Researched and Edited by Rajat Gupta
Last updated: · How we review
Editor's Summary · Marketing Automation Software
ActiveCampaign holds a 9.8 SpotScore with a 4.5/5 rating from 12,031 reviews — the largest review set in this category by far — covering email, CRM, and multi-step automation in one subscription platform used by SMBs and mid-market marketing teams. Klaviyo earns the highest user rating at 4.79/5 from 708 reviewers and a 9.5 SpotScore, the dominant choice for e-commerce brands that need behavior-triggered flows tied directly to browse and purchase data from Shopify or WooCommerce. EngageBay scores 4.6/5 from 445 reviewers at a 9.2 SpotScore with a freemium tier, pairing CRM and marketing automation at a price point that makes it viable for smaller teams moving off manual email tools.
Marketing automation software runs email sequences, lead nurturing campaigns, and behavior-triggered communications at scale without manual intervention. The main buyers are demand generation managers and marketing operations teams at B2B SaaS companies, plus e-commerce marketers managing retention and lifecycle campaigns.
Quick picks for Marketing Automation Software
- Best overall — ActiveCampaign
- Best for e-commerce behavior-based flows — Klaviyo
- Best for SMB marketing and CRM combined — EngageBay
- Best free option — EngageBay
Who gets the most from Marketing Automation Software
- 1Marketing managers at e-commerce companies optimizing multi-channel campaigns
- 2Sales and marketing operations specialists managing B2B lead nurturing and CRM integration
- 3Marketing automation specialists in SaaS firms implementing advanced segmentation and scoring
How to choose Marketing Automation Software
If you prioritize quick onboarding and beginner-friendly interfaces, filter by 'User-friendly' strengths and 'Free Trial' availability. For enterprise-level B2B lead management, sort by rating and filter for Salesforce CRM integration or advanced lead scoring features.
Showing 81-100 out of 143
8.6
SpotScore

Upland Adestra
Boost your marketing strategy and convert leads faster.
Best for: Mid-market · Enterprise
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What is Upland Adestra?
Upland Adestra is an email marketing automation platform for mid-to-enterprise marketing teams running targeted, segmented campaigns at scale across large subscriber lists. It provides visual campaign builders, A/B testing, and personalized email journey automation to improve engagement rates ...
Read more about Upland AdestraUpland Adestra offers custom pricing plan

Medforce App Referral Management
Referral management made easy.
Best for: SMB teams · Mid-market · Enterprise
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What is Medforce App Referral Management?
Introducing Medforce App Referral Management – the ultimate healthcare solution for managing patient referrals. Our user-friendly platform streamlines the referral process, whether received via fax, email, phone or in-person. With Medforce, referrals are handled with precision, efficiency, and ...
Read more about Medforce App Referral ManagementMedforce App Referral Management offers custom pricing plan
8.5
SpotScore
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What is Sugar Market?
Sugar Market is a marketing automation platform for small to mid-sized marketing teams that need email campaign management, lead scoring, and drip nurture programs without enterprise-level complexity. It automates personalized campaigns using merge-tag variables and conditional workflow logic, ...
Read more about Sugar MarketStarts from $1,000/User/Month

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8.9
SpotScore

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What is Listrak?
Listrak is a marketing automation platform built for mid-market ecommerce retailers managing high-volume email and SMS campaigns. It automates customer lifecycle messaging — browse abandonment, cart recovery, post-purchase follow-ups — with segmentation and a drag-and-drop editor. SMS ...
Read more about ListrakListrak offers custom pricing plan
8.7
SpotScore

Hey Oliver
Streamline your marketing, automate your success.
Best for: SMB teams · Mid-market · Enterprise
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What is Hey Oliver?
Hey Oliver is a website engagement and marketing automation platform for e-commerce and SaaS teams that want to combine live chat, behavioral tracking, and automated campaigns in a single tool. It tracks visitor behavior in real time and triggers personalized messages — including chat, email, ...
Read more about Hey Oliver
DentalCareLinks
Revolutionize your dental referrals with ease.
Best for: SMB teams · Mid-market · Enterprise
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What is DentalCareLinks?
DentalCareLinks is a referral platform that connects dentists, oral surgeons, orthodontists, periodontists, and other oral care specialists for digital referral management. It replaces paper-based methods with a system for sending referrals, exchanging files and images, and collaborating within ...
Read more about DentalCareLinksDentalCareLinks offers custom pricing plan
7.8
SpotScore

MyGuestlist Marketing
Streamline and maximize event marketing success.
Best for: SMB teams · Mid-market · Enterprise
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What is MyGuestlist Marketing?
MyGuestlist provides powerful marketing automation solutions that allows companies to integrate social media marketing, event marketing and online surveys together. MyGuestlist is very easy to setup and manage. It allows users to manage their guest lists, market to them via social channels, ...
Read more about MyGuestlist MarketingMyGuestlist Marketing offers custom pricing plan
8.8
SpotScore

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What is Drip?
Drip was built to cover all your marketing automation needs quickly and easily. Drip is more than just a marketing automation tool. It's the smart way to automate your outreach. It gives you full control over the people you reach out to, the messages you want to send, and the recipients who ...
Read more about Drip8.4
SpotScore

LeadSquared Marketing Automation
Unleash the full potential of your marketing.
Best for: SMB teams · Mid-market · Enterprise
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What is LeadSquared Marketing Automation?
LeadSquared Marketing Automation is a CRM and campaign platform for sales and marketing teams at mid-market companies that need to track leads across the full customer lifecycle. It combines lead scoring, landing page creation, email campaigns, and Zapier integrations so teams can manage the ...
Read more about LeadSquared Marketing AutomationLeadSquared Marketing Automation offers custom pricing plan
8.5
SpotScore

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What is Resulticks?
Resulticks software allows you to use your own purchasers to get more visibility, sell more products, and increase rental rates on your property faster. Resulticks marketing automation software is designed for business owners who want to grow their business. Her users can send automated emails, ...
Read more about ResulticksResulticks offers custom pricing plan
8.1
SpotScore

DataTrue
Streamline and organize your data labeling process.
Best for: SMB teams · Mid-market · Enterprise
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What is DataTrue?
DataTrue's Web-based Tag Management software gives user the control of single, centralized meta data repository for all the data sources – whether these are internal databases, third party applications and content management systems. DataTrue's innovative tag libraries enable effective and ...
Read more about DataTrueStarts from $999/Month

Opteo
Boost your AdWords success with Opteo's automation.
Best for: SMB teams · Mid-market · Enterprise
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What is Opteo?
Introducing Opteo: the ultimate solution for managing your AdWords accounts. Say goodbye to tedious tasks and hello to smart automation with our powerful software. Our platform continuously monitors your accounts for any significant patterns and provides data-backed suggestions for improvement. ...
Read more about Opteo8.6
SpotScore

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What is zigihub?
zigihub is a cloud-based marketing automation platform, designed to help businesses generate more leads, close more deals faster, and increase revenue at their company. It is an easy-to-use marketing automation software that lets you create and send highly personalized news, announcements, ...
Read more about zigihubStarts from $225/Month when Billed Yearly, also offers free forever plan
8.8
SpotScore

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What is Vbout?
Vbout is an all-in-one marketing automation platform for agencies and small business marketing teams managing email, social media scheduling, and lead nurturing workflows from a single dashboard. It includes lead scoring, drag-and-drop campaign creation, and landing page tools, reducing the ...
Read more about Vbout8.7
SpotScore

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What is Ortto?
Introducing Ortto – the ultimate solution to boost your brand's growth. With our innovative no-code integrations, you can easily access data from various departments such as marketing, finance, support, sales, and product. This data is seamlessly merged into a single customer profile, enabling ...
Read more about Ortto9.1
SpotScore

HubSpot CRM
Streamline your sales and marketing efforts with ease.
Best for: SMB teams · Mid-market · Enterprise
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What is HubSpot CRM?
HubSpot CRM is our all-in-one sales, marketing, and customer communication software. Built from the ground up with a modern design inspired by our top-rated marketing and sales tools, HubSpot CRM provides everything you need to work with your leads, create powerful campaigns, convert quality ...
Read more about HubSpot CRM8.8
SpotScore

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What is dotdigital?
dotdigital Marketing Automation Software is an easy-to-use platform designed to help you implement strategies that generate more qualified leads, convert prospects into customers, and grow your business. It empowers marketers with the personalisation and automation tools to connect with ...
Read more about dotdigitaldotdigital offers custom pricing plan
8.8
SpotScore

Moosend
RECOMMENDED
Boost your business with Moosend's email marketing solution.
Best for: SMB teams · Mid-market · Enterprise
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What is Moosend?
Moosend is a powerful Email Marketing Software for small businesses that's easy to use and affordable, with a robust feature set. With its user-friendly interface and newbie-friendly training, Moosend makes it easy to create and send professional email campaigns so you can reach out to new ...
Read more about MoosendMoosend offers custom pricing plan
9.2
SpotScore

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What is Omnisend?
Omnisend is the leading marketing automation software, helps companies in launching and managing email marketing campaigns. It allows users to create personalized emails, automate their follow up processes, track their marketing efforts, build relationships with customers and measure ROI all ...
Read more about OmnisendStarts from $16/Month, also offers free forever plan
8.4
SpotScore

Zymplify
Streamline your marketing efforts and boost sales.
Best for: SMB teams · Mid-market · Enterprise
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What is Zymplify?
Zymplify is a marketing and sales automation platform for small-to-mid-sized B2B companies that want to combine lead generation, email marketing, and pipeline tracking without stitching together multiple point solutions. Its Buyer Intent Engine identifies in-market prospects and feeds them into ...
Read more about ZymplifyRelated Blogs and Articles for Marketing Automation Software
Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].











