Marketing automation software is more than email integration. It involves marketing systems that are designed to help business owners improve the lead generation process. This is done by improving the efficiency of buying processes, making sure that all sales leads are engaged in a timely... Read more
Researched and Edited by Rajat Gupta
Last updated: June 2025
Researched and Edited by Rajat Gupta
Last updated: June 2025
Common Features
Campaign Segmentation
Analytics (ROI Tracking)
Email Drip Campaigns
Website Visitor Tracking
+ 69 more
Unique Features
Contact Database
Order Management
Document Management
Content Management
+ 133 more
Pricing
46% Software offers Free Trial
19% Software offers Freemium
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I'm looking for Marketing Automation Software that is:
Showing 81-100 out of 235
8.4
Spot Score
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Product Description
ProspectIn is a marketing automation platform that lets you target and engage prospects at each stage in the buying cycle using automated, precise marketing campaigns designed to match your unique sales process. It transforms the way companies engage with customers using automation to deliver ...
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Free Trial available, Try Now
8.4
Spot Score
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Product Description
Encharge is a marketing automation platform that enables marketers to connect their marketing and sales systems, accelerate lead generation, and optimize customers.This software allows you to easily create personalized communications that help engage customers across channels and devices.
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Free Trial available, Try Now
Pros & Cons
User-friendly interface with drag-and-drop flow builder, making it intuitive and approachable for beginners and non-technical users.
Advanced automation capabilities, allowing users to create behavior-based email sequences and highly personalized campaigns.
Seamless integration with numerous third-party tools (e.g., Zapier, Pabbly Connect, Stripe, HubSpot) and custom webhooks for robust connectivity.
Cost-effective alternative to competitors like ActiveCampaign and Mailchimp, with similar features but more affordability.
Limited e-commerce-specific features and integrations (e.g., Shopify, WooCommerce), making it less suitable for online retailers.
Learning curve for advanced features like segmentation and complex automation flows, especially for users new to email marketing.
8.4
Spot Score
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Product Description
ZYMPLIFY is a collaboration and marketing automation software that seamlessly integrates with your website, email, CRM, phone system or any custom application. It then automates social media marketing, email marketing, sales enablement and lead management in one easy-to-use interface.
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Free Trial available, Try Now
Starts from $1,655One Off Payment
Pros & Cons
Allows seamless lead generation and targeting, with strong prospecting tools and demographic filters, enabling businesses to scale efficiently.
Combines multiple marketing functions into one platform, centralizing campaigns, email management, and social media activities for better organization.
Easy to set up and user-friendly for beginners with excellent onboarding and ongoing customer support.
Offers cost-effective marketing automation with robust features like email templates, landing pages, buyer intent tools, and website tracking.
Some features, like the interface and email/landing page builders, could be more intuitive or polished for better usability.
Limited out-of-the-box integration options and advanced analytics capabilities, which can require external tools or workarounds.
8.3
Spot Score
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Product Description
Introducing InfluencerSoft - the innovative solution that revolutionizes website monetization. Say goodbye to missed opportunities and hello to a world where turning visitors into loyal customers is seamless and rewarding. With InfluencerSoft, users can effortlessly create captivating sales ...
Read more8.3
Spot Score
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Product Description
Introducing LinkedCamp - the ultimate solution to streamline your outreach efforts. With our cutting-edge technology, you can personalize your outreach process and save valuable time by eliminating manual work. LinkedCamp takes care of prospecting professionally and efficiently, so you can ...
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Free Trial available, Try Now
Starts from $69/Month
8.3
Spot Score
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Product Description
PromoNavi is a new workflow marketing automation platform that harnesses the power of browser based form submissions to create actionable leads. It's server-based, hosted in Amazon EC2, and can be deployed within minutes.
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Free Trial available, Try Now
Starts from $40.83/Month when Billed Yearly
Pros & Cons
Comprehensive and time-saving automation tools for Google Ads management, including keyword planning, competitor analysis, and campaign creation.
User-friendly interface that is intuitive and suitable for beginners, even without prior technical expertise.
Affordable pricing, making it accessible for small businesses and startups with limited budgets.
All-in-one platform offering multiple tools, such as product feed creation, PPC automation, competitor analysis, and automated reporting, within a single app.
Occasional technical issues, such as trouble connecting Google Ads accounts, though generally resolved promptly.
The keyword planner tool could be further enhanced to meet advanced user needs.
8.3
Spot Score
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Product Description
Cinch Marketing Automation is a fast, easy to use and affordable marketing automation software that provides an intuitive web-based platform to easily create, execute and measure your most successful marketing campaigns.
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Cinch Marketing Automation offers custom pricing plan
8.3
Spot Score
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Product Description
Webmecanik Automation is an affordable, easy-to-use complete marketing automation solution for small to mid-sized businesses. It is packed with features that help you automate key tasks on the website and generate leads and conversions. The software is completely configurable to suit your ...
Read morePros & Cons
Robust automation capabilities streamline tasks like email marketing, lead generation, and sales management, saving time and boosting productivity.
User-friendly interface and ease of setup make it accessible, even for non-technical users or small businesses.
Affordable pricing starting at $100/month offers cost-effective marketing automation with modern, innovative features.
Features like customizable CTAs, landing pages, website visitor tracking, and segmentation enhance campaign personalization and effectiveness.
The steep learning curve, particularly for smaller companies or new users, can be challenging without proper onboarding.
Some users may feel overwhelmed due to the vast range of features available.
8.3
Spot Score
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Product Description
Captavi is a marketing automation platform that creates synergy within your business and deliver results for it. It provides a 360° view of your prospects and customer profile using a single source of data and facilitates actioning suitable inbound leads across the entire organization, making ...
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Starts from $175/Month
Pros & Cons
Intuitive and user-friendly interface, highly appreciated for ease of use and accessibility.
Comprehensive platform capable of managing complex websites and marketing needs seamlessly.
Reliable and exceptional customer support, frequently highlighted as a standout feature.
Accessible and clear analytics presentation, aiding in data-driven decision-making.
Limited mentions of specific advanced features, possibly indicating room for expansion or improvement in functionality.
Occasional lack of detailed documentation or resources for self-guided learning, relying heavily on customer support.
8.3
Spot Score
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Product Description
Springbot is a powerful marketing automation platform that helps you send and analyze your marketing emails. It allows you to collect and segment emails from your list, create professional-looking emails in minutes, send and schedule them automatically, and track the performance of each email ...
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Starts from $199/Month
Pros & Cons
Offers robust email, social media, and SMS marketing features in one platform, streamlining campaign management for small e-commerce businesses.
Automates communication tasks effectively, including email marketing and triggered campaigns, saving time and enhancing productivity.
Integration with popular e-commerce platforms like WooCommerce and Magento is seamless and straightforward.
The user-friendly analytics dashboard provides detailed insights into customer behavior, making it easy to track performance and optimize strategies.
The free plan offers only limited features, which may fall short for businesses seeking advanced tools.
Some users encountered initial technical issues during implementation, requiring additional support to resolve.
8.3
Spot Score
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Product Description
Sailthru is the easy, affordable way to automate your online marketing. With Sailthru, you can manage your email, push notifications, and social media campaigns – from one integrated tool.
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Sailthru offers custom pricing plan
Pros & Cons
Automates key marketing functions such as email personalization and lifecycle flows, significantly improving productivity and engagement.
Offers robust tools like Lifecycle Optimizer for building automated and personalized customer journey flows.
Easy-to-use drag-and-drop interface and visual template builder for creating campaigns without technical expertise.
Strong analytics features for insights into campaigns, including CTR, bounce rates, and audience engagement.
Reporting and analytics are often described as fragmented or lacking sophistication, with some users finding it tedious to generate and compare detailed campaign insights.
A steep learning curve for advanced features, such as Zephyr scripting and deep personalization, requiring additional training or technical expertise.
8.3
Spot Score
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Product Description
The SalesPanda Suite is a powerful set of marketing automation tools built specifically for sales and service teams. By automating your leads, email follow-ups, and lead conversion tracking, SalesPanda reduces the manual work normally involved in creating leads and sales.
Read morePros & Cons
Wide range of features including email marketing, automation, lead generation, and social media management all in one platform.
Intuitive and user-friendly interface suitable even for beginners with minimal technical expertise.
Personalized customer experience and analytics for targeted communication and improved user engagement.
Regular updates to the platform with new features and enhancements, keeping it innovative and competitive.
Complexity of features can overwhelm new users without proper guidance, requiring time to learn.
Dependence on customer service for advanced integrations or overcoming specific challenges.
8.3
Spot Score
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Product Description
Eggflow is a marketing automation software designed to help businesses generate leads and convert them into customers. The software allows users to send automated drip emails, posts, and landing pages. It is a simple to setup, easy to use marketing automation application. It allows you to ...
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Free Trial available
Eggflow offers custom pricing plan
8.3
Spot Score
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Product Description
Convertedin is a cloud-based Marketing Automation Software that offers an unparalleled combination of features, flexibility and ease of use. It is a SaaS marketing automation platform that allows you to send personalized emails, SMS and voice messages to people who have shown interest for your ...
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Free Trial available, Try Now
Starts from $99, also offers free forever plan
8.3
Spot Score
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Product Description
cMarketing eXperience (cMercury) is a powerful yet affordable marketing automation solution designed to help you reach your customers across any channel, and through every stage of the buying cycle.It is web-based software that allows marketing departments to automate repetitive tasks and focus ...
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Starts from $1,999 when Billed Monthly, also offers free forever plan
8.3
Spot Score
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Product Description
Recotap is a flexible and scalable marketing automation software that serves as an effective tool for growing brands by delivering highly personalized messages to prospects and customers at the right time.
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Free Trial available, Try Now
Recotap offers custom pricing plan
8.3
Spot Score
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Product Description
Marsello is a cloud based marketing automation platform designed specifically for B2B companies. The software has built-in job pipelines and workflow processes that allows your marketing team to track all of the activity happening throughout the sales pipeline.
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Free Trial available, Try Now
Starts from $49/Month, also offers free forever plan
8.3
Spot Score
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Product Description
DirectLync is a web-based marketing automation platform. It enables marketers to deliver outstanding personalized communications at scale by quickly and easily creating and executing multi-channel marketing campaigns. This cloud based software provides global reach, real-time data, and ...
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Free Trial available, Try Now
Starts from $20/Month
8.3
Spot Score
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Product Description
Retargeting.biz offers marketing automation software to help you make the most of your offline marketing. Through a simple drag and drop interface, set up automated email campaigns with your customers's previous purchase history or product reviews to send them discount codes and product ...
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Free Trial available, Try Now
Starts from $85/Month
8.3
Spot Score
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Product Description
Carrrot is the most complete marketing automation platform for small and micro businesses. It helps you to deliver smooth online experiences, nurture qualified leads, and track all of your marketing efforts in a simple, intelligent, and easy-to-use program.
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Free Trial available
Starts from $31.20/Month when Billed Yearly
Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].
