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List of the Best Marketing Automation Software in 2026

Rajat Gupta
Researched and Edited by Rajat Gupta
Rajat Gupta

Researched and Edited by Rajat Gupta

Last updated: · How we review

Editor's Summary · Marketing Automation Software

ActiveCampaign holds a 9.8 SpotScore with a 4.5/5 rating from 12,031 reviews — the largest review set in this category by far — covering email, CRM, and multi-step automation in one subscription platform used by SMBs and mid-market marketing teams. Klaviyo earns the highest user rating at 4.79/5 from 708 reviewers and a 9.5 SpotScore, the dominant choice for e-commerce brands that need behavior-triggered flows tied directly to browse and purchase data from Shopify or WooCommerce. EngageBay scores 4.6/5 from 445 reviewers at a 9.2 SpotScore with a freemium tier, pairing CRM and marketing automation at a price point that makes it viable for smaller teams moving off manual email tools.

Marketing automation software runs email sequences, lead nurturing campaigns, and behavior-triggered communications at scale without manual intervention. The main buyers are demand generation managers and marketing operations teams at B2B SaaS companies, plus e-commerce marketers managing retention and lifecycle campaigns.

Quick picks for Marketing Automation Software

  • Best overallActiveCampaign
  • Best for e-commerce behavior-based flowsKlaviyo
  • Best for SMB marketing and CRM combinedEngageBay
  • Best free optionEngageBay

Who gets the most from Marketing Automation Software

  • 1Marketing managers at e-commerce companies optimizing multi-channel campaigns
  • 2Sales and marketing operations specialists managing B2B lead nurturing and CRM integration
  • 3Marketing automation specialists in SaaS firms implementing advanced segmentation and scoring
How to choose Marketing Automation Software

If you prioritize quick onboarding and beginner-friendly interfaces, filter by 'User-friendly' strengths and 'Free Trial' availability. For enterprise-level B2B lead management, sort by rating and filter for Salesforce CRM integration or advanced lead scoring features.

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Showing 81-100 out of 143

8.6

SpotScore

Upland Adestra - Marketing Automation Software

Upland Adestra

Boost your marketing strategy and convert leads faster.

Best for: Mid-market · Enterprise

Get Pricing Details

Add to compare

What is Upland Adestra?

Upland Adestra is an email marketing automation platform for mid-to-enterprise marketing teams running targeted, segmented campaigns at scale across large subscriber lists. It provides visual campaign builders, A/B testing, and personalized email journey automation to improve engagement rates ...

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Upland Adestra offers custom pricing plan

Medforce App Referral Management - Referral Management Software

Medforce App Referral Management

Referral management made easy.

Best for: SMB teams · Mid-market · Enterprise

Get Pricing Details

4.4

Add to compare

What is Medforce App Referral Management?

Introducing Medforce App Referral Management – the ultimate healthcare solution for managing patient referrals. Our user-friendly platform streamlines the referral process, whether received via fax, email, phone or in-person. With Medforce, referrals are handled with precision, efficiency, and ...

Read more about Medforce App Referral Management

Medforce App Referral Management offers custom pricing plan

8.5

SpotScore

Sugar Market - Marketing Automation Software

Sugar Market

Leads to customers, simplified.

Best for: SMB teams · Mid-market · Enterprise

Start Free Trial

Add to compare

What is Sugar Market?

Sugar Market is a marketing automation platform for small to mid-sized marketing teams that need email campaign management, lead scoring, and drip nurture programs without enterprise-level complexity. It automates personalized campaigns using merge-tag variables and conditional workflow logic, ...

Read more about Sugar Market
Free Trial·

Starts from $1,000/User/Month

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8.9

SpotScore

Listrak - Marketing Automation Software

Listrak

Target, engage, and convert your audience.

Best for: SMB teams · Mid-market · Enterprise

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What is Listrak?

Listrak is a marketing automation platform built for mid-market ecommerce retailers managing high-volume email and SMS campaigns. It automates customer lifecycle messaging — browse abandonment, cart recovery, post-purchase follow-ups — with segmentation and a drag-and-drop editor. SMS ...

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Listrak offers custom pricing plan

8.7

SpotScore

Hey Oliver

Hey Oliver

Streamline your marketing, automate your success.

Best for: SMB teams · Mid-market · Enterprise

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What is Hey Oliver?

Hey Oliver is a website engagement and marketing automation platform for e-commerce and SaaS teams that want to combine live chat, behavioral tracking, and automated campaigns in a single tool. It tracks visitor behavior in real time and triggers personalized messages — including chat, email, ...

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DentalCareLinks - Referral Management Software

DentalCareLinks

Revolutionize your dental referrals with ease.

Best for: SMB teams · Mid-market · Enterprise

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What is DentalCareLinks?

DentalCareLinks is a referral platform that connects dentists, oral surgeons, orthodontists, periodontists, and other oral care specialists for digital referral management. It replaces paper-based methods with a system for sending referrals, exchanging files and images, and collaborating within ...

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DentalCareLinks offers custom pricing plan

What buyers evaluate in Marketing Automation Software
Depth and sophistication of lead scoring and segmentation capabilities
Multi-channel campaign automation including email, SMS, push, and in-app messaging
Integration quality with CRM systems, especially Salesforce, for unified sales and marketing workflows

7.8

SpotScore

MyGuestlist Marketing - Marketing Automation Software

MyGuestlist Marketing

Streamline and maximize event marketing success.

Best for: SMB teams · Mid-market · Enterprise

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What is MyGuestlist Marketing?

MyGuestlist provides powerful marketing automation solutions that allows companies to integrate social media marketing, event marketing and online surveys together. MyGuestlist is very easy to setup and manage. It allows users to manage their guest lists, market to them via social channels, ...

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MyGuestlist Marketing offers custom pricing plan

8.8

SpotScore

Drip - Marketing Automation Software

Drip

Transform your outreach with Drip's automation.

Best for: SMB teams · Mid-market · Enterprise

Start Free Trial

Add to compare

What is Drip?

Drip was built to cover all your marketing automation needs quickly and easily. Drip is more than just a marketing automation tool. It's the smart way to automate your outreach. It gives you full control over the people you reach out to, the messages you want to send, and the recipients who ...

Read more about Drip
Free TrialTry Free →·

Starts from $39/Month

8.4

SpotScore

LeadSquared Marketing Automation - Marketing Automation Software

LeadSquared Marketing Automation

Unleash the full potential of your marketing.

Best for: SMB teams · Mid-market · Enterprise

Start Free Trial

Add to compare

What is LeadSquared Marketing Automation?

LeadSquared Marketing Automation is a CRM and campaign platform for sales and marketing teams at mid-market companies that need to track leads across the full customer lifecycle. It combines lead scoring, landing page creation, email campaigns, and Zapier integrations so teams can manage the ...

Read more about LeadSquared Marketing Automation
Free Trial·

LeadSquared Marketing Automation offers custom pricing plan

8.5

SpotScore

Resulticks - Marketing Automation Software

Resulticks

Grow your business with Resulticks.

Best for: SMB teams · Mid-market · Enterprise

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What is Resulticks?

Resulticks software allows you to use your own purchasers to get more visibility, sell more products, and increase rental rates on your property faster. Resulticks marketing automation software is designed for business owners who want to grow their business. Her users can send automated emails, ...

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Resulticks offers custom pricing plan

8.1

SpotScore

DataTrue - Tag Management Software

DataTrue

Streamline and organize your data labeling process.

Best for: SMB teams · Mid-market · Enterprise

See Plans & Pricing

Add to compare

What is DataTrue?

DataTrue's Web-based Tag Management software gives user the control of single, centralized meta data repository for all the data sources – whether these are internal databases, third party applications and content management systems. DataTrue's innovative tag libraries enable effective and ...

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Starts from $999/Month

Opteo - New SaaS Software

Opteo

Boost your AdWords success with Opteo's automation.

Best for: SMB teams · Mid-market · Enterprise

Start Free Trial

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What is Opteo?

Introducing Opteo: the ultimate solution for managing your AdWords accounts. Say goodbye to tedious tasks and hello to smart automation with our powerful software. Our platform continuously monitors your accounts for any significant patterns and provides data-backed suggestions for improvement. ...

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Free TrialTry Free →·

Starts from $97/Month

8.6

SpotScore

zigihub - Marketing Automation Software

zigihub

Maximize your marketing potential with zigihub.

Best for: SMB teams · Mid-market · Enterprise

Start Free Trial

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What is zigihub?

zigihub is a cloud-based marketing automation platform, designed to help businesses generate more leads, close more deals faster, and increase revenue at their company. It is an easy-to-use marketing automation software that lets you create and send highly personalized news, announcements, ...

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Free Trial·

Starts from $225/Month when Billed Yearly, also offers free forever plan

8.8

SpotScore

Vbout

Vbout

Streamline your marketing with Vbout.

Best for: SMB teams · Mid-market · Enterprise

Start Free Trial

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What is Vbout?

Vbout is an all-in-one marketing automation platform for agencies and small business marketing teams managing email, social media scheduling, and lead nurturing workflows from a single dashboard. It includes lead scoring, drag-and-drop campaign creation, and landing page tools, reducing the ...

Read more about Vbout
Free TrialTry Free →·

Vbout offers custom pricing plan

8.7

SpotScore

Ortto - Marketing Automation Software

Ortto

Unify, analyze, and elevate your brand's growth.

Best for: SMB teams · Mid-market · Enterprise

Start Free Trial

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What is Ortto?

Introducing Ortto – the ultimate solution to boost your brand's growth. With our innovative no-code integrations, you can easily access data from various departments such as marketing, finance, support, sales, and product. This data is seamlessly merged into a single customer profile, enabling ...

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Free TrialTry Free →·

Starts from $99/Month

9.1

SpotScore

HubSpot CRM - CRM Software

HubSpot CRM

Streamline your sales and marketing efforts with ease.

Best for: SMB teams · Mid-market · Enterprise

Start Free Trial

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What is HubSpot CRM?

HubSpot CRM is our all-in-one sales, marketing, and customer communication software. Built from the ground up with a modern design inspired by our top-rated marketing and sales tools, HubSpot CRM provides everything you need to work with your leads, create powerful campaigns, convert quality ...

Read more about HubSpot CRM
Free TrialTry Free →·

Starts from $45/Month when Billed Yearly, also offers free forever plan

8.8

SpotScore

dotdigital

dotdigital

Streamline your marketing and drive results.

Best for: SMB teams · Mid-market · Enterprise

Start Free Trial

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What is dotdigital?

dotdigital Marketing Automation Software is an easy-to-use platform designed to help you implement strategies that generate more qualified leads, convert prospects into customers, and grow your business. It empowers marketers with the personalisation and automation tools to connect with ...

Read more about dotdigital
Free Trial·

dotdigital offers custom pricing plan

8.8

SpotScore

Moosend

Moosend

RECOMMENDED

Boost your business with Moosend's email marketing solution.

Best for: SMB teams · Mid-market · Enterprise

4.3

Add to compare

What is Moosend?

Moosend is a powerful Email Marketing Software for small businesses that's easy to use and affordable, with a robust feature set. With its user-friendly interface and newbie-friendly training, Moosend makes it easy to create and send professional email campaigns so you can reach out to new ...

Read more about Moosend

Moosend offers custom pricing plan

9.2

SpotScore

Omnisend - Marketing Automation Software

Omnisend

Streamline your email marketing with ease.

Best for: SMB teams · Mid-market · Enterprise

Try for Free

Add to compare

What is Omnisend?

Omnisend is the leading marketing automation software, helps companies in launching and managing email marketing campaigns. It allows users to create personalized emails, automate their follow up processes, track their marketing efforts, build relationships with customers and measure ROI all ...

Read more about Omnisend

Starts from $16/Month, also offers free forever plan

8.4

SpotScore

Zymplify - Marketing Automation Software

Zymplify

Streamline your marketing efforts and boost sales.

Best for: SMB teams · Mid-market · Enterprise

Start Free Trial

Add to compare

What is Zymplify?

Zymplify is a marketing and sales automation platform for small-to-mid-sized B2B companies that want to combine lead generation, email marketing, and pipeline tracking without stitching together multiple point solutions. Its Buyer Intent Engine identifies in-market prospects and feeds them into ...

Read more about Zymplify
Free TrialTry Free →·

Starts from $136/User/Month

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Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].