Researched and Edited by Rajat Gupta
Last updated: · How we review
Editor's Summary · Marketing Automation Software
ActiveCampaign holds a 9.8 SpotScore with a 4.5/5 rating from 12,031 reviews — the largest review set in this category by far — covering email, CRM, and multi-step automation in one subscription platform used by SMBs and mid-market marketing teams. Klaviyo earns the highest user rating at 4.79/5 from 708 reviewers and a 9.5 SpotScore, the dominant choice for e-commerce brands that need behavior-triggered flows tied directly to browse and purchase data from Shopify or WooCommerce. EngageBay scores 4.6/5 from 445 reviewers at a 9.2 SpotScore with a freemium tier, pairing CRM and marketing automation at a price point that makes it viable for smaller teams moving off manual email tools.
Marketing automation software runs email sequences, lead nurturing campaigns, and behavior-triggered communications at scale without manual intervention. The main buyers are demand generation managers and marketing operations teams at B2B SaaS companies, plus e-commerce marketers managing retention and lifecycle campaigns.
Quick picks for Marketing Automation Software
- Best overall — ActiveCampaign
- Best for e-commerce behavior-based flows — Klaviyo
- Best for SMB marketing and CRM combined — EngageBay
- Best free option — EngageBay
Who gets the most from Marketing Automation Software
- 1Marketing managers at e-commerce companies optimizing multi-channel campaigns
- 2Sales and marketing operations specialists managing B2B lead nurturing and CRM integration
- 3Marketing automation specialists in SaaS firms implementing advanced segmentation and scoring
How to choose Marketing Automation Software
If you prioritize quick onboarding and beginner-friendly interfaces, filter by 'User-friendly' strengths and 'Free Trial' availability. For enterprise-level B2B lead management, sort by rating and filter for Salesforce CRM integration or advanced lead scoring features.
Showing 101-120 out of 274
8.2
SpotScore

Dynamics 365 Marketing
Streamline your marketing efforts with powerful automation.
Best for: SMB teams · Mid-market · Enterprise
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What is Dynamics 365 Marketing?
Microsoft Dynamics Marketing is a marketing automation solution that enables you to better understand who owns your database of prospects, build stronger relationships with customers, gain timely insights into customer experiences, create targeted marketing campaigns in real time, and measure ...
Read more about Dynamics 365 Marketing8.2
SpotScore

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What is Acoustic Campaign?
Acoustic Campaign is a multi-channel marketing automation platform for enterprise marketing teams managing email, push notifications, and personalized customer journey workflows at scale. It provides customizable dashboards, drag-and-drop campaign builders, and AI-driven analytics for audience ...
Read more about Acoustic CampaignAcoustic Campaign offers custom pricing plan
8.2
SpotScore

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What is Makesbridge?
Makesbridge is a B2B marketing automation platform for small to mid-sized businesses running email and multi-channel campaigns with limited technical staff. It provides dynamic contact lists, lead nurture playbooks, and ISP analytics with typical setup completed in one to two days without ...
Read more about Makesbridge
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8.2
SpotScore

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What is Cordial?
Cordial is an easy-to-use marketing automation software that empowers your marketing team to create deals, execute multichannel campaigns, deliver personalized content via email, voice and SMS and publish across all social media channels. It is designed to eliminate manual processes, save time ...
Read more about CordialCordial offers custom pricing plan
8.2
SpotScore

ExpertSender
Maximize conversions with powerful marketing automation.
Best for: SMB teams · Mid-market · Enterprise
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What is ExpertSender?
ExpertSender is Marketing Automation Software that helps you increase conversions and sales. The drag-and-drop campaign builder makes it easy to create complex workflows designed to shorten your sales cycle using automated email marketing, social media marketing, lead nurturing, and webinar
Read more about ExpertSenderExpertSender offers custom pricing plan
8.2
SpotScore

Boingnet
Streamline, automate, and measure your marketing efforts.
Best for: SMB teams · Mid-market · Enterprise
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What is Boingnet?
Boingnet is a marketing automation software solution that allows marketers to organize, execute and measure the impact of their marketing campaigns. Boingnet is a cloud-based platform which works with most major marketing automation platforms out of the box, providing highly visual dashboards ...
Read more about BoingnetStarts from $299/Month
8.2
SpotScore

BuzzyBooth
Boost sales and relationships with BuzzyBooth.
Best for: SMB teams · Mid-market · Enterprise
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Watch Demo
What is BuzzyBooth?
BuzzyBooth is a marketing automation tool for small business owners who need to capture leads and follow up with customers without a dedicated marketing team. It handles website lead capture, email sequences, and basic customer relationship workflows in a single affordable platform. Best suited ...
Read more about BuzzyBoothStarts from $150/Month
8.2
SpotScore

What is DotcomPal?
DotcomAutomation offers easy-to-use marketing automation software that makes creating and mailing Customized Autoresponders (CAs) and building landing pages a snap! Perfect for promoting websites and web affiliate products, Dotcomautomation's powerful features also make it useful for email ...
Read more about DotcomPalStarts from $27/Month when yearly, also offers free forever plan
8.2
SpotScore

AiTrillion
Effortlessly transform leads into loyal customers.
Best for: SMB teams · Mid-market · Enterprise
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What is AiTrillion?
AiTrillion is an all-in-one suite of marketing automation software for automating various aspects of your business that keep your leads and customers coming back. It features one-click setup, drag-and-drop form builder, auto webinar scheduling, lead capture tools, contact management, ...
Read more about AiTrillion8.2
SpotScore

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What is Ruler Analytics?
Ruler Analytics is a marketing analytics platform that tracks and attributes revenue across marketing channels. It acts as a central data warehouse, integrating with existing business applications to show which campaigns and touchpoints drive conversions and automate reporting across the ...
Read more about Ruler AnalyticsStarts from $109/Month
8.2
SpotScore

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What is Segmentino?
Segmentino is a new and revolutionary marketing automation software that helps you to increase your online sales by providing you with powerful solutions for email marketing, social media analysis, customer feedback analysis, lead management, and web analytics. It is the solution that enables ...
Read more about SegmentinoSegmentino offers custom pricing plan
8.2
SpotScore

Smartech
Boost sales and customer service with Smartech's automation.
Best for: SMB teams · Mid-market
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What is Smartech?
Smartech is a leading marketing automation provider. It provides a comprehensive set of software applications for sales, marketing, and customer service. The software is easy to use, helping businesses from start-ups to global enterprises be smarter about using their data and increasing revenue ...
Read more about Smartech8.2
SpotScore

erxes
Streamline your marketing with smarter automation.
Best for: SMB teams · Mid-market · Enterprise
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What is erxes?
Erxes Marketing Automation software is the only all-in-one marketing platform in the world to offer full multichannel campaign orchestration, real-time analytics, predictive modeling and social media management. It is an affordable, easy to use, software solution that can be accessed from a ...
Read more about erxesStarts from $29/Month when Billed Yearly, also offers free forever plan
8.1
SpotScore

Dittofeed
Revolutionize customer engagement. Boost growth.
Best for: SMB teams · Mid-market · Enterprise
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What is Dittofeed?
Dittofeed is an open-source omni-channel customer engagement platform built for developers, comparable to Braze, Customer.io, and Segment Engage. It supports automated messaging across email, SMS, and in-app push notifications, with tools for marketing and growth teams to monitor customer ...
Read more about DittofeedDittofeed offers custom pricing plan
8.1
SpotScore

Contactspot
Streamline your marketing efforts with intelligent automation.
Best for: SMB teams · Mid-market · Enterprise
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What is Contactspot?
With the tagline "The smart marketing automation software for you," Contactspot is a powerful tool for streamlining your marketing efforts. It offers features such as email marketing, lead scoring, and channel management to help you make informed decisions in real-time. With Contactspot, you ...
Read more about ContactspotContactspot offers custom pricing plan
8.1
SpotScore

DataTrue
Streamline and organize your data labeling process.
Best for: SMB teams · Mid-market · Enterprise
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What is DataTrue?
DataTrue's Web-based Tag Management software gives user the control of single, centralized meta data repository for all the data sources – whether these are internal databases, third party applications and content management systems. DataTrue's innovative tag libraries enable effective and ...
Read more about DataTrueStarts from $999/Month
8.1
SpotScore

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What is TagCommander?
TagCommanderTM is an enterprise-class, cross-browser, tag management software that brings order and control to the wide array of activity on the Web site. With TagCommanderTM, users can manage all digital information residing on their sites in one central location. TagCommander lets user easily ...
Read more about TagCommanderTagCommander offers custom pricing plan
8.1
SpotScore

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What is Engagespot?
Engage is the easy way to grow the audience and drive app installs with push notifications for Android and iOS. The customers rely on Engage to reach, engage and grow their audiences so they can build truly successful user bases for their apps. With the Engage plug-in user harness the power of ...
Read more about EngagespotStarts from $15/Month, also offers free forever plan
8.1
SpotScore

Xeno
Streamline your customer relationships with Xeno CRM.
Best for: SMB teams · Mid-market · Enterprise
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What is Xeno?
Xeno CRM is the right choice for you. Xeno makes it possible to do customer relationship management from your home or office wherever you are. It lets you track sales leads, organise customer information, and manage customer accounts all from a single interface, and because it's web-based, it ...
Read more about Xeno8.1
SpotScore

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What is Genoo?
Genoo is the leading marketing automation software that enables you to automate, personalize and measure real-time marketing campaigns in web and mobile. It provides marketers with a software suite that automates the process of building and sending emails to build a relationship with their ...
Read more about GenooGenoo offers custom pricing plan
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Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].











