enterprise
Add to compare
What is Contactspot?
With the tagline "The smart marketing automation software for you," Contactspot is a powerful tool for streamlining your marketing efforts. It offers features such as email marketing, lead scoring, and channel management to help you make informed decisions in real-time. With Contactspot, you ...
Read more about ContactspotContactspot offers custom pricing plan
8.1
Spot Score

DataTrue
Streamline and organize your data labeling process.
Best for: SMB teams · Mid-market · Enterprise
Add to compare
What is DataTrue?
DataTrue's Web-based Tag Management software gives user the control of single, centralized meta data repository for all the data sources – whether these are internal databases, third party applications and content management systems. DataTrue's innovative tag libraries enable effective and ...
Read more about DataTrueStarts from $999/Month
8.1
Spot Score

Add to compare
What is TagCommander?
TagCommanderTM is an enterprise-class, cross-browser, tag management software that brings order and control to the wide array of activity on the Web site. With TagCommanderTM, users can manage all digital information residing on their sites in one central location. TagCommander lets user easily ...
Read more about TagCommanderTagCommander offers custom pricing plan
8.1
Spot Score

Add to compare
What is Engagespot?
Engage is the easy way to grow the audience and drive app installs with push notifications for Android and iOS. The customers rely on Engage to reach, engage and grow their audiences so they can build truly successful user bases for their apps. With the Engage plug-in user harness the power of ...
Read more about EngagespotStarts from $15/Month, also offers free forever plan
8.1
Spot Score

Xeno
Streamline your customer relationships with Xeno CRM.
Best for: SMB teams · Mid-market · Enterprise
Add to compare
What is Xeno?
Xeno CRM is the right choice for you. Xeno makes it possible to do customer relationship management from your home or office wherever you are. It lets you track sales leads, organise customer information, and manage customer accounts all from a single interface, and because it's web-based, it ...
Read more about Xeno8.1
Spot Score

Add to compare
What is Genoo?
Genoo is the leading marketing automation software that enables you to automate, personalize and measure real-time marketing campaigns in web and mobile. It provides marketers with a software suite that automates the process of building and sending emails to build a relationship with their ...
Read more about GenooGenoo offers custom pricing plan
8.1
Spot Score

Manthan Customer Marketing Platform
Unlock the power of personalized marketing.
Best for: SMB teams · Mid-market · Enterprise
Add to compare
What is Manthan Customer Marketing Platform?
Manthan is a marketing automation software. The platform captures the customer information at every touch point and helps marketers deliver personalized marketing messages and campaigns to prospects and customers. It uses artificial intelligence based recommendation engine and robust ...
Read more about Manthan Customer Marketing PlatformRelated Blogs and Articles for Marketing Automation Software
Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].







