8.6
Spot Score
AdRoll Review: Is It The Right Marketing Automation Software For Your Team?
Best for SMB teams · Mid-market · Enterprise
Free Trial & Free Plan Available
Overview
Pricing
Features
Buyer feedback
Alternatives
Media
Security & Compliance
Support
FAQ
Blogs
What is AdRoll?
AdRoll is a marketing automation software that gives your business the ability to track and measure each of your marketing channels. With advanced features like dynamic remarketing and Facebook Ad creation, you'll have the information you need to always be in front of your most valuable audience.
Pricing
Free Trial available
Best For
Suited for solo users, small teams, SMBs, and enterprise
Security & Compliance
Data residency:🇺🇸
AdRoll Software Demo
AdRoll was reviewed internally using user feedback, in-house testing, and market research to assess its performance, reliability, and user experience. Learn how we review products and our evaluation process.
Who should consider AdRoll
- Team types
- Large Enterprises, Medium Business
Why teams choose AdRoll
Strong focus on remarketing and tracking.
User-friendly interface for easy navigation.
Supports multiple advertising channels.
Is AdRoll right for you?
What buyers should know before shortlisting AdRoll
AdRoll stands out as a highly effective advertising platform that combines user-friendliness and robust functionality to meet the diverse needs of businesses. Its intuitive interface ensures a seamless experience for setting up and managing campaigns, while the platform’s versatility allows users to leverage multi-channel formats such as display ads, social media, and email marketing.
AdRoll’s advanced retargeting capabilities and personalized ad recommendations have proven invaluable for re-engaging potential customers and achieving measurable ROI. The reporting and analytics tools provide actionable insights, empowering users to optimize their campaigns based on data-driven decisions.
One of the platform’s most praised aspects is its exceptional customer support. Account managers like Anna Corso are repeatedly celebrated for their expertise and attentiveness, adding a layer of reassurance and value for users.
While minor technical issues have been reported by some users, these don’t overshadow AdRoll’s overall reliability and effectiveness. For businesses seeking a comprehensive platform with robust tools and top-notch support, AdRoll is an excellent choice.
AdRoll pros and cons
- AdRoll pros
Strong focus on remarketing and tracking.
User-friendly interface for easy navigation.
Supports multiple advertising channels.
- AdRoll cons
Pricing may be high for smaller businesses.
Customization options are limited.
Ready to try it?
Get started with AdRoll
Start your free trial — no credit card required.
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What is the pricing of AdRoll?
AdRoll reviews and ratings
Buyer sentiment
Buyer sentiment is positive across 231 reviews, with strong overall satisfaction.
What buyers like
- Versatile and user-friendly interface allows quick setup and seamless navigation, even for beginners.
- Supports multi-channel advertising with diverse formats like display ads, social media ads, email marketing, and retargeting.
- Offers detailed performance metrics and insightful reporting, helping users make data-driven decisions.
Common complaints
- Occasional technical issues reported, though often resolved with support, can disrupt workflow.
- Some users express concerns about the lack of advanced or customizable options compared to other marketing platforms.
- Initial onboarding for complex features may pose challenges for less experienced users without adequate guidance.
What users are saying
KB
Kevin B
02/21/24
"The best platform for your marketing spend"
What do you like best about AdRoll? One of the primary advantages of AdRoll is its ease of use. The platform offers a user-friendly interface that ...
Read more
KB
Kevin B
02/21/24
"The best platform for your marketing spend"
What do you like best about AdRoll? One of the primary advantages of AdRoll is its ease of use. The platform offers a user-friendly interface that ...
Read more
ZT
Zhanna t
12/20/23
"AdRoll experience"
What do you like best about AdRoll? owerful DSP for targeted lead gen. Granular targeting, insightful reports, conversion focus. Increased ...
Read more
ZT
Zhanna t
12/20/23
"AdRoll experience"
What do you like best about AdRoll? owerful DSP for targeted lead gen. Granular targeting, insightful reports, conversion focus. Increased ...
Read more
MJ
Matt J
11/24/23
"Unlocking Growth for WonderDays with Adroll"
What do you like best about AdRoll? The user interface is super intuitive. Great reporting.
MJ
Matt J
11/24/23
"Unlocking Growth for WonderDays with Adroll"
What do you like best about AdRoll? The user interface is super intuitive. Great reporting.
What are the features of AdRoll?
Analytics (ROI Tracking) is a method of calculating the return on investment from a company's marketing expenditures. Return on marketing in…
Marketers frequently use demographic information such as age, gender, residency, or region and a variety of other predetermined attributes t…
An organization creates and controls marketing and sales processes, people, policies, and platforms to offer goods and services indirectly t…
Drip emails are a sequence of automated emails sent to people who complete a specific action. You may specify the number of emails to send a…
The lead management process is a series of activities in which businesses engage with leads and convert them into customers. It entails gath…
lead nurturing creates and reinforces relationships with customers, at every point of the sales funnel. A good lead nurturing plan concentra…
Multivariate testing is a process for testing a hypothesis by changing numerous factors. Multivariate testing aims to determine which combin…
Website visitor tracking is the practise of collecting, storing, and sharing information on visitors' activity on the internet by website ad…
AdRoll security and data handling
Key compliance certifications and security features for IT and security teams evaluating AdRoll.
Certifications
Developer & data
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AdRoll Support Options
Frequently Asked Questions About AdRoll
Common questions buyers ask before choosing AdRoll.
AdRoll is a Marketing Automation Software. AdRoll offers Multivariate Testing, Analytics (ROI Tracking), Campaign Segmentation, Channel Management, Email Drip Campaigns and many more functionalities.
Buyers commonly note the following limitations of AdRoll: Pricing may be high for smaller businesses.; Customization options are limited.; Initial setup may require assistance..
Some top alternatives to AdRoll includes Outgrow, ActiveCampaign, CleverTap, Moosend and Adobe Campaign.
AdRoll offers Free Trial, Freemium, Subscription pricing models
The starting price is not disclosed by AdRoll. You can visit AdRoll pricing page to get the latest pricing.
Ready to try it?
Get started with AdRoll
Start your free trial — no credit card required.
Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].