8.6
SpotScore

Top 10 AdRoll Alternatives 2026
Empower your marketing with AdRoll's advanced automation.
Main Features
- Analytics (ROI Tracking)
- Campaign Segmentation
- Channel Management
- Email Drip Campaigns
Pricing
Free Trial available
AdRoll is a Marketing Automation Software platform with a user rating of 4.5★ based on 211 reviews. Teams looking for alternatives typically need better pricing flexibility, easier deployment, or a closer feature fit for their specific use case. Below you'll find 10 vetted Marketing Automation Software alternatives ranked by user rating, with filters to narrow by pricing, platform, and features — so you can find the right fit for 2026.
AdRoll vs Top Alternatives at a Glance
Side-by-side comparison of pricing, user rating, and free trial availability to help you decide faster.
| Tool | Best For | Pricing | Rating | Free Option |
|---|---|---|---|---|
| Marketing Automation Software | Free plan available | 4.5 ★ | ✓ Yes | |
| Marketing Automation Software | Free trial | 4.9 ★ | ✓ Yes | |
| Marketing Automation Software | $15 | 4.7 ★ | ✓ Yes | |
| Mobile Analytics Software | Free trial | 4.7 ★ | ✓ Yes | |
| Email Marketing Software | Free plan available | 4.3 ★ | ✓ Yes | |
| Marketing Automation Software | Custom pricing | 4.8 ★ | ✗ No |
Showing 1-10 out of 10

List of the Top AdRoll alternatives as of October 2026
Compare business software, products, and services to find the best solution for your business or organization. Use the filters on the left to drill down by category, pricing, features, market segment, user ratings, and more.
9.0
SpotScore

Outgrow — 4.86★
RECOMMENDED
Boost sales and engage customers effortlessly.
Add to compare
What is Outgrow?
Outgrow is a powerful marketing automation suite that helps you grow your business with marketing and sales software integrations, lead scoring for sales, and personalization capabilities. It is an easy-to-use, powerful marketing automation solution designed specifically for high-growth ...
Read moreCommon Features
-
Multivariate Testing
-
Analytics (ROI Tracking)
-
Campaign Segmentation
+ 5 more
Unique Features
-
Lead Scoring
-
Version Control
-
Approval Process Control
+ 8 more
Pricing
Free Trial available, Try Now
Outgrow offers custom pricing plan
9.8
SpotScore

ActiveCampaign — from $15 · 4.66★
RECOMMENDED
Streamline your marketing efforts and see results.
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What is ActiveCampaign?
ActiveCampaign is the most powerful marketing automation tool designed to help you nail your next digital campaign. From nurture campaigns that convert new subscribers into long-term customers, to smart lead scoring that turns warm prospects into paying customers. It is the complete marketing ...
Read moreCommon Features
-
Website Visitor Tracking
-
Lead Nurturing
-
Lead Management
+ 6 more
Unique Features
-
Landing Pages
-
Lead Scoring
-
Facebook Ads
+ 18 more
Pricing
Free Trial available
Starts from $15/Month when billed annually, ~1,000 contacts ($19/mo billed monthly)
9.8
SpotScore

CleverTap — Mobile Analytics Software · 4.74★
RECOMMENDED
Turn data into dollars with CleverTap.
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What is CleverTap?
CleverTap is an easy to use, affordable suite of mobile analytics tools that measure user activity on Android or iOS device based on app usage (mobile app), website visits (web app) and in-app events. CleverTap allows user to view over 15 different reports including session details, retention ...
Read moreCommon Features
-
Email Drip Campaigns
-
Multivariate Testing
Unique Features
-
Event Tracking
-
Push Notifications
-
Revenue Tracking
+ 5 more
Pricing
Free Trial available, Try Now
CleverTap offers custom pricing plan
8.8
SpotScore

Moosend — Email Marketing Software · 4.3★
RECOMMENDED
Boost your business with Moosend's email marketing solution.
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What is Moosend?
Moosend is a powerful Email Marketing Software for small businesses that's easy to use and affordable, with a robust feature set. With its user-friendly interface and newbie-friendly training, Moosend makes it easy to create and send professional email campaigns so you can reach out to new ...
Read moreCommon Features
No common features
Unique Features
-
Contact Management
-
Auto-Responders
-
Click-through Tracking
+ 19 more
Pricing
Moosend offers custom pricing plan
9.5
SpotScore

Klaviyo — 4.78★
Effortless automation for successful marketing.
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What is Klaviyo?
Klaviyo is a powerful marketing automation platform that allows you to attract new customers, drive sales, and build your list. The simple, intuitive interface makes it easy to create targeted campaigns visitors will love, and once they join, automate your marketing so that you can focus on ...
Read moreWhat reviewers like about Klaviyo
- Exceptional customer support, consistently praised for responsiveness, patience, and thorough guidance, even for complex issues.
- Onboarding is straightforward, including for businesses with limited tech resources.
- Interface is accessible to non-technical users.
Where Klaviyo falls short
- Initial learning curve for users transitioning from previous email marketing platforms due to feature richness and platform differences.
- Occasionally high-pressure tactics from the sales team during sign-up phases, causing some discomfort.
- Limited direct support post-onboarding by business development reps, leaving users reliant on other help channels.
Common Features
-
Website Visitor Tracking
-
Lead Nurturing
-
Lead Management
+ 5 more
Unique Features
-
Landing Pages
-
Lead Scoring
Pricing
Klaviyo offers custom pricing plan
8.9
SpotScore

ActiveDEMAND — 4.52★
Empower Your Marketing, Boost Your Profits
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What is ActiveDEMAND?
ActiveDEMAND is a marketing automation platform for digital agencies and SMB marketing teams that need email campaigns, call tracking, landing pages, and lead attribution managed from a single system. It automates multi-channel workflows and connects to CRMs, allowing agencies to track which ...
Read moreWhat reviewers like about ActiveDEMAND
- All-in-one marketing platform covering email marketing, call tracking, landing pages, and social media management.
- Highly flexible, supporting advanced customization and complex workflows for varied marketing needs.
- CRM integrations improve lead management and connect marketing to sales activities.
Where ActiveDEMAND falls short
- Steep learning curve due to the software's advanced features, making it initially overwhelming for new users.
- User Interface (UI) feels outdated and could benefit from a modern redesign for improved usability.
- Limited availability of pre-built templates for campaigns and webinars, requiring additional effort to set up workflows.
Common Features
-
Multivariate Testing
-
Analytics (ROI Tracking)
-
Campaign Segmentation
+ 5 more
Unique Features
-
Lead Scoring
-
Landing Pages
Pricing
Free Trial available, Try Now
Spotsaas Buyer Intelligence
Own the software buyers are comparing here? See who's weighing you against rivals — and who's comparing your competitors while you're not in the running.
8.5
SpotScore

Fortifi — from $50 · 4.6★
Streamline your leads with Fortifi.
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What is Fortifi?
Fortifi's cloud-based lead management software automatically captures leads from a variety of sources like websites, email, social sites and events. It also provides insights into your entire marketing campaign by managing your marketing automation program, website, customer relationship ...
Read moreWhat reviewers like about Fortifi
- Configurable and user-friendly interface that allows easy setup of SLAs, making it suitable for both technical and non-technical users.
- All-in-one platform that integrates billing, CRM, ticketing, live chat, email, and phone communication, reducing the need for multiple applications.
- Simplifies customer data management by keeping everything organized in a single space, improving productivity and efficiency.
Where Fortifi falls short
- Frequent updates can result in system breakdowns, impacting both clients and customers.
- The application can occasionally experience slowness and crashes, particularly during data-intensive tasks.
- Limited ease-of-use in specific areas such as the billing interface, which could use a more interactive redesign for non-technical users.
Common Features
-
Website Visitor Tracking
-
Lead Nurturing
-
Lead Management
+ 5 more
Unique Features
-
Landing Pages
-
Lead Scoring
Pricing
Free Trial available, Try Now
Starts from $50/Month
8.6
SpotScore

zigihub — from $225 · 4.67★
Maximize your marketing potential with zigihub.
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What is zigihub?
zigihub is a cloud-based marketing automation platform, designed to help businesses generate more leads, close more deals faster, and increase revenue at their company. It is an easy-to-use marketing automation software that lets you create and send highly personalized news, announcements, ...
Read moreWhat reviewers like about zigihub
- Lead generation tools
- Easy-to-use interface
- Personalized marketing
Where zigihub falls short
- Limited reporting features
- Basic automation capabilities
- Higher cost for advanced features
Common Features
-
Website Visitor Tracking
-
Lead Nurturing
-
Lead Management
+ 5 more
Unique Features
-
Landing Pages
-
Lead Scoring
Pricing
Free Trial available
Starts from $225/Month when Billed Yearly, also offers free forever plan
8.8
SpotScore

Freshmarketer — from $19 · 4.47★
Unleash your marketing potential with Freshmarketer.
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What is Freshmarketer?
Freshmarketer, with the tagline "Drive Appropriate Business Leads", is a powerful and compact marketing software created to meet the constantly evolving needs of businesses. It helps brands deliver the right message at the right time, leading to increased lead conversion and better ROI. With ...
Read moreWhat reviewers like about Freshmarketer
- Combines multiple marketing tools (A/B testing, email marketing, analytics, journey mapping) into one platform, offering convenience and efficiency.
- User-friendly interface suitable for both beginners and seasoned marketers, for easy setup and quick campaign execution.
- Strong analytics and reporting tools, providing actionable insights on site traffic, user behavior, and overall performance.
Where Freshmarketer falls short
- Some features are complex, which may overwhelm or confuse less technical users or first-time marketers.
- Occasional bugs, particularly in A/B testing, hinder smooth functionality and require further refinement.
- Price is steep for smaller businesses or startups, despite the value offered.
Common Features
-
Website Visitor Tracking
-
Lead Nurturing
-
Lead Management
+ 5 more
Unique Features
-
Landing Pages
-
Lead Scoring
Pricing
Free Trial available
Starts from $19/User/Month when Billed Yearly, also offers free forever plan
8.5
SpotScore

RD Station — 4.44★
Power up your marketing efforts effortlessly.
Add to compare
What is RD Station?
RD Station is a marketing automation platform for marketing teams in Brazil and LATAM running lead generation, landing page, and email nurture programs. Its automation flows (fluxos) handle customer journey management across the full funnel and integrate with its built-in CRM for end-to-end ...
Read moreWhat reviewers like about RD Station
- Automates marketing tasks effectively, improving productivity and lead generation through features like email automation and lead scoring.
- Interface is accessible for users with varying technical skills.
- Provides actionable insights and analytics, enabling better marketing strategies and decision-making.
Where RD Station falls short
- Some users find initial setup and learning curve challenging without prior experience or guidance.
- Limited advanced features or flexibility compared to other high-tier competitors in the marketing software space.
- Occasional complaints about insufficient marketplace options for more extensive customizations or addons.
Common Features
-
Website Visitor Tracking
-
Lead Nurturing
-
Lead Management
+ 5 more
Unique Features
-
Landing Pages
-
Lead Scoring
Pricing
Free Trial available, Try Now
How AdRoll competitors stack up
There are 10 direct AdRoll competitors in Marketing Automation Software. The ones that come up most often are Outgrow, ActiveCampaign and CleverTap. Each is compared against AdRoll on rating, pricing and feature coverage below.
What else works like AdRoll?
Searches for "sites like AdRoll" and "apps like AdRoll" land on the same set of options as "AdRoll alternatives" — the 10 options below cover both, whether you want a like-for-like replacement or something lighter.
What each AdRoll alternative brings
Exceptional customer support, consistently praised for responsiveness, patience, and thorough guidance, even for complex issues.
Watch for: Initial learning curve for users transitioning from previous email marketing platforms due to feature richness and platform differences.
All-in-one marketing platform covering email marketing, call tracking, landing pages, and social media management.
Watch for: Steep learning curve due to the software's advanced features, making it initially overwhelming for new users.
Configurable and user-friendly interface that allows easy setup of SLAs, making it suitable for both technical and non-technical users.
Watch for: Frequent updates can result in system breakdowns, impacting both clients and customers.
Combines multiple marketing tools (A/B testing, email marketing, analytics, journey mapping) into one platform, offering convenience and efficiency.
Watch for: Some features are complex, which may overwhelm or confuse less technical users or first-time marketers.
Automates marketing tasks effectively, improving productivity and lead generation through features like email automation and lead scoring.
Watch for: Some users find initial setup and learning curve challenging without prior experience or guidance.
Why teams look for a AdRoll alternative
The reasons to look beyond AdRoll are usually practical ones like these:
- Occasional technical issues reported, though often resolved with support, can disrupt workflow.
- Some users express concerns about the lack of advanced or customizable options compared to other marketing platforms.
- Initial onboarding for complex features may pose challenges for less experienced users without adequate guidance.
- Limited automation for certain manual campaign processes, which could be improved for efficiency.
What matters most in a AdRoll alternative
How the 10 marketing automation software alternatives compare, plainly: 9 offer a free tier; and Outgrow is the highest rated at 4.86★ across 378 reviews.
The ranking explained.
Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].
