7.9
Spot Score
Odoo Marketing Automation Review: Is It The Right Marketing Automation Software For Your Team?
Best for SMB teams · Mid-market · Enterprise
Starts from $12 / Month
Overview
Pricing
Features
Buyer feedback
Alternatives
Media
Security & Compliance
Support
FAQ
Blogs
What is Odoo Marketing Automation?
Marketing Automation Software helps you to generate more leads, convert more of them into customers and also measure their lifetime value. It is a self-service platform that gives power at your fingertips to everyone in the organization including managers, directors and field sales teams to run marketing campaigns from creation to implementation.
Pricing
Starts from $12 / Month
Best For
Suited for solo users, small teams, SMBs, and enterprise
Security & Compliance
Data residency:Global
Odoo Marketing Automation Software Demo
Odoo Marketing Automation was reviewed internally using user feedback, in-house testing, and market research to assess its performance, reliability, and user experience. Learn how we review products and our evaluation process.
Who should consider Odoo Marketing Automation
- Team types
- Large Enterprises, Medium Business
Why teams choose Odoo Marketing Automation
Empowers all team members to manage campaigns effectively.
Offers extensive analytics to measure campaign success.
Highly customizable to fit various marketing strategies.
Is Odoo Marketing Automation right for you?
What buyers should know before shortlisting Odoo Marketing Automation
Odoo Marketing Automation has earned high praise as a user-friendly and versatile platform for businesses seeking to streamline their marketing efforts. Its ease of use stands out, enabling teams to create and execute email campaigns with remarkable efficiency.
The software’s intuitive interface, coupled with features like automated workflows, performance tracking, and seamless integrations with other Odoo modules (such as CRM, inventory, and sales), ensures a cohesive marketing ecosystem that saves time and boosts productivity. Many users commend its ability to design targeted campaigns, automate interactions based on customer behavior, and generate insightful reports, making it a valuable tool for both small and large businesses.
While the platform is robust, some feedback suggests it could further enhance its reporting capabilities or improve minor customization features to meet niche needs. However, these limitations are far outweighed by its strengths.
For organizations seeking a reliable and flexible marketing automation solution, Odoo emerges as an excellent choice.
Odoo Marketing Automation pros and cons
- Odoo Marketing Automation pros
Empowers all team members to manage campaigns effectively.
Offers extensive analytics to measure campaign success.
Highly customizable to fit various marketing strategies.
- Odoo Marketing Automation cons
May require training for optimal use.
Can be overwhelming for small teams.
Ready to try it?
Get started with Odoo Marketing Automation
Connect with the team for a personalised demo.
Still comparing?
See how it stacks up
Compare Odoo Marketing Automation side-by-side with top Marketing Automation Software alternatives.
What is the pricing of Odoo Marketing Automation?
Odoo Marketing Automation Pricing Plans
Odoo Marketing Automation reviews and ratings
Buyer sentiment
Buyer sentiment is very strong across 19 reviews, with consistently positive feedback.
What buyers like
- Simplifies email campaign creation and execution, saving time and effort with user-friendly templates and workflows.
- Provides targeted campaign capabilities, allowing seamless automation and efficient segmentation of audiences.
- Enables sophisticated end-to-end customer journey mapping with clear graphical representation and intuitive design.
Common complaints
- Some features rely heavily on configuration, which can be difficult for non-technical users without proper support.
- Limited feedback or details provided on dislikes, making potential drawbacks less transparent.
- The abundance of features might be overwhelming for first-time users without comprehensive onboarding.
What users are saying
CB
Charu B
11/07/23
"Best pick to email marketing"
What do you like best about Odoo Marketing Automation? While creating the campagin in email we spend lot time but after using the odoo its just cake ...
Read more
DB
David B
08/14/23
"Odoo Marketing High Experience"
What do you like best about Odoo Marketing Apps? With the app I have been able to develop inbound marketing activities very well and execute digital ...
Read more
AU
Anonymous User
04/13/23
"Automate your workflows"
What do you like best about Odoo Marketing Automation? Odoo allows me to craft a sophisticated end-to-end customer journey, design engaging email ...
Read more
AA
Athar A
03/10/22
"Odoo Automation"
What do you like best about Odoo Marketing Automation? Email if not opened then we can send time to resend the same email and also we can send chain ...
Read more
MM
MARTIN M
02/11/22
"Basic Email Marketting Tool"
What do you like best about Odoo Marketing Automation? Odoo Marketing Automation provides a good template for automating emails to customers. It also ...
Read more
PG
Pritam G
02/11/22
"Odoo has been a big boon to our company and really helped us in automating our stocks, sales etc."
What do you like best about Odoo Marketing Automation? I like the software interface, which makes it so easy for us to train our resources. And the ...
Read more
- See if Odoo Marketing Automation fits your business
- Real pricing — no sales pressure
- A demo or quick answers, your call
Step 1 of 4
How big is your team?
We tailor recommendations to companies your size.
What are the features of Odoo Marketing Automation?
Marketers frequently use demographic information such as age, gender, residency, or region and a variety of other predetermined attributes t…
An organization creates and controls marketing and sales processes, people, policies, and platforms to offer goods and services indirectly t…
Drip emails are a sequence of automated emails sent to people who complete a specific action. You may specify the number of emails to send a…
The lead management process is a series of activities in which businesses engage with leads and convert them into customers. It entails gath…
lead nurturing creates and reinforces relationships with customers, at every point of the sales funnel. A good lead nurturing plan concentra…
Lead scoring is a sales and marketing tool for determining the sales readiness of leads. You score leads based on their level of interest in…
Website visitor tracking is the practise of collecting, storing, and sharing information on visitors' activity on the internet by website ad…
Odoo Marketing Automation security and data handling
Key compliance certifications and security features for IT and security teams evaluating Odoo Marketing Automation.
Certifications
Developer & data
Alternatives to Odoo Marketing Automation
Recommended
Boost sales and engage customers ...
9.0
Excellent
Recommended
Streamline your marketing efforts ...
9.8
Very Good
Recommended
Turn data into dollars with CleverTap.
9.8
Very Good
Recommended
Boost your business with Moosend's ...
8.8
Very Good
Unleash the full potential of your ...
8.4
Very Good
Streamline your marketing with ...
8.3
Excellent
Maximize marketing success. ...
8.5
Very Good
Odoo Marketing Automation Support Options
Frequently Asked Questions About Odoo Marketing Automation
Common questions buyers ask before choosing Odoo Marketing Automation.
Odoo Marketing Automation is a Marketing Automation Software. Odoo Marketing Automation offers Website Visitor Tracking, Lead Nurturing, Lead Management, Email Drip Campaigns, Channel Management and many more functionalities.
Buyers commonly note the following limitations of Odoo Marketing Automation: May require training for optimal use.; Can be overwhelming for small teams.; Integration options may be limited..
Some top alternatives to Odoo Marketing Automation includes Outgrow, ActiveCampaign, CleverTap, Moosend and Structure Pie.
Odoo Marketing Automation offers Subscription pricing model
The starting price of Odoo Marketing Automation is $12/Month
Free buyer scorecard
Evaluate Odoo Marketing Automation with the marketing automation software buyer scorecard
A weighted marketing automation software scorecard to assess Odoo Marketing Automation objectively and compare it against the alternatives.
- Weighted criteria you can edit
- Score vendors side-by-side
- Shareable with your buying committee
No file downloads on screen — we email it to you. One-click unsubscribe anytime.
Ready to try it?
Get started with Odoo Marketing Automation
Get connected with the team for a personalised demo.
Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].