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List of the Best Marketing Automation Software in 2026

Rajat Gupta
Researched and Edited by Rajat Gupta
Rajat Gupta

Researched and Edited by Rajat Gupta

Last updated: · How we review

Editor's Summary · Marketing Automation Software

ActiveCampaign leads with a high SpotScore of 9.8/10 and an impressive 12,031 ratings, indicating strong user satisfaction and reliability. Google Tag Manager also boasts a SpotScore of 9.8/10, offering a freemium pricing model that appeals to budget-conscious marketers. Adobe Marketo Engage, with 4,248 ratings and a SpotScore of 9.6/10, is a solid choice for those seeking strong features backed by a reputable brand.

Marketing automation software streamlines marketing tasks and workflows, primarily used by marketing teams in large enterprises and digital agencies looking to enhance efficiency and effectiveness.

Quick picks for Marketing Automation Software

  • Best overallActiveCampaign
  • Best for enterprise marketing teamsAdobe Marketo Engage
  • Best for budget-conscious marketersGoogle Tag Manager
  • Best free optionGoogle Tag Manager

Who gets the most from Marketing Automation Software

  • 1Marketing managers at e-commerce companies optimizing multi-channel campaigns
  • 2Sales and marketing operations specialists managing B2B lead nurturing and CRM integration
  • 3Marketing automation specialists in SaaS firms implementing advanced segmentation and scoring
How to choose Marketing Automation Software

If you prioritize quick onboarding and beginner-friendly interfaces, filter by 'User-friendly' strengths and 'Free Trial' availability. For enterprise-level B2B lead management, sort by rating and filter for Salesforce CRM integration or advanced lead scoring features.

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Showing 81-100 out of 140

8.4

Spot Score

LeadSquared Marketing Automation - Marketing Automation Software

LeadSquared Marketing Automation

Unleash the full potential of your marketing.

Best for: SMB teams · Mid-market · Enterprise

Start Free Trial

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What is LeadSquared Marketing Automation?

LeadSquared is a powerful all-in-one software platform designed to streamline your marketing efforts. It combines CRM, marketing automation, email marketing, and lead generation into one easy-to-use application.

Read more about LeadSquared Marketing Automation
Free Trial·

LeadSquared Marketing Automation offers custom pricing plan

8.5

Spot Score

Resulticks - Marketing Automation Software

Resulticks

Grow your business with Resulticks.

Best for: SMB teams · Mid-market · Enterprise

Get Pricing Details

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What is Resulticks?

Resulticks software allows you to use your own purchasers to get more visibility, sell more products, and increase rental rates on your property faster. Resulticks marketing automation software is designed for business owners who want to grow their business. Her users can send automated emails, ...

Read more about Resulticks

Resulticks offers custom pricing plan

8.6

Spot Score

zigihub - Marketing Automation Software

zigihub

Maximize your marketing potential with zigihub.

Best for: SMB teams · Mid-market · Enterprise

Start Free Trial

Add to compare

What is zigihub?

zigihub is a cloud-based marketing automation platform, designed to help businesses generate more leads, close more deals faster, and increase revenue at their company. It is an easy-to-use marketing automation software that lets you create and send highly personalized news, announcements, ...

Read more about zigihub
Free Trial·

Starts from $225/Month when Billed Yearly, also offers free forever plan

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Opteo - New SaaS Software

Opteo

Boost your AdWords success with Opteo's automation.

Best for: SMB teams · Mid-market · Enterprise

Start Free Trial

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What is Opteo?

Introducing Opteo: the ultimate solution for managing your AdWords accounts. Say goodbye to tedious tasks and hello to smart automation with our powerful software. Our platform continuously monitors your accounts for any significant patterns and provides data-backed suggestions for improvement. ...

Read more about Opteo
Free TrialTry Free →·

Starts from $97/Month

7.8

Spot Score

MyGuestlist Marketing - Marketing Automation Software

MyGuestlist Marketing

Streamline and maximize event marketing success.

Best for: SMB teams · Mid-market · Enterprise

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What is MyGuestlist Marketing?

MyGuestlist provides powerful marketing automation solutions that allows companies to integrate social media marketing, event marketing and online surveys together. MyGuestlist is very easy to setup and manage. It allows users to manage their guest lists, market to them via social channels, ...

Read more about MyGuestlist Marketing

MyGuestlist Marketing offers custom pricing plan

8.1

Spot Score

DataTrue - Tag Management Software

DataTrue

Streamline and organize your data labeling process.

Best for: SMB teams · Mid-market · Enterprise

See Plans & Pricing

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What is DataTrue?

DataTrue's Web-based Tag Management software gives user the control of single, centralized meta data repository for all the data sources – whether these are internal databases, third party applications and content management systems. DataTrue's innovative tag libraries enable effective and ...

Read more about DataTrue

Starts from $999/Month

What buyers evaluate in Marketing Automation Software
Depth and sophistication of lead scoring and segmentation capabilities
Multi-channel campaign automation including email, SMS, push, and in-app messaging
Integration quality with CRM systems, especially Salesforce, for unified sales and marketing workflows

8.8

Spot Score

Vbout

Vbout

Streamline your marketing with Vbout.

Best for: SMB teams · Mid-market · Enterprise

Start Free Trial

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What is Vbout?

Vbout is a cloud-based marketing automation software. It helps companies automate their outbound marketing processes, from advanced prospecting and lead generation to nurture campaigns to activity-based drip campaigns.

Read more about Vbout
Free TrialTry Free →·

Vbout offers custom pricing plan

9.5

Spot Score

Klaviyo - Marketing Automation Software

Klaviyo

Effortless automation for successful marketing.

Best for: SMB teams · Mid-market · Enterprise

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watch-demo

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What is Klaviyo?

Klaviyo is a powerful marketing automation platform that allows you to attract new customers, drive sales, and build your list. The simple, intuitive interface makes it easy to create targeted campaigns visitors will love, and once they join, automate your marketing so that you can focus on ...

Read more about Klaviyo

Klaviyo offers custom pricing plan

8.9

Spot Score

Listrak - Marketing Automation Software

Listrak

Target, engage, and convert your audience.

Best for: SMB teams · Mid-market · Enterprise

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What is Listrak?

Listrak is marketing automation software offering email, newsletter, social media and direct mail capabilities for mid-market companies. The system allows companies to target market segments by geography, product or service line and specific groups of customers, prospects and employees.

Read more about Listrak

Listrak offers custom pricing plan

9.0

Spot Score

Kapture CRM - CRM Software

Kapture CRM

Efficiently manage and grow your business with Kapture CRM.

Best for: SMB teams · Mid-market · Enterprise

Start Free Trial

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What is Kapture CRM?

Kapture is a helpful customer relationship management (CRM) software application that helps you to manage your business. Kapture manages accounts, contacts, leads, and helps you to keep track of all things related to your business through collaboration features that sync seamlessly with your

Read more about Kapture CRM
Free TrialTry Free →·

Starts from $15/User/Month when Billed Yearly

8.8

Spot Score

dotdigital

dotdigital

Streamline your marketing and drive results.

Best for: SMB teams · Mid-market · Enterprise

Start Free Trial

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What is dotdigital?

dotdigital Marketing Automation Software is an easy-to-use platform designed to help you implement strategies that generate more qualified leads, convert prospects into customers, and grow your business. It empowers marketers with the personalisation and automation tools to connect with ...

Read more about dotdigital
Free Trial·

dotdigital offers custom pricing plan

8.8

Spot Score

Moosend

Moosend

RECOMMENDED

Boost your business with Moosend's email marketing solution.

Best for: SMB teams · Mid-market · Enterprise

4.3

Add to compare

What is Moosend?

Moosend is a powerful Email Marketing Software for small businesses that's easy to use and affordable, with a robust feature set. With its user-friendly interface and newbie-friendly training, Moosend makes it easy to create and send professional email campaigns so you can reach out to new ...

Read more about Moosend

Moosend offers custom pricing plan

9.2

Spot Score

Omnisend - Marketing Automation Software

Omnisend

Streamline your email marketing with ease.

Best for: SMB teams · Mid-market · Enterprise

Try for Free

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What is Omnisend?

Omnisend is the leading marketing automation software, helps companies in launching and managing email marketing campaigns. It allows users to create personalized emails, automate their follow up processes, track their marketing efforts, build relationships with customers and measure ROI all ...

Read more about Omnisend

Starts from $16/Month, also offers free forever plan

8.4

Spot Score

Zymplify - Marketing Automation Software

Zymplify

Streamline your marketing efforts and boost sales.

Best for: SMB teams · Mid-market · Enterprise

Start Free Trial

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What is Zymplify?

ZYMPLIFY is a collaboration and marketing automation software that seamlessly integrates with your website, email, CRM, phone system or any custom application. It then automates social media marketing, email marketing, sales enablement and lead management in one easy-to-use interface.

Read more about Zymplify
Free TrialTry Free →·

Starts from $136/User/Month

8.6

Spot Score

Right On Interactive - Marketing Automation Software

Right On Interactive

Empowering businesses to grow and thrive.

Best for: Mid-market · Enterprise

See Plans & Pricing

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What is Right On Interactive?

RightOn is a marketing automation application designed to improve qualified lead generation, better assist sales teams with activity tracking and forecasting, and increase sales effectiveness across the board. The software is simple to use and is specifically designed for multi-location ...

Read more about Right On Interactive

Starts from $300/Month

8.2

Spot Score

Cordial - Marketing Automation Software

Cordial

Streamline your marketing efforts with Cordial.

Best for: SMB teams · Mid-market · Enterprise

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What is Cordial?

Cordial is an easy-to-use marketing automation software that empowers your marketing team to create deals, execute multichannel campaigns, deliver personalized content via email, voice and SMS and publish across all social media channels. It is designed to eliminate manual processes, save time ...

Read more about Cordial

Cordial offers custom pricing plan

8.9

Spot Score

Customer.io - Marketing Automation Software

Customer.io

Personalized marketing, simplified.

Best for: SMB teams · Mid-market · Enterprise

Start Free Trial

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What is Customer.io?

Customer.io is marketing automation software that combines the power of customer data from across your organization into a single actionable database that enables your team to send the right message at the right time to the right people.  It is a complete marketing stack for actionable insights ...

Read more about Customer.io
Free TrialTry Free →·

Starts from $100/Month

8.6

Spot Score

Emfluence - Marketing Automation Software

Emfluence

Automation made effortless. Unleash your marketing potential.

Best for: SMB teams · Mid-market · Enterprise

See Plans & Pricing

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What is Emfluence?

The Emfluence Marketing Automation Software is a cloud solution that enables businesses to effectively manage, measure, and execute digital marketing campaigns at scale. It sets new standards for simplicity, ease of use and integration with all your team's tools. It helps you understand what ...

Read more about Emfluence

Starts from $700/Month

9.0

Spot Score

User.com - Marketing Automation Software

User.com

Accelerate conversions with User.com's powerful automation.

Best for: SMB teams · Mid-market · Enterprise

Get Pricing Details

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What is User.com?

User.com is a fast, powerful, and easy to use software that will help you connect with your prospective customers and increase your online sales. It's created to bring simplicity to marketing automation tools.

Read more about User.com

User.com offers custom pricing plan

8.4

Spot Score

Akero - Marketing Automation Software

Akero

Streamline customer engagement & retention with Akero.

Best for: SMB teams · Mid-market · Enterprise

Get Pricing Details

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What is Akero?

Akero is a marketing automation software for physical service businesses. Akero streamlines the engagement and retention process, allowing you to personalize every interaction with your customers. It's easy-to-use, affordable and works with any email marketing or CRM platform.

Read more about Akero

Akero offers custom pricing plan

Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].

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