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List of the Best Marketing Automation Software in 2026

Rajat Gupta
Researched and Edited by Rajat Gupta
Rajat Gupta

Researched and Edited by Rajat Gupta

Last updated: July 14, 2026 · How we review

Marketing Automation Software overview

Spotsaas tracks 170 products in Marketing Automation Software, ranked by SpotScore — a blend of feature coverage, verified review ratings, and value. 107 let you start on a free trial, and 44 keep a free plan you can stay on. Most buyers here are Marketing managers at e-commerce companies optimizing multi-channel campaigns.

170
products listed
107
offer a free trial
44
have a free plan
151
priced per subscription
126
quote on request

Editor's Summary · Marketing Automation Software

ActiveCampaign holds a 9.8 SpotScore with a 4.5/5 rating from 12,031 reviews — the largest review set in this category by far — covering email, CRM, and multi-step automation in one subscription platform used by SMBs and mid-market marketing teams. Klaviyo earns the highest user rating at 4.79/5 from 708 reviewers and a 9.5 SpotScore, the dominant choice for e-commerce brands that need behavior-triggered flows tied directly to browse and purchase data from Shopify or WooCommerce. EngageBay scores 4.6/5 from 445 reviewers at a 9.2 SpotScore with a freemium tier, pairing CRM and marketing automation at a price point that makes it viable for smaller teams moving off manual email tools.

Marketing automation software runs email sequences, lead nurturing campaigns, and behavior-triggered communications at scale without manual intervention. The main buyers are demand generation managers and marketing operations teams at B2B SaaS companies, plus e-commerce marketers managing retention and lifecycle campaigns.

Quick picks for Marketing Automation Software

  • Best overallActiveCampaign
  • Best for e-commerce behavior-based flowsKlaviyo
  • Best for SMB marketing and CRM combinedEngageBay
  • Best free optionEngageBay

Who gets the most from Marketing Automation Software

  • 1Marketing managers at e-commerce companies optimizing multi-channel campaigns
  • 2Sales and marketing operations specialists managing B2B lead nurturing and CRM integration
  • 3Marketing automation specialists in SaaS firms implementing advanced segmentation and scoring
How to choose Marketing Automation Software

If you prioritize quick onboarding and beginner-friendly interfaces, filter by 'User-friendly' strengths and 'Free Trial' availability. For enterprise-level B2B lead management, sort by rating and filter for Salesforce CRM integration or advanced lead scoring features.

Showing 81-100 out of 170

Scanova

Scanova

Scan. Generate. Engage.

Best for: SMB teams · Mid-market · Enterprise

Start Free Trial

4.6

Add to compare

What is Scanova?

Scanova is a QR code generation and management platform for marketing teams, retailers, and event organizers who need trackable QR codes for campaigns, product packaging, or signage. It creates static and dynamic QR codes that can be updated after printing, and provides scan analytics to ...

Read more about Scanova
Free Trial
Prelaunch.com - New SaaS Software

Prelaunch.com

Maximize success with pre-launch precision.

Best for: SMB teams · Mid-market · Enterprise

Try for Free

Add to compare

What is Prelaunch.com?

Prelaunch.com offers a sophisticated platform to acquire real-time insights on product launches. With 50 customizable design blocks, customers can craft an attention-grabbing page with no coding required. An integrated reservation system allows one to receive feedback from actual customers and ...

Read more about Prelaunch.com

Starts from $79/Month when Billed Yearly, also offers free forever plan

7.4

SpotScore

Tagmate - Tag Management Software

Tagmate

Elevate Your Analytics Game with Tagmate.

Best for: SMB teams · Mid-market · Enterprise

Start Free Trial

Add to compare

What is Tagmate?

Tagmate is a powerful tool that simplifies the process of implementing and migrating tags for analytics and marketing purposes. Seamlessly syncing with your GTM account, Tagmate saves time and enhances the quality of your first-party data by automatically setting up the necessary tags on your ...

Read more about Tagmate
Free Trial·

Tagmate offers custom pricing plan

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Postalytics - New SaaS Software

Postalytics

Boost your direct mail game with Postalytics.

Best for: SMB teams · Mid-market

Try for Free

Add to compare

What is Postalytics?

Postalytics is a direct mail automation platform that routes print jobs to digital commercial printers for printing, bar-coding, and USPS postage. It connects to marketing automation and CRM tools to trigger personalized postcards and letters based on automated workflows, with precision ...

Read more about Postalytics

Starts from $199/Month, also offers free forever plan

8.8

SpotScore

dotdigital

dotdigital

Streamline your marketing and drive results.

Best for: SMB teams · Mid-market · Enterprise

Start Free Trial

Add to compare

What is dotdigital?

dotdigital Marketing Automation Software is an easy-to-use platform designed to help you implement strategies that generate more qualified leads, convert prospects into customers, and grow your business. It empowers marketers with the personalisation and automation tools to connect with ...

Read more about dotdigital
Free Trial·

dotdigital offers custom pricing plan

8.5

SpotScore

SaleCycle

SaleCycle

Revitalize your marketing with SaleCycle.

Best for: SMB teams · Mid-market · Enterprise

Start Free Trial

Add to compare

What is SaleCycle?

SaleCycle is an e-commerce remarketing platform for online retailers that lose revenue to cart abandonment and browse abandonment across their digital storefronts. It automatically sends triggered emails, SMS messages, and on-site overlays to shoppers who left without completing a purchase, ...

Read more about SaleCycle
Free Trial·

SaleCycle offers custom pricing plan

What buyers evaluate in Marketing Automation Software
Depth and sophistication of lead scoring and segmentation capabilities
Multi-channel campaign automation including email, SMS, push, and in-app messaging
Integration quality with CRM systems, especially Salesforce, for unified sales and marketing workflows

8.8

SpotScore

Net-Results

Net-Results

Transforming leads into loyal customers, effortlessly.

Best for: SMB teams · Mid-market · Enterprise

Start Free Trial

Add to compare

What is Net-Results?

Net-Results is a marketing automation software that maximizes ROI of your marketing efforts. From designing drip email campaigns to lead nurturing programs to creating landing pages. It offers sales pipeline management, marketing automation, business intelligence and tools for nurturing and ...

Read more about Net-Results
Free TrialTry Free →

8.3

SpotScore

cmercury - Marketing Automation Software

cmercury

Streamline your marketing efforts with cMercury.

Best for: SMB teams · Mid-market · Enterprise

Try for Free

Add to compare

What is cmercury?

cMarketing eXperience (cMercury) is a powerful yet affordable marketing automation solution designed to help you reach your customers across any channel, and through every stage of the buying cycle.It is web-based software that allows marketing departments to automate repetitive tasks and focus ...

Read more about cmercury

Starts from $74.25/Month when Billed Yearly, also offers free forever plan

8.8

SpotScore

Delivra - Marketing Automation Software

Delivra

Streamline your marketing strategy, delight your customers.

Best for: SMB teams · Mid-market · Enterprise

Start Free Trial

Add to compare

What is Delivra?

Delivra is an email marketing and automation platform for marketing teams in healthcare, nonprofits, and retail that need precise audience segmentation and reliable deliverability. It automates targeted email campaigns based on subscriber behavior and includes a click-through heat map for ...

Read more about Delivra
Free TrialTry Free →·

Starts from $99/Month

8.4

SpotScore

Swift Digital Suite - Marketing Automation Software

Swift Digital Suite

Streamline your marketing with Swift Digital Suite.

Best for: SMB teams · Mid-market · Enterprise

Get Pricing Details

Add to compare

What is Swift Digital Suite?

Swift Digital Suite is the most fully featured marketing automation tool available-at any price. It includes a complete email marketing solution that lets you target your ideal customer lists, create compelling brand communications with templates and designs you can modify as needed, and track ...

Read more about Swift Digital Suite

Swift Digital Suite offers custom pricing plan

8.5

SpotScore

Resulticks - Marketing Automation Software

Resulticks

Grow your business with Resulticks.

Best for: SMB teams · Mid-market · Enterprise

Get Pricing Details

Add to compare

What is Resulticks?

Resulticks software allows you to use your own purchasers to get more visibility, sell more products, and increase rental rates on your property faster. Resulticks marketing automation software is designed for business owners who want to grow their business. Her users can send automated emails, ...

Read more about Resulticks

Resulticks offers custom pricing plan

7.9

SpotScore

Odoo Marketing Automation - Marketing Automation Software

Odoo Marketing Automation

Maximize leads, conversions, and lifetime value.

Best for: SMB teams · Mid-market · Enterprise

See Plans & Pricing

Add to compare

What is Odoo Marketing Automation?

Marketing Automation Software helps you to generate more leads, convert more of them into customers and also measure their lifetime value. It is a self-service platform that gives power at your fingertips to everyone in the organization including managers, directors and field sales teams to run ...

Read more about Odoo Marketing Automation

Starts from $12/Month

7.7

SpotScore

Ayna - Marketing Automation Software

Ayna

Unleash your online business potential.

Best for: SMB teams · Mid-market · Enterprise

Start Free Trial

Add to compare

What is Ayna?

Ayna is a web-based marketing automation platform for marketing teams that need to manage email campaigns, segmentation, and multi-channel outreach through a drag-and-drop interface without deep technical skills. It supports API connections to common CRMs and analytics tools, reducing manual ...

Read more about Ayna
Free TrialTry Free →·

Starts from $539/Year

8.9

SpotScore

SALESmanago - Marketing Automation Software

SALESmanago

Drive ROI with personalized automation.

Best for: SMB teams · Mid-market · Enterprise

Get Pricing Details

Add to compare

What is SALESmanago?

The SALESmanago Marketing Automation Software is an easy-to-use and flexible marketing automation platform designed specifically to meet your e-commerce needs. It's unique approach allows you to quickly identify and deliver upsell offers, personalized content, loyalty programs, lead scoring, ...

Read more about SALESmanago

SALESmanago offers custom pricing plan

8.4

SpotScore

Kizen - Marketing Automation Software

Kizen

Streamline your sales and marketing efforts for success.

Best for: SMB teams · Mid-market · Enterprise

Start Free Trial

Add to compare

What is Kizen?

Kizen is a CRM and marketing automation platform for mid-sized businesses looking to consolidate separate CRM, email marketing, and sales funnel tools into a single system. It centralizes customer data and automates lead nurturing and campaign workflows, reducing the tool sprawl that slows down ...

Read more about Kizen
Free TrialTry Free →·

Starts from $20/Month

8.8

SpotScore

Drip - Marketing Automation Software

Drip

Transform your outreach with Drip's automation.

Best for: SMB teams · Mid-market · Enterprise

Start Free Trial

Add to compare

What is Drip?

Drip was built to cover all your marketing automation needs quickly and easily. Drip is more than just a marketing automation tool. It's the smart way to automate your outreach. It gives you full control over the people you reach out to, the messages you want to send, and the recipients who ...

Read more about Drip
Free TrialTry Free →·

Starts from $39/Month

Reachdesk - New SaaS Software

Reachdesk

Effortless direct marketing solutions at your fingertips.

Best for: SMB teams · Mid-market · Enterprise

Get Pricing Details

Add to compare

What is Reachdesk?

Reachdesk is an innovative platform designed to support direct marketing campaigns. It enables businesses to increase reply rates, accelerate deals, and build and strengthen customer loyalty. To increase convenience, Reachdesk can be fully integrated with sales automation and CRM software. It ...

Read more about Reachdesk

Reachdesk offers custom pricing plan

8.9

SpotScore

Mapp Cloud - Marketing Automation Software

Mapp Cloud

Transforming your marketing efforts, one click at a time.

Best for: SMB teams · Mid-market · Enterprise

Get Pricing Details

Add to compare

What is Mapp Cloud?

We designed Mapp Cloud using the core capabilities of Marketing Automation software and drilled down into what really matters to marketers - so it's genuinely easy to use, anytime & anywhere. This cloud based solution integrates with your marketing system, enabling you to seamlessly drive ...

Read more about Mapp Cloud

Mapp Cloud offers custom pricing plan

8.4

SpotScore

Force24 - Marketing Automation Software

Force24

Transforming your marketing game, one campaign at a time.

Best for: Mid-market

Get Pricing Details

Add to compare

What is Force24?

Introducing Force24, the ultimate marketing automation solution in a saturated market. Our team of skilled experts specializes in lead nurturing and creative strategies, leveraging our exclusive automation platform to drive successful cross-channel campaigns. We provide a comprehensive managed ...

Read more about Force24

8.9

SpotScore

ActiveDEMAND

ActiveDEMAND

Empower Your Marketing, Boost Your Profits

Best for: SMB teams · Mid-market · Enterprise

Start Free Trial

Add to compare

What is ActiveDEMAND?

ActiveDEMAND is a marketing automation platform for digital agencies and SMB marketing teams that need email campaigns, call tracking, landing pages, and lead attribution managed from a single system. It automates multi-channel workflows and connects to CRMs, allowing agencies to track which ...

Read more about ActiveDEMAND
Free TrialTry Free →

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Frequently Asked Questions About Marketing Automation Software

Stuck on something? We're here to help with all the questions and answers in one place.

The most important Marketing Automation Software features to evaluate are Revenue Recognition, Self Service Portal, Contact Management, Project Management, Customer Support, List Management. Most buyers prioritize ease of use, reporting, and integration capabilities when choosing a solution. Look for tools that cover your core workflow before comparing advanced features.

Marketing Automation Software pricing varies widely — from free plans to enterprise contracts. 15 products on Spotsaas offer a free plan or trial, including Outgrow, ActiveCampaign, Marketo. Paid plans typically start around $10–$50/month per user. Check individual product pages for current pricing.

The top rated Marketing Automation Software based on verified user reviews and SpotScore are OutboundEngine, Retargeting.biz, Cinch Marketing Automation. These tools consistently score highest on ease of use, feature depth, and customer support quality. Ratings are updated monthly based on real buyer feedback.

To choose the right Marketing Automation Software, start by listing your must-have features — commonly Revenue Recognition, Self Service Portal, Contact Management, Project Management, Customer Support, List Management. Then filter by team size, budget, and integrations you already use. Compare at least 3 options and use free trials to test before committing. Spotsaas lets you compare side-by-side in minutes.

Yes — 15 Marketing Automation Software on Spotsaas offer a free plan or free trial. Popular free options include Outgrow, ActiveCampaign, Marketo. Free plans typically cover core features for small teams; paid upgrades unlock advanced reporting, integrations, and support.

The best Marketing Automation Software for small businesses are affordable, quick to set up, and scale without complexity. Top picks for small teams are Google Tag Manager, ActiveCampaign, Adobe Marketo Engage. Look for tools with per-user pricing, no long-term contracts, and strong onboarding support to minimize ramp-up time.

Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].