Researched and Edited by Rajat Gupta
Last updated: July 14, 2026 · How we review
Marketing Automation Software overview
Spotsaas tracks 170 products in Marketing Automation Software, ranked by SpotScore — a blend of feature coverage, verified review ratings, and value. 107 let you start on a free trial, and 44 keep a free plan you can stay on. Most buyers here are Marketing managers at e-commerce companies optimizing multi-channel campaigns.
- 170
- products listed
- 107
- offer a free trial
- 44
- have a free plan
- 151
- priced per subscription
- 126
- quote on request
Featured Sponsored
- ActiveCampaign — Streamline your marketing efforts and see results.
- Outgrow — Boost sales and engage customers effortlessly.
- Moosend — Boost your business with Moosend's email marketing solution.
Featured placements are paid. Rankings, ratings, and SpotScore are not — see how we review.
Editor's Summary · Marketing Automation Software
ActiveCampaign holds a 9.8 SpotScore with a 4.5/5 rating from 12,031 reviews — the largest review set in this category by far — covering email, CRM, and multi-step automation in one subscription platform used by SMBs and mid-market marketing teams. Klaviyo earns the highest user rating at 4.79/5 from 708 reviewers and a 9.5 SpotScore, the dominant choice for e-commerce brands that need behavior-triggered flows tied directly to browse and purchase data from Shopify or WooCommerce. EngageBay scores 4.6/5 from 445 reviewers at a 9.2 SpotScore with a freemium tier, pairing CRM and marketing automation at a price point that makes it viable for smaller teams moving off manual email tools.
Marketing automation software runs email sequences, lead nurturing campaigns, and behavior-triggered communications at scale without manual intervention. The main buyers are demand generation managers and marketing operations teams at B2B SaaS companies, plus e-commerce marketers managing retention and lifecycle campaigns.
Quick picks for Marketing Automation Software
- Best overall — ActiveCampaign
- Best for e-commerce behavior-based flows — Klaviyo
- Best for SMB marketing and CRM combined — EngageBay
- Best free option — EngageBay
Who gets the most from Marketing Automation Software
- 1Marketing managers at e-commerce companies optimizing multi-channel campaigns
- 2Sales and marketing operations specialists managing B2B lead nurturing and CRM integration
- 3Marketing automation specialists in SaaS firms implementing advanced segmentation and scoring
How to choose Marketing Automation Software
If you prioritize quick onboarding and beginner-friendly interfaces, filter by 'User-friendly' strengths and 'Free Trial' availability. For enterprise-level B2B lead management, sort by rating and filter for Salesforce CRM integration or advanced lead scoring features.
Showing 81-100 out of 170

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What is Scanova?
Scanova is a QR code generation and management platform for marketing teams, retailers, and event organizers who need trackable QR codes for campaigns, product packaging, or signage. It creates static and dynamic QR codes that can be updated after printing, and provides scan analytics to ...
Read more about Scanova
Prelaunch.com
Maximize success with pre-launch precision.
Best for: SMB teams · Mid-market · Enterprise
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What is Prelaunch.com?
Prelaunch.com offers a sophisticated platform to acquire real-time insights on product launches. With 50 customizable design blocks, customers can craft an attention-grabbing page with no coding required. An integrated reservation system allows one to receive feedback from actual customers and ...
Read more about Prelaunch.comStarts from $79/Month when Billed Yearly, also offers free forever plan
7.4
SpotScore

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What is Tagmate?
Tagmate is a powerful tool that simplifies the process of implementing and migrating tags for analytics and marketing purposes. Seamlessly syncing with your GTM account, Tagmate saves time and enhances the quality of your first-party data by automatically setting up the necessary tags on your ...
Read more about TagmateTagmate offers custom pricing plan

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What is Postalytics?
Postalytics is a direct mail automation platform that routes print jobs to digital commercial printers for printing, bar-coding, and USPS postage. It connects to marketing automation and CRM tools to trigger personalized postcards and letters based on automated workflows, with precision ...
Read more about PostalyticsStarts from $199/Month, also offers free forever plan
8.8
SpotScore

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What is dotdigital?
dotdigital Marketing Automation Software is an easy-to-use platform designed to help you implement strategies that generate more qualified leads, convert prospects into customers, and grow your business. It empowers marketers with the personalisation and automation tools to connect with ...
Read more about dotdigitaldotdigital offers custom pricing plan
8.5
SpotScore

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What is SaleCycle?
SaleCycle is an e-commerce remarketing platform for online retailers that lose revenue to cart abandonment and browse abandonment across their digital storefronts. It automatically sends triggered emails, SMS messages, and on-site overlays to shoppers who left without completing a purchase, ...
Read more about SaleCycleSaleCycle offers custom pricing plan
8.8
SpotScore

Net-Results
Transforming leads into loyal customers, effortlessly.
Best for: SMB teams · Mid-market · Enterprise
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What is Net-Results?
Net-Results is a marketing automation software that maximizes ROI of your marketing efforts. From designing drip email campaigns to lead nurturing programs to creating landing pages. It offers sales pipeline management, marketing automation, business intelligence and tools for nurturing and ...
Read more about Net-Results8.3
SpotScore

cmercury
Streamline your marketing efforts with cMercury.
Best for: SMB teams · Mid-market · Enterprise
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What is cmercury?
cMarketing eXperience (cMercury) is a powerful yet affordable marketing automation solution designed to help you reach your customers across any channel, and through every stage of the buying cycle.It is web-based software that allows marketing departments to automate repetitive tasks and focus ...
Read more about cmercuryStarts from $74.25/Month when Billed Yearly, also offers free forever plan
8.8
SpotScore

Delivra
Streamline your marketing strategy, delight your customers.
Best for: SMB teams · Mid-market · Enterprise
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What is Delivra?
Delivra is an email marketing and automation platform for marketing teams in healthcare, nonprofits, and retail that need precise audience segmentation and reliable deliverability. It automates targeted email campaigns based on subscriber behavior and includes a click-through heat map for ...
Read more about Delivra8.4
SpotScore

Swift Digital Suite
Streamline your marketing with Swift Digital Suite.
Best for: SMB teams · Mid-market · Enterprise
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What is Swift Digital Suite?
Swift Digital Suite is the most fully featured marketing automation tool available-at any price. It includes a complete email marketing solution that lets you target your ideal customer lists, create compelling brand communications with templates and designs you can modify as needed, and track ...
Read more about Swift Digital SuiteSwift Digital Suite offers custom pricing plan
8.5
SpotScore

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What is Resulticks?
Resulticks software allows you to use your own purchasers to get more visibility, sell more products, and increase rental rates on your property faster. Resulticks marketing automation software is designed for business owners who want to grow their business. Her users can send automated emails, ...
Read more about ResulticksResulticks offers custom pricing plan
7.9
SpotScore

Odoo Marketing Automation
Maximize leads, conversions, and lifetime value.
Best for: SMB teams · Mid-market · Enterprise
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What is Odoo Marketing Automation?
Marketing Automation Software helps you to generate more leads, convert more of them into customers and also measure their lifetime value. It is a self-service platform that gives power at your fingertips to everyone in the organization including managers, directors and field sales teams to run ...
Read more about Odoo Marketing AutomationStarts from $12/Month
7.7
SpotScore

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What is Ayna?
Ayna is a web-based marketing automation platform for marketing teams that need to manage email campaigns, segmentation, and multi-channel outreach through a drag-and-drop interface without deep technical skills. It supports API connections to common CRMs and analytics tools, reducing manual ...
Read more about Ayna8.9
SpotScore

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What is SALESmanago?
The SALESmanago Marketing Automation Software is an easy-to-use and flexible marketing automation platform designed specifically to meet your e-commerce needs. It's unique approach allows you to quickly identify and deliver upsell offers, personalized content, loyalty programs, lead scoring, ...
Read more about SALESmanagoSALESmanago offers custom pricing plan
8.4
SpotScore

Kizen
Streamline your sales and marketing efforts for success.
Best for: SMB teams · Mid-market · Enterprise
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What is Kizen?
Kizen is a CRM and marketing automation platform for mid-sized businesses looking to consolidate separate CRM, email marketing, and sales funnel tools into a single system. It centralizes customer data and automates lead nurturing and campaign workflows, reducing the tool sprawl that slows down ...
Read more about Kizen8.8
SpotScore

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What is Drip?
Drip was built to cover all your marketing automation needs quickly and easily. Drip is more than just a marketing automation tool. It's the smart way to automate your outreach. It gives you full control over the people you reach out to, the messages you want to send, and the recipients who ...
Read more about DripReachdesk
Effortless direct marketing solutions at your fingertips.
Best for: SMB teams · Mid-market · Enterprise
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What is Reachdesk?
Reachdesk is an innovative platform designed to support direct marketing campaigns. It enables businesses to increase reply rates, accelerate deals, and build and strengthen customer loyalty. To increase convenience, Reachdesk can be fully integrated with sales automation and CRM software. It ...
Read more about ReachdeskReachdesk offers custom pricing plan
8.9
SpotScore
Mapp Cloud
Transforming your marketing efforts, one click at a time.
Best for: SMB teams · Mid-market · Enterprise
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What is Mapp Cloud?
We designed Mapp Cloud using the core capabilities of Marketing Automation software and drilled down into what really matters to marketers - so it's genuinely easy to use, anytime & anywhere. This cloud based solution integrates with your marketing system, enabling you to seamlessly drive ...
Read more about Mapp CloudMapp Cloud offers custom pricing plan
8.4
SpotScore

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What is Force24?
Introducing Force24, the ultimate marketing automation solution in a saturated market. Our team of skilled experts specializes in lead nurturing and creative strategies, leveraging our exclusive automation platform to drive successful cross-channel campaigns. We provide a comprehensive managed ...
Read more about Force248.9
SpotScore

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What is ActiveDEMAND?
ActiveDEMAND is a marketing automation platform for digital agencies and SMB marketing teams that need email campaigns, call tracking, landing pages, and lead attribution managed from a single system. It automates multi-channel workflows and connects to CRMs, allowing agencies to track which ...
Read more about ActiveDEMANDLooking to replace a Marketing Automation Software tool?
Each round-up compares that product against the closest options on features, pricing and user ratings.
Frequently Asked Questions About Marketing Automation Software
Stuck on something? We're here to help with all the questions and answers in one place.
The most important Marketing Automation Software features to evaluate are Revenue Recognition, Self Service Portal, Contact Management, Project Management, Customer Support, List Management. Most buyers prioritize ease of use, reporting, and integration capabilities when choosing a solution. Look for tools that cover your core workflow before comparing advanced features.
Marketing Automation Software pricing varies widely — from free plans to enterprise contracts. 15 products on Spotsaas offer a free plan or trial, including Outgrow, ActiveCampaign, Marketo. Paid plans typically start around $10–$50/month per user. Check individual product pages for current pricing.
The top rated Marketing Automation Software based on verified user reviews and SpotScore are OutboundEngine, Retargeting.biz, Cinch Marketing Automation. These tools consistently score highest on ease of use, feature depth, and customer support quality. Ratings are updated monthly based on real buyer feedback.
To choose the right Marketing Automation Software, start by listing your must-have features — commonly Revenue Recognition, Self Service Portal, Contact Management, Project Management, Customer Support, List Management. Then filter by team size, budget, and integrations you already use. Compare at least 3 options and use free trials to test before committing. Spotsaas lets you compare side-by-side in minutes.
Yes — 15 Marketing Automation Software on Spotsaas offer a free plan or free trial. Popular free options include Outgrow, ActiveCampaign, Marketo. Free plans typically cover core features for small teams; paid upgrades unlock advanced reporting, integrations, and support.
The best Marketing Automation Software for small businesses are affordable, quick to set up, and scale without complexity. Top picks for small teams are Google Tag Manager, ActiveCampaign, Adobe Marketo Engage. Look for tools with per-user pricing, no long-term contracts, and strong onboarding support to minimize ramp-up time.
Related Blogs and Articles for Marketing Automation Software
Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].











