Postalytics Review: Is It The Right Marketing Automation Software For Your Team?
Best for SMB teams · Mid-market
Free Plan Available
Starts from $199 / Month, also offers free forever plan
KW
Fresh City
Service Fusion
ApruveTrusted by teams including KW
Overview
Pricing
Features
Buyer feedback
Alternatives
Customers
Media
Security & Compliance
Support
FAQ
Blogs
What is Postalytics?
Postalytics is a direct mail automation platform that routes print jobs to digital commercial printers for printing, bar-coding, and USPS postage. It connects to marketing automation and CRM tools to trigger personalized postcards and letters based on automated workflows, with precision targeting for individual recipients.
Pricing
Starts from $199 / Month
Best For
Built for growing teams, from small businesses to mid-market
Security & Compliance
Data residency:🇺🇸
Postalytics Software Demo
Postalytics was reviewed internally using user feedback, in-house testing, and market research to assess its performance, reliability, and user experience. Learn how we review products and our evaluation process.
Who should consider Postalytics
- Team types
- Medium Business, Small Business
Why teams choose Postalytics
Automates the direct mail process for efficiency.
Offers precise targeting for marketing campaigns.
Integrates seamlessly with existing CRM systems.
Is Postalytics right for you?
What buyers should know before choosing Postalytics
Postalytics is a comprehensive direct mail automation platform that simplifies the process of sending targeted mailings. Its integration capabilities with CRM tools and customizable options make it an effective solution for businesses looking to enhance their marketing outreach.
Postalytics pros and cons
- Postalytics pros
Automates the direct mail process for efficiency.
Offers precise targeting for marketing campaigns.
Integrates seamlessly with existing CRM systems.
- Postalytics cons
May not fit businesses focused solely on digital marketing.
Customization options may be limited.
Ready to try it?
Get started with Postalytics
Try the free plan and upgrade when ready.
Still comparing?
See how it stacks up
Compare Postalytics side-by-side with top Marketing Automation Software alternatives.
What is the pricing of Postalytics?
Postalytics Pricing Plans
Free Plan
Unlimited Smart Sends
Direct Mail Editor
Pre-built Direct Mail Templates
1 Triggered Drip Campaign
1 User Login
Show more +
Marketer Plan
$199
/Month
Unlimited Smart Sends
Direct Mail Editor
Pre-built Direct Mail Templates
10 Triggered Drip Campaigns
1 User Login
Show more +
Pro & Agency Plans
$399
/Month
Unlimited Triggered Drip Campaigns
Dedicated Account Manager
Unlimited User Logins With Access Controls
Agency Edition Option: White label & multi-client
Full Salesforce Integration
Show more +
Weighing your options?
Not sure if Postalytics fits your budget?
Postalytics reviews and ratings
Buyer sentiment
Buyer sentiment is very strong across 11 reviews, with consistently positive feedback.
What buyers like
- Direct mail automation
- Cloud-based solution
- Integration with CRM
Common complaints
- Limited to direct mail
- May require technical setup
- Not suitable for all marketing strategies
Are you using Postalytics?
- See if Postalytics fits your business
- Real pricing — no sales pressure
- A demo or quick answers, your call
Step 1 of 4
How big is your team?
We tailor recommendations to companies your size.
What are the features of Postalytics?
Analytics is a math-based field that aims to uncover patterns in marketing data to gain actionable knowledge that can be used in your market…
Asset management is the practise of keeping track of your assets. Asset management allows you to efficiently manage assets while also extend…
An organization creates and controls marketing and sales processes, people, policies, and platforms to offer goods and services indirectly t…
A contact database allows a business to more efficiently manage and coordinate information about its clients, customers, and other contacts.…
Drag and drop allows users to choose an object or a portion of text and move it to the desired location by dragging or "dropping" it. It can…
Drip campaigns are a series of automated emails sent in response to user actions or predefined schedules. They let you interact with groups…
The lead management process is a series of activities in which businesses engage with leads and convert them into customers. It entails gath…
A mailing list is the total number of people who have signed up for your website, whether a blog, an e-commerce site or a corporate website.…
A real-time dashboard is a software feature that provides users with live, up-to-date information on various performance indicators and metr…
Templates are pre-designed formats or layouts that are used as a starting point for creating various documents or designs. They serve as a f…
Postalytics security and data handling
Key compliance certifications and security features for IT and security teams evaluating Postalytics.
Certifications
Developer & data
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Postalytics Customers
KW
Fresh City
Service Fusion
Apruve
Postalytics Support Options
Frequently Asked Questions About Postalytics
Common questions buyers ask before choosing Postalytics.
Postalytics is a Marketing Automation Software. Postalytics offers Real-time Dashboard, Drip Campaigns, Contact Database, Asset Management, Drag and Drop and many more functionalities.
Buyers commonly note the following limitations of Postalytics: May not fit businesses focused solely on digital marketing.; Customization options may be limited..
Some top alternatives to Postalytics includes Outgrow, ActiveCampaign, CleverTap, Moosend and Herow.
Postalytics offers Freemium, Subscription pricing models
The starting price of Postalytics is $199/Month
Free buyer scorecard
Evaluate Postalytics with the marketing automation software buyer scorecard
A weighted marketing automation software scorecard to assess Postalytics objectively and compare it against the alternatives.
- Weighted criteria you can edit
- Score vendors side-by-side
- Shareable with your buying committee
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Ready to try it?
Get started with Postalytics
Get started with the free plan — no credit card required.
About the reviewer
Rajat Gupta is the founder of Spotsaas. Over the past two years, he has reviewed 2,000+ tools across CRM, HR, AI, and finance — applying hands-on product research and a background in commerce and the CFA program to evaluate software through a business and ROI lens. His goal: help teams make software decisions they won't regret.
Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].