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List of the Best Marketing Automation Software in 2026

Rajat Gupta
Researched and Edited by Rajat Gupta
Rajat Gupta

Researched and Edited by Rajat Gupta

Last updated: · How we review

Editor's Summary · Marketing Automation Software

ActiveCampaign holds a 9.8 SpotScore with a 4.5/5 rating from 12,031 reviews — the largest review set in this category by far — covering email, CRM, and multi-step automation in one subscription platform used by SMBs and mid-market marketing teams. Klaviyo earns the highest user rating at 4.79/5 from 708 reviewers and a 9.5 SpotScore, the dominant choice for e-commerce brands that need behavior-triggered flows tied directly to browse and purchase data from Shopify or WooCommerce. EngageBay scores 4.6/5 from 445 reviewers at a 9.2 SpotScore with a freemium tier, pairing CRM and marketing automation at a price point that makes it viable for smaller teams moving off manual email tools.

Marketing automation software runs email sequences, lead nurturing campaigns, and behavior-triggered communications at scale without manual intervention. The main buyers are demand generation managers and marketing operations teams at B2B SaaS companies, plus e-commerce marketers managing retention and lifecycle campaigns.

Quick picks for Marketing Automation Software

  • Best overallActiveCampaign
  • Best for e-commerce behavior-based flowsKlaviyo
  • Best for SMB marketing and CRM combinedEngageBay
  • Best free optionEngageBay

Who gets the most from Marketing Automation Software

  • 1Marketing managers at e-commerce companies optimizing multi-channel campaigns
  • 2Sales and marketing operations specialists managing B2B lead nurturing and CRM integration
  • 3Marketing automation specialists in SaaS firms implementing advanced segmentation and scoring
How to choose Marketing Automation Software

If you prioritize quick onboarding and beginner-friendly interfaces, filter by 'User-friendly' strengths and 'Free Trial' availability. For enterprise-level B2B lead management, sort by rating and filter for Salesforce CRM integration or advanced lead scoring features.

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Showing 101-120 out of 274

8.2

SpotScore

Dynamics 365 Marketing - Marketing Automation Software

Dynamics 365 Marketing

Streamline your marketing efforts with powerful automation.

Best for: SMB teams · Mid-market · Enterprise

Get Pricing Details

Add to compare

What is Dynamics 365 Marketing?

Microsoft Dynamics Marketing is a marketing automation solution that enables you to better understand who owns your database of prospects, build stronger relationships with customers, gain timely insights into customer experiences, create targeted marketing campaigns in real time, and measure ...

Read more about Dynamics 365 Marketing

8.2

SpotScore

Acoustic Campaign - Marketing Automation Software

Acoustic Campaign

Engage, track, and convert with ease.

Best for: SMB teams · Mid-market · Enterprise

Get Pricing Details

Add to compare

What is Acoustic Campaign?

Acoustic Campaign is a multi-channel marketing automation platform for enterprise marketing teams managing email, push notifications, and personalized customer journey workflows at scale. It provides customizable dashboards, drag-and-drop campaign builders, and AI-driven analytics for audience ...

Read more about Acoustic Campaign

Acoustic Campaign offers custom pricing plan

8.2

SpotScore

Makesbridge - Marketing Automation Software

Makesbridge

Nurture leads, maximize sales.

Best for: SMB teams · Mid-market · Enterprise

Start Free Trial

Add to compare

What is Makesbridge?

Makesbridge is a B2B marketing automation platform for small to mid-sized businesses running email and multi-channel campaigns with limited technical staff. It provides dynamic contact lists, lead nurture playbooks, and ISP analytics with typical setup completed in one to two days without ...

Read more about Makesbridge
Free TrialTry Free →·

Starts from $330/Month when yearly

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8.2

SpotScore

Cordial - Marketing Automation Software

Cordial

Streamline your marketing efforts with Cordial.

Best for: SMB teams · Mid-market · Enterprise

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Add to compare

What is Cordial?

Cordial is an easy-to-use marketing automation software that empowers your marketing team to create deals, execute multichannel campaigns, deliver personalized content via email, voice and SMS and publish across all social media channels. It is designed to eliminate manual processes, save time ...

Read more about Cordial

Cordial offers custom pricing plan

8.2

SpotScore

ExpertSender - Marketing Automation Software

ExpertSender

Maximize conversions with powerful marketing automation.

Best for: SMB teams · Mid-market · Enterprise

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Add to compare

What is ExpertSender?

ExpertSender is Marketing Automation Software that helps you increase conversions and sales. The drag-and-drop campaign builder makes it easy to create complex workflows designed to shorten your sales cycle using automated email marketing, social media marketing, lead nurturing, and webinar

Read more about ExpertSender

ExpertSender offers custom pricing plan

8.2

SpotScore

Boingnet - Marketing Automation Software

Boingnet

Streamline, automate, and measure your marketing efforts.

Best for: SMB teams · Mid-market · Enterprise

Start Free Trial

Add to compare

What is Boingnet?

Boingnet is a marketing automation software solution that allows marketers to organize, execute and measure the impact of their marketing campaigns. Boingnet is a cloud-based platform which works with most major marketing automation platforms out of the box, providing highly visual dashboards ...

Read more about Boingnet
Free Trial·

Starts from $299/Month

What buyers evaluate in Marketing Automation Software
Depth and sophistication of lead scoring and segmentation capabilities
Multi-channel campaign automation including email, SMS, push, and in-app messaging
Integration quality with CRM systems, especially Salesforce, for unified sales and marketing workflows

8.2

SpotScore

BuzzyBooth - Marketing Automation Software

BuzzyBooth

Boost sales and relationships with BuzzyBooth.

Best for: SMB teams · Mid-market · Enterprise

See Plans & Pricing

Add to compare

watch-demo

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What is BuzzyBooth?

BuzzyBooth is a marketing automation tool for small business owners who need to capture leads and follow up with customers without a dedicated marketing team. It handles website lead capture, email sequences, and basic customer relationship workflows in a single affordable platform. Best suited ...

Read more about BuzzyBooth

Starts from $150/Month

8.2

SpotScore

DotcomPal - Marketing Automation Software

DotcomPal

Automate your marketing for maximum impact!

Best for: SMB teams · Mid-market · Enterprise

Try for Free

Add to compare

watch-demo

Watch Demo

What is DotcomPal?

DotcomAutomation offers easy-to-use marketing automation software that makes creating and mailing Customized Autoresponders (CAs) and building landing pages a snap! Perfect for promoting websites and web affiliate products, Dotcomautomation's powerful features also make it useful for email ...

Read more about DotcomPal

Starts from $27/Month when yearly, also offers free forever plan

8.2

SpotScore

AiTrillion - Marketing Automation Software

AiTrillion

Effortlessly transform leads into loyal customers.

Best for: SMB teams · Mid-market · Enterprise

Start Free Trial

Add to compare

What is AiTrillion?

AiTrillion is an all-in-one suite of marketing automation software for automating various aspects of your business that keep your leads and customers coming back. It features one-click setup, drag-and-drop form builder, auto webinar scheduling, lead capture tools, contact management, ...

Read more about AiTrillion
Free TrialTry Free →·

Starts from $15/Month when Billed Yearly

8.2

SpotScore

Ruler Analytics - Marketing Automation Software

Ruler Analytics

Unleash your marketing potential.

Best for: SMB teams · Mid-market · Enterprise

Start Free Trial

Add to compare

What is Ruler Analytics?

Ruler Analytics is a marketing analytics platform that tracks and attributes revenue across marketing channels. It acts as a central data warehouse, integrating with existing business applications to show which campaigns and touchpoints drive conversions and automate reporting across the ...

Read more about Ruler Analytics
Free Trial·

Starts from $109/Month

8.2

SpotScore

Segmentino - Marketing Automation Software

Segmentino

Boost sales with intelligent marketing automation.

Best for: SMB teams · Mid-market

Start Free Trial

Add to compare

What is Segmentino?

Segmentino is a new and revolutionary marketing automation software that helps you to increase your online sales by providing you with powerful solutions for email marketing, social media analysis, customer feedback analysis, lead management, and web analytics. It is the solution that enables ...

Read more about Segmentino
Free Trial·

Segmentino offers custom pricing plan

8.2

SpotScore

Smartech - Marketing Automation Software

Smartech

Boost sales and customer service with Smartech's automation.

Best for: SMB teams · Mid-market

Start Free Trial

Add to compare

What is Smartech?

Smartech is a leading marketing automation provider. It provides a comprehensive set of software applications for sales, marketing, and customer service. The software is easy to use, helping businesses from start-ups to global enterprises be smarter about using their data and increasing revenue ...

Read more about Smartech
Free TrialTry Free →·

Starts from $999/Month, also offers free forever plan

8.2

SpotScore

erxes - Marketing Automation Software

erxes

Streamline your marketing with smarter automation.

Best for: SMB teams · Mid-market · Enterprise

Try for Free

Add to compare

What is erxes?

Erxes Marketing Automation software is the only all-in-one marketing platform in the world to offer full multichannel campaign orchestration, real-time analytics, predictive modeling and social media management. It is an affordable, easy to use, software solution that can be accessed from a ...

Read more about erxes

Starts from $29/Month when Billed Yearly, also offers free forever plan

8.1

SpotScore

Dittofeed

Dittofeed

Revolutionize customer engagement. Boost growth.

Best for: SMB teams · Mid-market · Enterprise

Start Free Trial

Add to compare

What is Dittofeed?

Dittofeed is an open-source omni-channel customer engagement platform built for developers, comparable to Braze, Customer.io, and Segment Engage. It supports automated messaging across email, SMS, and in-app push notifications, with tools for marketing and growth teams to monitor customer ...

Read more about Dittofeed
Free Trial·

Dittofeed offers custom pricing plan

8.1

SpotScore

Contactspot - Marketing Automation Software

Contactspot

Streamline your marketing efforts with intelligent automation.

Best for: SMB teams · Mid-market · Enterprise

Get Pricing Details

Add to compare

What is Contactspot?

With the tagline "The smart marketing automation software for you," Contactspot is a powerful tool for streamlining your marketing efforts. It offers features such as email marketing, lead scoring, and channel management to help you make informed decisions in real-time. With Contactspot, you ...

Read more about Contactspot

Contactspot offers custom pricing plan

8.1

SpotScore

DataTrue - Tag Management Software

DataTrue

Streamline and organize your data labeling process.

Best for: SMB teams · Mid-market · Enterprise

See Plans & Pricing

Add to compare

What is DataTrue?

DataTrue's Web-based Tag Management software gives user the control of single, centralized meta data repository for all the data sources – whether these are internal databases, third party applications and content management systems. DataTrue's innovative tag libraries enable effective and ...

Read more about DataTrue

Starts from $999/Month

8.1

SpotScore

TagCommander - Tag Management Software

TagCommander

Streamline web activity and take control.

Best for: SMB teams · Mid-market · Enterprise

Get Pricing Details

5.0

Add to compare

What is TagCommander?

TagCommanderTM is an enterprise-class, cross-browser, tag management software that brings order and control to the wide array of activity on the Web site. With TagCommanderTM, users can manage all digital information residing on their sites in one central location. TagCommander lets user easily ...

Read more about TagCommander

TagCommander offers custom pricing plan

8.1

SpotScore

Engagespot - Push Notification Software

Engagespot

Unleash the power of push notifications.

Best for: SMB teams · Mid-market · Enterprise

Try for Free

Add to compare

What is Engagespot?

Engage is the easy way to grow the audience and drive app installs with push notifications for Android and iOS. The customers rely on Engage to reach, engage and grow their audiences so they can build truly successful user bases for their apps. With the Engage plug-in user harness the power of ...

Read more about Engagespot

Starts from $15/Month, also offers free forever plan

8.1

SpotScore

Xeno - CRM Software

Xeno

Streamline your customer relationships with Xeno CRM.

Best for: SMB teams · Mid-market · Enterprise

Start Free Trial

Add to compare

What is Xeno?

Xeno CRM is the right choice for you. Xeno makes it possible to do customer relationship management from your home or office wherever you are. It lets you track sales leads, organise customer information, and manage customer accounts all from a single interface, and because it's web-based, it ...

Read more about Xeno
Free TrialTry Free →·

Starts from $65/Month when Billed Yearly

8.1

SpotScore

Genoo - Marketing Automation Software

Genoo

Maximize your marketing potential with Genoo.

Best for: SMB teams · Mid-market · Enterprise

Get Pricing Details

Add to compare

What is Genoo?

Genoo is the leading marketing automation software that enables you to automate, personalize and measure real-time marketing campaigns in web and mobile. It provides marketers with a software suite that automates the process of building and sending emails to build a relationship with their ...

Read more about Genoo

Genoo offers custom pricing plan

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Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].